1. Answering Machine Tips
   Resource Type: Article/Report/Letter
   Published: 1996
   Voice mail needs to be managed effectively.
2. Helping you reach the media
   How Sources can help you get more and better media coverage
   Resource Type: Article/Report/Letter
   Published: 2009
   Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
3. In The News
   The Practice of Media Relations in Canada
   Resource Type: Book
   Published: 2002
   Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
4. Social Media Group
   Media Profile in Sources
   Resource Type: Organization
   
5. Sources gives you powerful tools to help you stand out from the crowd
   Resource Type: Article/Report/Letter
   Published: 2009
   An overview of how you can use SOURCES to amplify your message.
   SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.

Experts on Message Communications in the Sources Directory

1. Canadian Call Management Association (CAM-X)