1. Advice on Hiring a Media Trainer
   Resource Type: Article/Report/Letter
   Published: 2002
   Media training is highly recommended for any media spokesperson, whether a novice or a veteran.
2. Helping you reach the media
   How Sources can help you get more and better media coverage
   Resource Type: Article/Report/Letter
   Published: 2009
   Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
3. HotLink Resource Shelf #30
   Resource Type: Article/Report/Letter
   Published: 2004
   Start by accepting the fact that the media moves faster than you do, so be prepared. Always.
4. In The News
   The Practice of Media Relations in Canada
   Resource Type: Book
   Published: 2002
   Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
5. In the News
   The Practice of Media Relations in Canada - 2nd Edition
   Resource Type: Book
   Published: 2008
   An introduction of media relations in Canada, from both a practical and philosophical approach.
6. The Intangible Benefits of Media Training
   Resource Type: Article/Report/Letter
   Published: 2002
   One of the greatest frustrations of media relations specialists, and news media, is the slow response to interview or information requests. Many times I've noticed that executives don't understand the rapid timelines that the news media operate under - they don't understand how quickly something ceases to be "news" or how quickly the media may lose interest in a proactive media relations venture.
7. Media Relations
   The Bonner Communications Series
   Resource Type: Book
   Published: 2004
   A primer on attaining media preparedness.
8. Publicity and Media Resources
   Resource Type: Internet WWW site
   Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
   
9. Sources.com
   Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
   Resource Type: Internet WWW site
   Published: 2009
   Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
   Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
   Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
10. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
11. The Sources HotLink
    Resource Type: Internet WWW site
    Published: 2009
    A website and newsletter dealing with media relations strategies.
12. Sources media training
    Resource Type: Article/Report/Letter
    Published: 2009
    Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.

Experts on Media Relations Training in the Sources Directory

1. Allan Bonner Communications Management Inc.
2. The Sources HotLink