1. Advice on Hiring a Media Trainer
   Resource Type: Article/Report/Letter
   Published: 2002
   Media training is highly recommended for any media spokesperson, whether a novice or a veteran.
2. After the interview
   Resource Type: Article/Report/Letter
   Published: 1999
   What to do after being interviewed by a reporter.
3. At a Glance - Web sites mentioned in this issue of HotLink
   Resource Type: Article/Report/Letter
   Published: 2000
   Quick overview of some publicity-related websites.
4. Backing it Up
   Resource Type: Article/Report/Letter
   Published: 1999
   If you say something in a media interview, make sure you can back it up.
5. Building Media Relationships
   How to Establish, Maintain, and Develop Long-Term Relationships
   Resource Type: Book
   Published: 2009
   Sommers wrote this guide to teach how media can be used to raise an organization's public profile and improve its connection with the target audience.
6. Building Media Relationships
   How to Establish, Maintain & Develop Long Term Relationships with the Media
   Resource Type: Book
   
7. Contacts: Connecting directly with Canadian journalists
   Resource Type: Article/Report/Letter
   Published: 1998
   Factors to consider when selecting spokespersons for your organization.
8. Crisis Communications
   Resource Type: Article/Report/Letter
   Published: 1997
   Being prepared for a crisis is second best only to avoiding one altogether.
9. Crisis Communications Checklist
   Resource Type: Article/Report/Letter
   Published: 2000
   Nothing impresses like real confidence, and only advance planning can bestow it.
10. Don't be a Time Bandit
    Resource Type: Article/Report/Letter
    Published: 2005
    Don't waste journalists' time.
11. Don't forget to write
    Resource Type: Article/Report/Letter
    Published: 1997
    Writing letters to the editor is an effective way of getting publicity for your point of view.
12. Dressing for TV
    Resource Type: Article/Report/Letter
    Published: 1997
    What to wear when you're going to be interviewed on TV.
13. Effective Media Relations
    Nurturing your relationships with reporters
    Resource Type: Article/Report/Letter
    Published: 2000
    Our relationships with journalists need to be maintained over time in order to be fruitful.
14. Effective Media Relations
    Resource Type: Article/Report/Letter
    Published: 2006
    Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
15. Enhance your listing and get the most for your dollars
    Resource Type: Article/Report/Letter
    Published: 1999
    Tips for making your Sources listing work most effectively for you.
16. Expand your knowledge by getting advice from the experts!
    Resource Type: Article/Report/Letter
    Published: 2001
    Public opinion plays a key role in government spending decisions, and one of the most effective ways to influence public opinion is through the media. A single appearance on television, for example, gets your message across to tens of thousand of people.
17. Expose Yourself!
    Resource Type: Article/Report/Letter
    Published: 2006
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
18. Don Fenton
    Media Profile in Sources
    Resource Type: Organization
    
19. The Follow-Up Telephone Call
    Resource Type: Article/Report/Letter
    Published: 2004
    Making follow-up phone calls to the media.
20. Free for the asking
    Resource Type: Article/Report/Letter
    Published: 2003
    Any organization, corporation or individual listed in Sources has the ability to post news releases to the Sources Web site.
21. Frequently Asked Questions about Sources
    Resource Type: Article/Report/Letter
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
22. Get a Digital Life
    An Internet Reality Check
    Resource Type: Article/Report/Letter
    Published: 2001
    
23. Get the Internet working for you
    Develop an online strategy
    Resource Type: Article/Report/Letter
    Published: 1997
    A Web site works best when it is integrated into a co-ordinated communications strategy.
24. Getting Ink for Your New Product
    Resource Type: Article/Report/Letter
    Published: 2004
    Get media coverage of your product.
25. Getting the Most from Interviews
    Resource Type: Article/Report/Letter
    Published: 1997
    Tips from a pro for getting the most from media interviews.
26. Getting your story into the media
    Resource Type: Article/Report/Letter
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
27. Give your Sources media profile an extra boost
    Resource Type: Article/Report/Letter
    Published: 2006
    Creating a link from your Web site to your Sources listing boosts your visibility.
28. A Good File Never Forgets
    Improve your publicity awareness
    Resource Type: Article/Report/Letter
    Published: 1996
    Keep track of the calls you receive from the media. Don't rely on memory alone.
29. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
    Resource Type: Article/Report/Letter
    Published: 2001
    Strategy and tactics for successful media campaigns.
30. Guidelines for successful interviews
    Resource Type: Article/Report/Letter
    Published: 1998
    Things to keep in mind when going into a media interview.
31. Helping you reach the media
    How Sources can help you get more and better media coverage
    Resource Type: Article/Report/Letter
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
32. HotLink Author Index
    Resource Type: Internet WWW site
    
33. HotLink.ca bigger and better
    Resource Type: Article/Report/Letter
    Published: 2006
    HotLink.ca features a large collection of articles about many different aspects of media relations, all cross-indexed by topic, author, and title.
34. HotLink Resouce Shelf: In the News
    Resource Type: Article/Report/Letter
    Published: 2002
    Review of a book on media relations in Canada.
35. HotLink Resource Shelf - #29
    Resource Type: Article/Report/Letter
    Published: 2004
    Here's a list of new releases that will keep you busy for a while.
36. HotLink Resource Shelf #30
    Resource Type: Article/Report/Letter
    Published: 2004
    Start by accepting the fact that the media moves faster than you do, so be prepared. Always.
37. HotLink Resource Type Index
    Resource Type: Internet WWW site
    
38. HotLink Title Index
    Resource Type: Internet WWW site
    
39. How Embarassing when your messages unravel
    The Emperor's New Speak
    Resource Type: Article/Report/Letter
    Published: 2001
    Analyze your messages to make sure their will hold up to critical scrutiny.
40. How many spokespersons?
    Resource Type: Article/Report/Letter
    Published: 1998
    Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
41. How Media Relations Helps the Marketing Plan
    Resource Type: Article/Report/Letter
    Published: 2002
    Using media relations to support your marketing strategy.
42. How Sources magnifies your Internet visibility
    Resource Type: Article/Report/Letter
    Published: 2009
    How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
43. How the Media Can Be Positive For Your Business
    Resource Type: Article/Report/Letter
    Published: 2001
    If both you and the reporter benefit, the chances are you will do business with that reporter again, good business.
44. How to get the most out of your Sources Listing
    Resource Type: Article/Report/Letter
    Published: 2009
    You get out what you put in! Extra attention to the content of your listing can result in more calls, more media awareness and greater success. The number of calls you'll receive from the media directly relates to the number, newsworthiness and specificity of your headings.
45. In The News
    The Practice of Media Relations in Canada
    Resource Type: Book
    Published: 2002
    Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
46. In the News
    The Practice of Media Relations in Canada - 2nd Edition
    Resource Type: Book
    Published: 2008
    An introduction of media relations in Canada, from both a practical and philosophical approach.
47. Introducing the Sources Calendar
    Resource Type: Article/Report/Letter
    Published: 2006
    The Sources Calendar enables you to inform the media of your newsworthy events.
48. It's the Law
    Resource Type: Article/Report/Letter
    Published: 2004
    The laws of media relations.
49. Managing the Media
    Resource Type: Book
    
50. Media Events - Maximizing Your Attendance & News Pick-up
    Resource Type: Article/Report/Letter
    Published: 2002
    Maximizing your attendance and news pick-up at media events.
51. Media for Social Change
    Resource Type: Article/Report/Letter
    Published: 1986
    
52. Media For Social Change
    A Resource Book For Community Groups
    Resource Type: Book
    Published: 1986
    An aid for community groups to help them obtain greater access to mainstream media or even to create their own media.
    
53. Media Names & Numbers
    Your Connection to the Media
    Resource Type: Serial Publication (Periodical)
    Published: 2009
    A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic journals. Media Names & Numbers is indexed by subject, and is available in print and electronic formats. An annual subscription includes a print directory and access to the continuously updated online version.
    
54. Media Relations
    The Bonner Communications Series
    Resource Type: Book
    Published: 2004
    A primer on attaining media preparedness.
55. Media relations
    Sources Select Resources Encyclopedia
    Resource Type: Article/Report/Letter
    An overview of media relations from Wikipedia.
56. Media Relations as a Marketing Tool
    Resource Type: Article/Report/Letter
    The first step to getting media attention is to make sure that reporters know about you.
57. Media Relations - Behaviours Unbecoming
    Resource Type: Article/Report/Letter
    Published: 2003
    What NOT to do when dealing with the media.
58. Media relations for politicians
    A Service for Parliamentarians, Legislators, and Municipal Councillors
    Resource Type: Article/Report/Letter
    Published: 2009
    Public relations tools for elected officials and community leaders.
59. Media Relations: Rule of Engagement
    Resource Type: Article/Report/Letter
    Published: 2004
    Rules for dealing with the media.
60. Media Resource Guide
    Resource Type: Book
    Published: 1987
    
61. Media Strategy Chart: Advantages & Limitations
    Resource Type: Article/Report/Letter
    
62. Meeting the Media Face-to-Face
    Resource Type: Article/Report/Letter
    Published: 2004
    What to do when a reporter calls or when meeting the media face to face.
63. Michael Levine's Ten commandments for Dealing with the Media
    Resource Type: Article/Report/Letter
    Published: 2003
    Rules for dealing with the media.
64. Never Say No Comment
    Resource Type: Book
    
65. New on the Bookshelf
    Resource Type: Article/Report/Letter
    Published: 2004
    Reviews of recent books on publicity and media relations.
66. The Newsmakers
    The Media's Influence on Canadian Politics
    Resource Type: Book
    
67. News Release Distribution
    Resource Type: Article/Report/Letter
    Sources media release distribution service.
68. News releases that work -- and those that don't
    Resource Type: Article/Report/Letter
    Published: 1999
    Media relations know-how: effective media releases.
69. Newsroom tips from The Canadian Press
    Resource Type: Article/Report/Letter
    Published: 2005
    Newsroom tips from The Canadian Press.
70. Pitching the Media
    Resource Type: Article/Report/Letter
    Published: 2010
    When pitching a story idea to a reporter, remember that they don't really care. Your job is to make them care. A well thought-out, concise pitch will ensure you don't strike out.
71. The Princess and the Press
    How to write a news release that will make you the belle of the ball
    Resource Type: Article/Report/Letter
    Published: 2005
    Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
72. Publicity 101 for Colleges
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
    
73. Publicity and Media Resources
    Resource Type: Internet WWW site
    Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
    
74. Publicity Plus
    Resource Type: Internet WWW site
    How to maximize your media impact using Sources.
75. Put it in writing
    Resource Type: Article/Report/Letter
    Top five tips for writing press releases.
76. Reviews from The Sources HotLink
    Resource Type: Internet WWW site
    Reviews are in alphabetical order by title.
77. 7 Ways to Get More Mileage from a Case Study
    Resource Type: Article/Report/Letter
    Published: 2004
    Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and readership rates.
78. Sharpen Up: From Experience To Expertise
    Resource Type: Article/Report/Letter
    Published: 2008
    Years of experience do not automatically make you an expert. Nor do "know-it-all" confidence, an encyclopedic memory or Jeopardy-speed retrieval always add up to expert status.
79. Smooth Talking! Explore the Paid Speaking Market
    Resource Type: Article/Report/Letter
    Published: 2005
    Becoming a professional speaker.
80. Sources.com
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
    Resource Type: Internet WWW site
    Published: 2009
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
81. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
82. The Sources HotLink
    Resource Type: Internet WWW site
    Published: 2009
    A website and newsletter dealing with media relations strategies.
83. The Sources HotLink Archive of Previous Issues
    Resource Type: Internet WWW site
    
84. The Sources HotLink Miscellaneous Resources
    Resource Type: Internet WWW site
    
85. Sources News Releases
    Resource Type: Internet WWW site
    Published: 2009
    News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations knowledgeable about the issues covered in the releases. Available via RSS feed as well as on the Sources.com website.
86. Speaking to the Media
    A special report from Sources with articles from The Sources HotLink
    Resource Type: Article/Report/Letter
    Published: 2005
    Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media calls and interviews well.
87. Spinwars
    Politics and New Media
    Resource Type: Book
    Published: 1999
    An examination of media manipulation in late 20th Century North American politics.
88. Sultans of Sleaze
    Public Relations and the Media
    Resource Type: Book
    Published: 1989
    Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.
89. Telling Journalists Who You Are
    Getting the most from Sources
    Resource Type: Article/Report/Letter
    Published: 2001
    A well-written descriptive paragraph in your Sources listing tells journalists why they should call you.
90. Top Ten List of Media Relations
    Resource Type: Article/Report/Letter
    Published: 2002
    Top ten recommendations for becoming (and remaining) media friendly:
91. Top Ten Misconceptions About the Media
    Resource Type: Article/Report/Letter
    Published: 2006
    
92. Top Ten Questions to Ask When a Reporter Calls You
    Resource Type: Article/Report/Letter
    Published: 2006
    When you're respoding to a reporter's call, take time to think and ask yourself these questions.
93. Top Ten Strategies for an Appearance in Front of an Editorial Board
    Resource Type: Article/Report/Letter
    Published: 2006
    
94. Twenty-five Years of Sources
    Resource Type: Article/Report/Letter
    Published: 2002
    From the beginning, Sources was seen as a public service as well as a tool for journalists.
95. The View from the Press Room
    Resource Type: Article/Report/Letter
    Published: 2001
    How charities can sell their stories to the media.
96. What Does a Reporter Want?
    Resource Type: Article/Report/Letter
    Published: 2001
    What does a reporter what when they interview you?
97. What people are saying about Sources
    Resource Type: Article/Report/Letter
    
98. When & How to Hold a News Conference
    Resource Type: Article/Report/Letter
    Published: 2002
    So before you decide to call a news conference, make sure that the circumstances meet ALL of the criteria.
99. When to Contact the Media
    Resource Type: Article/Report/Letter
    Published: 2004
    Advice on when to contact the media.

Experts on Media Relations in the Sources Directory

1. Allan Bonner Communications Management Inc.
2. The Canadian Public Relations Society, Inc.
3. Omar Ha-Redeye
4. Media Names & Numbers
5. National Anti-Racism Council of Canada
6. Sources
7. The Sources HotLink