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Media Coverage
PublicitySources.com Topic Index

  1. The Benefits of Reaching the Media
    Resource Type: Article/Report/Letter
    Published: 2003
    The benefits of being listed in Sources.
  2. Blindspots in The News
    Resource Type: Book
    Published: 1995
    The filters that determine what gets into the "news" and what doesn't.
  3. Censored: The News That Didn't Make The News - And Why
    The 1995 Project Censored Yearbook
    Resource Type: Book
    Published: 1996
    Documenting how the U.S. mass media does a shabby job, deliberately or negligently withholding information of vital importance.
  4. Confessions of a Media Critic
    Resource Type: Article/Report/Letter
    Published: 1984
    Barrie Zwicker says that with the planet in crisis it isn't time for 'business as usual', least of all in journalism.
  5. Effective Media Relations
    Nurturing your relationships with reporters
    Resource Type: Article/Report/Letter
    Published: 2000
    Our relationships with journalists need to be maintained over time in order to be fruitful.
  6. Effective Media Relations
    Resource Type: Article/Report/Letter
    Published: 2006
    Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
  7. Expose Yourself!
    Resource Type: Article/Report/Letter
    Published: 2006
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
  8. Fame & Fortune Online
    Resource Type: Internet WWW site
    Comprehensive listing of awards available to Canadian journalists.
  9. Don Fenton
    Media Profile in Sources
    Resource Type: Organization
  10. Flying High: 5 Sure Ways to Get Your Business Soaring
    Resource Type: Article/Report/Letter
    Published: 2001
    Know your audience, know your message, be clear and consistent in that message, then develop a strategy and execute it.
  11. Frequently Asked Questions about Sources
    Resource Type: Article/Report/Letter
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  12. Getting your story into the media
    Resource Type: Article/Report/Letter
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
  13. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
    Resource Type: Article/Report/Letter
    Published: 2001
    Strategy and tactics for successful media campaigns.
  14. Helping you reach the media
    How Sources can help you get more and better media coverage
    Resource Type: Article/Report/Letter
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  15. How Sources magnifies your Internet visibility
    Resource Type: Article/Report/Letter
    Published: 2009
    How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
  16. How to get media attention
    Resource Type: Article/Report/Letter
    Published: 2003
  17. How to get media attention in one easy step (and it's free)
    Resource Type: Article/Report/Letter
    Published: 2008
    Knowing who to reach out to in the media is becoming an increasingly more complex task.
  18. How to Make Your B-roll Work
    Resource Type: Article/Report/Letter
    Published: 2003
    Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.
  19. In Print: Maximizing Coverage in Community Newspapers
    Resource Type: Article/Report/Letter
    Published: 2004
    How to get coverage in community newspapers.
  20. Introducing the Sources Calendar
    Resource Type: Article/Report/Letter
    Published: 2006
    The Sources Calendar enables you to inform the media of your newsworthy events.
  21. It Ain't Necessarily So
    How the Media Remake Our Picture of Reality
    Resource Type: Book
    Published: 2002
    Looks at the confusion and inaccuracies surrounding media reporting of scientific studies, surveys and statistics.
  22. Letters from Lexington
    Reflections on Propaganda
    Resource Type: Book
    Published: 1993
  23. Lies and the Lying Liars Who Tell Them
    A Fair and Balanced Look at the Right
    Resource Type: Book
  24. Manufacturing Consent
    The Political Economy of the Mass Media
    Resource Type: Book
    Published: 1988
    Contrary to the usual image of the press and cantankerous, obstinate, and ubiquitious in its search for truth, Herman and Chomsky depict how an underlying elite consensus largely structures all facets of the news. They analyze how issues are framed and topics chosen, and the way in which the marketplace and the economics of publishing significantly shape the news.
  25. Massive Uncritical Publicity for Supposed "Independent UFO Investigation"
    Demonstrates Media Gullibility Once Again
    Resource Type: Article/Report/Letter
    Published: 1998
  26. Maximizing Coverage of Charity Activities in Community Newspapers
    Resource Type: Article/Report/Letter
    Published: 2002
    When it comes to getting coverage in the local newspaper, presentation is paramount. Tto maximize your profile and get your story or event covered, give the newspaper what it wants, when it wants it.
  27. Media Exposure
    Resource Type: Article/Report/Letter
    Published: 1997
    Promoting your magazine on a shoestring.
  28. Media Relations as a Marketing Tool
    Resource Type: Article/Report/Letter
    The first step to getting media attention is to make sure that reporters know about you.
  29. Media Think
    Resource Type: Book
    Published: 2000
    Increasingly the news media are owned by a small group of very large corporations with extensive interests outside the industry, run by the corporate elite.Winter argues that instead of offering diverse perspectives on events and issues, the media portray an increasingly dogmatic and orthodox corporate picture of the world around us. The consistency with which they do this has its consequent, intended effect on public opinion and policy formation.
  30. Media Watch: When the Media Tell Half the Story
    Resource Type: Article/Report/Letter
    Published: 1997
  31. Necessary Illusions
    Thought Control in Democratic Societies
    Resource Type: Book
    Published: 1991
    An inquiry into the nature of the media and the role of intellectuals in "a political system where the population cannot be disciplined by force, and thus must be subjected to more subtle forms of ideological control."
  32. News and Dissent: The Press and The Politics of Peace in Canada - Review
    Resource Type: Article/Report/Letter
    Published: 1991
    Review of News and Dissent: The Press and The Politics of Peace in Canada, by Robert Hackett.
  33. News Release Distribution
    Resource Type: Article/Report/Letter
    Sources media release distribution service.
  34. Newspeak in the 21st Century
    Resource Type: Book
    Published: 2009
    Revealing the lethal bias in 'balanced' reporting.
  35. PR Industry launches new standard for measurement and ROI
    Resource Type: Article/Report/Letter
    Published: 2006
    A new standard for measuring editorial coverage and return on investment.
  36. The Press and the Cold War
    Resource Type: Book
    Published: 1973
  37. Publicity 101 for Colleges
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
  38. Publicity and Media Resources
    Resource Type: Internet WWW site
    Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
  39. Seeking the spotlight: how to gain media attention for your business
    Resource Type: Article/Report/Letter
    Win enough positive attention from the public eye and your business will have a better chance of succeeding.
  40. Smooth Talking! Explore the Paid Speaking Market
    Resource Type: Article/Report/Letter
    Published: 2005
    Becoming a professional speaker.
  41. Sources Calendar
    Resource Type: Internet WWW site
    Published: 2009
    Listings of events of interest to journalists, editors, researchers, publishers and others working in the media and in publishing, covering Canadian and international events, press conferences, meetings, festivals and holidays, as well as award deadlines.
  42. Sources.com
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
    Resource Type: Internet WWW site
    Published: 2009
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
  43. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  44. The Sources HotLink
    Resource Type: Internet WWW site
    Published: 2009
    A website and newsletter dealing with media relations strategies.
  45. Sources Select Resources
    Reviews and information about print and online resources for journalists and researchers
    Resource Type: Internet WWW site
    Published: 2009
    Reviews and information about print and online resources for journalists and researchers.
  46. Telling Journalists Who You Are
    Getting the most from Sources
    Resource Type: Article/Report/Letter
    Published: 2001
    A well-written descriptive paragraph in your Sources listing tells journalists why they should call you.
  47. The Publicity FAQ: Frequently Asked Questions About Getting Media Coverage
    Resource Type: Article/Report/Letter
  48. Top Ten Misconceptions About the Media
    Resource Type: Article/Report/Letter
    Published: 2006
  49. Tracking the News that Wasn#t
    Resource Type: Article/Report/Letter
    Published: 1996
    A review of two books about media bias and censorship.
  50. Tracking the News that Wasn't (Book Review)
    Resource Type: Article/Report/Letter
    Published: 1996
  51. Twenty-five Years of Sources
    Resource Type: Article/Report/Letter
    Published: 2002
    From the beginning, Sources was seen as a public service as well as a tool for journalists.
  52. Weapons of Mass Persuasion
    Marketing the War Against Iraq
    Resource Type: Book
    Published: 2004
    Rutherford, an academic and media critic at the University of Toronto, tries to show how the marketing campaign for the war against Iraq was constructed and carried out with the aid of a compliant media.
  53. What people are saying about Sources
    Resource Type: Article/Report/Letter
  54. When to Contact the Media
    Resource Type: Article/Report/Letter
    Published: 2004
    Advice on when to contact the media.
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