1. Account-based marketing
   Sources Select Resources Encyclopedia
   Resource Type: Article/Report/Letter
   Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one.
2. Advertising the American Dream
   Resource Type: Book
   Published: 1985
   
3. The Anatomy of Buzz: How to create word of mouth marketing (book review)
   Resource Type: Article/Report/Letter
   Published: 2003
   
4. Article Marketing
   Sources Select Resources Encyclopedia
   Resource Type: Article/Report/Letter
   Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace.
5. BlueRush
   Media Profile in Sources
   Resource Type: Organization
   
6. Cluster Analysis (in Marketing)
   Sources Select Resources Encyclopedia
   Resource Type: Article/Report/Letter
   A class of statistical techniques that can be applied to data that exhibit 'natural' groupings. Cluster analysis sorts through the raw data and groups them into clusters.
7. Creating a customized Marketing Toolkit
   Resource Type: Article/Report/Letter
   Published: 2009
   A marketing toolkit contains the essential ingredients you need to successfully reach and persuade your key markets.
8. Direct Marketing
   Sources Select Resources Encyclopedia
   Resource Type: Article/Report/Letter
   A form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising.
9. Drip Marketing
   Sources Select Resources Encyclopedia
   Resource Type: Article/Report/Letter
   Drip Marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time.
10. Endless Referals
    Network Your Everyday Contacts into Sales
    Resource Type: Book
    
11. Experiential Marketing
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Experiential marketing is the next marketing methodology that can bridge the disconnect between the consumers' increasing demand to engage marketers and brands on their own terms. Consumers are more skeptical than ever about marketing and advertising
12. Expose Yourself!
    Resource Type: Article/Report/Letter
    Published: 2006
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
13. Don Fenton
    Media Profile in Sources
    Resource Type: Organization
    
14. 5 Perfectly Promotable Ideas
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    As a small business marketer you are often looking for ideas to promote your business that are often guided by smaller budgets, little time, you want relationship building to occur, you want to make a sale, or you want the customer to become a repeat
15. Frequently Asked Questions about Sources
    Resource Type: Article/Report/Letter
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
16. From Good to Great
    Resource Type: Book
    
17. Get a Digital Life
    An Internet Reality Check
    Resource Type: Article/Report/Letter
    Published: 2001
    
18. Get More Referrals Now
    Resource Type: Book
    
19. Getting Ink for Your New Product
    Resource Type: Article/Report/Letter
    Published: 2004
    Get media coverage of your product.
20. Getting your story into the media
    Resource Type: Article/Report/Letter
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
21. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
    Resource Type: Article/Report/Letter
    Published: 2001
    Strategy and tactics for successful media campaigns.
22. Helping you reach the media
    How Sources can help you get more and better media coverage
    Resource Type: Article/Report/Letter
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
23. HitGrab Inc.
    Media Profile in Sources
    Resource Type: Organization
    
24. HotLink Resource Shelf: Going for Gold!
    Resource Type: Article/Report/Letter
    Published: 2000
    Review of Going for Gold, a book on marketing strategies for speakers.
25. HotLink Resource Shelf: The Art of Cause Marketing
    Resource Type: Article/Report/Letter
    Published: 2002
    Review of a book on how to use advertising to change personal behaviour and public policy.
26. How Media Relations Helps the Marketing Plan
    Resource Type: Article/Report/Letter
    Published: 2002
    Using media relations to support your marketing strategy.
27. How to Brand Yourself
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    At the Marketing Chefs we are often asked to help companies find and define their brand statement. Recently it seemed that a number of friends and business associates were looking for help in re-positioning themselves or providing a bio that fit thei
28. Influencer Marketing
    Sources Select Resources Encyclopedia
    Resource Type: Article/Report/Letter
    A form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.
29. Internet Marketing
    Sources Select Resources Encyclopedia
    Resource Type: Article/Report/Letter
    The marketing of products or services over the Internet.
30. Internet Marketing Intelligence
    Research Tools, Techniques, and Resources
    Resource Type: Book
    Published: 2003
    How to use the Internet for market research.
31. Alan K'necht, SEO, Internet Trends & Innovations Expert
    Media Profile in Sources
    Resource Type: Organization
    
32. The Low Cost of Marketing
    Resource Type: Article/Report/Letter
    Published: 2010
    Marketing is not about selling, it's about getting your message out there.
33. Making your marketing brochure a keeper
    Resource Type: Article/Report/Letter
    Published: 2009
    A good brochure will effectively communicate the most important facts about your organization. The best brochures combine elements of marketing (they sell your organization) and public relations (they educate the reader).
34. Market segmentation
    Sources Select Resources Encyclopedia
    Resource Type: Article/Report/Letter
    
35. Marketing Effectiveness
    Sources Select Resources Encyclopedia
    Resource Type: Article/Report/Letter
    
36. Marketing Ethics
    Sources Select Resources Encyclopedia
    Resource Type: Article/Report/Letter
    The area of applied ethics which deals with the moral principles behind the operation and regulation of marketing.
37. Marketing management
    Sources Select Resources Encyclopedia
    Resource Type: Article/Report/Letter
    Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.
38. Marketing/PR - the new face of marketing
    Resource Type: Article/Report/Letter
    Published: 2009
    Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail newsletters, Internet sites, on-line media rooms, media-friendly events, speaking engagements, networking events, trade and consumer shows, sponsorship opportunities, and media campaigns.
39. Marketing Strategy
    Sources Select Resources Encyclopedia
    Resource Type: Article/Report/Letter
    
40. Marketing Topic Index in Sources Directory of Experts
    Spokespersons, Experts, and Resources
    Resource Type: Internet WWW site
    A subject guide to experts and spokespersons on topics related to marketing in the Sources directory for the media.
41. Media Relations as a Marketing Tool
    Resource Type: Article/Report/Letter
    The first step to getting media attention is to make sure that reporters know about you.
42. Mobile marketing
    Sources Select Resources Encyclopedia
    Resource Type: Article/Report/Letter
    
43. The Online Copywriter's Handbook
    Resource Type: Book
    Published: 2002
    Bly concentrates on the Internet and provides everything that's needed to write great copy for online applications.
44. Our business is helping you to promote your business
    Business promotion
    Resource Type: Article/Report/Letter
    Published: 2009
    Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of journalists, media buyers, market researchers, businesses, and consumers use SOURCES to find the people who can answer their questions and solve their problems.
45. Permission Marketing
    Sources Select Resources Encyclopedia
    Resource Type: Article/Report/Letter
    
46. Powerful publicity and marketing tools for publishers and authors
    Resource Type: Article/Report/Letter
    Published: 2009
    Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers directly.
47. Professional Speakers: Create Brilliant Marketing Material
    Resource Type: Article/Report/Letter
    Published: 2010
    Speakers really find it difficult to talk about themselves in glowing terms but that's exactly what you need to do. Put your words on paper in a way that really reflects your brilliance.
48. Professional Speakers: To Market, To Market!
    Resource Type: Article/Report/Letter
    Published: 2010
    Your positioning defines your market. Once you've decided on exactly what you stand for, you are now clear about who wants to hear you speak.
49. Promotion (Marketing)
    Sources Select Resources Encyclopedia
    Resource Type: Article/Report/Letter
    
50. Public Relations and the Marketing Mix
    Introducing Vulnerability Relations
    Resource Type: Book
    
51. Publicity 101 for Colleges
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
    
52. Quantitative Marketing Research
    Sources Select Resources Encyclopedia
    Resource Type: Article/Report/Letter
    The application of quantitative research techniques to the field of marketing.
53. Relationship Marketing
    Sources Select Resources Encyclopedia
    Resource Type: Article/Report/Letter
    Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
54. Review: Secrets of Power Marketing
    Resource Type: Article/Report/Letter
    Published: 1999
    A lively book, with a streak of practicality that reveals itself in an impatience with hoity-toity notions of marketing that have little impact on the bottom line.
55. Review: World Wide Web Marketing
    Resource Type: Article/Report/Letter
    Published: 1999
    A book for those whose jobs involve creating and maintaining corporate Web sites.
56. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
    Media Profile in Sources
    Resource Type: Organization
    
57. "Selling The Invisible - A Field Guide To Modern Marketing" Book Review
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    This week's review is a book "Selling The Invisible - A Field Guide to Modern Marketing" by Harry Beckwith. Now the title sounds a little dour, but I have to say that this is a very quick read and very enjoyable.
    
    
58. Seven Years to Seven figures
    The Fast-Track Plan to Becoming a Millionaire
    Resource Type: Book
    
59. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
60. The Sources HotLink
    Resource Type: Internet WWW site
    Published: 2009
    A website and newsletter dealing with media relations strategies.
61. A Step-by-Step Guide to Being a Successful Consultant
    Resource Type: Article/Report/Letter
    Published: 1998
    A practical guide to becoming a successful consultant.
62. Successful Event Marketing Strategies
    Resource Type: Article/Report/Letter
    Published: 1997
    Tips for marketing your events.
63. Successful Market Research
    The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors
    Resource Type: Book
    Published: 1995
    This book is aimed at small business owners and potential entrepreneurs. It explains how to collect, organize, and implement current data.
64. Unique selling proposition
    Sources Select Resources Encyclopedia
    Resource Type: Unclassified
    The Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s.
65. What Guerrillas Know About USPs
    Resource Type: Article/Report/Letter
    Published: 2009
    A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.
66. Words That Work
    Resource Type: Article/Report/Letter
    Published: 2010
    Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results.

Experts on Marketing in the Sources Directory

1. Château des Charmes Wines
2. Alan K'necht, SEO, Internet Trends & Innovations Expert
3. Richard Martin
4. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
5. Solutions in Mind
6. The Sources HotLink
7. Speakers Gold
8. Université de Moncton