- Advice on Hiring a Media Trainer
Resource Type: Article/Report/Letter Published: 2002 Media training is highly recommended for any media spokesperson, whether a novice or a veteran.
- Getting the Most from Interviews
Resource Type: Article/Report/Letter Published: 1997 Tips from a pro for getting the most from media interviews.
- The Intangible Benefits of Media Training
Resource Type: Article/Report/Letter Published: 2002 One of the greatest frustrations of media relations specialists, and news media, is the slow response to interview or information requests. Many times I've noticed that executives don't understand the rapid timelines that the news media operate under - they don't understand how quickly something ceases to be "news" or how quickly the media may lose interest in a proactive media relations venture.
- Media Relations
The Bonner Communications Series Resource Type: Book Published: 2004 A primer on attaining media preparedness.
- Sources gives you powerful tools to help you stand out from the crowd
Resource Type: Article/Report/Letter Published: 2009 An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
- The Sources HotLink
Resource Type: Internet WWW site Published: 2009 A website and newsletter dealing with media relations strategies.
- Sources media training
Resource Type: Article/Report/Letter Published: 2009 Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
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