1. At a Glance - Web sites mentioned in this issue of HotLink
   Resource Type: Article/Report/Letter
   Published: 2000
   Quick overview of some publicity-related websites.
2. Frequently Asked Questions about Sources
   Resource Type: Article/Report/Letter
   Published: 2009
   SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
3. Get the Internet working for you
   Develop an online strategy
   Resource Type: Article/Report/Letter
   Published: 1997
   A Web site works best when it is integrated into a co-ordinated communications strategy.
4. Getting your story into the media
   Resource Type: Article/Report/Letter
   Published: 2009
   Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
   For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
5. Helping you reach the media
   How Sources can help you get more and better media coverage
   Resource Type: Article/Report/Letter
   Published: 2009
   Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
6. HitGrab Inc.
   Media Profile in Sources
   Resource Type: Organization
   
7. How Sources magnifies your Internet visibility
   Resource Type: Article/Report/Letter
   Published: 2009
   How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
8. In The News
   The Practice of Media Relations in Canada
   Resource Type: Book
   Published: 2002
   Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
9. In the News
   The Practice of Media Relations in Canada - 2nd Edition
   Resource Type: Book
   Published: 2008
   An introduction of media relations in Canada, from both a practical and philosophical approach.
10. Is Your Web Site Media Friendly?
    Resource Type: Article/Report/Letter
    Published: 2005
    How to make your Web site media-friendly.
11. Social Media Group
    Media Profile in Sources
    Resource Type: Organization
    
12. Sources.com
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
    Resource Type: Internet WWW site
    Published: 2009
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
13. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
14. The Sources HotLink
    Resource Type: Internet WWW site
    Published: 2009
    A website and newsletter dealing with media relations strategies.
15. Sources Select Resources
    Reviews and information about print and online resources for journalists and researchers
    Resource Type: Internet WWW site
    Published: 2009
    Reviews and information about print and online resources for journalists and researchers.
16. Spinwars
    Politics and New Media
    Resource Type: Book
    Published: 1999
    An examination of media manipulation in late 20th Century North American politics.

Experts on Internet/Media in the Sources Directory

1. Randall Craig, Social Media and Networking Expert
2. Media Awareness Network
3. The Sources HotLink
4. Sources Select Resources