1. Building Media Relationships
   How to Establish, Maintain, and Develop Long-Term Relationships
   Resource Type: Book
   Published: 2009
   Sommers wrote this guide to teach how media can be used to raise an organization's public profile and improve its connection with the target audience.
2. Contacts: Connecting directly with Canadian journalists
   Resource Type: Article/Report/Letter
   Published: 1998
   Factors to consider when selecting spokespersons for your organization.
3. Expose Yourself!
   Resource Type: Article/Report/Letter
   Published: 2006
   A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
4. Don Fenton
   Media Profile in Sources
   Resource Type: Organization
   
5. Frequently Asked Questions about Sources
   Resource Type: Article/Report/Letter
   Published: 2009
   SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
6. Getting your story into the media
   Resource Type: Article/Report/Letter
   Published: 2009
   Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources – human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
   For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need – the experts and spokespersons without whom the media would have no stories to tell.
7. Helping you reach the media
   How Sources can help you get more and better media coverage
   Resource Type: Article/Report/Letter
   Published: 2009
   Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
8. How Embarassing when your messages unravel
   The Emperor's New Speak
   Resource Type: Article/Report/Letter
   Published: 2001
   Analyze your messages to make sure their will hold up to critical scrutiny.
9. How many spokespersons?
   Resource Type: Article/Report/Letter
   Published: 1998
   Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
10. How to get the most out of your Sources Listing
    Resource Type: Article/Report/Letter
    Published: 2009
    You get out what you put in! Extra attention to the content of your listing can result in more calls, more media awareness and greater success. The number of calls you'll receive from the media directly relates to the number, newsworthiness and specificity of your headings.
11. Learning how to live with editors
    Resource Type: Article/Report/Letter
    Published: 1998
    Pay attention to editorial fit, readership relevance, and good writing.
12. Media Relations as a Marketing Tool
    Resource Type: Article/Report/Letter
    The first step to getting media attention is to make sure that reporters know about you.
13. Media Relations - Behaviours Unbecoming
    Resource Type: Article/Report/Letter
    Published: 2003
    What NOT to do when dealing with the media.
14. Meeting the Media Face-to-Face
    Resource Type: Article/Report/Letter
    Published: 2004
    What to do when a reporter calls or when meeting the media face to face.
15. Oh, the Mistakes Spokespeople Make: Ten Sure-Fire Ways to Blow an Interview
    Resource Type: Article/Report/Letter
    Published: 2000
    Mistakes to avoid when being interviewed by the media.
16. Publicity and Media Resources
    Resource Type: Internet WWW site
    Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
    
17. Publicity Plus
    Resource Type: Internet WWW site
    How to maximize your media impact using Sources.
18. Sources.com
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
    Resource Type: Internet WWW site
    Published: 2009
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students – and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
19. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
20. The Sources HotLink
    Resource Type: Internet WWW site
    Published: 2009
    A website and newsletter dealing with media relations strategies.
21. Sources media training
    Resource Type: Article/Report/Letter
    Published: 2009
    Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
22. Sources Subject Index - Comprehensive Topic Index for Experts and Spokespersons in Sources
    Resource Type: Internet WWW site
    Published: 2009
    A comprehenesive list of subject headings related to organizations listed in the Sources directory for the news media.
23. Speaking to the Media
    A special report from Sources with articles from The Sources HotLink
    Resource Type: Article/Report/Letter
    Published: 2005
    Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media calls and interviews well.
24. Tips for Making the Call
    Resource Type: Article/Report/Letter
    Published: 2004
    Tips for making follow-up calls to the media.
25. Top Ten Questions to Ask When a Reporter Calls You
    Resource Type: Article/Report/Letter
    Published: 2006
    When you're respoding to a reporter's call, take time to think and ask yourself these questions.
26. Top Ten Strategies for an Appearance in Front of an Editorial Board
    Resource Type: Article/Report/Letter
    Published: 2006
    
27. The View from the Press Room
    Resource Type: Article/Report/Letter
    Published: 2001
    How charities can sell their stories to the media.
28. When Bad Things Happen to Good Spokespeople: Handling Tough Interviews
    Resource Type: Article/Report/Letter
    Published: 2000
    How to handle problems that arise in a media interview.
29. When to Contact the Media
    Resource Type: Article/Report/Letter
    Published: 2004
    Advice on when to contact the media.
30. Why I Am Listed in Sources
    Resource Type: Article/Report/Letter
    Published: 2001
    Over the years, I have turned to Sources time and time again to track down experts to interview for whatever newspaper or magazine article I happened to be researching at the time. So when the time came for me to position myself as an expert it was immediately obvious to me what I had to do: take out a listing in Sources.
    

Experts on Contacts/Media in the Sources Directory

1. Sources
2. The Sources HotLink