1. Advertising
   Sources Select Resources Encyclopedia
   Resource Type: Article/Report/Letter
   Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services.
2. Advertising Research
   Sources Select Resources Encyclopedia
   Resource Type: Article/Report/Letter
   
3. Advertising Standards Canada (ASC)
   Media Profile in Sources
   Resource Type: Organization
   
4. Advertising the American Dream
   Resource Type: Book
   Published: 1985
   
5. Advertising Topic Index in Sources Directory of Experts
   Spokespersons, Experts, and Resources
   Resource Type: Internet WWW site
   A subject guide to experts and spokespersons on topics related to advertising in the Sources directory for the media.
6. Between the Lines
   How to Detect Bias and Propaganda in the News and Everyday Life
   Resource Type: Book
   Published: 1981
   An exploration of medthods of "dec-doing" our daily newspapers and radio/TV news. Examines our predominant sources of information (mass media) and indicates the existence of many alternative sources of informaiton.
7. Democracy's Oxygen
   How Corporations Control the News
   Resource Type: Book
   Published: 1997
   Winter shows that far from providing "democracy's oxygen," the news media legitimize a fundamentally undemocratic system. Instead of keeping the public informated, news organizations manufacture public consent for policies which favour the corporate elite.
8. Don Fenton
   Media Profile in Sources
   Resource Type: Organization
   
9. Frequently Asked Questions about Sources
   Resource Type: Article/Report/Letter
   Published: 2009
   SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
10. From Politics to Profit
    The Commercialization of Canadian Daily Newspapers, 1890-1920
    Resource Type: Book
    Published: 1997
    Analyzes the transformation of Canadian newspapers that occurred between 1890 and 1920 when daily newspapers slowly changed from political mouthpieces to a marketable industry.
11. Getting your story into the media
    Resource Type: Article/Report/Letter
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
12. Google Advertising Programs
    Resource Type: Article/Report/Letter
    Information about Google AdWords and Google AdSense.
13. Helping you reach the media
    How Sources can help you get more and better media coverage
    Resource Type: Article/Report/Letter
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
14. The Hidden Persuaders
    Resource Type: Book
    
15. A History of News
    From the Drum to the Satellite
    Resource Type: Book
    Published: 1988
    
16. In the Corporate Interest
    The YNN Experience in Canadian Schools
    Resource Type: Book
    Published: 2000
    
17. In The News
    The Practice of Media Relations in Canada
    Resource Type: Book
    Published: 2002
    Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
18. In the News
    The Practice of Media Relations in Canada - 2nd Edition
    Resource Type: Book
    Published: 2008
    An introduction of media relations in Canada, from both a practical and philosophical approach.
19. Inventing Reality
    The Politics of News Media
    Resource Type: Book
    Published: 1993
    Parenti sets out to demonstrate how the news media distort important aspects of social and political life and why they do.
20. Journalism: Truth or Dare?
    Resource Type: Book
    Published: 2003
    Ian Hargreaves discusses the history, development, future and ethics of journalism and describes journalists' relationship with the public. He focuses on the increase in journalism's influence and the criticism thrown at journalism today by all sectors of society.
21. The Language of Layout
    Resource Type: Book
    Published: 1978
    
22. Made in America
    An Informal History of the English Language in the United States
    Resource Type: Book
    Published: 1994
    
23. Manufacturing Consent
    The Political Economy of the Mass Media
    Resource Type: Book
    Published: 1988
    Contrary to the usual image of the press and cantankerous, obstinate, and ubiquitious in its search for truth, Herman and Chomsky depict how an underlying elite consensus largely structures all facets of the news. They analyze how issues are framed and topics chosen, and the way in which the marketplace and the economics of publishing significantly shape the news.
24. Media and Minorities
    Representing Diversity in a Multicultral Canada
    Resource Type: Book
    Published: 2001
    An examination of the politics of media minority relations in a multicultural Canada.
25. The Missing News
    Filters and Blind Spots in Canada's Press
    Resource Type: Book
    Published: 2000
    Asks a number of questions, including: How well do the news media filter reality, for what purposes, through what processes and in whose interests? How do newspapers and TV stations choose what news is printed or aired, which letters will be published, or who will be accorded credibility?
26. Oh, What a Blow That Phantom Gave Me!
    Resource Type: Book
    Published: 1973
    How media have taken over our lives.
27. Rebel Sell
    Why the Culture Can't be Jammed
    Resource Type: Book
    Published: 2004
    Released in the U.S. under the title Nation of Rebels: Why Counterculture Became Consumer Culture, the book is a critique of the underlying theory of counterculture Heath and Potter note that the capitalist system thrives not on conformity -- as so many 'culture jammers' believe -- but rather on individualism and a quest for distinction.
28. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
    Media Profile in Sources
    Resource Type: Organization
    
29. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
30. Spinwars
    Politics and New Media
    Resource Type: Book
    Published: 1999
    An examination of media manipulation in late 20th Century North American politics.
31. Subliminal Seduction
    Resource Type: Book
    Published: 1974
    
32. Understanding Media
    The Extensions of Man
    Resource Type: Book
    Published: 1964
    
33. Unique selling proposition
    Sources Select Resources Encyclopedia
    Resource Type: Unclassified
    The Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s.
34. Words That Work
    Resource Type: Article/Report/Letter
    Published: 2010
    Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results.
35. Yesterday's News
    Why Canada's Daily Newspapers are Failing Us
    Resource Type: Book
    Published: 1998
    Illuminates the decline of print journalism, suggests reasons for this decline and proposes solutions to reverse this downward trend.

Experts on Advertising in the Sources Directory

1. Advertising Standards Canada (ASC)
2. Brock University
3. The Canadian Public Relations Society, Inc.
4. Marin Media Group
5. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
6. Simon Fraser University