1. Are you paying too much to send out your news releases?
   Sources News Release
   Resource Type: Article/Report/Letter
   Published: 2009
   If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
2. Expose Yourself!
   Resource Type: Article/Report/Letter
   Published: 2006
   A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
3. Have new social media made #traditional# media obsolete?
   Resource Type: Article/Report/Letter
   Published: 2009
   New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible.
4. Helping you reach the media
   How Sources can help you get more and better media coverage
   Resource Type: Article/Report/Letter
   Published: 2009
   Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
5. How Sources magnifies your Internet visibility
   Resource Type: Article/Report/Letter
   Published: 2009
   How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
6. How to promote your expertise with news releases, articles, and FAQs
   Sources News Release
   Resource Type: Article/Report/Letter
   Published: 2010
   Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an extremely effective tool for doing exactly that.
7. Media Names & Numbers
   Your Connection to the Media
   Resource Type: Serial Publication (Periodical)
   Published: 2009
   A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic journals. Media Names & Numbers is indexed by subject, and is available in print and electronic formats. An annual subscription includes a print directory and access to the continuously updated online version.
   
8. Media Names & Numbers 10
   Resource Type: Book
   Published: 2010
   A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic journals. Media Names & Numbers is indexed by subject, and is available in print and electronic formats. An annual subscription includes a print directory and access to the continuously updated online version.
9. Media relations for politicians
   A Service for Parliamentarians, Legislators, and Municipal Councillors
   Resource Type: Article/Report/Letter
   Published: 2009
   Public relations tools for elected officials and community leaders.
10. Oh, What a Blow That Phantom Gave Me!
    Resource Type: Book
    Published: 1973
    How media have taken over our lives.
11. Sources.com
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
    Resource Type: Internet WWW site
    Published: 2009
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.

Experts on Media Tools in the Sources Directory

1. Media Names & Numbers
2. Sources