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Media Strategy PublicitySources.com Topic Index Communication for and Against Democracy Resource Type: Book Published: 1989 Effective Media Relations Resource Type: Article/Report/Letter Published: 2006 Media relations is human relations. Journalism is about telling compelling stories about people and their lives. Helping you reach the media How Sources can help you get more and better media coverage Resource Type: Article/Report/Letter Published: 2009 Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years. How to promote your expertise with news releases, articles, and FAQs Sources News Release Resource Type: Article/Report/Letter Published: 2010 Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an extremely effective tool for doing exactly that. Sources gives you powerful tools to help you stand out from the crowd Resource Type: Article/Report/Letter Published: 2009 An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage. Sources media training Resource Type: Article/Report/Letter Published: 2009 Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards. Subliminal Seduction Resource Type: Book Published: 1974 Sultans of Sleaze Public Relations and the Media Resource Type: Book Published: 1989 Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.

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