- Have new social media made ‘traditional’ media obsolete?
Resource Type: Article/Report/Letter
Published: 2009
New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible.
- Helping you reach the media
How Sources can help you get more and better media coverage
Resource Type: Article/Report/Letter
Published: 2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
- Sources gives you powerful tools to help you stand out from the crowd
Resource Type: Article/Report/Letter
Published: 2009
An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
|
PublicitySources
c/o Sources, 489 College Street, Suite 305, Toronto, ON M6G 1A5.
Phone: (416) 964-7799 FAX: (416) 964-8763
© Sources 1977-2010. The information provided is copyright and may not be reproduced
in any form or by any means (whether electronic, mechanical or photographic), or stored in an
electronic retrieval system, without written permission of the publisher. The content may not be
resold, republished, or redistributed. Indexing and search applications by Ulli Diemer and Chris DeFreitas.
|
