- Are You Prepared for 21st-Century Interviews?
Resource Type: Article/Report/Letter
Published: 2010
Chances are that, if media consider you interview-worthy, you possess a decade or two of experience and knowledge that they believe is valuable. Therefore, the question is not "Do you know enough to answer questions?," but "Can you make your point with clear, fresh 21st-Century relevance?"
- Building Media Relationships
How to Establish, Maintain, and Develop Long-Term Relationships
Resource Type: Book
Published: 2009
Sommers wrote this guide to teach how media can be used to raise an organization's public profile and improve its connection with the target audience.
- How to Handle Phone Interviews
Resource Type: Article/Report/Letter
Published: 2010
For some people, doing a phone interview - whether for a job or with the press - can be more unnerving than face-to-face. Being unable to read someone's expressions, or look them in the eye, can throw a person off track.
- In The News
The Practice of Media Relations in Canada
Resource Type: Book
Published: 2002
Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
- In the News
The Practice of Media Relations in Canada - 2nd Edition
Resource Type: Book
Published: 2008
An introduction of media relations in Canada, from both a practical and philosophical approach.
- Making the Most of Your Media Interview
Resource Type: Article/Report/Letter
Published: 2010
Being prepared for an interview will make you less nervous and more confident, and with confidence comes increased credibility.
- Sources gives you powerful tools to help you stand out from the crowd
Resource Type: Article/Report/Letter
Published: 2009
An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
- Sources media training
Resource Type: Article/Report/Letter
Published: 2009
Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
- Top Ten Questions to Ask When a Reporter Calls You
Resource Type: Article/Report/Letter
Published: 2006
When you're respoding to a reporter's call, take time to think and ask yourself these questions.
- Top Ten Things to do Before a Radio Talk Show
Resource Type: Article/Report/Letter
Published: 2006
Be prepared when you go on a talk show.
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