1. The Art and Science of SEO Site Audits
   Resource Type: Article/Report/Letter
   Published: 2010
   SEO site audits are of critical importance.
2. Black Hat SEO
   Resource Type: Article/Report/Letter
   Published: 2008
   Google makes it clear that it disapproves of certain SEO tactics, such as hiding keywords with invisible text, or showing one page to Google's spider and another to actual human visitors. Methods that conform to what the search engines like are called White Hat SEO, and disapproved methods are called Black Hat SEO.
3. Dropped Search Engine Rankings Caused by Duplication
   Resource Type: Article/Report/Letter
   Published: 2010
   Duplicate content can and will negatively affect search engine rankings.
4. Frequently Asked Questions about Sources
   Resource Type: Article/Report/Letter
   Published: 2009
   SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
5. Getting your story into the media
   Resource Type: Article/Report/Letter
   Published: 2009
   Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
   For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
6. Give your Sources media profile an extra boost
   Resource Type: Article/Report/Letter
   Published: 2006
   Creating a link from your Web site to your Sources listing boosts your visibility.
7. Google, Yahoo, MSN and most journalists agree: The #1 source for sources is www.sources.com # the directory for reporters, editors and researchers
   News Release
   Resource Type: Article/Report/Letter
   Published: 2007
   
8. Have new social media made #traditional# media obsolete?
   Resource Type: Article/Report/Letter
   Published: 2009
   New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible.
9. Helping you reach the media
   How Sources can help you get more and better media coverage
   Resource Type: Article/Report/Letter
   Published: 2009
   Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
10. How does your Web site rank? Alexa tells you
    Resource Type: Article/Report/Letter
    Published: 2006
    Find out your Web site's reach and what other sites are popular with the people who come to your site.
11. How Sources magnifies your Internet visibility
    Resource Type: Article/Report/Letter
    Published: 2009
    How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
12. How to get the most out of your Sources Listing
    Resource Type: Article/Report/Letter
    Published: 2009
    You get out what you put in! Extra attention to the content of your listing can result in more calls, more media awareness and greater success. The number of calls you'll receive from the media directly relates to the number, newsworthiness and specificity of your headings.
13. How to promote your expertise with news releases, articles, and FAQs
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2010
    Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an extremely effective tool for doing exactly that.
14. Is Your Website Search Engine Friendly?
    Your Personal Checklist
    Resource Type: Article/Report/Letter
    Published: 2006
    When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly.
15. Valerie Jones, M.B.A., Speaker, Social Networking, E-Commerce Expert, GrandandToyEmpower.com
    Media Profile in Sources
    Resource Type: Organization
    
16. Alan K'necht, SEO, Internet Trends & Innovations Expert
    Media Profile in Sources
    Resource Type: Organization
    
17. Search Engine Optimization for Dummies
    2nd Edition
    Resource Type: Book
    Published: 2006
    An introduction to search engine optimization.
    
18. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
19. 10 Simple Search Engine Optimization (SEO) Ideas to Improve Your Ranking
    Resource Type: Article/Report/Letter
    Published: 2009
    
20. What Determines Duplicate Content SPAM?
    Dunn, Ross
    Resource Type: Article/Report/Letter
    Published: 2006
    

Experts on Search Engine Optimization (SEO) in the Sources Directory

1. Randall Craig, Social Media and Networking Expert
2. Alan K'necht, SEO, Internet Trends & Innovations Expert
3. The Sources HotLink