1. Alphabetical Index of Canadian media
   Canada's media A-Z
   Resource Type: Internet WWW site
   Published: 2009
   
2. Canadian Media Owner Index
   Resource Type: Internet WWW site
   
3. Don Fenton
   Media Profile in Sources
   Resource Type: Organization
   
4. Geographic Index of Canadian media
   Resource Type: Internet WWW site
   
5. A Good File Never Forgets
   Improve your publicity awareness
   Resource Type: Article/Report/Letter
   Published: 1996
   Keep track of the calls you receive from the media. Don't rely on memory alone.
6. How to Build a Media List
   Resource Type: Article/Report/Letter
   Published: 2004
   Often your desired target audiences are diverse so this should be clearly defined before beginning to build your media list.
7. Index of Canadian media by type
   Resource Type: Internet WWW site
   
8. Language Index of Canadian media
   Resource Type: Internet WWW site
   
9. Mailing list know-how
   Resource Type: Article/Report/Letter
   Published: 1998
   Your mailing list is one of the cornerstones of a good communications strategy.
10. Media Directory Subject Index
    Resource Type: Internet WWW site
    
11. Media Names & Numbers
    Your Connection to the Media
    Resource Type: Serial Publication (Periodical)
    Published: 2009
    A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic journals. Media Names & Numbers is indexed by subject, and is available in print and electronic formats. An annual subscription includes a print directory and access to the continuously updated online version.
    
12. Media Names & Numbers 10
    Resource Type: Book
    Published: 2010
    A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic journals. Media Names & Numbers is indexed by subject, and is available in print and electronic formats. An annual subscription includes a print directory and access to the continuously updated online version.
13. Publicity and Media Resources
    Resource Type: Internet WWW site
    Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
    
14. Sources.com
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
    Resource Type: Internet WWW site
    Published: 2009
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
15. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.

Experts on Media Lists in the Sources Directory

1. Media Names & Numbers
2. Sources Mailing Lists