- Brand Management
Sources Select Resources Encyclopedia
Resource Type: Article/Report/Letter
The application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product's perceived value to the customer and thereby increase brand franchise and brand equity.
- How to brand yourself#
Resource Type: Article/Report/Letter
Published: 2009
Besides the self-marketing benefits of a biography, an advantage to writing this document is the actual writing of it. The process of thinking through, prioritizing, characterizing and expressing your career profile forces you to review everything you know about yourself -- and make it explicit.
- How to Brand Yourself
Sources News Release
Resource Type: Article/Report/Letter
Published: 2009
At the Marketing Chefs we are often asked to help companies find and define their brand statement. Recently it seemed that a number of friends and business associates were looking for help in re-positioning themselves or providing a bio that fit thei
- Managing your Brand in an Insecure World
Resource Type: Article/Report/Letter
Published: 2010
Brand value is determined in part by your brand and related company activities such as public relations, customer service experiences, as well as successes and failures in the market.
|
PublicitySources
c/o Sources, 812A Bloor Street West, Suite 201, Toronto, ON M6G 1L9.
Phone: (416) 964-7799 FAX: (416) 964-8763
© Sources 1977-2011. The information provided is copyright and may not be reproduced
in any form or by any means (whether electronic, mechanical or photographic), or stored in an
electronic retrieval system, without written permission of the publisher. The content may not be
resold, republished, or redistributed. Indexing and search applications by Ulli Diemer and Chris DeFreitas.
|
