1. Approaching Prospects on the Show Floor
   Resource Type: Article/Report/Letter
   Published: 2010
   A good approach doesn't have to be complicated, rather it should consist of words that the booth person can say comfortably and honestly.
2. Demonstrating Intangibles
   Resource Type: Article/Report/Letter
   Published: 2010
   In an environment where competition for visitors' attention is at its highest and yet their attention span is at its lowest, using demonstrations is a great technique to help you get traffic to your booth.
3. Evaluating your exhibit performance
   Resource Type: Article/Report/Letter
   Published: 2009
   "How do we know if our exhibit program is doing what it is suppose to do?
4. Exhibitors can get more bang for their buck
   Resource Type: Article/Report/Letter
   Published: 1998
   Trade shows are effective marketing vehicles when used well.
5. Frequently Asked Questions about Sources
   Resource Type: Article/Report/Letter
   Published: 2009
   SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
6. Getting your story into the media
   Resource Type: Article/Report/Letter
   Published: 2009
   Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
   For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
7. Helping you reach the media
   How Sources can help you get more and better media coverage
   Resource Type: Article/Report/Letter
   Published: 2009
   Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
8. Improve Your Publicity Awareness
   Resource Type: Article/Report/Letter
   Published: 1997
   Tips on networking for success.
9. Raise the bar on customer satisfaction
   Resource Type: Article/Report/Letter
   Published: 2009
   Let your customers expect the unexpected. Offering good service and friendly booth people at a trade show becomes the baseline for superior customer satisfaction.
10. The Right Frame of Mind
    Resource Type: Article/Report/Letter
    Published: 2009
    The quandary at a trade show is finding a happy balance between being aggressive enough to produce the desired results and being the kind of person visitors want to do business with. The answer is all a matter of attitude. The right attitude at a booth is not as a hard-core sales person but rather as a host.
11. The six people you are likely to meet at a trade show
    Resource Type: Article/Report/Letter
    Published: 2009
    Exhibit marketing is all about meeting customers, clients and the public in a face to face environment. Your physical display as well as your booth staff#s skills need to be well honed to capture the attention of people in your target market group. Knowing who these people are is the first step. The next job is to develop a strategy for handling each booth visitor.
12. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
13. A Strategic Approach to Trade Show Staffing
    Resource Type: Article/Report/Letter
    Published: 2010
    When it comes to staffing your booth there is a place for anyone within your organization to benefit. Opening the doors to these people can be a serendipitous beginning to otherwise concealed possibilities.
14. The Truth about Competitive Intelligence
    Resource Type: Article/Report/Letter
    Published: 2010
    Competitive intelligence is defined as: "An organized, structured, information gathering process that enhances strategic decision-making." A well-defined CI strategy will give you a leg-up on future directions.
15. The Untapped Potential of your Trade Show Network
    Resource Type: Article/Report/Letter
    Published: 2009
    When it comes to networking opportunities, trade shows provide one of the best venues. Here is the one place where everyone in your industry congregates for a few short days and is focused on one thing # business.
16. Using Trade Shows As A PR Opportunity
    Resource Type: Article/Report/Letter
    Published: 2010
    Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity.
17. Why show leads are mishandled
    Resource Type: Article/Report/Letter
    Published: 2009
    The number of leads that are obtained at a trade show that are mishandled is astounding. Whether you are exhibiting to increase business or have a communication need such as brand reinforcement, the contacts you make at trade shows are of value and that value decreases each day they go unanswered.

Experts on Trade Shows in the Sources Directory

1. CSTD
2. Canadian Franchise Association
3. Livingston International Inc.
4. Recreation Vehicle Dealers Association of Canada
5. Teach My