1. Applied Public Relations
   Cases in Stakeholder Managment
   Resource Type: Book
   
2. Blowing Your Own Horn!
   Resource Type: Article/Report/Letter
   Published: 2000
   Launching your own public relations campaign.
3. The Canadian Public Affairs Handbook
   Maximizing Markets, Protecting Bottom Lines
   Resource Type: Book
   
4. The Canadian Public Relations Society, Inc.
   Media Profile in Sources
   Resource Type: Organization
   
5. Creating the Corporate Soul
   The Rise of Public Relations and Corporte Imagery in American Big Business
   Resource Type: Book
   Published: 2000
   
6. A Crisis by Any Other Name
   Resource Type: Article/Report/Letter
   Published: 2002
   The role of communications in a crisis.
7. Deconstructing Public Relations
   Resource Type: Book
   
8. Don't be a Time Bandit
   Resource Type: Article/Report/Letter
   Published: 2005
   Don't waste journalists' time.
9. Effective Public Relations
   Resource Type: Book
   
10. Effective Writing Skills for Public Relations
    Resource Type: Book
    
11. The Eight Best Books for Publicity Seekers
    Resource Type: Article/Report/Letter
    Published: 2003
    For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
12. Enhance your image in novel ways
    Resource Type: Article/Report/Letter
    Published: 1998
    Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
13. Ethics in Public Relations
    A Guide to Best Practice
    Resource Type: Book
    
14. Excellent Public Relations and Effective Organizations
    Resource Type: Book
    
15. Expose Yourself
    Using the Power of Public Relations to Promote Your Business and Yourself
    Resource Type: Book
    Published: 1990
    
16. Expose Yourself!
    Resource Type: Article/Report/Letter
    Published: 2006
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
17. Don Fenton
    Media Profile in Sources
    Resource Type: Organization
    
18. The Follow-Up Telephone Call
    Resource Type: Article/Report/Letter
    Published: 2004
    Making follow-up phone calls to the media.
19. Frequently Asked Questions about Sources
    Resource Type: Article/Report/Letter
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
20. Get a Digital Life
    An Internet Reality Check
    Resource Type: Article/Report/Letter
    Published: 2001
    
21. Getting the Most from Interviews
    Resource Type: Article/Report/Letter
    Published: 1997
    Tips from a pro for getting the most from media interviews.
22. Getting your story into the media
    Resource Type: Article/Report/Letter
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources – human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need – the experts and spokespersons without whom the media would have no stories to tell.
23. Guidelines for Measuring Relationships In Public Relations
    Resource Type: Book
    
24. Guidlines and Standards for Measuring and Evaluating the Effectivness of PR Programs and Activities
    Resource Type: Book
    
25. Handbook for Public Relations Writing
    Resource Type: Book
    
26. Handbook of Public Relations and Communications
    Resource Type: Book
    
27. Helping you reach the media
    How Sources can help you get more and better media coverage
    Resource Type: Article/Report/Letter
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
28. Hitting the Headlines in Europe
    A Country by Country Guide to Effective Media Relations
    Resource Type: Book
    
29. HotLink Resource Shelf - #29
    Resource Type: Article/Report/Letter
    Published: 2004
    Here's a list of new releases that will keep you busy for a while.
30. HotLink Resource Shelf #30
    Resource Type: Article/Report/Letter
    Published: 2004
    Start by accepting the fact that the media moves faster than you do, so be prepared. Always.
31. HotLink Resource Shelf: The Art of Cause Marketing
    Resource Type: Article/Report/Letter
    Published: 2002
    Review of a book on how to use advertising to change personal behaviour and public policy.
32. How Embarassing when your messages unravel
    The Emperor's New Speak
    Resource Type: Article/Report/Letter
    Published: 2001
    Analyze your messages to make sure their will hold up to critical scrutiny.
33. How many spokespersons?
    Resource Type: Article/Report/Letter
    Published: 1998
    Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
34. How Media Relations Helps the Marketing Plan
    Resource Type: Article/Report/Letter
    Published: 2002
    Using media relations to support your marketing strategy.
35. How Sources magnifies your Internet visibility
    Resource Type: Article/Report/Letter
    Published: 2009
    How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
36. How to Make Your PR Photos Work
    Resource Type: Article/Report/Letter
    Published: 2003
    There is a real art and science to the news photo.
37. In The News
    The Practice of Media Relations in Canada
    Resource Type: Book
    Published: 2002
    Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
38. Journalism: Truth or Dare?
    Resource Type: Book
    Published: 2003
    Ian Hargreaves discusses the history, development, future and ethics of journalism and describes journalists' relationship with the public. He focuses on the increase in journalism's influence and the criticism thrown at journalism today by all sectors of society.
39. Making Ink and Airtime
    How to Conduct Proactive Media Relations in Canada
    Resource Type: Book
    
40. A Manager's Guide to PR Projects
    A Practical Approach
    Resource Type: Book
    
41. Managing Public Relations
    Resource Type: Book
    
42. Managing Systematic and Ethical Public Relations
    Resource Type: Book
    
43. Managment in Public Relations
    Resource Type: Book
    
44. Manufacturing Consent
    The Political Economy of the Mass Media
    Resource Type: Book
    Published: 1988
    Contrary to the usual image of the press and cantankerous, obstinate, and ubiquitious in its search for truth, Herman and Chomsky depict how an underlying elite consensus largely structures all facets of the news. They analyze how issues are framed and topics chosen, and the way in which the marketplace and the economics of publishing significantly shape the news.
45. Marketing/PR - the new face of marketing
    Resource Type: Article/Report/Letter
    Published: 2009
    Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail newsletters, Internet sites, on-line media rooms, media-friendly events, speaking engagements, networking events, trade and consumer shows, sponsorship opportunities, and media campaigns.
46. Mastering the Public Opinion Challenge
    Resource Type: Book
    
47. The Missing News
    Filters and Blind Spots in Canada's Press
    Resource Type: Book
    Published: 2000
    Asks a number of questions, including: How well do the news media filter reality, for what purposes, through what processes and in whose interests? How do newspapers and TV stations choose what news is printed or aired, which letters will be published, or who will be accorded credibility?
48. Necessary Illusions
    Thought Control in Democratic Societies
    Resource Type: Book
    Published: 1991
    An inquiry into the nature of the media and the role of intellectuals in "a political system where the population cannot be disciplined by force, and thus must be subjected to more subtle forms of ideological control."
49. New Legal Landscape Affecting PR
    Resource Type: Article/Report/Letter
    Published: 2004
    New laws affecting public relations.
50. Planning and Managing Public Relations Campaigns
    Resource Type: Book
    
51. The Power of public relations
    Resource Type: Article/Report/Letter
    Published: 1999
    An overview of the role of public relations practitioners.
52. PR
    How the Public Relation Industry Writes the News
    Resource Type: Book
    
53. The Practive of Public Relations
    Resource Type: Book
    
54. Propaganda and the Ethics of Persuation
    Resource Type: Book
    
55. Public relations
    Sources Select Resources Encyclopedia
    Resource Type: Article/Report/Letter
    An overview of public relations based on an article from Wikipedia.
56. Public Relations
    A Practical Guide to the Basics
    Resource Type: Book
    
57. Public Relations
    The Profession and the Practice
    Resource Type: Book
    
58. Public Relations and the Marketing Mix
    Introducing Vulnerability Relations
    Resource Type: Book
    
59. Public Relations Campaign Strategies
    Planning for Implementation
    Resource Type: Book
    
60. Public Relations Cases
    Resource Type: Book
    
61. Public Relations in Action
    Resource Type: Book
    
62. Public Relations in Practice
    Resource Type: Book
    
63. Public Relations Inquiry as Rhetoric Criticism
    Case Studies of Corporate Discourse and Social Influence
    Resource Type: Book
    
64. Public Relations Managment
    A Casebook
    Resource Type: Book
    
65. Public Relations Managment by Objectives
    Resource Type: Book
    
66. Public Relations Metrics
    Research and Evaluation
    Resource Type: Book
    
67. Public Relations on the Net
    Resource Type: Book
    
68. A Public Relations Primer
    Thinking and Writing in Context
    Resource Type: Book
    
69. Public Relations Research Annual
    Resource Type: Book
    
70. Public Relations Strategies and Tactics
    Resource Type: Book
    
71. Public Relations Strategy a Valuable Fundraising Tool
    Resource Type: Article/Report/Letter
    Published: 2002
    A case study of using public relations to enhance a charity's fundraising activities.
72. Public Relations Theory
    Resource Type: Book
    
73. The Public Relations Writer's Handbook
    Resource Type: Book
    Published: 1993
    
74. Public Relations Writing
    Form and Style
    Resource Type: Book
    
75. Publicity 101 for Colleges
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
    
76. Publicity and Media Resources
    Resource Type: Internet WWW site
    Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
    
77. Publicity Plus
    Resource Type: Internet WWW site
    How to maximize your media impact using Sources.
78. Reviews from The Sources HotLink
    Resource Type: Internet WWW site
    Reviews are in alphabetical order by title.
79. Running a Public Relations Department
    Resource Type: Book
    
80. Seeing Ourselves
    Media Power and Policy in Canada
    Resource Type: Book
    
81. 7 Ways to Get More Mileage from a Case Study
    Resource Type: Article/Report/Letter
    Published: 2004
    Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and readership rates.
82. So why PR?
    Resource Type: Article/Report/Letter
    Published: 2010
    Public Relations (PR) includes on-going activities to ensure that a company has a strong public image. PR activities include helping the public to understand the company and its products.
83. Sources.com
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
    Resource Type: Internet WWW site
    Published: 2009
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students – and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
84. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
85. The Sources HotLink
    Resource Type: Internet WWW site
    Published: 2009
    A website and newsletter dealing with media relations strategies.
86. Sources media training
    Resource Type: Article/Report/Letter
    Published: 2009
    Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
87. Speaking to the Media
    A special report from Sources with articles from The Sources HotLink
    Resource Type: Article/Report/Letter
    Published: 2005
    Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media calls and interviews well.
88. Spinwars
    Politics and New Media
    Resource Type: Book
    Published: 1999
    An examination of media manipulation in late 20th Century North American politics.
89. Starting your PR Plan
    Resource Type: Article/Report/Letter
    Published: 2010
    It doesn't matter if you are "Joe's Bike Shop" or a multi-national conglomerate - almost every business has a story to tell. It is never too early to start a PR Plan.
90. Strategic Planning for Public Relations
    Resource Type: Book
    
91. Strategic Public Relations Councelling
    Resource Type: Book
    
92. Strategic Public Relations Managment
    Resource Type: Book
    
93. Sultans of Sleaze
    Public Relations and the Media
    Resource Type: Book
    Published: 1989
    Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.
94. Taking the Risk Out of Democracy
    Corporate Propaganda versus Freedom and Liberty
    Resource Type: Book
    Published: 1997
    The twentieth-century history of corporate propaganda practiced by U.S. businesses and the ways in which such corporate propaganda was exported to, and adopted by, other western democracies especially the United Kingdom and Australia.
95. This is PR
    The Realities of Public Relations
    Resource Type: Book
    
96. 3 Keys to Keeping Your Marketing and PR Writing on Strategy
    Resource Type: Article/Report/Letter
    Published: 2004
    How do you ensure that your marketing and PR piece isn't just pretty prose?
97. Top Ten Rules of Risk Communication
    Resource Type: Article/Report/Letter
    Published: 2006
    
98. TV PR
    How To Promote Yourself, Your Product, Your Service or Your Organization on Television
    Resource Type: Book
    Published: 1987
    
99. Use Internet as public relations tool
    Resource Type: Article/Report/Letter
    Published: 1999
    Establish an online presence to complement your other PR tools.
100. Using Reseach in Public Relations
     Applications to Program Management
     Resource Type: Book
     
101. Using Trade Shows As A PR Opportunity
     Resource Type: Article/Report/Letter
     Published: 2010
     Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity.
102. What is Public Relations?
     Resource Type: Article/Report/Letter
     Published: 2003
     PR should be the guardian of an organization’s brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what is it about, what it wants to say, is the organization’s being, and PR is often its protector.
103. What people are saying about Sources
     Resource Type: Article/Report/Letter
     
104. When Good Companies Do Bad Things
     Resource Type: Book
     

Experts on Public Relations in the Sources Directory

1. The Canadian Public Relations Society, Inc.
2. Durham College
3. Loyalist College of Applied Arts and Technology
4. Sources
5. The Sources HotLink