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PublicitySources.com Topic Index

  1. Are you paying too much to send out your news releases?
    Sources News Release

    Resource Type: Article/Report/Letter
    Published: 2009
    If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
  2. Expose Yourself!
    Resource Type: Article/Report/Letter
    Published: 2006
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
  3. Don Fenton
    Media Profile in Sources

    Resource Type: Organization
  4. Free for the asking
    Resource Type: Article/Report/Letter
    Published: 2003
    Any organization, corporation or individual listed in Sources has the ability to post news releases to the Sources Web site.
  5. Frequently Asked Questions about Sources
    Resource Type: Article/Report/Letter
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  6. Getting Ink for Your New Product
    Resource Type: Article/Report/Letter
    Published: 2004
    Get media coverage of your product.
  7. Getting Publicity: The Myth of the Press Release
    Resource Type: Article/Report/Letter
    Published: 2007
    The press release is an important tool. But it's just that: a tool.
  8. Getting your story into the media
    Resource Type: Article/Report/Letter
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
  9. Helping you reach the media
    How Sources can help you get more and better media coverage

    Resource Type: Article/Report/Letter
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  10. HotLink Resource Shelf #26
    Resource Type: Article/Report/Letter
    Published: 2003
    Reviews of public relations books.
  11. How Sources magnifies your Internet visibility
    Resource Type: Article/Report/Letter
    Published: 2009
    How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
  12. How to promote your expertise with news releases, articles, and FAQs
    Sources News Release

    Resource Type: Article/Report/Letter
    Published: 2010
    Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an extremely effective tool for doing exactly that.
  13. News Release Distribution
    Resource Type: Article/Report/Letter
    Sources media release distribution service.
  14. News releases that work -- and those that don't
    Resource Type: Article/Report/Letter
    Published: 1999
    Media relations know-how: effective media releases.
  15. The Princess and the Press
    How to write a news release that will make you the belle of the ball

    Resource Type: Article/Report/Letter
    Published: 2005
    Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
  16. Sources Calendar
    Resource Type: Internet WWW site
    Published: 2009
    Listings of events of interest to journalists, editors, researchers, publishers and others working in the media and in publishing, covering Canadian and international events, press conferences, meetings, festivals and holidays, as well as award deadlines.
  17. Sources.com
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers

    Resource Type: Internet WWW site
    Published: 2009
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
  18. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  19. The Sources HotLink
    Resource Type: Internet WWW site
    Published: 2009
    A website and newsletter dealing with media relations strategies.
  20. Sources News Releases
    Resource Type: Internet WWW site
    Published: 2009
    News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations knowledgeable about the issues covered in the releases. Available via RSS feed as well as on the Sources.com website.
  21. Successful news releases: 7 must-know tips
    Resource Type: Article/Report/Letter
    Published: 1999
    Make it short, make it make, make sure it's important.

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