1. Are you paying too much to send out your news releases?
   Sources News Release
   Resource Type: Article/Report/Letter
   Published: 2009
   If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
2. Building Media Relationships
   How to Establish, Maintain, and Develop Long-Term Relationships
   Resource Type: Book
   Published: 2009
   Sommers wrote this guide to teach how media can be used to raise an organization's public profile and improve its connection with the target audience.
3. Expose Yourself!
   Resource Type: Article/Report/Letter
   Published: 2006
   A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
4. Don Fenton
   Media Profile in Sources
   Resource Type: Organization
   
5. Free for the asking
   Resource Type: Article/Report/Letter
   Published: 2003
   Any organization, corporation or individual listed in Sources has the ability to post news releases to the Sources Web site.
6. Frequently Asked Questions about Sources
   Resource Type: Article/Report/Letter
   Published: 2009
   SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
7. Getting Ink for Your New Product
   Resource Type: Article/Report/Letter
   Published: 2004
   Get media coverage of your product.
8. Getting your story into the media
   Resource Type: Article/Report/Letter
   Published: 2009
   Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
   For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
9. Helping you reach the media
   How Sources can help you get more and better media coverage
   Resource Type: Article/Report/Letter
   Published: 2009
   Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
10. HotLink Resource Shelf #26
    Resource Type: Article/Report/Letter
    Published: 2003
    Reviews of public relations books.
11. How Sources magnifies your Internet visibility
    Resource Type: Article/Report/Letter
    Published: 2009
    How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
12. How to get the most out of your Sources Listing
    Resource Type: Article/Report/Letter
    Published: 2009
    You get out what you put in! Extra attention to the content of your listing can result in more calls, more media awareness and greater success. The number of calls you'll receive from the media directly relates to the number, newsworthiness and specificity of your headings.
13. How to promote your expertise with news releases, articles, and FAQs
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2010
    Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an extremely effective tool for doing exactly that.
14. Media Names & Numbers
    Your Connection to the Media
    Resource Type: Serial Publication (Periodical)
    Published: 2009
    A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic journals. Media Names & Numbers is indexed by subject, and is available in print and electronic formats. An annual subscription includes a print directory and access to the continuously updated online version.
    
15. News Release Distribution
    Resource Type: Article/Report/Letter
    Sources media release distribution service.
16. News releases that work -- and those that don't
    Resource Type: Article/Report/Letter
    Published: 1999
    Media relations know-how: effective media releases.
17. Point and Click
    Resource Type: Article/Report/Letter
    Published: 2004
    Services that can help you write and distribute news releases.
18. The Princess and the Press
    How to write a news release that will make you the belle of the ball
    Resource Type: Article/Report/Letter
    Published: 2005
    Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
19. Publicity 101 for Colleges
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
    
20. 6 Tips for Writing a Successful VNR
    Resource Type: Article/Report/Letter
    Published: 2003
    A video news release(VNR) is essentially a press release on video. The key difference is how it is planned and written.
21. Sources Archived News Releases 1977 - 2008
    Resource Type: Article/Report/Letter
    Published: 2008
    News releases from 2008 and before.
22. Sources Archived News Releases 1979 - 2002
    Resource Type: Article/Report/Letter
    Published: 2002
    
23. Sources Archived News Releases 2003
    Resource Type: Article/Report/Letter
    Published: 2003
    
24. Sources Archived News Releases 2004
    Resource Type: Article/Report/Letter
    Published: 2004
    
25. Sources Archived News Releases 2005
    Resource Type: Article/Report/Letter
    Published: 2005
    
26. Sources Archived News Releases 2006
    Resource Type: Article/Report/Letter
    Published: 2006
    
27. Sources Archived News Releases 2007
    Resource Type: Article/Report/Letter
    Published: 2007
    
28. Sources Archived News Releases - Pre 1979
    Resource Type: Article/Report/Letter
    Published: 1979
    
29. Sources Calendar
    Resource Type: Internet WWW site
    Published: 2009
    Listings of events of interest to journalists, editors, researchers, publishers and others working in the media and in publishing, covering Canadian and international events, press conferences, meetings, festivals and holidays, as well as award deadlines.
30. Sources.com
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
    Resource Type: Internet WWW site
    Published: 2009
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
31. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
32. The Sources HotLink
    Resource Type: Internet WWW site
    Published: 2009
    A website and newsletter dealing with media relations strategies.
33. Sources News Release Archive 2008
    Resource Type: Article/Report/Letter
    Published: 2008
    News releases from 2008.
34. Sources News Release Archive 2009
    Resource Type: Article/Report/Letter
    Published: 2009
    News releases from 2009.
35. Sources News Releases
    Resource Type: Internet WWW site
    Published: 2009
    News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations knowledgeable about the issues covered in the releases. Available via RSS feed as well as on the Sources.com website.
36. Successful news releases: 7 must-know tips
    Resource Type: Article/Report/Letter
    Published: 1999
    Make it short, make it make, make sure it's important.
37. Video News Releases
    Resource Type: Article/Report/Letter
    Published: 2003
    Video News Releases (VNRs) are just that: broadcast-quality videos intended for release to television stations. They typically contain a "story" in television format, complete with reporter, just as a news release imitates a news story.

Experts on News Releases in the Sources Directory

1. Media Names & Numbers
2. Sources
3. The Sources Calendar
4. The Sources HotLink
5. Sources News Releases
6. Sources Mailing Lists