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Demonstrating Intangibles Siskind, Barry http://www.sources.com/SSR/Docs/HLCA0032-DemonstratingIntangibles-SisKind.htm Publisher:  Sources HotLink Year Published:  2010   Resource Type:  Article/Report/Letter In an environment where competition for visitors' attention is at its highest and yet their attention span is at its lowest, using demonstrations is a great technique to help you get traffic to your booth. Topics Sales Trade Shows

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