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Can You Make Your Point Relevant? Wade, P.J. http://www.sources.com/SSR/Docs/HLCA0012-PJWadeMakeYourPoint.htm Publisher:  Sources HotLink, Canada Year Published:  2009   Resource Type:  Article/Report/Letter When speaking to the media, the point is, "Can you frame your response cleverly, concisely and memorably in language and context that is extremely relevant to the audience that particular media outlet or journalist is intent on impressing? Topics Communications

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