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Can You Make Your Point Relevant?

Wade, P.J.
http://www.sources.com/SSR/Docs/HLCA0012-PJWadeMakeYourPoint.htm

Publisher:  Sources HotLink, Canada
Year Published:  2009  
Resource Type:  Article/Report/Letter

When speaking to the media, the point is, "Can you frame your response cleverly, concisely and memorably in language and context that is extremely relevant to the audience that particular media outlet or journalist is intent on impressing?

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