Review: Secrets of Power Marketing
Cowan, Kirsten http://www.sources.com/SSR/Docs/HL1307-SecretsofPowerMarketing.htm
Publisher: Sources, Toronto, Canada Year Published: 1999 Resource Type: Article/Report/Letter
A lively book, with a streak of practicality that reveals itself in an impatience with hoity-toity notions of marketing that have little impact on the bottom line.
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