PublicitySources.com Indexes Home Subject Index Title Index Author Index Chronological Index Dewey Index Library of Congress Index Publicity Experts & Resources SOURCES - Experts & spokespersons News Releases Event Calendar Getting Publicity Sources HotLink Media Directory Marketing experts Advertising experts Communications Consultants Fame & Fortune Frequently Asked Questions Membership Form Be an Affiliate Sources Shop Graphic Arts Magnify your Internet visibility Management authorities Media experts Media training News release distribution Powerful PR Tools Psychology experts Publishing topics Research Skills & Training Writing & Journalism HotLink Author Index HotLink Title Index HotLink Subject Index Sources Bookshelf Universities & Colleges Speakers Other Resources Government Directory Twitter Connexions Library Subject Index Connexions Library Title Index Google Scholar Wikipedia

Sign Wars The Cluttered Landscape of Advertising Goldman, Robert; Papson, Stephen Publisher:  The Guilford Press, New York, USA Year Published:  1995   Pages:  322pp   ISBN:  1-57230-034-5 Library of Congress Number:  HF5821.G583 1995   Dewey:  659.1'042-dc Resource Type:  Book Deconstructs the strategies used to distinguish one brand name from another by the use of commodity signs.

PublicitySources
c/o Sources, 812A Bloor Street West, Suite 201, Toronto, ON M6G 1L9.
Phone: (416) 964-7799 FAX: (416) 964-8763

© Sources 1977-2011. The information provided is copyright and may not be reproduced
in any form or by any means (whether electronic, mechanical or photographic), or stored in an
electronic retrieval system, without written permission of the publisher. The content may not be
resold, republished, or redistributed. Indexing and search applications by Ulli Diemer and Chris DeFreitas.