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Title Index
PublicitySources.com

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    A

    1. A travers tout cela - au fil des ans - il y avait SOURCES
      Resource Type: Article/Report/Letter
      Published: 2007
      SOURCES est plus que de simples spécialistes. C#est un répertoire des sentiers pour l#essentiel de la démocratie, rendant disponible des noms et adresses de tous les personnages influents du Canada et au-delà.
    2. Abandonner l'intérêt publique
      Resource Type: Article/Report/Letter
      Published: 2001
      Les sociétés industrielles ont appris au cour de décennies, que les intérêts privées ne peuvent être fait confiance de sauvegarder l'intérêt publique si il y à conflit avec leurs intérêts. C'étais une dure leçon apprie aux coûts de plusieurs vies, mais le résultat à été graduellement, pièce par pièce, pays par pays, une infrastructure de régulations publiques et d'agences et procédés mis sur pied pour protéger la santé publique et la sécurité. L'infrastructure est maintenant sapée pas seulement de l'extérieur, mais du gouvernement même.
    3. Access Community - Media
      Resource Type: Article/Report/Letter
      Published: 1976
      Proposal for funding for a community media resource unit.
    4. Account-based marketing
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one.
    5. Achieving Success as a professional speaker
      Resource Type: Article/Report/Letter
      Published: 2009
      Attaining success as a professional speaker is no easy matter! Talent and hard work are absolute musts. And, another absolute is EXPOSURE # success as a professional speaker depends on promoting yourself and becoming known to the people who are the gatekeepers to your audience.
    6. Adventitiousness
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    7. The Adversaries: Politics and the Press
      Resource Type: Book
      Published: 1970
    8. Advertising
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services.
    9. Advertising on the Internet
      Resource Type: Book
      Published: 1999
      Zeff and Aronson cover the issues, trends and technologies relating to the biggest revolution in advertising since television.
    10. Advertising Research
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    11. Advertising Standards Canada (ASC)
      Media Profile in Sources

      Resource Type: Organization
    12. Advertising the American Dream
      Resource Type: Book
      Published: 1985
    13. Advertising Topic Index in Sources Directory of Experts
      Spokespersons, Experts, and Resources

      Resource Type: Internet WWW site
      A subject guide to experts and spokespersons on topics related to advertising in the Sources directory for the media.
    14. Advice For a Home Builder Who Wants to Build a Website Or Any Small Business Owner With a Trade Back
      Sources News Release

      Resource Type: Article/Report/Letter
      Published: 2009
      Got a small trades business you wish to promote? In today's busy marketplace there are two broad ways to get your message out. Yes, you'll still probably need traditional offline marketing-word of mouth is probably the best form of advertising you ca
    15. Advice on Hiring a Media Trainer
      Resource Type: Article/Report/Letter
      Published: 2002
      Media training is highly recommended for any media spokesperson, whether a novice or a veteran.
    16. After the Green Revolution
      Sustainable Agriculture for Development

      Resource Type: Book
      Published: 1991
    17. After the interview
      Resource Type: Article/Report/Letter
      Published: 1999
      What to do after being interviewed by a reporter.
    18. Against the American Grain
      Essays on the Effects of Mass Culture

      Resource Type: Book
      Published: 1962
    19. The Aladdin Factor
      Resource Type: Book
    20. Alexa Traffic Rankings
      Resource Type: Article/Report/Letter
      Alexa's data collection methods are deeply flawed, leading to wildly inaccurate traffic statistics.
    21. All That Is Solid Melts Into Air
      The Experience of Modernity

      Resource Type: Book
      Published: 1988
      Berman examines the clash of classes, histories, and clutures in the modern world, and ponders our prospects for coming to terms with the relationship between a liberating social and philosophical idealism and a complex, bureaucratic materialism.
    22. All the news that's fit to miss: blind spots in Canadian reporting (book review)
      Resource Type: Article/Report/Letter
      Published: 2000
    23. All the news that's fit to print (book review)
      Review of Deadlines and Diversity: Journalism Ethics in a Changing World

      Resource Type: Article/Report/Letter
      Published: 2001
    24. Alphabetical Index of Canadian media
      Canada's media A-Z

      Resource Type: Internet WWW site
      Published: 2009
    25. Alternative Library Literature 1988-1989
      Resource Type: Book
      Published: 1990
    26. Alternative Media
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    27. Amateurs, Photography and the Victorian Imagination
      Resource Type: Book
      An exploration of the work of thirty-three amateur photographers in Victorian England, who were instrumental
    28. The American Directory of Writers' Guidelines, 4th Edition
      Resource Type: Book
      This annual publication with over 1500 guidelines is a great time saver for both freelancers and writers of all genres. With both an alpahabetical listing and a topical directory the writer can go directly to the specialty market and get the guidelines he needs. With this book authors will have thousands of guidelines available at their disposal all in one collection.
    29. America#s last taboo
      Resource Type: Article/Report/Letter
      Published: 2002
      The unspoken premise of the mainstream press is that no Palestinian or Arab position on Israeli police terror, settler-colonialism, or military occupation is worth hearing from.
    30. Anarchism, Representation, and Culture
      Cohn, Jesse

      Resource Type: Article/Report/Letter
      Published: 2002
      A discussion of the role of anarchism in the formation of modernist avant-garde aesthetics.
    31. Anarchy and Art
      From the Paris Commune to the Fall of the Berlin Wall

      Resource Type: Book
      Published: 2007
    32. The Anatomy of Buzz: How to create word of mouth marketing (book review)
      Resource Type: Article/Report/Letter
      Published: 2003
    33. And Then They Came For Me
      Final Words from Lasantha Wickrematunge

      Resource Type: Article/Report/Letter
      Published: 2009
      An editorial by Lasantha Wickrematunge shortly before he was murdered on January 8, 2009, and published three days after his death.
    34. Andre Kertesz
      Aperture Masters of Photography

      Resource Type: Book
      Published: 1997
    35. Anecdotes Tell Dramatic Story of British Underground Press
      Resource Type: Article/Report/Letter
      Review of Underground: The London Alternative Press, 1966-74, by Nigel Fountain. A frank look back at what made the British underground press tick.
    36. Anecdotes tell dramatic story of British underground press (book review)
      Resource Type: Article/Report/Letter
      Published: 1988
    37. Angelica's Grotto
      Resource Type: Book
      Through the use of the internet as a plot device Hoban blurs the line between reality and fantasy. He delves into the questions of male sexuality, art and pornography and the nature of the unconscious. He categorizes normal human behaviour as complex and fragile, full of checks and balances and he delights the reader by demonstrating how these safety nets can fail. He ponders the new questions of communication for a society addicted to "surfing" and intimacy means one-on-one on line.
    38. L'annuaire Sources
      Resource Type: Internet WWW site
      Des milliers de contacts de professionnels et de porte-parole des médias prêts à repondre aux questions de journalistes dans leurs domaines de compétence. Un service pour journalistes, reporters, écrivains et chercheurs.
    39. Another Way of Telling
      Resource Type: Book
      Published: 1995
      Everyone in the world is familiar with photographs. And yet what is a photograph? What do photographs mean? How can they be used?
    40. Answering Machine Tips
      Resource Type: Article/Report/Letter
      Published: 1996
      Voice mail needs to be managed effectively.
    41. Antonio Gaudi: Modernismo in Barcelona
      30 Postcards

      Resource Type: Book
      Published: 1992
    42. Applied Public Relations
      Cases in Stakeholder Managment

      Resource Type: Book
    43. Approaching Prospects on the Show Floor
      Resource Type: Article/Report/Letter
      Published: 2010
      A good approach doesn't have to be complicated, rather it should consist of words that the booth person can say comfortably and honestly.
    44. Architektur als Ideologie
      Resource Type: Book
      Published: 1975
    45. Are you paying too much to send out your news releases?
      Sources News Release

      Resource Type: Article/Report/Letter
      Published: 2009
      If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
    46. Are You Prepared for 21st-Century Interviews?
      Resource Type: Article/Report/Letter
      Published: 2010
      Chances are that, if media consider you interview-worthy, you possess a decade or two of experience and knowledge that they believe is valuable. Therefore, the question is not "Do you know enough to answer questions?," but "Can you make your point with clear, fresh 21st-Century relevance?"
    47. Art And Community
      Community Arts Group

      Resource Type: Book
      Published: 1987
    48. Art and Labour
      Resource Type: Article/Report/Letter
      Published: 1884
      Says Morris: "By art, I do not mean only pictures and sculpture, nor only these and architecture, that is beautiful building properly ornamented; these are only a portion of art, which comprises, as I understand the word a great deal more; beauty produced by the labour of man both mental and bodily, the expression of the interest man takes in the life of man upon the earth with all its surroundings, in other words the human pleasure of life is what I mean by art."
    49. Art and Mankind: Larousse Encyclopdeia of Modern Art
      From 1800 to the Present Day

      Resource Type: Book
      Published: 1965
    50. The Art and Science of SEO Site Audits
      Resource Type: Article/Report/Letter
      Published: 2010
      SEO site audits are of critical importance.
    51. Art and Sexual Politics
      Why Have There No Great Women Artists?

      Resource Type: Book
      Published: 1973
      Examines cultural and ideological biases about female artists
    52. Art and Socialism
      Resource Type: Article/Report/Letter
      Published: 1884
      Morris sees work as a necessity of human life, not merely as a means of obtaining a livelihood. Morris insists that only socialism can restore work to its proper, central position.
    53. Art and Society: Sex
      Resource Type: Book
      Published: 1973
    54. Art is a Way of Knowing
      A Guide to Self-Knowledge and Spiritual Fulfillment through Creativity

      Resource Type: Book
    55. The Art of AIDS
      From Stigma to Conscience

      Resource Type: Book
      Published: 1994
      Examines AIDS as an increasingly common theme in drama, dance, music, film,television, painting, photography and theatre. Reveals not only the expected themes of death and dying, but also the issues of spirituality and healing, political and social action, sexuality and responsibility, isolation and community, racism and heterosexism.
    56. Art Under Plutocracy
      Resource Type: Article/Report/Letter
      Published: 1884
      Morris asks "What kind of an account shall we be able to give to those who come after us of our dealings with the earth, which our forefathers handed down to us still beautiful, in spite of all the thousands of years of strife and carelessness and selfishness?"
    57. Art, Wealth, and Riches
      Resource Type: Article/Report/Letter
      Published: 1883
      A lecture by William Morris, delivered in Manchester in 1883. Morris poses the question "Is art to be limited to a narrow class who only care for it in a very languid way, or is it to be the solace and pleasure of the whole people?"
    58. Article Marketing
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace.
    59. Articles from The Sources HotLink - Subject Index
      Resource Type: Internet WWW site
    60. Arts Journalism
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    61. At a Glance - Web sites mentioned in this issue of HotLink
      Resource Type: Article/Report/Letter
      Published: 2000
      Quick overview of some publicity-related websites.
    62. Attending a Meeting - How you can Play a Role in its Success
      Resource Type: Article/Report/Letter
      Published: 2010
      From job interviews to strategy sessions, it's important to make a good impression in any meeting. Making a good impression starts with careful planning and preparation.
    63. Aurora
      Resource Type: Book
      Published: 1987
    64. Authors' rights
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    65. Autonomous Media
      Activating Resistance & Dissent

      Resource Type: Book
      Published: 2005
      Essays written by media activists examining the efforts of communities and social movements to appropriate media technologies.
    66. Award Winning World Wide Web Site
      Resource Type: Article/Report/Letter
      Published: 1997
      The Sources Web site awarded four stars as a site of outstanding merit.

    B

    1. Backing it Up
      Resource Type: Article/Report/Letter
      Published: 1999
      If you say something in a media interview, make sure you can back it up.
    2. Bait-and-switch
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      A form of fraud in which the party putting forth the fraud lures in customers by advertising a product or service at a low price or with many features, then reveals to potential customers that the advertised good is not available at the original price or list of assumed features, but something different is.
    3. Banned Books
      Informal Notes on Some Books Banned for Various Reasons

      Resource Type: Book
      Published: 1970
    4. Basic Bookbinding
      Resource Type: Book
    5. Basic Craft Techniques
      Resource Type: Book
    6. Basic News Writing
      Resource Type: Book
    7. Behind Enemy Lines
      WWII Allied/Axis Propaganda

      Resource Type: Book
      Published: 1989
    8. The Benefits of Professional Speaking
      Resource Type: Article/Report/Letter
      Published: 2010
      No matter how good you are, you'll still have something to learn or some new set of skills to acquire.
    9. The Benefits of Reaching the Media
      Resource Type: Article/Report/Letter
      Published: 2003
      The benefits of being listed in Sources.
    10. The Best Censored Stories of 1989
      Resource Type: Article/Report/Letter
      Published: 1990
    11. The Best Censored Stories of 1989
      Resource Type: Article/Report/Letter
      Exposing an issue that was otherwise overlooked or under-reported by national news media.
    12. Between the Lines
      How to Detect Bias and Propaganda in the News and Everyday Life

      Resource Type: Book
      Published: 1981
      An exploration of medthods of "dec-doing" our daily newspapers and radio/TV news. Examines our predominant sources of information (mass media) and indicates the existence of many alternative sources of informaiton.
    13. The Big Picture
      Understanding Media Through Political Economy

      Resource Type: Book
      Published: 2003
      Examines the nature of contemporary journalism, the role of the media system in the process of globalization, and the workings of new communication technologies, including the Internet.
    14. The Billionaires’ Tea Party
      Resource Type: Film/Video
      Published: 2010
      Both a journey through a unique moment in American history and a thoroughly researched piece of investigative journalism. Through an examination of astroturfing and disinformation, we see how citizen democracy has been captured by powerful corporate interests that threatens not only the heath of American democracy, but that of its citizens and the planet as a whole.
    15. Black Hat SEO
      Resource Type: Article/Report/Letter
      Published: 2008
      Google makes it clear that it disapproves of certain SEO tactics, such as hiding keywords with invisible text, or showing one page to Google's spider and another to actual human visitors. Methods that conform to what the search engines like are called White Hat SEO, and disapproved methods are called Black Hat SEO.
    16. Black Ink and the New Red Power
      Native American Newspapers and Tribal Sovereinty Journalism Communication Monographs

      Resource Type: Book
      Published: 2005
    17. Black Ink and the New Red Power: Native American Newspapers and Tribal Sovereignty
      Resource Type: Book
      Published: 2005
    18. Black propaganda
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Black propaganda is false information and material that purports to be from a source on one side of a conflict, but is actually from the opposing side.
    19. Blindspots in The News
      Resource Type: Book
      Published: 1995
      The filters that determine what gets into the "news" and what doesn't.
    20. Blog
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    21. Blog Explosion and Insider's Club: Brothers in cluelessness
      Resource Type: Article/Report/Letter
      Published: 2004
    22. Blowing Your Own Horn!
      Resource Type: Article/Report/Letter
      Published: 2000
      Launching your own public relations campaign.
    23. BlueRush
      Media Profile in Sources

      Resource Type: Organization
    24. The Body
      Photographs of the Human Form

      Resource Type: Book
      Published: 1994
    25. Books of Interest - Sources 54
      Resource Type: Article/Report/Letter
      Published: 2004
    26. Books of Interest - Sources 57
      Resource Type: Article/Report/Letter
      Published: 2006
    27. The Border Guide
      A Guide to Living , Working, and Investing Across the Border

      Resource Type: Book
    28. Brand
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    29. Brand Management
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      The application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product's perceived value to the customer and thereby increase brand franchise and brand equity.
    30. The Bride Stripped Bare
      The Artist and The Nude In The Twentieth Century

      Resource Type: Book
      Published: 1988
    31. Brink of Reality
      New Canadian Documentary Film and Video

      Resource Type: Book
      Published: 1983
      From angles both practical and philosophical, Peter Steven examines the business of making documentaries in Canada and reaching audiences with them.
    32. Broadcast journalism
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    33. Broadcast Licenses for Religious Groups
      Resource Type: Article/Report/Letter
      Published: 1999
      Religious freedom does not imply the right of any group to use the public airwaves to promulgate their own religious views while excluding all conflicting points of view.
    34. Building Media Relationships
      How to Establish, Maintain & Develop Long Term Relationships with the Media

      Resource Type: Book
    35. Building Media Relationships
      How to Establish, Maintain, and Develop Long-Term Relationships

      Resource Type: Book
      Published: 2009
      Sommers wrote this guide to teach how media can be used to raise an organization's public profile and improve its connection with the target audience.
    36. Building on the Emotional Experience of the Brand
      Linking Individual Brands With the Brand of a Convention or Event

      Resource Type: Article/Report/Letter
      Published: 2010
      As professional speakers, we each seek to create our own brand. However, in today's marketplace, aligning everything we do with the brand of the convention or event will assist us in fulfilling the expectations of those who hire us.
    37. Business & Economics Topic Index in Sources Directory of Experts
      Spokespersons, Experts, and Resources

      Resource Type: Internet WWW site
      A subject guide to experts and spokespersons on topics related to business and economics in the Sources directory for the media.
    38. Business Card Basics
      Resource Type: Article/Report/Letter
      Published: 2010
      Your business card is a miniature representation of your business: your style, your focus, your unique selling proposition.
    39. Business Continuity and Crisis Preparedness
      Resource Type: Article/Report/Letter
      Published: 2010
    40. Business information
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    41. Business journalism
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    42. Business-to-business
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).
    43. Business-to-consumer
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Business-to-consumer (B2C, sometimes also called Business-to-Customer) describes activities of businesses serving end consumers with products and/or services.
    44. Business-to-government
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Business-to-government (B2G) is a derivative of B2B marketing and often referred to as a market definition of "public sector marketing" which encompasses marketing products and services to various government levels.
    45. By Duty Bound : Survival and Redemption in Vietnam
      Resource Type: Book

    C

    1. The Cambridge Companion to Canadian Literature
      Resource Type: Book
      Published: 2004
      Broad surveys of fiction, drama, and poetry, Aboriginal writings, Francophone writings, autobiography, literary criticism, writing by women, urban writing, nature writing, travel writing, and short fiction.
    2. The Cambridge Guide to Literature in English
      Resource Type: Book
      Published: 1993
    3. Can You Make Your Point Relevant?
      Resource Type: Article/Report/Letter
      Published: 2009
      When speaking to the media, the point is, "Can you frame your response cleverly, concisely and memorably in language and context that is extremely relevant to the audience that particular media outlet or journalist is intent on impressing?
    4. Canadian book on television useful despite omitting Quebec, sexuality (book review)
      Resource Type: Article/Report/Letter
      Published: 1986
    5. Canadian content
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    6. Canadian Copyright Law
      Resource Type: Book
    7. Canadian Media Owner Index
      Resource Type: Internet WWW site
    8. Canadian Newspaper Ownership in the Era of Convergence
      Resource Type: Book
      Published: 2005
      An academic text aimed at scholars and students.
    9. Canadian Organic Growers applauds new organic regulation
      News Release September 5, 2006

      Resource Type: Article/Report/Letter
      Published: 2006
      Canadian Organic Growers (COG), Canada's largest national organic organization, applauds the Government of Canada's new organic products regulation.
    10. The Canadian Public Affairs Handbook
      Maximizing Markets, Protecting Bottom Lines

      Resource Type: Book
    11. Canadian Public Relations Society
      Resource Type: Organization
      Awards, accreditation, programs, special events, resources, chapter locations, links to other public relations site.
    12. Canadian Serials Directory/Repertoire des publications seriees canadiennes
      Resource Type: Book
      Published: 1987
    13. Canadian Students' Guide to Language, Literature, and Media
      Resource Type: Book
      Published: 2001
      Meant for secondary schools, independent use, or small group study
    14. The Canadian Style
      A Guide to Writing and Editing

      Resource Type: Book
      Published: 1997
      The Canadian Style suggests the first step in communicating clear ideas is to use plain language, without jargon or expressions. Then, consider your audience.
    15. Canadian Television Today
      Resource Type: Book
      The authors look at the key political decisions that have helped shape Canadian teleivision examine the relationship between the nation, state and culture; and look at the impact of multiculturalism and globalization.
    16. Canadian Topic Index in Sources Directory of Experts
      Spokespersons, Experts, and Resources

      Resource Type: Internet WWW site
      A subject guide to experts and spokespersons on Canadian topics in the Sources directory for the media.
    17. Canadian trademark law
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    18. Canadian War Posters
      Resource Type: Book
      Published: 1993
      "The poster art that galvanized a young nation to action during two World Wars." 48 full-colour and 93 black and white posters.
    19. The Canadian Writer's Handbook
      4th edition

      Resource Type: Book
      Published: 2005
      A guide to research, writing, and documentation.
    20. The Canadian Writers' Guide
      13th edition

      Resource Type: Book
      Published: 2003
    21. Canon Reflex Guide
      A focal camera guide

      Resource Type: Book
      Published: 1977
    22. Canwest latest #media giant# to exploit news operations
      Resource Type: Article/Report/Letter
      Published: 2009
      Media corporations claim to care about quality journalism, but they#ve deceived Canadians for decades -- censoring news to protect their profits, pandering to the interests of the corporate world, and neglecting to invest adequately in their news operations. For decades powerful media corporations have decided what news Canadians should read, hear, and see. By reading just about any Canadian daily newspaper it#s not hard to see how the values of corporate-owned media are quite different from the values and interests of the majority of Canadians.
    23. Caring for Photographs
      Resource Type: Book
    24. Caveat Surfer: Beware When Using Electronic Communication
      Resource Type: Article/Report/Letter
      Published: 2000
      Points about electronic communication and online security.
    25. CBC left-wing?
      Resource Type: Article/Report/Letter
    26. Censored: The News That Didn't Make The News - And Why
      The 1995 Project Censored Yearbook

      Resource Type: Book
      Published: 1996
      Documenting how the U.S. mass media does a shabby job, deliberately or negligently withholding information of vital importance.
    27. Censored! The news that didn't make the news-and why (book review)
      Resource Type: Article/Report/Letter
      Published: 1993
    28. Censorship
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Censorship is the suppression of speech or other communication which may be considered objectionable, harmful, sensitive, or inconvenient to the general body of people as determined by a government, media outlet, or other controlling body.
    29. Challenged Books List
      Resource Type: Article/Report/Letter
      Published: 2004
      A partial list of books subjected to censorship attempts in Canada from the early 1980s to 2003.
    30. The challenges of diversity (book review)
      Review of The Mass Media and Canadian Diversity

      Resource Type: Article/Report/Letter
      Published: 2001
    31. Challenging Times: What's Your Best Bet?
      Resource Type: Article/Report/Letter
      Published: 2009
      Innovation is critical for long term success. Look at your business model. Could it use reinventing or critical surgery?
    32. Choosing and Using a News Alert Service
      Resource Type: Book
      Published: 2004
    33. Church-sponsored News Agency Delves into African Realities
      Resource Type: Article/Report/Letter
      Published: 1982
    34. Citizen media
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      The term citizen media refers to forms of content produced by private citizens who are otherwise not professional journalists.
    35. Citizens' Bill of Journalism Rights
      What Citizens Should Expect from the Press

      Resource Type: Article/Report/Letter
      An article that attempts to define the common principles of the profession. What journalists should offer and citizens should expect.
    36. The City of Montreal Style guide
      A Handbook for Translators, Writers and Editors

      Resource Type: Book
      Published: 2001
      A style guide for writers and editors that addresses the added challenge of translating French into English is going to be especially appealing to anyone working in Canada. Its value is broader than the title would suggest.
    37. Climate Cover-Up
      The Crusade to Deny Global Warming

      Resource Type: Book
      Published: 2009
      Tracking the global warming denial movement from its inception, public relations advisor James Hoggan (working with journalist Richard Littlemore), reveals the details of those early plans and then tracks their execution, naming names and exposing tactics in what has become a full-blown attack on the integrity of the public conversation.
    38. The Climate Denial Industry Is Out To Dupe The Public. And It's Working
      Resource Type: Article/Report/Letter
      Published: 2009
      The climate denial industry consists of people who are paid to say that man-made global warming isn't happening.
    39. Cluster Analysis (in Marketing)
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      A class of statistical techniques that can be applied to data that exhibit 'natural' groupings. Cluster analysis sorts through the raw data and groups them into clusters.
    40. Columnist
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    41. Comment tirer le meilleur parti de votre annonce SOURCES ?
      Information pour les entreprises, organisations, particuliers créant ou modifiant leur annonce média Sources

      Resource Type: Article/Report/Letter
      Published: 2010
    42. Commercial Use of Copyleft Works
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    43. Communicating Effectively Through Your Association Newsletter
      Resource Type: Article/Report/Letter
      Published: 1997
      An effective newsletter is one that meets your readers' needs and interests.
    44. A Communication Audit Handbook
      Resource Type: Book
    45. Communication for and Against Democracy
      Resource Type: Book
      Published: 1989
    46. Communication in Canadian Soceity
      Resource Type: Book
    47. The Communication of Ideas
      Resource Type: Book
      Published: 1980
    48. Communication Planning
      Resource Type: Book
    49. Communications Arts: The Science of Plain Language
      Resource Type: Article/Report/Letter
      Published: 1998
      Plain language writing is a process that considers the needs of the readers, the purpose of the document, the message to be delivered and the constraints upon the writer.
    50. Communications in Canadian Society
      Resource Type: Book
    51. Communications Industry & Technology Topic Index in Sources Directory
      Spokespersons, Experts, and Resources

      Resource Type: Internet WWW site
      A subject guide to experts and spokespersons on topics related to the communications industry and communications technology in the Sources directory for the media.
    52. Community Newspapers How You Can Make Your Own Newspaper
      Inter-Action Advisory Service - Handbook 6

      Resource Type: Book
      Published: 1975
    53. The Complete Photographer
      Resource Type: Book
      Published: 1978
    54. Computer Tips for Artists, Designers and Desktop Publishers
      Resource Type: Book
      Published: 1997
    55. Concise Dictionary of Art & Artists
      Resource Type: Book
      Published: 2003
    56. The Concise Oxford Companion to Canadian Literature
      Resource Type: Book
      Published: 2001
    57. Concise Oxford Companion to the English Language
      Resource Type: Book
      Published: 2005
      The varieties of English around the world, the cultural impact of the language, the nature and origins of words, some pronunciation, vocabulary, usage, and word-formation
    58. The Concise Oxford Dictionary of Art and Artists
      Resource Type: Book
      Published: 2003
    59. Confessions of a Media Critic
      Resource Type: Article/Report/Letter
      Published: 1984
      Barrie Zwicker says that with the planet in crisis it isn't time for 'business as usual', least of all in journalism.
    60. Confessions of Shameless Self-Promotion
      Resource Type: Book
    61. The Confident Speaker
      Resource Type: Book
    62. Confidentiality
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Confidentiality is an ethical principle associated with several professions (e.g., medicine, law, religion, professional psychology, and journalism). In ethics, and in law, some types of communication between a person and one of these professionals are "privileged" and may not be discussed or divulged to third parties.
    63. Connexions Annual Overview: Arts, Media, Culture
      Resource Type: Article/Report/Letter
      Published: 1994
      The established wisdom has it that the media are neutral purveyors of news and entertainment, while the arts are about individual creativity and cultural values untainted by the vulgar concerns of politics and economics.
    64. Connexions Archive Case Statement
      In search of a new home for the Connexions Archive

      Resource Type: Article/Report/Letter
      Published: 2010
      Working together to secure a future for the past
    65. Connexions Archive Information Sheet
      Working together to secure a future for the past

      Resource Type: Article/Report/Letter
      Published: 2010
      Looking for new space for the Connexions Archive and those who work on it.
    66. Connexions Downloadable Banners
      Resource Type: Article/Report/Letter
      Published: 2009
    67. Connexions Downloadable Banners Page 2
      Resource Type: Article/Report/Letter
      Published: 2010
    68. Connexions Information Sharing Services - Wikipedia Article - Chinese text
      Connexipedia

      Resource Type: Article/Report/Letter
      Published: 2009
    69. Connexions Library Author Index
      Resource Type: Internet WWW site
      Documents in the Connexions Library catalogue sorted by author.
    70. Connexions Library: Organizing Focus Page
      Resource Type: Internet WWW site
      Selected articles from the Connexions Online Library.
    71. Connexions Library Title Index
      Resource Type: Internet WWW site
      Documents in the Connexions Library catalogue sorted by title.
    72. Constructive Anatomy
      Resource Type: Book
      Published: 1960
    73. Consulting Topic Index in Sources Directory of Experts
      Spokespersons, Experts, and Resources

      Resource Type: Internet WWW site
      A subject guide to experts and spokespersons on topics related to consulting and consultants in the Sources directory for the media.
    74. Contacts: Connecting directly with Canadian journalists
      Resource Type: Article/Report/Letter
      Published: 1998
      Factors to consider when selecting spokespersons for your organization.
    75. Contested Truths
      Keywords in American Politics since Independence

      Resource Type: Book
      Published: 1988
    76. Continentalizing Canadian Telecommunications
      The Politics of Regional Reform

      Resource Type: Book
      Published: 2003
      The issues behind privatization policies and telecommunications policies are looked at through a glass of drifting continentalism
    77. Controlled vocabulary
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    78. Copy editing
      Resource Type: Article/Report/Letter
    79. Copyfraud
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      The use of false claims of copyright to attempt to control works not under one's legal control.
    80. Copyleft
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      A play on the word copyright to describe the practice of using copyright law to remove restrictions on distributing copies and modified versions of a work for others and requiring that the same freedoms be preserved in modified versions.
    81. Copyright
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      A set of exclusive rights granted to the author or creator of an original work, including the right to copy, distribute and adapt the work.
    82. Copywriting
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    83. Corporate Partnering a "How-To" Handbook
      Resource Type: Article/Report/Letter
    84. Melanie Novis -- Corporate Speech Consultants
      Media Profile in Sources

      Resource Type: Organization
    85. Corporate volunteering
      Resource Type: Article/Report/Letter
      Published: 1997
      Corporate volunteer programs.
    86. Courbet
      Resource Type: Book
      Published: 1997
    87. Create a Media Friendly Media Section on your Web site
      Resource Type: Article/Report/Letter
      Published: 2010
      Web site media sections are an opportunity for an organization to provide the news media with an easy-to-use, multimedia platform to disseminate information about that organization and its news.
    88. Creating a customized Marketing Toolkit
      Resource Type: Article/Report/Letter
      Published: 2009
      A marketing toolkit contains the essential ingredients you need to successfully reach and persuade your key markets.
    89. Creating the Corporate Soul
      The Rise of Public Relations and Corporte Imagery in American Big Business

      Resource Type: Book
      Published: 2000
    90. Creating your Key Messages - Part One
      Resource Type: Article/Report/Letter
      Published: 2010
      Key messages are phrases of different lengths that provide a description of your company in very succinct understandable terms.
    91. Creating your Key Messages - Part Two
      Resource Type: Article/Report/Letter
      Published: 2010
      Nobody knows your business better than you - so you, as the business owner or CEO, are in the best position to develop or lead the project to develop the key messages for your company.
    92. Creative Collage Techniques
      A ste-by-step guide including 52 demonstrations and the work of over 60 artists

      Resource Type: Book
      Published: 2000
    93. Creative Commons Licenses
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    94. Creative nonfiction
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    95. Creative Still Life Photography
      Master Class Photography Series

      Resource Type: Book
      Published: 1982
    96. A Crisis by Any Other Name
      Resource Type: Article/Report/Letter
      Published: 2002
      The role of communications in a crisis.
    97. Crisis Communications
      Resource Type: Article/Report/Letter
      Published: 1997
      Being prepared for a crisis is second best only to avoiding one altogether.
    98. Crisis Communications Checklist
      Resource Type: Article/Report/Letter
      Published: 2000
      Nothing impresses like real confidence, and only advance planning can bestow it.
    99. Crisis Communications in Canada
      Resource Type: Book
    100. Crisis Communicatios
      A Primer for Teams

      Resource Type: Book
    101. Criticism of Intellectual Property
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    102. The Cultural Industries in Canada
      Problems, Policies and Prospects

      Resource Type: Book
      Published: 1996
      Dorland discusses policy problems specific to the Canadian cultural industries that produce cultural commodities, such as books, films and television programs.
    103. Culture Inc.
      The Corporate Takeover of Public Expression

      Resource Type: Book
      Published: 1989
      Schiller defends democratic expression and free access to information while demonstrating the ways in which public expression, public space, and public access to information are becoming increasingly limited and controlled.
    104. Cuts, Canadian Culture and the CBC
      Resource Type: Article/Report/Letter
      Published: 1986
      Canadian drams gives us a sense of community.

    D

    1. Dada, Surrealism, and Their Heritage
      Resource Type: Book
      Published: 1977
    2. Daily News, Eternal Stories
      The Mythological Role of Journalism

      Resource Type: Book
      Published: 2001
      Argues that in many ways news articles of today draw from age-old tales have have chastened, entertained, and entranced people since the beginning of time.
    3. Daily news, eternal stories (book review)
      Review of Daily News, Eternal Stories: The Mythological Role of Journalism

      Resource Type: Article/Report/Letter
      Published: 2002
    4. Darkroom Dynamics
      A Guide to Creative Darkroom Techniques

      Resource Type: Book
      Published: 1979
    5. Database Right
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    6. Deadlines & Diversity
      Journalism Ethics in a Changing World

      Resource Type: Book
      Published: 1996
      An anthology in journalism ethics.
    7. Dean's Digital World: Leaning forward, looking back
      Resource Type: Article/Report/Letter
      Published: 2002
    8. Dean's Digital World - Sources 36
      Resource Type: Article/Report/Letter
      Published: 1995
    9. Dean's Digital World - Sources 37
      Resource Type: Article/Report/Letter
      Published: 1996
    10. Dean's Digital World - Sources 38
      Resource Type: Article/Report/Letter
      Published: 1996
    11. Dean's Digital World - Sources 58
      The Invisible Web

      Resource Type: Article/Report/Letter
      Published: 2006
      Article about the "invisible Web" or "Deep Web".
    12. Dean's Digital World: The reporter's friend
      Resource Type: Article/Report/Letter
      Published: 2007
    13. Decline and Fall of Public Service Broadcasting
      Resource Type: Book
      Published: 1998
      In a public system, television producers acquire money to make programmes. In a commercial system they make programmes to acquire money. However simple, this little epigram articulates the divergence of basic principles, the different philosophical assumptions, on which broadcasting is built.
    14. Deconstructing Public Relations
      Resource Type: Book
    15. Deepak Chopra's Appeal
      Resource Type: Article/Report/Letter
      Published: 2010
      The rich New Age guru claims he can fly and halt aging. Why do people listen? What does he say to a skeptic?
    16. Democracy's Oxygen
      How Corporations Control the News

      Resource Type: Book
      Published: 1997
      Winter shows that far from providing "democracy's oxygen," the news media legitimize a fundamentally undemocratic system. Instead of keeping the public informated, news organizations manufacture public consent for policies which favour the corporate elite.
    17. Demonstrating Intangibles
      Resource Type: Article/Report/Letter
      Published: 2010
      In an environment where competition for visitors' attention is at its highest and yet their attention span is at its lowest, using demonstrations is a great technique to help you get traffic to your booth.
    18. Des outils puissants pour accroître votre visibilité
      Resource Type: Article/Report/Letter
      Published: 2010
      En tant que membre SOURCES, vous avez une gamme d'outils de relations média à votre disposition. Ces outils sont créés pour être des pièces-clés de vos relations publiques et de votre stratégie média.
    19. Design Principles for Desktop Publishing
      Resource Type: Book
    20. Design Topic Index in Sources Directory of Experts
      Spokespersons, Experts, and Resources

      Resource Type: Internet WWW site
      A subject guide to experts and spokespersons on topics related to design in the Sources directory for the media.
    21. Designing Pacifist Films
      Resource Type: Article/Report/Letter
      Published: 1961
    22. Desmogblog.com
      Resource Type: Internet WWW site
      Clearing the PR pollution that clouds climate science. A source for accurate, fact based information regarding Global Warming misinformation campaigns.
      An overwhelming majority of the world's climate scientists agree that the globe is warming - the world's climate is changing - and that the indiscriminate burning of fossil fuels is to blame. We know that the risks are incalculable and, increasingly, we understand that the solutions are affordable.
      Unfortunately, a well-funded and highly organized public relations campaign is poisoning the climate change debate. Using tricks and stunts that unsavory PR firms invented for the tobacco lobby, energy-industry contrarians are trying to confuse the public, to forestall individual and political actions that might cut into exorbitant coal, oil and gas industry profits. DeSmogBlog is here to cry foul - to shine the light on techniques and tactics that reflect badly on the PR industry and are, ultimately, bad for the planet.
    23. Deutscher Kitsch
      Resource Type: Book
      Published: 1973
    24. Developing Your Photographs
      Resource Type: Book
      Published: 1974
    25. Dialogues on Cultural Studies
      Interviews with Contemporary Critics

      Resource Type: Book
      Published: 2002
      Thirty-three questions were asked (but not necessarily answered) of each participant, dealing with cultural studies, modernity, postmodernism, referentiality, ideology and history, post-colonialism, neo-orientalism, revolution and tragedy, intellectuals and universities, gender, Marxism, new communications technology.
    26. Dictionary of Art
      Resource Type: Book
      Published: 1996
    27. Dictionary of Concepts in Literary Criticism and Theory
      Resource Type: Book
    28. Dictionary of Literary Biography
      Resource Type: Book
    29. Dictionary of Mexican Literature
      Resource Type: Book
    30. Dictionary of the Literature of the Iberian Peninsula
      Resource Type: Book
    31. Digital marketing
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Digital Marketing is the promoting of brands using all forms of digital advertising.
    32. Dining Canadian Style
      Resource Type: Article/Report/Letter
      Published: 2010
      In western society there are two distinct dining styles. The American Dining Style and the Continental or European Dining Style.
    33. Direct Marketing
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      A form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising.
    34. Direct Navigation
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    35. Discover the New Way to... Dress for Success
      Resource Type: Article/Report/Letter
      Published: 2010
      It has been suggested that 41% of Canadians now dress casually for work. With numbers that high you would think casual dressing for the workplace would be easy. Not so. Many people are even more confused than before about workplace attire.
    36. Dr Seuss Goes to War
      The World War II Editorial Cartoons of Theodor Seuss Geisel

      Resource Type: Book
      Published: 2000
    37. Documentary film
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      A broad category of moving pictures intended to document some aspect of reality.
    38. Doing Public Journalism
      Resource Type: Book
      Published: 1995
      The author argues that journalists should be responsible citizens who with "the power of the press empower others besides the press.
    39. Domain Aftermarket
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    40. Domain Appraisal
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    41. Domain Name
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    42. Domain Name Auction
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    43. Domain Name Speculation
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    44. Don't be a Time Bandit
      Resource Type: Article/Report/Letter
      Published: 2005
      Don't waste journalists' time.
    45. Don't neglect your presentation skills
      Resource Type: Article/Report/Letter
      Published: 1999
      Do not wait until you are about to present. It's not worth the stress, or to risk looking like a fool. Take time to prepare.
    46. Don't play that game: Ending telephone tag
      Resource Type: Article/Report/Letter
      Published: 1998
      The multitude of communications technologies have actually made it more difficult to get in touch.
    47. Don't forget to write
      Resource Type: Article/Report/Letter
      Published: 1997
      Writing letters to the editor is an effective way of getting publicity for your point of view.
    48. Don't Think of an Elephant
      Know Your Values and Frame the Debate

      Resource Type: Book
      Published: 2004
      Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.
    49. Double Fold
      Libraries and the Assault on Paper

      Resource Type: Book
      Published: 2001
      Double Fold examines the preservation of books in United States libraries over the past 50 years. It details the libraries "war" on books -- the alarming lack of preservation and the destruction of hundreds of thousands of irreplacable bound originals including 19th-century illustrated dailies. He chronicles the attempts to find ways of preserving books from both the ravages of time and the librairies' lack of shelf space. He also explains how librairies use the spectre of disintegrating books as part of their fundraising stategy. Baker offers aternative solutions to these problems. His ultimate and pesuasive plea is for librairies to stop "executing" the originals.
    50. The Double Helix
      Resource Type: Book
      Published: 1976
      A chronicle of the suffering of those in his city; the victims, the poor.
    51. Downloadable SEO Sources Banners
      Resource Type: Article/Report/Letter
      Published: 2010
    52. Downloadable Sources Banners
      Resource Type: Internet WWW site
      Published: 2010
    53. Downloadable Sources Banners - Find it at Sources.com
      Resource Type: Article/Report/Letter
      Published: 2010
    54. Downloadable Sources Banners - We Welcome Media Calls
      Resource Type: Article/Report/Letter
      Published: 2010
    55. Drawing on the Right Side of the Brain
      Resource Type: Book
    56. Drawing the Line
      Lesbian Sexual Politics on the Wall

      Resource Type: Book
      Published: 1991
    57. Dressing for TV
      Resource Type: Article/Report/Letter
      Published: 1997
      What to wear when you're going to be interviewed on TV.
    58. Drip Marketing
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Drip Marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time.
    59. Dropped Search Engine Rankings Caused by Duplication
      Resource Type: Article/Report/Letter
      Published: 2010
      Duplicate content can and will negatively affect search engine rankings.
    60. Duping the public (book reviews)
      Reviews of Spin Wars and Easily Led

      Resource Type: Article/Report/Letter
      Published: 2000

    E

    1. Easily Led
      A History of Propaganda

      Resource Type: Book
      Published: 1999
      From Ancient Sumer to modern Poland, Thomson traces the use of propaganda and its influence on human events.
    2. Editing
      Resource Type: Article/Report/Letter
    3. Editorial independence
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    4. Editorial Section: News of women is usually ghettoized about victims, or the success story
      Resource Type: Article/Report/Letter
      Published: 1987
    5. Effective Media Relations
      Nurturing your relationships with reporters

      Resource Type: Article/Report/Letter
      Published: 2000
      Our relationships with journalists need to be maintained over time in order to be fruitful.
    6. Effective Media Relations
      Resource Type: Article/Report/Letter
      Published: 2006
      Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
    7. Effective Public Relations
      Resource Type: Book
    8. Effective Writing Skills for Public Relations
      Resource Type: Book
    9. The Eight Best Books for Publicity Seekers
      Resource Type: Article/Report/Letter
      Published: 2003
      For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
    10. Electronic Nightmare
      The Home Communications Set and Your Freedom

      Resource Type: Book
      Published: 1981
    11. Email scam which targets professional speakers
      Sources News Release

      Resource Type: Article/Report/Letter
      Published: 2009
      An email scam targetting professional speakers is making the rounds. The NSA, a British speakers' association reports that the scam has been aimed at its members. Speakers listed with SOURCES - www.sources.com - have also reported being targetted.
    12. Emily Carr
      Rebel Artist

      Resource Type: Book
      Published: 2000
    13. Empire and Communications
      Resource Type: Book
      Published: 1972
    14. The Empire God Built
      Inside Pat Robertson's media machine

      Resource Type: Book
      Published: 1996
      A profile of the demagogue who become one of the most successful media moguls in the world.
    15. The Empire of the Mind
      Digital Piracy and the Anti-Capitalist Movement

      Resource Type: Book
      Published: 2005
    16. Encyclopedia of the Airbrush
      Resource Type: Book
      Published: 1981
    17. Encyclopedia of Themes and Subjects in Painting
      Resource Type: Book
    18. Encyclopedia of World Art
      Resource Type: Book
      Published: 1968
    19. Endless Referals
      Network Your Everyday Contacts into Sales

      Resource Type: Book
    20. Enhance your image in novel ways
      Resource Type: Article/Report/Letter
      Published: 1998
      Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
    21. Enhance your listing and get the most for your dollars
      Resource Type: Article/Report/Letter
      Published: 1999
      Tips for making your Sources listing work most effectively for you.
    22. Entertainment journalism
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    23. Entrepreneurship Experts and Information in the Sources Directory
      Resource Type: Internet WWW site
    24. The Essential Contact -12th Edition
      Canada's Music & Entertainment Industry Directory

      Resource Type: Book
      Published: 2001
    25. Ethics in Media Communications
      Cases and Controversies

      Resource Type: Book
    26. Ethics in Public Relations
      A Guide to Best Practice

      Resource Type: Book
    27. Evaluating your exhibit performance
      Resource Type: Article/Report/Letter
      Published: 2009
      "How do we know if our exhibit program is doing what it is suppose to do?
    28. Excellent Public Relations and Effective Organizations
      Resource Type: Book
    29. Exhibitors can get more bang for their buck
      Resource Type: Article/Report/Letter
      Published: 1998
      Trade shows are effective marketing vehicles when used well.
    30. Expand your knowledge by getting advice from the experts!
      Resource Type: Article/Report/Letter
      Published: 2001
      Public opinion plays a key role in government spending decisions, and one of the most effective ways to influence public opinion is through the media. A single appearance on television, for example, gets your message across to tens of thousand of people.
    31. Experiential Marketing
      Sources News Release

      Resource Type: Article/Report/Letter
      Published: 2009
      Experiential marketing is the next marketing methodology that can bridge the disconnect between the consumers' increasing demand to engage marketers and brands on their own terms. Consumers are more skeptical than ever about marketing and advertising
    32. Expert
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    33. Experts say: proliferation of meaningless prose may bring end of civilization as we know it
      Resource Type: Article/Report/Letter
    34. Expose Yourself!
      Resource Type: Article/Report/Letter
      Published: 2006
      A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.

    F

    1. Fame & Fortune Online
      Resource Type: Internet WWW site
      Comprehensive listing of awards available to Canadian journalists.
    2. Family Television: Cultural Power and Domestic Leisure
      Resource Type: Book
      Published: 1986
    3. FAQ Pages Could Boost Your Google Rankings
      Resource Type: Article/Report/Letter
    4. Fascinating insights on political communications
      Book Review of 'Political Columns: Behind the Scenes with Powerful People'

      Resource Type: Article/Report/Letter
      Published: 2008
      Bonner approaches each subject, some as a scientist, as he does when examining the first televised debate between Nixon and Kennedy, but ultimately as an artist who knows that there is much more to communication than the mechanics. He knows how to deliver a clear message and to make it believable.
    5. Fashion journalism
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    6. Feature story
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      A piece of journalistic writing that covers a particular issue in-depth.
    7. Don Fenton
      Media Profile in Sources

      Resource Type: Organization
    8. Fiction: The Art & Craft of Writing & Getting Published
      Resource Type: Book
      This is a concise book on writing and getting published. In three sections Michael Siedman explores writing in the real world, the power of networking and the business of publishing. With over 40 years experience in the field his book is fact- filled and comprehensive.
    9. Figure Photography
      Resource Type: Book
      Published: 1974
    10. Film and the Anarchist Imagination
      Resource Type: Book
      Published: 1999
      A survey of the depiction anarchism in film # from the stereotypes of bearded bomb throwers, to the early cinema of Griffith and Rene Clair, to the work of Godard, Wertmuller, and Loach.
    11. Film as a Subversive Art
      Resource Type: Book
      Published: 1974
      Analyzes how aesthetic, sexual and ideological subversives use film to change and demystify.
    12. Five Documents on Literature and Art
      Resource Type: Book
      Published: 1967
    13. Five Girls
      Resource Type: Book
      Published: 1968
      Photographs of five women.
    14. Five Hundred Self-Portraits
      Resource Type: Book
    15. Five Hundred Years of Printing
      Resource Type: Book
      Published: 1959
    16. 5 Perfectly Promotable Ideas
      Sources News Release

      Resource Type: Article/Report/Letter
      Published: 2009
      As a small business marketer you are often looking for ideas to promote your business that are often guided by smaller budgets, little time, you want relationship building to occur, you want to make a sale, or you want the customer to become a repeat
    17. Five Steps to Build a Personal Brand Like Harry Houdini
      Resource Type: Article/Report/Letter
      Published: 2010
      What#s important to know is that Houdini did not strive to build a brand. He worked to generate paying customers. All the publicity stunts he did were for the purpose of getting paying customers. Branding was a byproduct.
    18. 5 Tiny Turn-offs that Sabotage Your Professional Image
      Resource Type: Article/Report/Letter
      Published: 2010
      Happy about it or not, you will always be judged by others within the first few seconds of meeting them. And because you are presenting a whole package, everything has an impact - and anything distracting or out of place can sabotage your professional image.
    19. 5 Ways to Make Money Blogging (Once You Have Traffic)
      Resource Type: Article/Report/Letter
      Published: 2009
      While it is possible to make some money with a blog of any size - your chances of earning income from a blog do generally increase as you increase your readership numbers.
    20. Flying High: 5 Sure Ways to Get Your Business Soaring
      Resource Type: Article/Report/Letter
      Published: 2001
      Know your audience, know your message, be clear and consistent in that message, then develop a strategy and execute it.
    21. Foire Aux Questions au sujet de SOURCES
      Resource Type: Article/Report/Letter
      Published: 2010
    22. The Follow-Up Telephone Call
      Resource Type: Article/Report/Letter
      Published: 2004
      Making follow-up phone calls to the media.
    23. The Form of News
      A History

      Resource Type: Book
      Published: 2001
      A history of newspaper design in the USA, the ways of writing, how papers are organized, presentation values of typography, space and pictures, and the impact of changing technology
    24. Forum: Canadian Life and Letters - 1920-1970
      Selections from the Canadian Forum

      Resource Type: Book
      Published: 1972
    25. The 4-Hour WorkWeek
      Resource Type: Book
    26. The 4 hour Workweek
      Resource Type: Article/Report/Letter
      Published: 2009
    27. The Fourth Estate in the Third World
      Resource Type: Article/Report/Letter
      Published: 1984
    28. Frame It
      A Complete Do-It-Yourself Guide to Picture Framing

      Resource Type: Book
      Published: 1976
      From preparing a work to hanging it; from creating frameless frames to putting together backngs, stretchers, mats, glass, and double mouldings; every aspect of the framing process is covered in this book.
    29. Framing the West
      Race, Gender and the Photographic Frontier in the Pacific Northwest

      Resource Type: Book
      Published: 2003
      Examines a wide range of photographic forms and the purposes to which they were put.
    30. Free Content
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Free content, or free information, is any kind of functional work, artwork, or other creative content having no significant legal restriction relative to people's freedom to use, distribute copies, modify, and to distribute derived works of the content.
    31. Free for the asking
      Resource Type: Article/Report/Letter
      Published: 2003
      Any organization, corporation or individual listed in Sources has the ability to post news releases to the Sources Web site.
    32. Frequently Asked Questions about Sources
      Resource Type: Article/Report/Letter
      Published: 2009
      SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
    33. Frequently Asked Questions about the Sources Subject Index
      Resource Type: Article/Report/Letter
      Published: 1998
      A careful choice of subject headings pays off in leading journalists to you when they need your expertise.
    34. Fresh Air
      The Private Thoughts of a Public Broadcaster

      Resource Type: Book
      Published: 1997
    35. Friendly faxing
      Resource Type: Article/Report/Letter
      Published: 1997
      When you communicate by fax, keep these tips in mind.
    36. From Good to Great
      Resource Type: Book
    37. From Hitler to MX: Media Softness on Nazi Zundel Part of Historic Softness on Nazism
      Resource Type: Article/Report/Letter
      Published: 1985
    38. From Politics to Profit
      The Commercialization of Canadian Daily Newspapers, 1890-1920

      Resource Type: Book
      Published: 1997
      Analyzes the transformation of Canadian newspapers that occurred between 1890 and 1920 when daily newspapers slowly changed from political mouthpieces to a marketable industry.
    39. From Sources: More tools for getting your messages out
      Sources News Release

      Resource Type: Article/Report/Letter
      Published: 2009
      Sources members can benefit from media training, free news release postings and calendar listings, and they can include their books in the Sources Bookshelf. It's all at www.sources.com, where you'll also find breaking news from around the world.
    40. From the pages of Sources meet...
      Resource Type: Article/Report/Letter
      Published: 2004
      Meet some of the organizations, companies, and individuals listed in Sources.
    41. Front Cover
      Great Book Jacket and Cover Design

      Resource Type: Book
      Published: 2001
    42. Front Pages - An Erratic Guide to History (book review)
      Resource Type: Article/Report/Letter
      Published: 1984
    43. Fun and Profit with Screen Printing
      Resource Type: Book
      Published: 1969
    44. Funding for Non-profit Media or Public Interest Activities
      Part 7 of 7 - Canada's Media in Crisis

      Resource Type: Article/Report/Letter
      Published: 2010
      A group that launches, or even refocuses, an independent news media project # or raises money for just about any public-interest activity # will probably have success in fundraising if it does the proper research and targets a unique audience. It will need to demonstrate that it offers an important public service, such as providing in-depth coverage of local political, economic, and social issues not covered adequately by other media.
    45. Fundraising Experts and Information in the Sources Directory
      Resource Type: Internet WWW site

    G

    1. Gain Clients (and Earn Money) By Speaking Engagements
      Resource Type: Article/Report/Letter
      Published: 2010
      One of the best way to get new clients is by speaking to organizations. There's something about the immediacy of being in front of people that has great spin-off benefits. So whether you do it for the fees or for the contacts or both, you really can't lose.
    2. Geographic Index of Canadian media
      Resource Type: Internet WWW site
    3. George Grosz
      Resource Type: Book
      Published: 1994
    4. Geschichte der Photographie
      1839 bis heute

      Resource Type: Book
      Published: 2000
    5. Get a Digital Life
      An Internet Reality Check

      Resource Type: Article/Report/Letter
      Published: 2001
    6. Get More Referrals Now
      Resource Type: Book
    7. Get the Internet working for you
      Develop an online strategy

      Resource Type: Article/Report/Letter
      Published: 1997
      A Web site works best when it is integrated into a co-ordinated communications strategy.
    8. Getting Ink for Your New Product
      Resource Type: Article/Report/Letter
      Published: 2004
      Get media coverage of your product.
    9. Getting Publicity For Your Business
      Free Publicity Is Like Money In The Bank

      Resource Type: Article/Report/Letter
      Published: 2008
    10. Getting Publicity: The Myth of the Press Release
      Resource Type: Article/Report/Letter
      Published: 2007
      The press release is an important tool. But it's just that: a tool.
    11. Getting Starting in Speaking
      Training to Get Maximum Sales

      Resource Type: Book
    12. Getting the Balance Right
      Gender Equality in Journalism

      Resource Type: Article/Report/Letter
      Published: 2009
      Gender equality in journalism.
    13. Getting the Most from Interviews
      Resource Type: Article/Report/Letter
      Published: 1997
      Tips from a pro for getting the most from media interviews.
    14. Getting the most out of Sources Select Online
      Resource Type: Article/Report/Letter
      Published: 1998
      The Sources Web site offers a wide range of resources for journalists, researchers, and other with serious reference needs.
    15. Getting the Whole Story
      Reporting and Writing the News

      Resource Type: Book
      Published: 2002
    16. Getting There
      Producing Photostories With Immigrant Women

      Resource Type: Book
      Published: 1983
      Photostories about immigrant women surviving in and adapting to a new culture.
    17. Getting your story into the media
      Resource Type: Article/Report/Letter
      Published: 2009
      Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
      For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
    18. Give your Sources media profile an extra boost
      Resource Type: Article/Report/Letter
      Published: 2006
      Creating a link from your Web site to your Sources listing boosts your visibility.
    19. A Goal for National Survival: 50% Canadian TV Content
      Resource Type: Article/Report/Letter
      The destruction of the CBC would be the greatest disaster to befall Canada.
    20. Going to the Public -- Ten public speaking tips
      Resource Type: Article/Report/Letter
      Published: 2000
      Advice on effective public speaking.
    21. Good, Bad, or Simply Inevitable?
      Report of the Special Senate Committee on the Mass Media, Vol. III

      Resource Type: Book
      Published: 1970
    22. A Good File Never Forgets
      Improve your publicity awareness

      Resource Type: Article/Report/Letter
      Published: 1996
      Keep track of the calls you receive from the media. Don't rely on memory alone.
    23. Good Photography's 35mm Handbook
      Resource Type: Book
      Published: 1960
    24. The Goodwin's Award for Excellence in Alternative Journalism
      Resource Type: Article/Report/Letter
      Winners of the 3rd annual Goodwin's Awards for alternative journalism.
    25. The Goodwin's Award for Excellence in Alternative Journalism
      Resource Type: Article/Report/Letter
      Winners of the 4th annual Goodwin's Awards for alternative journalism.
    26. The Goodwin's Award for Excellence in Alternative Journalism
      Resource Type: Article/Report/Letter
      Published: 1990
    27. Google AdSense Ad Formats
      Resource Type: Article/Report/Letter
    28. Google AdSense Case Study
      Resource Type: Article/Report/Letter
    29. Google Advertising Programs
      Resource Type: Article/Report/Letter
      Information about Google AdWords and Google AdSense.
    30. Google, Yahoo, MSN and most journalists agree: The #1 source for sources is www.sources.com # the directory for reporters, editors and researchers
      News Release

      Resource Type: Article/Report/Letter
      Published: 2007
    31. Gotcha!
      How the Media Distort the News

      Resource Type: Book
      Published: 1994
      Written by a mainstream journalist/commentator, this book reveals information withheld by media and describes biases and a lack of professionalism.
    32. Graphic Arts Encyclopedia
      3rd Edition

      Resource Type: Book
      Published: 1979
      The book includes information about type styles, copyfitting, art preparation, photocomposition, film and platemaking, papers, formulas used.
    33. Graphic Arts Encyclopedia
      Resource Type: Book
    34. Graphic Arts Topic Index in Sources Directory of Experts
      Spokespersons, Experts, and Resources

      Resource Type: Internet WWW site
      A subject guide to experts and spokespersons on topics related to graphic arts in the Sources directory for the media.
    35. Graphic Design
      Mix & Match Recipes for Faster, Better Layouts

      Resource Type: Book
      Published: 1989
    36. Great Paintings of All Time
      100 Masterpieces from the Early Renaissance to Abstract Expressionism

      Resource Type: Book
      Published: 1965
    37. Green Isle in the Sea; an informal history of the alternative press.
      An Informal History of the Alternative Press

      Resource Type: Book
      Published: 1986
    38. Grosse Photographen Unseres Jahrhunderts
      Resource Type: Book
      Published: 1964
    39. The Group of Seven
      Resource Type: Book
      Published: 1970
      Paintings, commentary, and history of the Group of Seven.
    40. GST another blow to magazines
      Resource Type: Article/Report/Letter
      Published: 1989
    41. Guerrilla Publicity
      Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars

      Resource Type: Book
    42. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
      Resource Type: Article/Report/Letter
      Published: 2001
      Strategy and tactics for successful media campaigns.
    43. Guerrilla Trade Show Selling
      New Unconventional Weapons and Tactics to Meet More People, Get More Leads and Close More Sales

      Resource Type: Book
      Published: 1997
      Describes the marketing principles, methods and techniques to increase sales at any trade show. Focuses on guerrilla sales methods and provides marketing tactics that are useful in the trade show environment.
    44. A Guide to basic print production, Book 1 Planning the project
      Resource Type: Book
      Published: 1985
    45. A Guide to basic print production, Book 2 Designing and producing artwork
      Resource Type: Book
      Published: 1985
    46. A Guide to basic print production, Book 3 Printing processes
      Resource Type: Book
      Published: 1985
    47. A Guide to basic print production, Book 4 Managing resources
      Resource Type: Book
      Published: 1985
    48. Guidelines for Measuring Relationships In Public Relations
      Resource Type: Book
    49. Guidelines for successful interviews
      Resource Type: Article/Report/Letter
      Published: 1998
      Things to keep in mind when going into a media interview.
    50. Guidlines and Standards for Measuring and Evaluating the Effectivness of PR Programs and Activities
      Resource Type: Book
    51. Gustav Klimt
      30 Postcards

      Resource Type: Book
      Published: 1992

    H

    1. H. Zille
      Resource Type: Book
      Published: 1966
    2. Handbook for Bloggers and Cyber-Dissidents
      Resource Type: Article/Report/Letter
      Published: 2008
      Advice and technical tips for the best way to launch a blog and how to get round online censorship. It includes an explanation of how to blog anonymously and contains articles by bloggers, particularly in Egypt and Burma.
    3. Handbook for Public Relations Writing
      Resource Type: Book
    4. Handbook of Public Relations and Communications
      Resource Type: Book
    5. Hanging On: Native media are surviving
      Resource Type: Article/Report/Letter
      Published: 1992
      Native media are struggling to survice.
    6. Hasbara
      Resource Type: Article/Report/Letter
      Sourcewatch's analysis of 'Hasbara' -- the propaganda efforts to sell Israel, justify its actions, and defend it in world opinion. The premise of hasbara is that Israel's problems are a matter of better propaganda, and not one of an underlying unjust situation.
    7. Hasbara Handbook: Promoting Israel on Campus
      Resource Type: Article/Report/Letter
      Published: 2002
      A handbook on how to do pro-Israel advocacy.
    8. Have new social media made #traditional# media obsolete?
      Resource Type: Article/Report/Letter
      Published: 2009
      New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible.
    9. The Healthy PC
      Resource Type: Book
    10. Helping journalists finds you: Getting the most from the Subject Index
      Resource Type: Article/Report/Letter
      Published: 1999
      A careful choice of subject headings pays off in leading journalists to you when they need your expertise.
    11. Helping you reach the media
      How Sources can help you get more and better media coverage

      Resource Type: Article/Report/Letter
      Published: 2009
      Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
    12. Hermann Kaulbach Bilderbuch
      Resource Type: Book
    13. The Hidden Persuaders
      Resource Type: Book
    14. A historical look at a sad decline (book review)
      Review of The Decline and Fall of Public Service Broadcasting

      Resource Type: Article/Report/Letter
      Published: 1998
    15. A History of the Comic Strip
      Resource Type: Book
      Published: 1971
    16. A History of News
      From the Drum to the Satellite

      Resource Type: Book
      Published: 1988
    17. The History of Painting in Canada
      Toward a People's Art

      Resource Type: Book
      Published: 1974
    18. A History of Reading
      Resource Type: Book
      Published: 1996
    19. The History of the Nude in Photography
      Resource Type: Book
    20. The History of Writing
      Resource Type: Article/Report/Letter
      The history of writing from the Neolithic to present day. From Wikipedia.
    21. HitGrab Inc.
      Media Profile in Sources

      Resource Type: Organization
    22. Hitler's Propaganda Machine
      Resource Type: Book
      Published: 1978
    23. Hitting the Headlines in Europe
      A Country by Country Guide to Effective Media Relations

      Resource Type: Book
    24. HotLink Author Index
      Resource Type: Internet WWW site
    25. HotLink.ca bigger and better
      Resource Type: Article/Report/Letter
      Published: 2006
      HotLink.ca features a large collection of articles about many different aspects of media relations, all cross-indexed by topic, author, and title.
    26. HotLink Resouce Shelf: In the News
      Resource Type: Article/Report/Letter
      Published: 2002
      Review of a book on media relations in Canada.
    27. HotLink Resource Shelf #16
      Resource Type: Article/Report/Letter
      Published: 2000
      Reviews of books on writing and presentations.
    28. HotLink Resource Shelf #26
      Resource Type: Article/Report/Letter
      Published: 2003
      Reviews of public relations books.
    29. HotLink Resource Shelf #27 - The Art of the Handwritten Note
      Resource Type: Article/Report/Letter
      Published: 2003
      Review of a book about handwritten notes.
    30. HotLink Resource Shelf - #29
      Resource Type: Article/Report/Letter
      Published: 2004
      Here's a list of new releases that will keep you busy for a while.
    31. HotLink Resource Shelf #30
      Resource Type: Article/Report/Letter
      Published: 2004
      Start by accepting the fact that the media moves faster than you do, so be prepared. Always.
    32. HotLink Resource Shelf: Going for Gold!
      Resource Type: Article/Report/Letter
      Published: 2000
      Review of Going for Gold, a book on marketing strategies for speakers.
    33. HotLink Resource Shelf: The Art of Cause Marketing
      Resource Type: Article/Report/Letter
      Published: 2002
      Review of a book on how to use advertising to change personal behaviour and public policy.
    34. HotLink Resource Type Index
      Resource Type: Internet WWW site
    35. HotLink Title Index
      Resource Type: Internet WWW site
    36. The House of Horrors that Jack Built
      A look at early childhood literature

      Resource Type: Article/Report/Letter
      Published: 1971
    37. How
      April 1992 - The Bottomline Design Magazine - Special Focus Typography Today

      Resource Type: Book
      Published: 1992
    38. How does your Web site rank? Alexa tells you
      Resource Type: Article/Report/Letter
      Published: 2006
      Find out your Web site's reach and what other sites are popular with the people who come to your site.
    39. How Embarassing when your messages unravel
      The Emperor's New Speak

      Resource Type: Article/Report/Letter
      Published: 2001
      Analyze your messages to make sure their will hold up to critical scrutiny.
    40. How many spokespersons?
      Resource Type: Article/Report/Letter
      Published: 1998
      Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
    41. How Media Relations Helps the Marketing Plan
      Resource Type: Article/Report/Letter
      Published: 2002
      Using media relations to support your marketing strategy.
    42. The How of Wow
      A Guide to Giving A Speech That Will Positivly Blow 'Em Away

      Resource Type: Book
    43. How Sources magnifies your Internet visibility
      Resource Type: Article/Report/Letter
      Published: 2009
      How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
    44. How the Media Can Be Positive For Your Business
      Resource Type: Article/Report/Letter
      Published: 2001
      If both you and the reporter benefit, the chances are you will do business with that reporter again, good business.
    45. How the Trafigura story came to be told
      Resource Type: Article/Report/Letter
      Published: 2009
      Gag defeated by press, web users and MPs.
    46. How to Be Smart with Your Smart Phone
      Resource Type: Article/Report/Letter
      Published: 2010
      For many, the telephone is still the primary source of communicating with others for business, even if it is portable. With no visual cues to look for, your words and the tone of your voice are extremely important.
    47. How to brand yourself#
      Resource Type: Article/Report/Letter
      Published: 2009
      Besides the self-marketing benefits of a biography, an advantage to writing this document is the actual writing of it. The process of thinking through, prioritizing, characterizing and expressing your career profile forces you to review everything you know about yourself -- and make it explicit.
    48. How to Brand Yourself
      Sources News Release

      Resource Type: Article/Report/Letter
      Published: 2009
      At the Marketing Chefs we are often asked to help companies find and define their brand statement. Recently it seemed that a number of friends and business associates were looking for help in re-positioning themselves or providing a bio that fit thei
    49. How to Build a Media List
      Resource Type: Article/Report/Letter
      Published: 2004
      Often your desired target audiences are diverse so this should be clearly defined before beginning to build your media list.
    50. How to Create and Sell Photo Products
      Resource Type: Book
      Published: 1982
    51. How to do Leaflets, Newsletters and Newspapers
      Resource Type: Book
      Published: 1982
    52. How to Draw and Paint
      Resource Type: Book
    53. How to Draw and Sell Cartoons
      Resource Type: Book
      Published: 1966
    54. How to get media attention
      Resource Type: Article/Report/Letter
      Published: 2003
    55. How to get media attention in one easy step (and it's free)
      Resource Type: Article/Report/Letter
      Published: 2008
      Knowing who to reach out to in the media is becoming an increasingly more complex task.
    56. How To Get Personality Into Your Growing Business
      Resource Type: Article/Report/Letter
      Published: 2010
      Most people associate the word personality with individuals. But businesses can have personalities too, and the image and feeling of a more distinctive business are likely to remain with customers.
    57. How to get the most out of your Sources Listing
      Resource Type: Article/Report/Letter
      Published: 2009
      You get out what you put in! Extra attention to the content of your listing can result in more calls, more media awareness and greater success. The number of calls you'll receive from the media directly relates to the number, newsworthiness and specificity of your headings.
    58. How to Handle Phone Interviews
      Resource Type: Article/Report/Letter
      Published: 2010
      For some people, doing a phone interview - whether for a job or with the press - can be more unnerving than face-to-face. Being unable to read someone's expressions, or look them in the eye, can throw a person off track.
    59. How to Improve Your Photography
      A guide to seeing and making better pictures

      Resource Type: Book
      Published: 1981
    60. How to Lobby Like a Pro
      Resource Type: Article/Report/Letter
      Published: 1997
      To reach government with your message you need to lobby like the professionals do.
    61. How to Make Your B-roll Work
      Resource Type: Article/Report/Letter
      Published: 2003
      Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.
    62. How to Make Your PR Photos Work
      Resource Type: Article/Report/Letter
      Published: 2003
      There is a real art and science to the news photo.
    63. How to Measure Website Effectiveness Using New Success Metrics
      Sources News Release

      Resource Type: Article/Report/Letter
      Published: 2009
      Traditionally Google PageRank and sheer traffic have been the measure of website success. However, these older metrics are becoming less meaningful in the current web environment. Business people are now demanding more than just traffic and rankings,
    64. How to Mingle like a Pro
      Resource Type: Article/Report/Letter
      Published: 2010
      These days, it#s not what you know. It#s who you know or who knows you, that really counts.
    65. How to promote your expertise with news releases, articles, and FAQs
      Sources News Release

      Resource Type: Article/Report/Letter
      Published: 2010
      Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an extremely effective tool for doing exactly that.
    66. How to Self-Publish and Make Money
      Writing, Publishing and Selling your Book in Canada

      Resource Type: Book
    67. How to Sell Anything to Anybody
      Resource Type: Book
    68. How to Transform Your Business Into Gold
      Resource Type: Article/Report/Letter
      Published: 2008
      The key to transforming your business into gold is to take massive action with absolute clarity and absolute certainty. As you do, you will witness the transformation of your business before your very eyes!
    69. How to Use and Display Your Pictures
      Resource Type: Book
      Published: 1983
    70. How to Write Porno Novels for Fun and Profit
      Resource Type: Book
      Published: 1985
    71. The $100,000 Writer
      Resource Type: Book
    72. Hungry to Succeed Tip Sheet
      Sources News Release

      Resource Type: Article/Report/Letter
      Published: 2009
      Give email a starring role in your e-business Are you an e-marketer who wants to make more sales and profits without spending a dime more on advertising? Then get customers salivating for your product or service using email as the lead method to driv

    I

    1. I.F. Stone: A Wonderful Pariah
      Resource Type: Article/Report/Letter
      Published: 1989
    2. Idea of Public Journalism
      Resource Type: Book
      Published: 1999
      Discusses the strengths and weaknesses of public journalism, the movement aimed at getting the press to promote and improve, not merely report, the quality of public life.
    3. If I Can't Dance ....
      Why is the Left So Boring?

      Resource Type: Article/Report/Letter
      Published: 2008
      Rovics asks, why is so much of the left in the US so attached to being so dreadfully boring? Why do so many people on the left apparently have no appreciation for the power and importance of culture? And when organizers, progressive media and others on the left do acknowledge culture, why is it usually kept on the sidelines?
    4. If Your Business is Struggling, Check Your Talent Management Strategy
      Resource Type: Article/Report/Letter
      Published: 2010
      Today's companies must hit the reset button on their talent management strategy because chances are their policies are already outdated.
    5. An Illustrated Guide to Newspapers in Toronto
      Resource Type: Article/Report/Letter
      Published: 1976
    6. Imagined Nations
      Reflections on Media in Canadian Fiction

      Resource Type: Book
      Published: 2003
      A basic look at the effects different forms of media have had on Canadian novels and film adaptations and cyberspace, and how these affect the sense of time and space and national identities.
    7. Imagining Anne
      The Island Scrapbooks of L. M. Montgomery

      Resource Type: Book
      Published: 2008
    8. Impressive Phrases
      Resource Type: Article/Report/Letter
    9. Improve Your Publicity Awareness
      Resource Type: Article/Report/Letter
      Published: 1997
      Tips on networking for success.
    10. In Print: Maximizing Coverage in Community Newspapers
      Resource Type: Article/Report/Letter
      Published: 2004
      How to get coverage in community newspapers.
    11. In the Corporate Interest
      The YNN Experience in Canadian Schools

      Resource Type: Book
      Published: 2000
    12. In the News
      The Practice of Media Relations in Canada - 2nd Edition

      Resource Type: Book
      Published: 2008
      An introduction of media relations in Canada, from both a practical and philosophical approach.
    13. In The News
      The Practice of Media Relations in Canada

      Resource Type: Book
      Published: 2002
      Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
    14. In Times of Crisis
      Resource Type: Article/Report/Letter
      Published: 2003
      As anyone facing a crowded room of reporters during an emergency will tell you, effective crisis communications is paramount in overcoming the predicament.
    15. Incisive books by Globe, SN writers show USA media dominance of Canada (book reviews)
      Resource Type: Article/Report/Letter
      Published: 1986
    16. Incluez-vous dans SOURCES
      Resource Type: Article/Report/Letter
      Published: 2010
    17. Index of Canadian media by type
      Resource Type: Internet WWW site
    18. Influencer Marketing
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      A form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.
    19. The Information War
      Resource Type: Book
      Published: 1970
    20. Infotainment
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    21. Innovative Employee Communications
      Resource Type: Book
    22. Inside Language
      A Canadian Language Reader

      Resource Type: Book
      Published: 2000
    23. Inside Seven Days
      Resource Type: Book
      Published: 1986
      The story of This Hour Has Seven Days, a CBC public affairs television program that dominated the Canadian airwaves from October 1964 to May 1966.
    24. Insurgency Online
      Web Activism and Global Conflict

      Resource Type: Book
      Published: 2006
      Explores the nature of the web and its potential for facilitating participation in political debate.
    25. The Intangible Benefits of Media Training
      Resource Type: Article/Report/Letter
      Published: 2002
      One of the greatest frustrations of media relations specialists, and news media, is the slow response to interview or information requests. Many times I've noticed that executives don't understand the rapid timelines that the news media operate under - they don't understand how quickly something ceases to be "news" or how quickly the media may lose interest in a proactive media relations venture.
    26. Intellectual Property
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    27. Intellectual Property Valuation
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    28. Intellectual Rights
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Intellectual rights (from the French "droits intellectuels") is a term sometimes used to refer to the legal protection afforded to owners of intellectual capital.
    29. Interactive PR
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      The use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and social media marketing. Interactive PR allows companies and organizations to disseminate information without relying solely on mainstream publications and communicate directly with the public, customers and prospects.
    30. Intern
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    31. International Exhibition of Photography
      The Camera as Witness

      Resource Type: Book
      Published: 1967
    32. International Image Institute Inc.
      Media Profile in Sources

      Resource Type: Organization
    33. Internet Ad Words, a Rough Game
      Resource Type: Article/Report/Letter
      Published: 2010
      Keyword advertising has been a huge commercial success fueling many ad-supported websites, but it has not been without legal controversy. The practice has generated a steady stream of cases addressing whether the use of a competitor's keyword raise potential trademark or misleading advertising issues.
    34. Internet Leak
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      An Internet leak occurs when a party's confidential information is released to the public on the Internet.
    35. Internet Marketing
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      The marketing of products or services over the Internet.
    36. Internet Marketing Intelligence
      Research Tools, Techniques, and Resources

      Resource Type: Book
      Published: 2003
      How to use the Internet for market research.
    37. Internet Research
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      The practice of using the Internet, especially the World Wide Web, for research.
    38. Interview
      Resource Type: Article/Report/Letter
    39. Into the Buzz Saw
      Resource Type: Book
      Accounts of journalists investigating stories which the power structure doesn't want investigated.
    40. Into The Looking-Glass Wood
      Resource Type: Book
      Published: 1998
    41. Introducing the Sources Calendar
      Resource Type: Article/Report/Letter
      Published: 2006
      The Sources Calendar enables you to inform the media of your newsworthy events.
    42. Intuitive Domain Names
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    43. Inventing Reality
      The Politics of News Media

      Resource Type: Book
      Published: 1993
      Parenti sets out to demonstrate how the news media distort important aspects of social and political life and why they do.
    44. Inventing Tax Rage
      Misinformation in the National Post

      Resource Type: Book
      Published: 2004
      How the National Post created an agenda for the tax cuts that mostly benefits the wealthy.
    45. Inventing Tax Rage (excerpt)
      Misinformation in the National Post

      Resource Type: Book
      Published: 2005
      The propaganda campaign to invent "tax rage".
    46. Investigative journalism
      Resource Type: Article/Report/Letter
    47. Investigative Reporting
      Resource Type: Book
      Published: 1976
    48. Involve Your Audience During TV Interviews
      Resource Type: Article/Report/Letter
      Published: 2000
      People who are watching the news are usually doing something else as well, like washing clothes, eating dinner or helping the kids with homework. It#s up to you to get their attention.
    49. Iris Murdoch: A Life
      Resource Type: Book
      This biography of Iris Murdoch paints a picture of her life before she was struck down with Alzeimers. Conradi focuses on the years between 1916-56. With a vast collection of anecdotes, her letters and diaries, her relatives and colleagues he details the development of her philosophical and political vews and her circle of friends who figure prominently in her books. This fully documented life is backed up by the copious written and anecdotal notes.
    50. Is Your Web Site Media Friendly?
      Resource Type: Article/Report/Letter
      Published: 2005
      How to make your Web site media-friendly.
    51. Is Your Website Search Engine Friendly?
      Your Personal Checklist

      Resource Type: Article/Report/Letter
      Published: 2006
      When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly.
    52. It Ain't Necessarily So
      How the Media Remake Our Picture of Reality

      Resource Type: Book
      Published: 2002
      Looks at the confusion and inaccuracies surrounding media reporting of scientific studies, surveys and statistics.
    53. It's the Law
      Resource Type: Article/Report/Letter
      Published: 2004
      The laws of media relations.

    J

    1. The Job Interview: How to Maximize Your Success
      Resource Type: Article/Report/Letter
      Published: 2010
      To do well at the job interview you need to convince the interviewer that you not only have the right technical skills, but that you also have the right attitude, will get the job done and will fit into the company culture.
    2. Join the SOURCES Affiliate Program
      Earn 20% every time you refer a new member to SOURCES

      Resource Type: Article/Report/Letter
      Published: 2010
      Benefit yourself and benefit your clients, associates, customers, members, readers, and visitors to your website by introducing them to SOURCES' powerful publicity and marketing tools.
    3. Valerie Jones, M.B.A., Speaker, Social Networking, E-Commerce Expert, GrandandToyEmpower.com
      Media Profile in Sources

      Resource Type: Organization
    4. Journalism
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    5. Journalism: A Very Short Introduction
      Resource Type: Book
      Published: 2005
      Ian Hargreaves discusses the history, development, future and ethics of journalism and describes journalists' relationship with the public.
    6. Journalism ethics and standards
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    7. Journalism of Outrage
      Investigative Reporting and Agenda Building in America

      Resource Type: Book
      Published: 1991
      Examines the myths and misconceptions of investigative journalism and presents empirical research to support a model that challenges the classical theory.
    8. Journalism scandals
      Resource Type: Article/Report/Letter
    9. Journalism school
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    10. Journalism sourcing
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    11. Journalism: Truth or Dare?
      Resource Type: Book
      Published: 2003
      Ian Hargreaves discusses the history, development, future and ethics of journalism and describes journalists' relationship with the public. He focuses on the increase in journalism's influence and the criticism thrown at journalism today by all sectors of society.
    12. Journalism & Writing Topic Index in Sources Directory of Experts
      Spokespersons, Experts, and Resources

      Resource Type: Internet WWW site
      A subject guide to experts and spokespersons on topics related to journalism and writing in the Sources directory for the media.
    13. Journalist
      Resource Type: Article/Report/Letter
    14. Judisches Museum Berlin
      Resource Type: Book
    15. Just Like You and Me
      Images of the downtown eastside, Vancouver

      Resource Type: Article/Report/Letter
      Published: 1975
      Photographic and poetic images of the people of the "skid row" area of Vancouver.
    16. Justice in the News: A Response to the targetting of media in Gaza
      Resource Type: Article/Report/Letter
      Published: 2009
      A mission to Gaza found that media were subject to intimidation and direct military assault and deliberately prevented from working freely. The findings confirm evidence of frequent targeting of media during the operations.

    K

    1. Kafka's Prayer
      Resource Type: Book
      Published: 1976
    2. Kandinsky
      A Revolution in Painting

      Resource Type: Book
      Published: 2000
    3. Keeping Current
      Resource Type: Article/Report/Letter
      Published: 2006
      With a blog, a piece in the Globe or an appearance on a cable show that only two percent of the population watches, you can get a bounce or multiplier effect. Mainstream networks and cable news shows are reading blogs on the air to viewers, thus giving them legs.
    4. Keeping current with today's newsletters
      Resource Type: Article/Report/Letter
      Published: 1998
      Newsletters concerned with public relations, fundraising, and speaking.
    5. Kent Commission: 'It would have been so easy if the Journal had Played Dead'
      Resource Type: Article/Report/Letter
      Published: 1980
    6. Kent Commission: Measure in Years the Wait for a Real Competition Policy
      Resource Type: Article/Report/Letter
      Published: 1980
    7. Keywords
      A Vocabulary of Culture and Society

      Resource Type: Book
    8. Knaurs Geschichte der Weltliteratur
      Eine Gesamtdarstellung von Erwin Laaths

      Resource Type: Book
      Published: 1953
    9. Knaurs Mal- und Zeichenbuch
      Resource Type: Book
      Published: 1976
    10. Alan K'necht, SEO, Internet Trends & Innovations Expert
      Media Profile in Sources

      Resource Type: Organization
    11. Knowledge of Language
      Its Nature, Origin and Use

      Resource Type: Book
    12. Die Kunst findet nicht im Saale statt
      Politische Plakate

      Resource Type: Book
      Published: 1976

    L

    1. Labour's Day of Protest -- The Issues and the Press
      Resource Type: Article/Report/Letter
      Published: 1976
      An issue sheet examining the biases of the Canadian Press in its coverage of the Oct 14th national Day of Protest against wage and price control policies.
    2. The Lady is a Tramp
      Resource Type: Book
      Published: 1995
    3. Lady Martha's story
      Resource Type: Article/Report/Letter
      Published: 2008
    4. Language Index of Canadian media
      Resource Type: Internet WWW site
    5. The Language of Layout
      Resource Type: Book
      Published: 1978
    6. Larousse Encyclopedia of Modern Art: From 1800 to the Present Day
      Art and Mankind

      Resource Type: Book
      Published: 1974
    7. Learning how to live with editors
      Resource Type: Article/Report/Letter
      Published: 1998
      Pay attention to editorial fit, readership relevance, and good writing.
    8. Lessons in Printing
      Resource Type: Book
      Published: 1973
    9. Letter to Palestinian and Lebanese filmmakers from Israeli filmmakers
      Resource Type: Article/Report/Letter
      Published: 2006
      We unequivocally oppose the brutality and cruelty of Israeli policy.
    10. Letters from Lexington
      Reflections on Propaganda

      Resource Type: Book
      Published: 1993
    11. Letters to the Editor
      Resource Type: Article/Report/Letter
      Published: 2004
      The Letters page is one of the most popular sections of any newspaper, and is therefore an ideal way to keep your name and your core message in front of the public.
    12. Libraries, Erotica & Pornography
      Resource Type: Book
      Published: 1991
    13. Lies and the Lying Liars Who Tell Them
      A Fair and Balanced Look at the Right

      Resource Type: Book
    14. Lies The Media Tell us
      Resource Type: Book
      Published: 2007
      Outlines the extent to which the mainstream media is subject to its corporate publishers and advertisers.
    15. Life of Korolenko
      Resource Type: Article/Report/Letter
      Published: 1918
      Rosa Luxemburg wrote this article as a preface to her translation, from Russian into German, of Vladimir Korolenko’s autobiographical novel Istoriia Moego Sovremennika (A History of My Contemporary). She undertook this work during her imprisonment for socialist opposition to the imperialist war from 1915 to 1918. The preface was written July 1918 in Breslau Prison
    16. Light and Shade for the Artist
      Resource Type: Book
      Published: 1975
    17. Lighting for Photography
      Means and Methods

      Resource Type: Book
      Published: 1968
    18. Listing of Progressive Periodicals
      Resource Type: Article/Report/Letter
      Published: 1977
      Listing of progressive and alternative periodicals, many that are financially wanting and deserve support.
    19. The Long Revolution
      Resource Type: Book
      Published: 1965
    20. Looking at the impact of investigative journalism (book review)
      Review of The Journalism of Outrage: Investigative Reporting and Agenda Building in America

      Resource Type: Article/Report/Letter
      Published: 1999
    21. Lost Berlin
      Resource Type: Book
      Published: 1979
    22. The Low Cost of Marketing
      Resource Type: Article/Report/Letter
      Published: 2010
      Marketing is not about selling, it's about getting your message out there.
    23. Ludwig Richter
      Künster-Monographien

      Resource Type: Book

    M

    1. Mad Cows and Mother's Milk
      The Perils of Poor Risk Communication

      Resource Type: Book
      Published: 1997
      Using a series of case studies, Douglas Powell and William Leiss outline the crucial role of risk communication practice and malpractice to provide a set of lessons for risks managers and communicators.
    2. Made in America
      An Informal History of the English Language in the United States

      Resource Type: Book
      Published: 1994
    3. The Magazine
      Everything You Need to Know to Make It in the Magazine Business

      Resource Type: Book
      Published: 1979
    4. Magazine
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    5. The Magic of Instant Photography
      Resource Type: Book
      Published: 1983
    6. The Magic of Thinking Big
      Resource Type: Book
    7. Mailing list know-how
      Resource Type: Article/Report/Letter
      Published: 1998
      Your mailing list is one of the cornerstones of a good communications strategy.
    8. Making Ink and Airtime
      How to Conduct Proactive Media Relations in Canada

      Resource Type: Book
    9. Making the Most of Your Media Interview
      Resource Type: Article/Report/Letter
      Published: 2010
      Being prepared for an interview will make you less nervous and more confident, and with confidence comes increased credibility.
    10. Making your marketing brochure a keeper
      Resource Type: Article/Report/Letter
      Published: 2009
      A good brochure will effectively communicate the most important facts about your organization. The best brochures combine elements of marketing (they sell your organization) and public relations (they educate the reader).
    11. A Manager's Guide to PR Projects
      A Practical Approach

      Resource Type: Book
    12. Managing Public Relations
      Resource Type: Book
    13. Managing Systematic and Ethical Public Relations
      Resource Type: Book
    14. Managing the Media
      Resource Type: Book
    15. Managing the Media: A Lesson in Making Publicity Come First
      Resource Type: Article/Report/Letter
      Published: 2002
      Case study of media relations strategy.
    16. Managing your Brand in an Insecure World
      Resource Type: Article/Report/Letter
      Published: 2010
      Brand value is determined in part by your brand and related company activities such as public relations, customer service experiences, as well as successes and failures in the market.
    17. Managment in Public Relations
      Resource Type: Book
    18. Manifesto of Surrealism
      Resource Type: Article/Report/Letter
      Published: 1924
      Surrealism is the invisible ray which will one day enable us to win out over our opponents.
    19. The Manufactured Doubt Industry And The Hacked Email Controversy
      Resource Type: Article/Report/Letter
      Published: 2009
      The fossil fuel industry has been working for years to create a smokescreen of doubt to obscure the facts of global warming.
    20. Manufacturing Consent
      The Political Economy of the Mass Media

      Resource Type: Book
      Published: 1988
      Contrary to the usual image of the press and cantankerous, obstinate, and ubiquitious in its search for truth, Herman and Chomsky depict how an underlying elite consensus largely structures all facets of the news. They analyze how issues are framed and topics chosen, and the way in which the marketplace and the economics of publishing significantly shape the news.
    21. Market Research
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    22. Market segmentation
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    23. Marketing Effectiveness
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    24. Marketing Ethics
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      The area of applied ethics which deals with the moral principles behind the operation and regulation of marketing.
    25. Marketing management
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.
    26. Marketing/PR - the new face of marketing
      Resource Type: Article/Report/Letter
      Published: 2009
      Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail newsletters, Internet sites, on-line media rooms, media-friendly events, speaking engagements, networking events, trade and consumer shows, sponsorship opportunities, and media campaigns.
    27. Marketing Research
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    28. Marketing Strategy
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    29. Marketing Topic Index in Sources Directory of Experts
      Spokespersons, Experts, and Resources

      Resource Type: Internet WWW site
      A subject guide to experts and spokespersons on topics related to marketing in the Sources directory for the media.
    30. Marxism and the Mass Media
      Toward a Basic Bibliography

      Resource Type: Book
      Published: 1974
    31. Mass Communications and American Empire
      Resource Type: Book
      Published: 1971
      An in-depth look at international and domestic media, and the effect of capitalism on mass communications.
    32. Mass Communications in Canada
      Resource Type: Book
    33. Mass Culture
      The Popular Arts in America

      Resource Type: Book
      Published: 1957
    34. Mass Media
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      The definition of Mass Media from Wikipedia.
    35. Mass media
      Resource Type: Article/Report/Letter
    36. Mass Media and Canadian Diversity
      Resource Type: Book
      Published: 1997
      A collection of Canadian focused articles which examine portrayals of minority populations in the mass media as wel as cultural production emanating from within minority linguistic and cultural groups.
    37. Mass Media in the Making and Unmaking of the New Left
      Resource Type: Book
      Published: 1980
      An analysis of the media's prediliction for "politics of confrontation" in America in the late 60's. He focuses on how the media distorted the anti-war movement.
    38. Mass Media: The Uncertain Mirror - Vol. I
      Report of the Special Senate Committee on the Mass Media

      Resource Type: Book
      Published: 1970
    39. Massive Uncritical Publicity for Supposed "Independent UFO Investigation"
      Demonstrates Media Gullibility Once Again

      Resource Type: Article/Report/Letter
      Published: 1998
    40. Mastering the Public Opinion Challenge
      Resource Type: Book
    41. Mastering the Teleprompter
      Resource Type: Article/Report/Letter
      Published: 2010
      Mastering the teleprompter can be learned by using ten easy steps.
    42. Max Ernst
      Retrospektive zum 100. Geburtstag

      Resource Type: Book
      Published: 1991
    43. Maximizing Coverage of Charity Activities in Community Newspapers
      Resource Type: Article/Report/Letter
      Published: 2002
      When it comes to getting coverage in the local newspaper, presentation is paramount. Tto maximize your profile and get your story or event covered, give the newspaper what it wants, when it wants it.
    44. M.C. Escher: The Graphic Work
      Resource Type: Book
      Published: 1989
    45. McLuhan's Children
      The Greenpeace Message and the Media

      Resource Type: Book
      Published: 1996
      Looks at Greenpeace's rise to global prominence through its savvy use of mass media. Traces the evolution of Greenpeace's relations with the media.
    46. Measuring the non-monetary value of your exhibition program
      Resource Type: Article/Report/Letter
      Published: 2010
    47. Media and Minorities
      Representing Diversity in a Multicultral Canada

      Resource Type: Book
      Published: 2001
      An examination of the politics of media minority relations in a multicultural Canada.
    48. Media and Society
      Resource Type: Book
      Published: 2005
      A student text for popular culture and media studies programmes.
    49. Media (communication)
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      In communication, media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose.
    50. Media Directory Subject Index
      Resource Type: Internet WWW site
    51. Media Ethics
      Issues and Cases

      Resource Type: Book
    52. Media Events - Maximizing Your Attendance & News Pick-up
      Resource Type: Article/Report/Letter
      Published: 2002
      Maximizing your attendance and news pick-up at media events.
    53. Media Exposure
      Resource Type: Article/Report/Letter
      Published: 1997
      Promoting your magazine on a shoestring.
    54. Media For Social Change
      A Resource Book For Community Groups

      Resource Type: Book
      Published: 1986
      An aid for community groups to help them obtain greater access to mainstream media or even to create their own media.
    55. Media for Social Change
      Resource Type: Article/Report/Letter
      Published: 1986
    56. The Media Game
      Resource Type: Book
      Published: 1972
    57. Media ill-advised to ignore problems that this book deals with unevenly (book review)
      Resource Type: Article/Report/Letter
      Published: 1987
    58. Media Law
      Resource Type: Book
      Published: 2002
    59. Media Law
      Resource Type: Book
      Published: 2002
      Media law in the United Kingdom.
    60. Media Manipulation
      Resource Type: Article/Report/Letter
      Published: 2006
      Media manipulation often involves government or corporate propaganda and spin. Sometimes organizations and governments can feed fake news or politically or ideologically slanted stories to broadcasters which depict them as quality news items and journalism.
    61. Media Names & Numbers
      Your Connection to the Media

      Resource Type: Serial Publication (Periodical)
      Published: 2009
      A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic journals. Media Names & Numbers is indexed by subject, and is available in print and electronic formats. An annual subscription includes a print directory and access to the continuously updated online version.
    62. Media Names & Numbers 10
      Resource Type: Book
      Published: 2010
      A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic journals. Media Names & Numbers is indexed by subject, and is available in print and electronic formats. An annual subscription includes a print directory and access to the continuously updated online version.
    63. Media (News & Entertainment) Topic Index in Sources Directory of Experts
      Spokespersons, Experts, and Resources

      Resource Type: Internet WWW site
      A subject guide to experts and spokespersons on topics related to news and entertainment media in the Sources directory for the media.
    64. Media relations
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      An overview of media relations from Wikipedia.
    65. Media Relations
      The Bonner Communications Series

      Resource Type: Book
      Published: 2004
      A primer on attaining media preparedness.
    66. Media Relations as a Marketing Tool
      Resource Type: Article/Report/Letter
      The first step to getting media attention is to make sure that reporters know about you.
    67. Media Relations - Behaviours Unbecoming
      Resource Type: Article/Report/Letter
      Published: 2003
      What NOT to do when dealing with the media.
    68. Media relations for politicians
      A Service for Parliamentarians, Legislators, and Municipal Councillors

      Resource Type: Article/Report/Letter
      Published: 2009
      Public relations tools for elected officials and community leaders.
    69. Media Relations: Rule of Engagement
      Resource Type: Article/Report/Letter
      Published: 2004
      Rules for dealing with the media.
    70. Media Resource Guide
      Resource Type: Book
      Published: 1987
    71. Media Strategy Chart: Advantages & Limitations
      Resource Type: Article/Report/Letter
    72. Media Studies Reader
      Resource Type: Book
      Published: 1997
      A resource for students of media and cultural studies. Posing questions about the nature of culture in modern society, it looks at the historical development of the various media, their relationship with modernity and the critical commentaries that have evolved as a result of their public and private presence.
    73. Media Think
      Resource Type: Book
      Published: 2000
      Increasingly the news media are owned by a small group of very large corporations with extensive interests outside the industry, run by the corporate elite.Winter argues that instead of offering diverse perspectives on events and issues, the media portray an increasingly dogmatic and orthodox corporate picture of the world around us. The consistency with which they do this has its consequent, intended effect on public opinion and policy formation.
    74. Media Watch: When the Media Tell Half the Story
      Resource Type: Article/Report/Letter
      Published: 1997
    75. MediaSource.ca
      Resource Type: Internet WWW site
      Media and media industry news, articles, and resources.
    76. Meese Commission Exposed
      Resource Type: Book
      Published: 1986
    77. Meeting the Media Face-to-Face
      Resource Type: Article/Report/Letter
      Published: 2004
      What to do when a reporter calls or when meeting the media face to face.
    78. Memoirs of a Media Maverick
      Resource Type: Book
      Published: 2003
      An engaging memoir of a radical socialist who also was a recognized journalist, writer, and filmmaker.
    79. Merry Christmas from an Atheist
      Resource Type: Article/Report/Letter
      Published: 2006
      I probably represent one of Archbishop John Sentanu's worst nightmares - I am not just an 'aggressive secularist' but a militant atheist to boot. But I have a Christmas tree in the house, I've sent out my Christmas cards, bought my Christmas presents and I will cook goose on Christmas Day. And I will probably listen to Bach's Christmas Oratorio or to Mahalia Jackson's wonderful gospel singing while I am doing so. Yet I don't have a religious bone in my body.
    80. Michael Levine's Ten commandments for Dealing with the Media
      Resource Type: Article/Report/Letter
      Published: 2003
      Rules for dealing with the media.
    81. The Mighty Wurlitzer
      How the CIA Played America

      Resource Type: Book
      Wilford's illuminating book reveals a largely unknown history of the CIA during the Cold War. Using the Soviet Union's technique of "front organizations" the agency spent millions creating organizations with names such as the Congress for Cultural Freedom, or the Free Trade Union Committee. Few people in the groups, the artists and writers suspected that the CIA were meeting with their leaders and paying their bills. His book is a systematic look at the agency from the 1940's to the investigative report in Rampart's Magazine 20 years later that explained their cultural offensive. With wit he also describes that few of the fronts behaved as the agency desired and that they couldn't "play" the opinionated citizens raised on the First Amendment. They were not like a disciplined Stalinist cadre.
    82. Ministry of Public Enlightenment and Propaganda
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      The Reich Ministry of Public Enlightenment and Propaganda was Nazi Germany's ministry that enforced Nazi Party ideology in Germany and regulated its culture and society. Founded on March 13, 1933, by Adolf Hitler's new National Socialist government, the Ministry was headed by Dr. Joseph Goebbels and was responsible for controlling the press and culture of Nazi Germany.
    83. The Missing News
      Filters and Blind Spots in Canada's Press

      Resource Type: Book
      Published: 2000
      Asks a number of questions, including: How well do the news media filter reality, for what purposes, through what processes and in whose interests? How do newspapers and TV stations choose what news is printed or aired, which letters will be published, or who will be accorded credibility?
    84. Mit der Kamera auf du
      Resource Type: Book
      Published: 1963
    85. Mixed Media
      Moral Distinctions in Advertising , Public Relations and Journalism

      Resource Type: Book
    86. Mixed Media, Mixed Messages
      Resource Type: Book
      Published: 1991
      This is a collection of columns by Vancouver Sun columnist Persky. Specifically, Persky tries to address moral and philosophical questions raised by media practices.
    87. Mixed Media Mixed Messages (book review)
      Resource Type: Article/Report/Letter
      Published: 1992
    88. Mobile marketing
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    89. Money Talks
      Resource Type: Book
    90. Montage: John Heartfield
      Vom Club Dada zur Arbeiter-Illustrierten Zeitung - Dokumente - Analysen - Berichte

      Resource Type: Book
      Published: 1977
    91. The Monthly Epic
      A History of Canadian Magazines

      Resource Type: Book
      Published: 1989
    92. Moral Threats and Dangerous Desires
      AIDS in the News Media

      Resource Type: Book
      Published: 1994
      "The mass media have played a key role in constructing public understandings of the epidemic. In the majority of instances, HIV-related disease has been presented as a condition affecting social and/or demographic minorities -- groups whose exceptional behaviour has put them at special risk. Yet at the same time, HIV and AIDS are said to threaten us all: be we heterosexual, lesbian or gay, be we young or somewhat older; be we of minority or majority ethnic status."
    93. Morals and the Media
      Ethics in Canadian Journalism

      Resource Type: Book
      Published: 1994
      Russell focuses on the fundamental moral questions and ethical dilemmas faced by journalists and discusses how the media both reflect and influence society.
    94. Mosaic in Media
      Resource Type: Book
      Published: 1986
    95. Movements and Messages
      Media and Radical Politics on Quebec

      Resource Type: Book
      Published: 1984
      A study of the attempt by social and political movements in Quebec to shape their own communication strategies in oppostion to the power of the state and the mainstream media.
    96. The Movies
      Resource Type: Book
      Published: 1973
    97. Multimedia
      From Wagner to Virtual Reality

      Resource Type: Book
    98. MultiMedia from Wagner to virtual reality
      Resource Type: Book
      Published: 2002
      Writings by the pioneers of multimedia.
    99. Mundo Digital de Dean 59
      Resource Type: Article/Report/Letter
      Published: 2007
    100. The myth of a free market in publishing and high-tech
      Resource Type: Article/Report/Letter
      Published: 1999
      The high-tech industries, in the U.S. in particular, owe their very existence to massive levels of government subsidies and intervention.

    N

    1. National Film Board of Canada
      Film and Video Catalogue

      Resource Type: Book
      Published: 1988
    2. National Film Board of Canada
      Film and Video Catalogue

      Resource Type: Book
      Published: 1988
    3. The Natural Way to Draw
      Resource Type: Book
      Published: 1941
    4. The Nazis and Deconstruction: Jean-Pierre Faye's Demolition of Derrida
      Resource Type: Article/Report/Letter
      Published: 1993
      A review of Jean-Pierre Faye's book 'La raison narrative', which traces the Nazi origins of deconstructionist and post-modernist concepts and terminology. Faye shows, for example, that the concept of 'deconstruction' was introduced in a Nazi journal edited by M.H. Goering, and he shows how theorists who based themselves on Heidegger's writings, such as Derrida, Lyotard, and Lacoue-Labarthe, whitewashed Heidegger's Nazism, treating it as a mere 'detail'.
    5. Necessary Illusions
      Thought Control in Democratic Societies

      Resource Type: Book
      Published: 1991
      An inquiry into the nature of the media and the role of intellectuals in "a political system where the population cannot be disciplined by force, and thus must be subjected to more subtle forms of ideological control."
    6. Net's one place to go when you need to know
      Resource Type: Article/Report/Letter
      Published: 1998
      Use the Internet to find information - but don't use it as your only source, and don't automatically trust everything you read.
    7. Neue Geschichte der Photographie
      Resource Type: Book
      Published: 1998
    8. Never Say No Comment
      Resource Type: Book
    9. The New Encyclopedia of Photography
      Resource Type: Book
      Published: 1985
    10. The New Genre: Comments
      Resource Type: Article/Report/Letter
      Published: 2008
    11. New Grove Dictionary of Opera
      Resource Type: Book
    12. New Grove Dictionary of American Music
      Resource Type: Book
    13. New Grove Dictionary of Music and Musicians
      Resource Type: Book
      Published: 1980
    14. New Grove Dictionary of Musical Instruments
      Resource Type: Book
    15. New Legal Landscape Affecting PR
      Resource Type: Article/Report/Letter
      Published: 2004
      New laws affecting public relations.
    16. New Media... Endless Possibilities
      Resource Type: Article/Report/Letter
      Published: 2000
      Using new media to get your message out.
    17. New on the Bookshelf
      Resource Type: Article/Report/Letter
      Published: 2004
      Reviews of recent books on publicity and media relations.
    18. The New Underground Theatre
      Resource Type: Book
      Published: 1968
    19. New York
      Resource Type: Book
      Published: 1964
    20. The Newsmakers
      The Media's Influence on Canadian Politics

      Resource Type: Book
    21. The News
      Inside the Canadian Media

      Resource Type: Book
      The Zwicker-MacDonald book is a selection of articles published in "Content" in the years between Keith Davey's Senate Committee report and Tom Kent's Royal Commission on Newspapers. The articles are a guide to the best of Canadian reporting in the 1970's. Various articles look at the state of journalism in Canada, the conflict between good investigative reporting and reporting that is no longer a profession but a business. The concluding essay deals with the essentials of what constitutes good journalism-the business of translating facts into news.
    22. News and Dissent
      The Press and The Politics of Peace in Canada

      Resource Type: Book
      Published: 1991
      Hackett digs deep into several issues that affect how we hear, read, and see what is reported to us, as well as who and what decide exactly what is it that we hear, read and see.
    23. News and Dissent: The Press and The Politics of Peace in Canada - Review
      Resource Type: Article/Report/Letter
      Published: 1991
      Review of News and Dissent: The Press and The Politics of Peace in Canada, by Robert Hackett.
    24. News Media Stifle Ideas and Debate
      Review of Democracy's Oxygen: How Corporations Control the News

      Resource Type: Article/Report/Letter
      Published: 1997
      Far from providing democracy's oxygen, as they claim, the news media today legitimize a fundamentally undemocratic system. Instead of keeping the public informed, they manufacture public consent for policies which favour their owners: the corporate elite.
    25. News Release Distribution
      Resource Type: Article/Report/Letter
      Sources media release distribution service.
    26. News releases that work -- and those that don't
      Resource Type: Article/Report/Letter
      Published: 1999
      Media relations know-how: effective media releases.
    27. Newspapers and the Workers
      Resource Type: Article/Report/Letter
      Published: 1916
      The worker must resolutely reject any solidarity with a bourgeois newspaper. And he must always, always, always remember that the bourgeois newspaper (whatever its hue) is an instrument of struggle motivated by ideas and interests that are contrary to his.
    28. Newspeak in the 21st Century
      Resource Type: Book
      Published: 2009
      Revealing the lethal bias in 'balanced' reporting.
    29. Newsroom
      Resource Type: Article/Report/Letter
    30. Newsroom tips from The Canadian Press
      Resource Type: Article/Report/Letter
      Published: 2005
      Newsroom tips from The Canadian Press.
    31. Nielsen Media Research (Canada)
      Media Profile in Sources

      Resource Type: Organization
    32. 1987 Directory of the Arts
      Resource Type: Book
      Published: 1987
    33. The No-Bull Guide to Getting Published and Making It as a Writer
      Resource Type: Book
    34. The No-Nonsense Guide to Global Media
      Resource Type: Book
      Published: 2004
      Peter Steven aims to make readers realize the power and influence of dominant media but, at the same time, also understand that they are not "omnipotent" and that there are alternative forms available.
    35. No platform or no democracy?
      Resource Type: Article/Report/Letter
      Published: 1996
      Rather than promoting themselves as vehicles for broadening access to discussion and debate, universities now seek to present themselves as highly regulated institutions in which students will be protected from unsolicited or offensive ideas.
    36. Non-disclosure Agreement
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      A non-disclosure agreement (NDA), also known as a confidentiality agreement, confidential disclosure agreement (CDA), proprietary information agreement (PIA), or secrecy agreement, is a legal contract between at least two parties that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, but wish to restrict access to by third parties.
    37. The not-so-hidden persuaders
      The Israel lobby#s global propaganda manual

      Resource Type: Article/Report/Letter
      Published: 2009
      A major public relations manual for Israel lobbyists teaches pro-Israel propagandists how to hoodwink people about the Israeli-Palestinian conflict, how to silence critics and how to avoid making statements that produce negative reactions.
    38. Notes on Left Propaganda and How to Spread the Word
      Resource Type: Book
      Published: 1967
    39. Notre entreprise vous aide à promouvoir votre entreprise
      Resource Type: Article/Report/Letter
      Published: 2010
      SOURCES est un service qui aide les entreprises, les organisations, et les individus à être connu pour leur expertise.
    40. Now a Canadian view of media ethics (book review)
      Review of Morals and the Media: Ethics in Canadian Journalism

      Resource Type: Article/Report/Letter
      Published: 1995
    41. The Nude in Canadian Painting
      Resource Type: Book
      Published: 1972
    42. The Nukeson Saga
      Resource Type: Book
      Published: 1981

    O

    1. "Objectivity" and democracy are not compatible (book review)
      Resource Type: Article/Report/Letter
      Published: 1998
    2. Objectivity (journalism)
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    3. Odysseus Ever Returning
      Essays on Canadian writers and writings

      Resource Type: Book
      Published: 1970
    4. Off the Record
      Resource Type: Article/Report/Letter
      The reporter always has the upper hand when you make an 'off-the-record' statement.
    5. Oh, the Mistakes Spokespeople Make: Ten Sure-Fire Ways to Blow an Interview
      Resource Type: Article/Report/Letter
      Published: 2000
      Mistakes to avoid when being interviewed by the media.
    6. Oh, What a Blow That Phantom Gave Me!
      Resource Type: Book
      Published: 1973
      How media have taken over our lives.
    7. On Deadline
      Managing Media Relations

      Resource Type: Book
    8. On Power and Ideology
      Resource Type: Book
      Published: 1987
    9. On Socialist Ideology and Culture
      Resource Type: Book
    10. On the bookshelf - Sources 50
      Resource Type: Article/Report/Letter
      Published: 2002
    11. On Wielding the Subversive Scalpel
      Resource Type: Article/Report/Letter
      Published: 1970
      In subversion, we leave behind the interminable argument between the good bureaucrats & the bad ones. By subversion we do not mean, as in its common usage, #overthrowing the government# & replacing it with ourselves. We mean undermining the very addiction, the sick, junkie-like need, to govern or be governed at all. In the end / in the beginning, there are no leaders, no followers: there are only actors.
    12. 150 Years of Photo Journalism
      150 Jahre Photojournalismus / 150 Jaar Fotojournalistiek - The Hulton Getty Picture Collection

      Resource Type: Book
      Published: 1995
    13. 101 Ways to Promote Your Website
      Resource Type: Book
    14. 1000 Nudes
      Uwe Scheid Collection

      Resource Type: Book
      Published: 1994
    15. One World Projects Affiliate Program
      Resource Type: Article/Report/Letter
    16. The Online Copywriter's Handbook
      Resource Type: Book
      Published: 2002
      Bly concentrates on the Internet and provides everything that's needed to write great copy for online applications.
    17. Only Connect
      On Culture and Communication

      Resource Type: Book
      Published: 1972
    18. Open the Box
      Resource Type: Book
      Published: 1986
    19. Orange Journalism
      Voices from Florida Newspapers

      Resource Type: Book
      Published: 2003
    20. Orange Journalism
      Voices from Florida Newspapers

      Resource Type: Book
      Published: 2003
    21. Other Conundrums
      Race, Culture, and Canadian Art

      Resource Type: Book
      Published: 2000
    22. Our business is helping you to promote your business
      Business promotion

      Resource Type: Article/Report/Letter
      Published: 2009
      Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of journalists, media buyers, market researchers, businesses, and consumers use SOURCES to find the people who can answer their questions and solve their problems.
    23. Our Portrayal of the Soviet Union Dooms Ourselves
      Resource Type: Article/Report/Letter
      Published: 1983
    24. Oxford Companion to the Photograph
      Resource Type: Book
      Published: 2005
      The book, in dictionary arrangement with asterisked cross-references, comprises 800 biographies of photographers and inventors, and 800 entries on history, techniques, movements, styles, and fashion.
    25. The Oxford History of Western Art
      Resource Type: Book
      Published: 2000

    P

    1. Parliamentary Names & Numbers Subject Index
      Resource Type: Internet WWW site
      A subject guide to the Canadian governments directory Parliamentary Names & Numbers.
    2. Paste ups and Mechanicals
      A Step-by-Step Guide to Preparing Art for Reproduction

      Resource Type: Book
      Published: 1982
    3. Pen Sketches of Historic Toronto
      Resource Type: Book
      Published: 1967
    4. Pencil Sketching
      Resource Type: Book
      Published: 1977
    5. Perfect Machine
      TV in the nuclear age

      Resource Type: Book
      Published: 1987
    6. Permission Marketing
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    7. Personal Impact International
      Media Profile in Sources

      Resource Type: Organization
    8. Perspective Without Pain
      Volume 1, Part 1 - The Basics

      Resource Type: Book
      Published: 1991
    9. Perspective Without Pain
      Volume 2, Part 1 - Curves and Inclines

      Resource Type: Book
      Published: 1991
    10. Photo Impressionism and the Subjective Image
      Resource Type: Book
      Published: 2001
    11. Photographien
      Resource Type: Book
      Published: 1996
    12. Photographs
      Resource Type: Book
      Published: 2003
    13. Photography
      A Handbook of History, Materials, and Processes

      Resource Type: Book
      Published: 1981
    14. Photography for the Joy of It
      Resource Type: Book
      Published: 1989
    15. Photomontage
      Resource Type: Book
      Published: 1976
    16. Photoshop 2.5 for Windows
      Resource Type: Book
      Published: 1994
    17. The Photoshop Wow Book
      Guide to Getting the Most out of Photoshop

      Resource Type: Book
      Published: 1996
    18. Picasso: The Artist of Century
      Resource Type: Book
      Published: 1972
    19. Picture Perfect
      The Basics of Good Photography

      Resource Type: Book
      Published: 1986
    20. Pictures Bring Us Messages
      Sinaakssiiksi aohtsimaahpihkookiyaawa. Photographs and Histories from the Kainai Nation

      Resource Type: Book
      Published: 2006
      An example of museum professionals working with member of an aboriginal community to explore photographs taken of members of that community many decades earlier.
    21. Pirate Radio Stations
      Tuning In Underground Broadcasts

      Resource Type: Book
      Published: 1990
    22. Pitching the Media
      Resource Type: Article/Report/Letter
      Published: 2010
      When pitching a story idea to a reporter, remember that they don't really care. Your job is to make them care. A well thought-out, concise pitch will ensure you don't strike out.
    23. Planning and Implementing Targeted Communications Programs
      Resource Type: Book
    24. Planning and Managing Public Relations Campaigns
      Resource Type: Book
    25. Playboy's Sex in Cinema 3
      Resource Type: Book
    26. The Pleasures of Painting
      Resource Type: Book
      Published: 1963
    27. Pocket Pal
      A Graphic Arts Production Handbook

      Resource Type: Book
      Published: 1995
      Sixteenth edition (first published 1934).
    28. A Poetics of Resistance
      The Revolutionary Public Relations of the Zapatista Movement

      Resource Type: Book
      Published: 2010
      Combining narrative history, literary criticism, ethnography, and media analysis, A Poetics of Resistance provides a refreshing take on Mexico's Zapatista movement by examining the means, meanings, and mythos behind the Zapatista image.
    29. Point and Click
      Resource Type: Article/Report/Letter
      Published: 2004
      Services that can help you write and distribute news releases.
    30. Politics and the English Language
      Resource Type: Article/Report/Letter
      Published: 1946
      In our time, political speech and writing are largely the defense of the indefensible. Thus political language has to consist largely of euphemism., question-begging and sheer cloudy vagueness.
    31. Politics of Communication
      A Study in the Political Sociology of Language, Socialization, and Legitimation

      Resource Type: Book
      Published: 1973
    32. Por todos los medios
      Comunicacion and genero

      Resource Type: Book
      Published: 1996
    33. Por todos los medios
      Comunicacion and genero

      Resource Type: Book
      Published: 1996
    34. Pornography
      A brief submitted to the Commission D'Etude sur le Cinema et l'Audiovisuel

      Resource Type: Article/Report/Letter
      Published: 1982
    35. Pornography in a Free Society
      Resource Type: Book
      Published: 1988
    36. Postal cuts threaten magazines
      Resource Type: Article/Report/Letter
      Published: 1989
    37. The Poster in History
      Resource Type: Book
      Published: 2001
    38. The Power of Persuation
      The Politics of the New Right in Ontario

      Resource Type: Book
      Published: 2007
      Kozolanka looks at how the New Right government of former Ontario Premier Mike Harris came to power by using successful strategies from other countries to gain public consent for its neo-conservative policies. Relying on evidence drawn from literature, interviews and content analysis, she argues that this trajectory was "neither haphazard nor narrowly constructed."
    39. The Power of public relations
      Resource Type: Article/Report/Letter
      Published: 1999
      An overview of the role of public relations practitioners.
    40. The power of the remote: Not so powerful after all
      Review of Television and the Remote Control

      Resource Type: Article/Report/Letter
      Published: 1999
    41. Powerful publicity and marketing tools for publishers and authors
      Resource Type: Article/Report/Letter
      Published: 2009
      Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers directly.
    42. PR
      How the Public Relation Industry Writes the News

      Resource Type: Book
    43. PR Industry launches new standard for measurement and ROI
      Resource Type: Article/Report/Letter
      Published: 2006
      A new standard for measuring editorial coverage and return on investment.
    44. The Practive of Public Relations
      Resource Type: Book
    45. Praise for Sources
      Resource Type: Article/Report/Letter
    46. Praise from those listed in Sources
      Resource Type: Article/Report/Letter
    47. Prejudices: A Selection
      Resource Type: Book
      Published: 1955
    48. Preoccupation with Demonology, Bone-deep Current of Darkness
      Resource Type: Article/Report/Letter
      Published: 1983
    49. The Press and the Cold War
      Resource Type: Book
      Published: 1973
    50. The Princess and the Press
      How to write a news release that will make you the belle of the ball

      Resource Type: Article/Report/Letter
      Published: 2005
      Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
    51. Printing It
      A Guide to Graphic Techniques for the Impecunious

      Resource Type: Book
      Published: 1972
    52. The Printing Press as an Agent of Change
      Communications & Cultural Transformation in Early-Modern Europe

      Resource Type: Book
      Published: 1979
      The effect of the advent of printing on Western culture. Two volumes.
    53. The Printing Revolution in Early Modern Europe
      Resource Type: Book
    54. Prints for Books
      Book Illustration in France 1760-1800

      Resource Type: Book
      Published: 2004
    55. A pro-Israel group's plan to rewrite history on Wikipedia
      Resource Type: Article/Report/Letter
      Published: 2008
      Electronic Intifada exposes a secret scheme by a pro-Israel pressure group to infiltrate the popular online encyclopedia Wikipedia to rewrite Palestinian history, pass off crude propaganda as fact, and take over Wikipedia administrative structures to ensure these changes go either undetected or unchallenged.
    56. Problems of Knowledge and Freedom
      The Russell Lectures

      Resource Type: Book
      Published: 1972
      These lectures explore Russell's work on empiricism, morality, linguistics and politics.
    57. Production for the Graphic Designer
      Resource Type: Book
      Published: 1974
    58. Professional Speakers: Create Brilliant Marketing Material
      Resource Type: Article/Report/Letter
      Published: 2010
      Speakers really find it difficult to talk about themselves in glowing terms but that's exactly what you need to do. Put your words on paper in a way that really reflects your brilliance.
    59. Professional Speakers: To Market, To Market!
      Resource Type: Article/Report/Letter
      Published: 2010
      Your positioning defines your market. Once you've decided on exactly what you stand for, you are now clear about who wants to hear you speak.
    60. Professional Speakers: What#s on Your Menu of Services?
      Resource Type: Article/Report/Letter
      Published: 2010
      As a professional speaker, you need to offer more than simply a keynote or two to your clients. But you don't want to offer so many different things in different forms that you confuse your client.
    61. Project Censored Canada
      Researching The Nation's News Agenda - 1994 Yearbook

      Resource Type: Book
      Published: 1994
      Researching under-reported news stories.
    62. Project Censored Canada established as America's Censored Newsletter dies
      Resource Type: Article/Report/Letter
      Published: 1993
    63. Promote Your Auction Domain Name Listings
      Resource Type: Article/Report/Letter
      Published: 2009
      One in the crowd! This is what your domain name is when you submit it to a live domain auction or any domain auction really. One in the crowd. Unless your domain is one of the headliners due to it being an amazing domain name, the rest kind of are just "in the list".
    64. Promotion (Marketing)
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    65. Propaganda
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position.
    66. Propaganda and the Ethics of Persuation
      Resource Type: Book
    67. Les Proprietaires Des Medias
      Resource Type: Book
      Published: 1979
    68. Proven Methods for Planning more Efficient, Productive Meetings
      Resource Type: Article/Report/Letter
      Published: 2010
      Meetings can be highly effective for addressing issues or achieving your organization's goals. They also have the potential to consume time and energy better spent elsewhere without careful planning and management.
    69. A Proverbial Needle in an Electronic Haystack
      Resource Type: Article/Report/Letter
      Published: 2010
      A combination of the new copyright law, the trend towards subscription-based news media websites has made the media monitoring task feel like a search for a needle in an electronic haystack at times.
    70. The psycholinguistic phenomenon
      Resource Type: Article/Report/Letter
      Published: 2009
      There is no doubt that the literal meaning of the words you use in written or oral communications will have an effect on the people you are trying to reach. But equally, if not more, important are the meanings conveyed by our nonverbal communication.
    71. Public Broadcasting is Cultural National Defence
      Resource Type: Article/Report/Letter
      The role of the national public broadcaster is to do those things which private broadcasters have demonstrated they will not, or cannot, accomplish.
    72. Public relations
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      An overview of public relations based on an article from Wikipedia.
    73. Public Relations
      A Practical Guide to the Basics

      Resource Type: Book
    74. Public Relations
      The Profession and the Practice

      Resource Type: Book
    75. Public Relations and the Marketing Mix
      Introducing Vulnerability Relations

      Resource Type: Book
    76. Public Relations Campaign Strategies
      Planning for Implementation

      Resource Type: Book
    77. Public Relations Cases
      Resource Type: Book
    78. Public Relations in Action
      Resource Type: Book
    79. Public Relations in Practice
      Resource Type: Book
    80. Public Relations Inquiry as Rhetoric Criticism
      Case Studies of Corporate Discourse and Social Influence

      Resource Type: Book
    81. Public Relations Managment
      A Casebook

      Resource Type: Book
    82. Public Relations Managment by Objectives
      Resource Type: Book
    83. Public Relations Metrics
      Research and Evaluation

      Resource Type: Book
    84. Public Relations on the Net
      Resource Type: Book
    85. A Public Relations Primer
      Thinking and Writing in Context

      Resource Type: Book
    86. Public Relations Research Annual
      Resource Type: Book
    87. Public Relations Strategies and Tactics
      Resource Type: Book
    88. Public Relations Strategy a Valuable Fundraising Tool
      Resource Type: Article/Report/Letter
      Published: 2002
      A case study of using public relations to enhance a charity's fundraising activities.
    89. Public Relations Theory
      Resource Type: Book
    90. The Public Relations Writer's Handbook
      Resource Type: Book
      Published: 1993
    91. Public Relations Writing
      Form and Style

      Resource Type: Book
    92. Public Speaking: Overcoming The Fear
      Resource Type: Article/Report/Letter
      Published: 2010
      Tips for overcoming anxiety.
    93. Public Speaking Phrases
      Resource Type: Article/Report/Letter
    94. Publication Design
      A Guide to Page Layout, Typography, Format and Style

      Resource Type: Book
      Published: 1976
    95. Publications Grants For Writers & Publishers
      How to Find Them, Win Them, and Manage Them

      Resource Type: Book
      Published: 1991
    96. Publicity
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      A brief overview from Wikipedia.
    97. Publicity 101 for Colleges
      Sources News Release

      Resource Type: Article/Report/Letter
      Published: 2009
      Q: What's the best way for a college to get continuing media attention?
      A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
    98. Publicity and Media Resources
      Resource Type: Internet WWW site
      Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
    99. Publicity Plus
      Resource Type: Internet WWW site
      How to maximize your media impact using Sources.
    100. PublicitySources.com
      Resource Type: Internet WWW site
      Publicity and PR resources.
    101. Publishing Short Run books
      How to paste up and reproduce books instantly using your quick print shop

      Resource Type: Book
      Published: 1980
    102. Publishing Topic Index in Sources Directory of Experts
      Spokespersons, Experts, and Resources

      Resource Type: Internet WWW site
      A subject guide to experts and spokespersons on topics related to publishing in the Sources directory for the media.
    103. Pundit (expert)
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    104. Put it in writing
      Resource Type: Article/Report/Letter
      Top five tips for writing press releases.

    Q

    1. Quantitative Marketing Research
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      The application of quantitative research techniques to the field of marketing.
    2. Que es Sources?
      Resource Type: Article/Report/Letter
      Published: 2009
      SOURCES (Fuentes) es el medio interactivo que conecta a los periodistas, editores, autores e investigadores, con las Fuentes de información que necesitan para hacer efectivamente su trabajo.

    R

    1. Radical Mass Media Criticism
      A Cultural Geneology

      Resource Type: Book
      Examines the thinkers who have reacted against the increasing media power. From the critiqes of the corrupt press during the First World War, an analysis of the relationship between public opinion and propaganda diring the Nazi years and the bias of the supposed objective news of today. Contributors include Noam Chomsky, Slavko Splichal, Joost van Loon and many other leaders in the international field.
    2. Radical Newspapers
      Resource Type: Article/Report/Letter
      Published: 1979
      A radical newspaper succeeds to the extent that in engages in dialogue with its readers and community, rather than in preaching.
    3. Radical Perspectives in the Arts
      Resource Type: Book
      Published: 1972
      An anthology of Marxist literary and cultural criticism.
    4. Radio Alice: Radio in Action in Italy
      Resource Type: Article/Report/Letter
      Published: 1978
      Radio in action in Italy.
    5. Raids and Reconstructions
      Essays on Politics, Crime, and Culture

      Resource Type: Book
      Published: 1976
      A collection of essays on culture and poltics.
    6. Raise the bar on customer satisfaction
      Resource Type: Article/Report/Letter
      Published: 2009
      Let your customers expect the unexpected. Offering good service and friendly booth people at a trade show becomes the baseline for superior customer satisfaction.
    7. Reading Pictures
      A History of Love and Hate

      Resource Type: Book
      Published: 2000
      A meditation on the questions we ask ourselves when standing in front of a piece of art.
    8. Rebel Sell
      Why the Culture Can't be Jammed

      Resource Type: Book
      Published: 2004
      Released in the U.S. under the title Nation of Rebels: Why Counterculture Became Consumer Culture, the book is a critique of the underlying theory of counterculture Heath and Potter note that the capitalist system thrives not on conformity -- as so many 'culture jammers' believe -- but rather on individualism and a quest for distinction.
    9. Reeling
      Resource Type: Book
      Published: 1976
    10. Rejoignez SOURCES
      Le guide média pour les experts et les porte-paroles

      Resource Type: Article/Report/Letter
      Published: 2009
      Votre présence dans SOURCES# vous assure une visibilité auprès des médias lors de l#élaboration de leur reportage ou articles sur votre domaine d#activité.
    11. Relationship Marketing
      New Strategies, Techniques and Technologies To Win Customers You Want and Keep Them Forever

      Resource Type: Book
      Published: 1998
    12. Relationship Marketing
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
    13. Relax a Little!
      Resource Type: Article/Report/Letter
      Published: 2001
      Learning how to relax can mean the difference between a serene sense of accomplishment and a pounding headache.
    14. Rembrandt Radierungen
      Resource Type: Book
    15. René Magritte: Life and Work
      Resource Type: Book
      Published: 1982
    16. Report of the Royal Commission on Violence in the Communications Industry
      Volume I: Approaches, Conclusions and Recommendations

      Resource Type: Book
      Published: 1976
    17. Reporter
      Resource Type: Article/Report/Letter
    18. A Reporter's mindset
      Resource Type: Article/Report/Letter
      Published: 1999
      Remember that reporters have a job to do. If you help the reporter, you are really helping yourself.
    19. Research Topic Index in Sources Directory of Experts
      Spokespersons, Experts, and Resources

      Resource Type: Internet WWW site
      A subject guide to experts and spokespersons on topics related to research in the Sources directory for the media.
    20. Resell Rights
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    21. Resources: PR World Wide Web Sites
      Resource Type: Article/Report/Letter
      Published: 1997
      Web sites of interest to people doing public relations.
    22. Resources that will help you get the most out of the Internet
      Resource Type: Article/Report/Letter
      Published: 1999
      Expand your Internet skills.
    23. Revealing My Sources
      Resource Type: Article/Report/Letter
    24. Reverse Domain Hijacking
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    25. Review: Leadership from within
      Resource Type: Article/Report/Letter
      Published: 1998
      An outline of skills and leadership techniques.
    26. Review: Secrets of Power Marketing
      Resource Type: Article/Report/Letter
      Published: 1999
      A lively book, with a streak of practicality that reveals itself in an impatience with hoity-toity notions of marketing that have little impact on the bottom line.
    27. Review: World Wide Web Marketing
      Resource Type: Article/Report/Letter
      Published: 1999
      A book for those whose jobs involve creating and maintaining corporate Web sites.
    28. Review: Your Guide to Public Speaking
      Resource Type: Article/Report/Letter
      Published: 1997
      A no-nonsense guide to public speaking.
    29. Reviews and mini-reviews from the Sources directory, Parliamentary Names & Numbers, and The Sources HotLink
      Resource Type: Internet WWW site
      Alphabetical list(by title) of reviews.
    30. Reviews from The Sources HotLink
      Resource Type: Internet WWW site
      Reviews are in alphabetical order by title.
    31. Reviews: The HotLink Bookshelf
      Resource Type: Article/Report/Letter
      Published: 1998
      Resources for communicators.
    32. Revolutionary Soviet Film Posters
      Resource Type: Book
      Published: 1974
    33. Ries & Ries Consulting
      Resource Type: Internet WWW site
    34. The Right Frame of Mind
      Resource Type: Article/Report/Letter
      Published: 2009
      The quandary at a trade show is finding a happy balance between being aggressive enough to produce the desired results and being the kind of person visitors want to do business with. The answer is all a matter of attitude. The right attitude at a booth is not as a hard-core sales person but rather as a host.
    35. Right-Wing Harassment Strategy Against Dems Detailed In Memo
      'Yell,' 'Stand Up And Shout Out,' 'Rattle Him'

      Resource Type: Article/Report/Letter
      Published: 2009
    36. Rightwing Manipulation of the Wisconsin Revolt
      Resource Type: Article/Report/Letter
      Published: 2011
      Manipulation of opinion surveys is easy enough for those seeking to muddy the waters of political debate regarding the current war on unions.
    37. Rise Up Singing
      Resource Type: Book
      Published: 1990
      There was a time when singing was a part of everyday life. Rise Up Singing was compiled to help bring song back into our lives, and especially to bring singing more strongly into the movement for social change.
    38. Rock Dreams
      Under the Boardwalk

      Resource Type: Book
      Published: 1974
    39. The Rules of Disengagement
      Ending Conversations Gracefully and Tactfully

      Resource Type: Article/Report/Letter
      Published: 2010
      Some conversations don't just end naturally they need to be closed or disengaged.
    40. Rundfunk
      Dem Hörer vorgestellt

      Resource Type: Book
      Published: 1938
    41. Running a Public Relations Department
      Resource Type: Book
    42. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
      Media Profile in Sources

      Resource Type: Organization

    S

    1. Safe Hexadecimal Color Codes
      Resource Type: Article/Report/Letter
      These 216 six-digit hexadecimal color codes define what are considered safe, non-dithering colors.
    2. Sales
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    3. Say It with Presentations
      How to Design and Deliver Successful Business Presentations

      Resource Type: Book
      Published: 1999
      A hands-on approach to teaching effective presentation techniques.
    4. Schedule a Photo Shoot
      Resource Type: Article/Report/Letter
      Published: 2010
      Snapshots taken by friends or family are fine for most purposes, but when you need a professional portrait to use on your website, in your promotional materials or for the back cover of your book, you need to hire a professional.
    5. Science fiction is more than just Buck Rogers
      Resource Type: Article/Report/Letter
      Published: 1979
      Like most modern literature, science fiction is concerned with the alienated human condition, yet it articulates this concern in a distinct manner, as a form of literature concerned with the implications of the problems engendered by industrial society.
    6. Scopophilia
      The Love of Looking

      Resource Type: Book
      Gerard Malanga interviews 35 photographers about photo voyeurism.
    7. Screen Printing
      Resource Type: Book
      Published: 1971
    8. Search Engine Optimization for Dummies
      2nd Edition

      Resource Type: Book
      Published: 2006
      An introduction to search engine optimization.
    9. The Secret is Purposeful Action
      Resource Type: Article/Report/Letter
      Published: 2007
      Don't let fear and hesitation, both common causes of procrastination, hold you back from taking purposeful action and getting started on your better life.
    10. Secrets from a Top Sales Exec
      Resource Type: Article/Report/Letter
      Published: 2010
      Marketing your business, product or yourself is like any other type of sales.
    11. Secrets of a worthwhile presentation
      Resource Type: Article/Report/Letter
      Published: 1998
      Preparation is the key to a successful presentation.
    12. Secrets of Power Presentations
      Resource Type: Book
      Published: 1991
    13. Secrets of Successful Telephone Selling
      How to Generate More Leads , Sales, Repeat Business and Referrals by Phone

      Resource Type: Book
    14. Seeing Ourselves
      Media Power and Policy in Canada

      Resource Type: Book
    15. Seeking the spotlight: how to gain media attention for your business
      Resource Type: Article/Report/Letter
      Win enough positive attention from the public eye and your business will have a better chance of succeeding.
    16. Selling for Dummies
      Resource Type: Book
      Published: 1995
    17. Selling Skills for Contemporary Professionals
      Resource Type: Article/Report/Letter
      Published: 2008
      Traditional sales training and for that matter, all learning and development is reinventing itself.
    18. "Selling The Invisible - A Field Guide To Modern Marketing" Book Review
      Sources News Release

      Resource Type: Article/Report/Letter
      Published: 2009
      This week's review is a book "Selling The Invisible - A Field Guide to Modern Marketing" by Harry Beckwith. Now the title sounds a little dour, but I have to say that this is a very quick read and very enjoyable.

    19. Selling the Invisible: Book Review
      Resource Type: Article/Report/Letter
      Published: 2009
      Ideas for research, presentations, publicity, advertising and client retention
    20. Seminars & Workshops Experts and Information in the Sources Directory
      Resource Type: Internet WWW site
    21. Service Mark
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    22. The Seven Deadly Spins
      Resource Type: Book
      Published: 2004
      Micky Z offers a look at 7 deadly spins: Spin #1: The Sleeping Giant: The U.S. minds its own business, but the sleeping giant is eventually provoked. Spin #2: Good Wars: Once forced into war, the U.S. only does so in the name of Democracy and justice. Spin #3: U.S. vs. Them: Terrorists, evildoers and more-the U.S. has faced off against the worst humanity has to offer. Spin #4: Support the Troops: No matter what we think, we all unite behind our troops once the fighting starts. Spin #5: The Devil Made U.S. Do It: During war, even the U.S. has to play a little rough. Spin #6: Surgical Strikes: Those billion-dollar weapons can differentiate between the guilty and the innocent. Spin #7: Only Losers Commit War Crimes: Enemies of the U.S. must be brought to justice.
    23. 7 Essentials for a Great Website
      Resource Type: Article/Report/Letter
      Published: 2009
      If you want your website to generate action, think about how each component of your website will get your customer through the sales lifecycle # to capture their interest, create desire and generate action.
    24. Seven golden rules for more effective speaking
      Resource Type: Article/Report/Letter
      Published: 2001
      Tips to be a more powerful, memorable and successful speaker.
    25. 7 Rituals to Improve Life and Business
      Resource Type: Article/Report/Letter
      Published: 2008
      Rituals give life meaning and help us celebrate milestones in our lives. They offer security, stability and routine and a sense of calmness to an otherwise chaotic existence.
    26. 7 Tips for Effective Speeches
      Resource Type: Article/Report/Letter
      Published: 1996
      How to make your speeches more effective.
    27. 7 Ways to Get More Mileage from a Case Study
      Resource Type: Article/Report/Letter
      Published: 2004
      Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and readership rates.
    28. Seven Years to Seven figures
      The Fast-Track Plan to Becoming a Millionaire

      Resource Type: Book
    29. Sex, Art and American Culture
      Resource Type: Book
      Sex, Art and American Culture are a series of essays that first appeared in the New York Times, the Boston Globe, Esquire and elsewhere. Her thoughts on sex and most other things are shaped by the 60's. The writings are insightful, witty and lucid. The writings are insightful, witty and lucid but then overshadowed by her dogmatism , hubris and lack of common sense.
    30. Sexual Magic
      The S/M Photographs

      Resource Type: Book
      Published: 1986
    31. Sharpen Up: From Experience To Expertise
      Resource Type: Article/Report/Letter
      Published: 2008
      Years of experience do not automatically make you an expert. Nor do "know-it-all" confidence, an encyclopedic memory or Jeopardy-speed retrieval always add up to expert status.
    32. Showtime (A Handbook on Producung Cultural Events for Development Education)
      Resource Type: Book
      Published: 1986
    33. Sign Crimes/Road Kill
      From Mediascape to Landscape

      Resource Type: Book
      Published: 1992
      A collection of thirty short essays by Joyce Nelson, a writer specializing in the politics of the mass media.
    34. Sign Wars
      The Cluttered Landscape of Advertising

      Resource Type: Book
      Published: 1995
      Deconstructs the strategies used to distinguish one brand name from another by the use of commodity signs.
    35. Silencing the Workers
      Censorship in the National Film Board

      Resource Type: Article/Report/Letter
      Published: 1972
    36. The Silent Revolution
      Media, Democracy, and the Free Trade Debate

      Resource Type: Book
      Published: 1990
    37. SIN-A-RAMA
      Sleaze Sex Paperbacks of the Sixties

      Resource Type: Book
      Published: 2005
    38. The Situationists and the New Forms of Action Against Politics and Art
      Resource Type: Article/Report/Letter
      Published: 1967
      Our task is to link up the theoretical critique of modern society with the critique of it in acts. By detourning the very propositions of the spectacle, we can directly reveal the implications of present and future revolts.
    39. The 6 Cardinal Rules for Finding the Sweet Spot in E-mail Marketing
      Resource Type: Article/Report/Letter
      Published: 2010
      There is no doubt about it e-mail marketing can be the most effective form of promotion for small through to big business.
    40. 6 Keys to Becoming a Six Figure Speaker
      Resource Type: Article/Report/Letter
      Published: 2008
      Rather than ask what the hot topics are, ask yourself what you want to say and then find the fit you're looking for.
    41. The six people you are likely to meet at a trade show
      Resource Type: Article/Report/Letter
      Published: 2009
      Exhibit marketing is all about meeting customers, clients and the public in a face to face environment. Your physical display as well as your booth staff#s skills need to be well honed to capture the attention of people in your target market group. Knowing who these people are is the first step. The next job is to develop a strategy for handling each booth visitor.
    42. 6 Tips for Writing a Successful VNR
      Resource Type: Article/Report/Letter
      Published: 2003
      A video news release(VNR) is essentially a press release on video. The key difference is how it is planned and written.
    43. Skaggs, Joey
      Connexipedia Article

      Resource Type: Article/Report/Letter
      American prankster who has organized numerous successful media pranks, hoaxes, and other presentations. He is considered one of the originators of the phenomenon known as culture jamming. (Born 1945).
    44. Skills & Training Topic Index in Sources Directory of Experts
      Spokespersons, Experts, and Resources

      Resource Type: Internet WWW site
      A subject guide to experts and spokespersons on topics related to skills and training in the Sources directory for the media.
    45. Smooth Talking! Explore the Paid Speaking Market
      Resource Type: Article/Report/Letter
      Published: 2005
      Becoming a professional speaker.
    46. So why PR?
      Resource Type: Article/Report/Letter
      Published: 2010
      Public Relations (PR) includes on-going activities to ensure that a company has a strong public image. PR activities include helping the public to understand the company and its products.
    47. Social bookmarking
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      A brief overview based on a Wikipedia article.
    48. Social Media
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    49. Social Media Group
      Media Profile in Sources

      Resource Type: Organization
    50. Solid overview of media studies (book review)
      Review of The Media Studies Reader

      Resource Type: Article/Report/Letter
      Published: 1999
    51. Songs of the Workers
      To fan the flames of discontent

      Resource Type: Book
      Published: 1973
    52. Sources Archived News Releases 1977 - 2008
      Resource Type: Article/Report/Letter
      Published: 2008
      News releases from 2008 and before.
    53. Sources Archived News Releases 1979 - 2002
      Resource Type: Article/Report/Letter
      Published: 2002
    54. Sources Archived News Releases 2003
      Resource Type: Article/Report/Letter
      Published: 2003
    55. Sources Archived News Releases 2004
      Resource Type: Article/Report/Letter
      Published: 2004
    56. Sources Archived News Releases 2005
      Resource Type: Article/Report/Letter
      Published: 2005
    57. Sources Archived News Releases 2006
      Resource Type: Article/Report/Letter
      Published: 2006
    58. Sources Archived News Releases 2007
      Resource Type: Article/Report/Letter
      Published: 2007
    59. Sources Archived News Releases - Pre 1979
      Resource Type: Article/Report/Letter
      Published: 1979
    60. Sources Banners - Subs & Lists
      Resource Type: Article/Report/Letter
      Published: 2010
    61. Sources Bookshelf
      Resource Type: Internet WWW site
      Published: 2009
      Featuring books and DVDs by Sources member authors.
    62. Sources Bookshelf Author Index
      Resource Type: Internet WWW site
    63. Sources Bookshelf Subject Index
      Resource Type: Internet WWW site
    64. Sources Calendar
      Resource Type: Internet WWW site
      Published: 2009
      Listings of events of interest to journalists, editors, researchers, publishers and others working in the media and in publishing, covering Canadian and international events, press conferences, meetings, festivals and holidays, as well as award deadlines.
    65. Sources Calendar Downloadable Banners
      Resource Type: Article/Report/Letter
      Published: 2010
    66. Sources Calendar Expired Entries
      Resource Type: Internet WWW site
      Published: 2009
      An archive of past events listed in the Sources Calendar.
    67. Sources Calendar Expired Entries 2007
      Resource Type: Internet WWW site
      Published: 2007
    68. Sources Calendar Expired Entries 2008
      Resource Type: Internet WWW site
      Published: 2008
    69. Sources Calendar Expired Entries 2009
      Resource Type: Internet WWW site
      Published: 2009
    70. Sources Calendar Expired Entries 2010
      Resource Type: Internet WWW site
      Published: 2010
    71. Sources Calendar Simple HTML version
      Resource Type: Internet WWW site
      Published: 2010
      Event calendar in non-java-script format.
    72. Sources.com
      Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers

      Resource Type: Internet WWW site
      Published: 2009
      Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
      Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
      Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
    73. Sources Directory Main Category Index
      Spokespersons, Experts, and Resources

      Resource Type: Internet WWW site
      Published: 2009
    74. Sources Directory Subject Index
      Resource Type: Internet WWW site
      A list of subject headings related to organizations listed in the Sources directory for the news media.
    75. Sources gives you powerful tools to help you stand out from the crowd
      Resource Type: Article/Report/Letter
      Published: 2009
      An overview of how you can use SOURCES to amplify your message.
      SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
    76. The Sources HotLink
      Resource Type: Internet WWW site
      Published: 2009
      A website and newsletter dealing with media relations strategies.
    77. The Sources HotLink Archive of Previous Issues
      Resource Type: Internet WWW site
    78. The Sources HotLink Miscellaneous Resources
      Resource Type: Internet WWW site
    79. Sources Index des Sujets
      Resource Type: Article/Report/Letter
      Published: 2010
    80. Sources listees collaborate
      Resource Type: Article/Report/Letter
      Published: 2004
      Individuals listed in Sources collaborate.
    81. Sources Mailing Lists
      Resource Type: Database
    82. Sources media training
      Resource Type: Article/Report/Letter
      Published: 2009
      Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
    83. Sources News Release Archive 2008
      Resource Type: Article/Report/Letter
      Published: 2008
      News releases from 2008.
    84. Sources News Release Archive early 2008
      Resource Type: Article/Report/Letter
      Published: 2008
    85. Sources News Release Archive 2009
      Resource Type: Article/Report/Letter
      Published: 2009
      News releases from 2009.
    86. Sources News Releases
      Resource Type: Internet WWW site
      Published: 2009
      News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations knowledgeable about the issues covered in the releases. Available via RSS feed as well as on the Sources.com website.
    87. Sources Newsstand
      Resource Type: Internet WWW site
      Published: 2009
    88. Sources Newsstand Subject Index
      Resource Type: Internet WWW site
    89. Sources now offers media training
      Resource Type: Article/Report/Letter
      Published: 2006
      Sources now offers media training courses to make sure you're fully prepared to meet the media.
    90. Sources Online Membership Form
      Resource Type: Internet WWW site
      Published: 2009
      Use this form to sign up with Sources and get Sources working for you.
    91. Sources (portail pour journalistes et écrivains)
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Sources est un portail d#information pour des journalistes, écrivains indépendants, rédacteurs, auteurs, et chercheurs.
    92. Sources (portal for journalister og skribenter)
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Published: 2010
      Sources er en informationsportal for journalister, freelance skribenter, redaktorer, forfattere og forskere som især fokuserer på menneskelige kilder: eksperter og talsmænd som er parate til at svare på journalisters sporgsmål eller som er disponible til live interviews.
    93. Sources (Portal für Journalisten and Autoren) - Wikipedia Artikel
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Published: 2009
      Sources ist ein Informationsportal für Journalisten, Redakteure, Autoren und Forscher mit dem Schwerpunkt auf Personen als Quellen: Fachleute und Repräsentanten, die bereit sind Fragen von Reportern zu beantworten oder sich für Live-Interviews zur Verfügung stellen.
    94. Sources (portal för journalister och författare)
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Sources är en informationsportal för journalister, frilansskribenter, redaktörer, författare och forskare som fokuserar främst på mänskliga källor: experter och talesmän som är redo att svara på reportrars frågor och vara tillgängliga för radiointervjuer.
    95. Sources (portal para jornalistas e escritores)
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Published: 2010
    96. Sources - Portal para Periodistas y Escritores
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      Published: 2010
      Sources es un portal de información para periodistas, escritores independientes, editores, autores e investigadores, especialmente si están enfocados en recursos humanos: expertos y portavoces quienes están preparados para responder preguntas de los reporteros, o se disponen a ser entrevistados en los medios de comunicación.
    97. Sources Publishing Services
      Resource Type: Organization
    98. Sources Search
      Resource Type: Internet WWW site
      Published: 2010
    99. The Sources Select Online Story
      Resource Type: Article/Report/Letter
      In SOURCES SELECT Online (SSO) we attempt to provide true diversity: access to people in organizations large and small, for-profit and not-for-profit, from low-tech to high-tech, long-established to just-launched.
    100. Sources Select Resources
      Reviews and information about print and online resources for journalists and researchers

      Resource Type: Internet WWW site
      Published: 2009
      Reviews and information about print and online resources for journalists and researchers.
    101. Sources Select Resources Subject Index
      Resource Type: Internet WWW site
    102. Sources Select Resources Title Index
      Resource Type: Internet WWW site
    103. Sources Select Speakers
      Resource Type: Internet WWW site
      Published: 2009
      Speakers available to take media calls about their area of expertise, and available for speaking engagements.
    104. Sources Shop
      Online ordering of Sources memberships and products

      Resource Type: Internet WWW site
      Published: 2009
      Get a Sources membership here. Plus subscriptions to Media Names & Numbers, Parliamentary Names & Numbers, and other quality resources.
    105. Sources Subject Index - Comprehensive Topic Index for Experts and Spokespersons in Sources
      Resource Type: Internet WWW site
      Published: 2009
      A comprehenesive list of subject headings related to organizations listed in the Sources directory for the news media.
    106. S0urces Twitter
      Resource Type: Internet WWW site
      Sources.com, the place to find experts & sources. Reach the media with your message, send out news releases, publicize events, raise your profile, spotlight your expertise, get publicity. Follow @S0urces.
    107. Sources Wikipedia Article - Arabic
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    108. Sources Wikipedia Article - Chinese
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    109. Speaking to Millions
      How to Make Really Big Money as A professional Speaker

      Resource Type: Book
    110. Speaking to the Media
      A special report from Sources with articles from The Sources HotLink

      Resource Type: Article/Report/Letter
      Published: 2005
      Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media calls and interviews well.
    111. Spin (public relations)
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      In public relations, spin is a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in favor or against a certain organization or public figure.
    112. Spinwars
      Politics and New Media

      Resource Type: Book
      Published: 1999
      An examination of media manipulation in late 20th Century North American politics.
    113. SpinProfiles
      Resource Type: Internet WWW site
      SpinProfiles is a free encyclopedia of people, issues, and groups shaping the public agenda that is being written collaboratively on this website. It catalogues descriptions and details of PR firms, activist groups and government agencies as well as the criticisms that are made of these groups from different perspectives. Spinprofiles is a venture initiated by Spinwatch in collaboration with Lobbywatch, GMWatch Red Star Research and Corporate Watch, but put into effect by a wide variety of volunteers and independent researchers.
    114. Spirit of the Web
      The Age of Information from Telegraph to Internet

      Resource Type: Book
      Published: 1999
      A journey through communication technology and our fascination and tribulations with it.
    115. Spoken Here
      Travels Among Threatened Languages

      Resource Type: Book
      Spoken Here is a celebration of the spoken word; not only with the language but the people who speak them, their history and the place in which these languages are spoken. He sees minority languages dying and recognizing their relationship to collective identity how to preserve them. This book honours linguistic diversity and sees languages as sources of richness and wonderment.
    116. Die Sprache Der Natur
      Resource Type: Book
      Published: 1966
    117. Stage your Holiday Gathering for Success
      Resource Type: Article/Report/Letter
      Published: 2010
      Set the stage for a successful gathering by indicating what's expected and what to expect in the invitation.
    118. Stalking the Feature Story
      Resource Type: Book
      Published: 1977
    119. Starting your PR Plan
      Resource Type: Article/Report/Letter
      Published: 2010
      It doesn't matter if you are "Joe's Bike Shop" or a multi-national conglomerate - almost every business has a story to tell. It is never too early to start a PR Plan.
    120. The State of the News Media
      Resource Type: Article/Report/Letter
      Published: 2003
      Journalists are older, smarter, generally more educated, and usually more cynical than their predecessors. Cynicism often breeds distrust making the current generation of news reporters more suspicious and more formidable than ever.
    121. A Step-by-Step Guide to Being a Successful Consultant
      Resource Type: Article/Report/Letter
      Published: 1998
      A practical guide to becoming a successful consultant.
    122. Stilkunde
      Von der Antike bis zur Gegenwart

      Resource Type: Book
      Published: 1965
    123. A Strategic Approach to Trade Show Staffing
      Resource Type: Article/Report/Letter
      Published: 2010
      When it comes to staffing your booth there is a place for anyone within your organization to benefit. Opening the doors to these people can be a serendipitous beginning to otherwise concealed possibilities.
    124. Strategic Planning for Public Relations
      Resource Type: Book
    125. Strategic Public Relations Councelling
      Resource Type: Book
    126. Strategic Public Relations Managment
      Resource Type: Book
    127. Subliminal Seduction
      Resource Type: Book
      Published: 1974
    128. Success Strategies
      Media Profile in Sources

      Resource Type: Organization
    129. The Successful Coach
      Insider Secrets to becoming a Top Coach

      Resource Type: Book
    130. Successful Event Marketing Strategies
      Resource Type: Article/Report/Letter
      Published: 1997
      Tips for marketing your events.
    131. Successful Market Research
      The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors

      Resource Type: Book
      Published: 1995
      This book is aimed at small business owners and potential entrepreneurs. It explains how to collect, organize, and implement current data.
    132. Successful news releases: 7 must-know tips
      Resource Type: Article/Report/Letter
      Published: 1999
      Make it short, make it make, make sure it's important.
    133. Suit Yourself in Quality this Fall
      Resource Type: Article/Report/Letter
      Published: 2010
      When buying a suit, the label and the price tag aren't always the best way to judge value. By evaluating the construction details before you buy, you will make a wise investment that will add to your professional image.
    134. Sultans of Sleaze
      Public Relations and the Media

      Resource Type: Book
      Published: 1989
      Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.
    135. SurveyMonkey.com
      Resource Type: Internet WWW site
    136. Surviving and Thriving in a Crisis
      Resource Type: Article/Report/Letter
      Published: 2001
      Surviving and thriving in a crisis means joining hands for support and sharing information clearly, effectively and with respect for the human condition. Remember, you're never alone in a crisis # it just feels that way.

    T

    1. Take One's Essential Guide to Canadian Film
      Resource Type: Book
      Published: 2001
      A reference book on Canadian film and filmmakers, with reviews, biographical listings, and a detailed chronology of major events in Canadian film and television history.
    2. Taking the Risk Out of Democracy
      Corporate Propaganda versus Freedom and Liberty

      Resource Type: Book
      Published: 1997
      The twentieth-century history of corporate propaganda practiced by U.S. businesses and the ways in which such corporate propaganda was exported to, and adopted by, other western democracies especially the United Kingdom and Australia.
    3. Talk isn't always cheap
      Far from being cheap, talk may turn out to be one of the most valuable assets your company owns

      Resource Type: Article/Report/Letter
      Published: 2010
      Research in workplace culture shows that face-to-face and peer-to-peer communications are critical in changing behaviour at work.
    4. Teambuilding
      Resource Type: Article/Report/Letter
      Published: 2010
      The team must be capable of achieving results that individuals cannot do in isolation or that is beyond their individual capability. It must have common goals or a purpose which each member recognizes and understands.
    5. Techniques in Photography
      Resource Type: Book
      Published: 1973
    6. Technology and Empire
      Resource Type: Book
      Published: 1969
    7. Televising "Terrorism:" Political Violence in Popular Culture (book review)
      Resource Type: Article/Report/Letter
      Published: 1985
    8. Television
      The First Fifty Years

      Resource Type: Book
      Published: 1977
    9. Television and the Remote Control
      Grazing on a Vast Wasteland

      Resource Type: Book
      Published: 1996
    10. Television Mythologies, Stars, Shows and Signs (book reviews)
      Resource Type: Article/Report/Letter
      Published: 1986
    11. Television Topic Index in Sources Directory of Experts
      Spokespersons, Experts, and Resources

      Resource Type: Internet WWW site
      A subject guide to experts and spokespersons on topics related to television in the Sources directory for the media.
    12. Telling it like it isn#t
      Resource Type: Article/Report/Letter
      Published: 2005
      Let's call a colony a colony, let's call occupation what it is, let's call a wall a wall.
    13. Telling Journalists Who You Are
      Getting the most from Sources

      Resource Type: Article/Report/Letter
      Published: 2001
      A well-written descriptive paragraph in your Sources listing tells journalists why they should call you.
    14. 10 Best Censored Stories of 1988
      Resource Type: Article/Report/Letter
      Published: 1989
    15. Ten Best Censored Stories of 1988
      Resource Type: Article/Report/Letter
      Documenting the failure of the mass media to provide Americans with all the information they need to make informed decisions.
    16. 10 Perfectly Promotable Ideas
      Resource Type: Article/Report/Letter
      Published: 2009
      As a small business marketer you are often looking for ideas to promote your business.
    17. 10 Simple Search Engine Optimization (SEO) Ideas to Improve Your Ranking
      Resource Type: Article/Report/Letter
      Published: 2009
    18. Ten Tips for Working Faster on the Internet: Part Two
      Resource Type: Article/Report/Letter
      Published: 1999
      Tips for handling your E-mail.
    19. Ten tips for working faster on the Web: Part 1
      Resource Type: Article/Report/Letter
      Published: 1999
      Do you feel like you're working slower and less efficiently now than you were before you had a computer and Internet access?
    20. The Publicity FAQ: Frequently Asked Questions About Getting Media Coverage
      Resource Type: Article/Report/Letter
    21. Their Town The Mafia The Media and The Party Machine (book review)
      Resource Type: Article/Report/Letter
      Published: 1980
    22. There She Is
      The Life and Times of Miss America

      Resource Type: Book
      Published: 1978
    23. There's no such thing as a slow news day
      Resource Type: Article/Report/Letter
      Published: 2003
      The news media are always looking for news.
    24. These astroturf libertarians are the real threat to internet democracy
      Resource Type: Article/Report/Letter
      Published: 2010
      As I see in threads on my articles, the online sabotaging of intelligent debate seems organised. We must fight to save this precious gift.
    25. This is PR
      The Realities of Public Relations

      Resource Type: Book
    26. 3 Keys to Keeping Your Marketing and PR Writing on Strategy
      Resource Type: Article/Report/Letter
      Published: 2004
      How do you ensure that your marketing and PR piece isn't just pretty prose?
    27. 3 Polarizing Branding Secrets from Death Cigarettes
      Resource Type: Article/Report/Letter
      Published: 2010
      Branding is about creating powerful emotions - both love and hate. Figure out who you want to love you. Have you noticed that the strongest brands have lots of enemies?
    28. Thriving in hyerchange: A study in personal stress control
      Resource Type: Article/Report/Letter
      Published: 1999
      Occasional changes, in work or personal life, are exhilarating and challenging. Past that point, rapid, unpredictable change is simply wearing and stressful.
    29. Time Out Film Guide
      Resource Type: Book
      Published: 2001
    30. Tips for Getting the most from E-mail
      Resource Type: Article/Report/Letter
      Published: 2000
      The E-mail I receive from journalists seeking assistance with their research and from organizations listed with Sources is often puzzling. Many messages are unaddressed, unsigned and written in haste. Some queries require detective work before I can send a proper response.
    31. Tips for Making the Call
      Resource Type: Article/Report/Letter
      Published: 2004
      Tips for making follow-up calls to the media.
    32. Top 100 Free Web Directories
      Resource Type: Article/Report/Letter
      Published: 2009
    33. Top-level Domain
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    34. Top Ten List of Media Relations
      Resource Type: Article/Report/Letter
      Published: 2002
      Top ten recommendations for becoming (and remaining) media friendly:
    35. Top Ten Misconceptions About the Media
      Resource Type: Article/Report/Letter
      Published: 2006
    36. Top Ten Questions to Ask When a Reporter Calls You
      Resource Type: Article/Report/Letter
      Published: 2006
      When you're respoding to a reporter's call, take time to think and ask yourself these questions.
    37. Top Ten Rules of Crisis Management
      Resource Type: Article/Report/Letter
      Published: 2006
    38. Top Ten Rules of Risk Communication
      Resource Type: Article/Report/Letter
      Published: 2006
    39. Top Ten Strategies for an Appearance in Front of an Editorial Board
      Resource Type: Article/Report/Letter
      Published: 2006
    40. Top Ten Strategies for Appearing on a TV Talk Show
      Resource Type: Article/Report/Letter
      Published: 2006
      Prepare yourself to appear on a TV talk show.
    41. Top Ten Things to do Before a Presentation or Speech
      Resource Type: Article/Report/Letter
      Published: 2006
    42. Top Ten Things to do Before a Radio Talk Show
      Resource Type: Article/Report/Letter
      Published: 2006
      Be prepared when you go on a talk show.
    43. Top Ten Ways to Calm Down During Tense Negotiations or Mediations
      Resource Type: Article/Report/Letter
      Published: 2006
    44. Tourism Experts and Information in the Sources Directory
      Resource Type: Internet WWW site
    45. Towards a Visual Culture
      Resource Type: Book
    46. Towers of Deception
      The Media Cover-Up of 9/11

      Resource Type: Book
      Published: 2006
    47. Tracking the News that Wasn#t
      Resource Type: Article/Report/Letter
      Published: 1996
      A review of two books about media bias and censorship.
    48. Tracking the News that Wasn't (Book Review)
      Resource Type: Article/Report/Letter
      Published: 1996
    49. Trade Secret
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    50. Trademark
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    51. Trademark Distinctiveness
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    52. Trend spotting - Coffee is the new lunch
      Sources News Release

      Resource Type: Article/Report/Letter
      Published: 2009
      Trend spotting - Coffee is the new lunch. Times change. "Coffee is the new lunch." Business meeting over coffee. There, you have it. A simple concept, but one charged with implications.
    53. The Triple Thinkers
      Resource Type: Book
      Published: 1962
    54. The Truth about Competitive Intelligence
      Resource Type: Article/Report/Letter
      Published: 2010
      Competitive intelligence is defined as: "An organized, structured, information gathering process that enhances strategic decision-making." A well-defined CI strategy will give you a leg-up on future directions.
    55. The Truth Never Stands in the Way of a Good Story!
      Resource Type: Book
      This witty and entertaining book written byJan Brunvand looks at the origins of urban legends. In addition to providing numerous examples of folklore from around the world he examines why people believe the stories they hear and what reasons they have for believing them.
    56. Turn off the Canadian Media, Please
      Resource Type: Article/Report/Letter
      Published: 2009
      If you want to have the first idea what is happening in Israel/Palestine (or most of the rest of the world), the best thing to do would be to turn the Canadian media off completely.
    57. TV PR
      How To Promote Yourself, Your Product, Your Service or Your Organization on Television

      Resource Type: Book
      Published: 1987
    58. The 20th Century Artbook
      Resource Type: Book
      Published: 1999
      500 full-page colour plates of twentieth century art works. Each image is accompanied by a brief text commenting on the work and its creater.
    59. The 25 Most Censored Stories
      Resource Type: Article/Report/Letter
      Published: 1980
    60. Twenty-five Years of Sources
      Resource Type: Article/Report/Letter
      Published: 2002
      From the beginning, Sources was seen as a public service as well as a tool for journalists.
    61. Twitterers Paid To Spread Israeli Propaganda
      Resource Type: Article/Report/Letter
      Published: 2009
      Israel#s foreign ministry is reported to be establishing a special undercover team of paid workers whose job it will be to surf the internet 24 hours a day spreading positive news about Israel. Internet-savvy Israeli youngsters, mainly recent graduates and demobilised soldiers with language skills, are being recruited to pose as ordinary surfers while they provide the government#s line on the Middle East conflict.
    62. The Two Cultures and a Second Look
      Resource Type: Book
      Published: 1963
    63. Type-in Traffic
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
    64. Types of Journalism
      Resource Type: Article/Report/Letter

    U

    1. Ubu Saved From Drowning
      Class Struggle and Statist Containment in Portugal and Spain, 1974-1977

      Resource Type: Book
      Published: 2000
      The end of the Salazar and Franco regimes on the Iberian peninsula was, in fact, a key moment in the beginning of a period in which literally dozens of dictatorships disappeared, a period in which the soft cop took over from the tough cop, and democracy, world-wide, sold austerity.
    2. The Uncertain Mirror
      Report of the Special Senate Commitee on Mass Media

      Resource Type: Book
      Published: 1972
    3. Uncovering the Sixties
      Life and Times of the Undergound Press

      Resource Type: Book
      Published: 1985
      A book about the Sixties and how they were recorded by radical participants. It traces how movements and communities convinced that their news did not fit into the agenda of mainstream media covered themselves in print.
    4. Underground Times
      Resource Type: Book
      Published: 1989
    5. The Undergrowth of Literature
      Resource Type: Book
      Published: 1969
    6. Understanding Media
      The Extensions of Man

      Resource Type: Book
      Published: 1964
    7. Understanding new media
      augmented knowledge and culture

      Resource Type: Book
      Published: 2006
    8. Understanding the News Business
      Resource Type: Article/Report/Letter
      Published: 1983
    9. Understanding the News Business
      A media kit for community groups

      Resource Type: Book
      Published: 1983
    10. Unique selling proposition
      Sources Select Resources Encyclopedia

      Resource Type: Unclassified
      The Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s.
    11. The Untapped Potential of your Trade Show Network
      Resource Type: Article/Report/Letter
      Published: 2009
      When it comes to networking opportunities, trade shows provide one of the best venues. Here is the one place where everyone in your industry congregates for a few short days and is focused on one thing # business.
    12. Use Internet as public relations tool
      Resource Type: Article/Report/Letter
      Published: 1999
      Establish an online presence to complement your other PR tools.
    13. User Error
      Resisting Computer Culture

      Resource Type: Book
      Published: 2003
    14. A User's Guide to Détournement
      Resource Type: Article/Report/Letter
      Published: 1956
      Détournement means deflection, diversion, rerouting, distortion, misuse, misappropriation, hijacking, or otherwise turning something aside from its normal course or purpose.
    15. Using History to Write Powerful Leads
      Resource Type: Article/Report/Letter
      Published: 2004
      Using history in writing marketing and PR communications.
    16. Using Reseach in Public Relations
      Applications to Program Management

      Resource Type: Book
    17. Using Social Media To Build Your Brand
      Resource Type: Article/Report/Letter
      Published: 2010
      Social media is the fastest growing medium to market your product and communicate with your audience. And when it comes to branding your product it just might be the simplest and cheapest way to create awareness to potential clients.
    18. Using the divine for corporate power
      Review of The Empire God Built

      Resource Type: Article/Report/Letter
      Published: 1998
    19. Using Trade Shows As A PR Opportunity
      Resource Type: Article/Report/Letter
      Published: 2010
      Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity.

    V

    1. Verboten und Verbrannt
      Deutsche Literatur - Jahre unterdrükt

      Resource Type: Book
      Published: 1947
    2. Video & DVD Guide 2003
      Resource Type: Book
      Published: 2002
    3. Video Movie Guide 1993
      Resource Type: Book
    4. Video News Releases
      Resource Type: Article/Report/Letter
      Published: 2003
      Video News Releases (VNRs) are just that: broadcast-quality videos intended for release to television stations. They typically contain a "story" in television format, complete with reporter, just as a news release imitates a news story.
    5. Video The Changing World
      Resource Type: Book
      Published: 1991
    6. The View from the Press Room
      Resource Type: Article/Report/Letter
      Published: 2001
      How charities can sell their stories to the media.
    7. Villa Fairwind: Property for Sale
      Resource Type: Article/Report/Letter
      Published: 2009
      Secluded estate located at the east end of Pasadena, Newfoundland and Labrador, on a 13-acre park, nicely treed (evergreen and deciduous) and landscaped, partly fenced. This large executive home has 20 rooms, including 5 bedrooms, 3 bathrooms (one with Jacuzzi), an office, a library, dining room, and a modern kitchen. This property is located 30 minutes west of Deer Lake airport, with direct connecting flights to England and to other parts of Canada. It is 20 minutes east of the Marble Mountain ski resort, close to a cross-country ski club and hiking trails, and 45 minutes from Gros Morne National Park, a UNESCO World Heritage Site.
    8. VIP: Very Inventive Procrastinator
      Resource Type: Article/Report/Letter
      Published: 2010
    9. Vom frühen Holzschnitt zum Mehrfarbendruck
      Die Entwicklung der Graphischen Verfahren von den Künstlerischen Anfängen bis zur Neuzeitlichen Reproduktionstechnik

      Resource Type: Book
      Published: 1954

    W

    1. PJ Wade--The Catalyst
      Media Profile in Sources

      Resource Type: Organization
    2. Watching the News
      Resource Type: Article/Report/Letter
      Published: 2000
      Watching the news to learn what the media are interested in.
    3. Ways of Seeing
      Resource Type: Book
      Published: 1972
      Seeing establishes our place in the surrounding world; we explain that world with words, but words can never undo the fact that we are surrounded by it.
    4. We are manipulated by TV, or do we "creatively fit TV into our lives"? (book review)
      Resource Type: Article/Report/Letter
      Published: 1987
    5. Weapons of Mass Persuasion
      Marketing the War Against Iraq

      Resource Type: Book
      Published: 2004
      Rutherford, an academic and media critic at the University of Toronto, tries to show how the marketing campaign for the war against Iraq was constructed and carried out with the aid of a compliant media.
    6. Web Journalism
      Practice and Promise of a New Medium

      Resource Type: Book
      Published: 2004
    7. Webcast
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      A media file distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers.
    8. Die Welt der Photographie
      von ihren Anfangen bis zur Gegenwart

      Resource Type: Book
      Published: 1962
    9. Lorraine Weygman
      Media Profile in Sources

      Resource Type: Organization
    10. What are journalists up to on the Internet?
      Resource Type: Article/Report/Letter
      Published: 1998
      Internet resources are becoming a primary vehicle for journalists looking to find new sources and experts.
    11. What Determines Duplicate Content SPAM?
      Dunn, Ross

      Resource Type: Article/Report/Letter
      Published: 2006
    12. What do your best customers smell like?
      7 critical things you should know about your customers

      Resource Type: Article/Report/Letter
      Published: 2010
      If you want more 'best customers' then know how to find them. Describe your best customers and post it on your office wall. It's like a wanted poster for good customers. If you know what you are looking for you are more likely to find it.
    13. What Does a Reporter Want?
      Resource Type: Article/Report/Letter
      Published: 2001
      What does a reporter what when they interview you?
    14. What Guerrillas Know About USPs
      Resource Type: Article/Report/Letter
      Published: 2009
      A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.
    15. What is Public Relations?
      Resource Type: Article/Report/Letter
      Published: 2003
      PR should be the guardian of an organization#s brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what is it about, what it wants to say, is the organization#s being, and PR is often its protector.
    16. What Makes a Good Story?
      Resource Type: Article/Report/Letter
      Published: 2002
      What makes a story interesting is often a combination of the interests of the audience, the interests and abilities of the reporter, and a long history of journalistic tradition.
    17. What Not to Do at the Dining Table
      Resource Type: Article/Report/Letter
      Published: 2010
      Although the term dining generally refers to the act of eating, we have come to utilize dining as a means to socialise and conduct business. Unfortunately when we're unsure how to skillfully navigate a meal, the dining experience can become an awkward experience.
    18. What Not to Wear to the Company Picnic
      Resource Type: Article/Report/Letter
      Published: 2010
      Sexy and frumpy have no place in the workplace. They also have no place at business gatherings, even at the park. When dressing for work or any work related activity it's important to appear credible.
    19. What people are saying about Sources
      Resource Type: Article/Report/Letter
    20. When Bad Things Happen to Good Spokespeople: Handling Tough Interviews
      Resource Type: Article/Report/Letter
      Published: 2000
      How to handle problems that arise in a media interview.
    21. When Good Companies Do Bad Things
      Resource Type: Book
    22. When & How to Hold a News Conference
      Resource Type: Article/Report/Letter
      Published: 2002
      So before you decide to call a news conference, make sure that the circumstances meet ALL of the criteria.
    23. When journalists forget that murder is murder
      Resource Type: Article/Report/Letter
      Published: 2001
      When Israelis are involved, our moral compass, our ability to report the truth, dries up.
    24. When to Contact the Media
      Resource Type: Article/Report/Letter
      Published: 2004
      Advice on when to contact the media.
    25. Why Buyers Don't Choose You
      Resource Type: Article/Report/Letter
      Published: 2010
      Positioning is basically how you differentiate yourself in the marketplace. The most powerful positioning addresses your prospects' (often unspoken) needs. It appeals to the emotions first, then the intellect.
    26. Why does the CBC invariably turn to American experts to explain any issue?
      Resource Type: Article/Report/Letter
      Published: 1993
      Based on what we hear on the CBC, we can only assume that there is an internal policy manual which mandates that all discussions on issues of more than strictly local importance must include at least one American expert.
    27. Why Firms Succeed
      Choosing Markets and Challenging Competitors to Add Value

      Resource Type: Book
      Kay identifies four aspects of corporate strategy: innovation, reputation, strategic assets, and architecture.
    28. Why I Am Listed in Sources
      Resource Type: Article/Report/Letter
      Published: 2001
      Over the years, I have turned to Sources time and time again to track down experts to interview for whatever newspaper or magazine article I happened to be researching at the time. So when the time came for me to position myself as an expert it was immediately obvious to me what I had to do: take out a listing in Sources.
    29. Why Print and Online?
      Resource Type: Article/Report/Letter
      Published: 2006
      Why does Sources still produce a print directory when all the information in Sources is available online for free?
    30. Why Publicity Sometimes Fails
      Resource Type: Article/Report/Letter
      Published: 2004
      You've done everything you can think of to publicize your new product launch, event, or small business. But nothing seems to work. Barbara Florio Graham explains why.
    31. Why show leads are mishandled
      Resource Type: Article/Report/Letter
      Published: 2009
      The number of leads that are obtained at a trade show that are mishandled is astounding. Whether you are exhibiting to increase business or have a communication need such as brand reinforcement, the contacts you make at trade shows are of value and that value decreases each day they go unanswered.
    32. Wikipedia, the free encyclopedia
      Resource Type: Internet WWW site
      Free online encyclopedia.
    33. Wikipedia's article about Sources
      Local version on Sources website

      Resource Type: Article/Report/Letter
      Published: 2009
    34. Wild Mind
      Living the Writer's Life

      Resource Type: Book
      Published: 1990
    35. Woman in Mass Communications
      Challenging Gender Values

      Resource Type: Book
    36. Women Against Censorship
      Resource Type: Book
      Published: 1985
    37. Women and Media
      Analysis, Alternatives and Action

      Resource Type: Book
      Published: 1984
    38. Word Myths
      Debunking Linguistic Urban Legends

      Resource Type: Book
      Published: 2004
      Takes on linguistic urban legeds, not just debunking them but also examining why they are told and what they tell us about ourselves.
    39. Word of mouth
      Sources Select Resources Encyclopedia

      Resource Type: Article/Report/Letter
      The passing of information from person to person through oral communication.
    40. Words, Music, and Dollars
      Report of the Special Senate Committee on the Mass Media, Volume II

      Resource Type: Book
      Published: 1970
    41. Words That Work
      Resource Type: Article/Report/Letter
      Published: 2010
      Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results.
    42. Words, words, words...
      Diemer, Ulli

      Resource Type: Article/Report/Letter
      Published: 1978
      The misuse of language implies a failure to think clearly, to analyse correctly, to communicate with others.
    43. The Work of Art in the Age of Mechanical Reproduction
      Resource Type: Article/Report/Letter
      Published: 1936
      Even the most perfect reproduction of a work of art is lacking in one element: its presence in time and space, its unique existence at the place where it happens to be.
    44. World Wide Web Marketing - Second Edition
      Integrating the Web Into Your Marketing Strategy

      Resource Type: Book
      Published: 1999
      This book is designed for those whose jobs involve creating and maintaining corporate web sites.
    45. Write the Perfect Book Proposal
      Resource Type: Book
    46. Writing a Successful Case Study
      Resource Type: Article/Report/Letter
      Published: 2003
      Readers love a good story. That's why these chronicles of success will often stand out on the editor's desk while press releases, media kits and other media communications fight a tough battle just to get noticed.
    47. Writing for broadcast
      Resource Type: Article/Report/Letter
      Published: 1998
      Avoid the common pitfalls.
    48. Writing Winning Proposals
      PR Cases

      Resource Type: Book
    49. Wunderwelt Film
      Künstler und Werkleute einer Weltmacht

      Resource Type: Book

    Y

    1. Yahoo Publisher Network
      Resource Type: Article/Report/Letter
      Earn revenue from your website.
    2. Yes You Can!
      Behind the Hype and Hustle of the Motivation Biz

      Resource Type: Book
    3. Yesterday's News
      Why Canada's Daily Newspapers are Failing Us

      Resource Type: Book
      Published: 1998
      Illuminates the decline of print journalism, suggests reasons for this decline and proposes solutions to reverse this downward trend.
    4. Yesterday's News (Review)
      Review of Yesterday's News: Why Canada's Daily Newspapers are Failing Us

      Resource Type: Article/Report/Letter
      Published: 1999
    5. You, Sources, and Getting the Most Out of the Internet
      Including Six Internet Fictions to Consider

      Resource Type: Article/Report/Letter
      Internet facts and myths.
    6. Your Book of Modelling
      Resource Type: Book
      Published: 1967
    7. Your Call is Important to Us
      The Truth About Bullshit

      Resource Type: Book
    8. Your virtual storefront: Your telephone
      Resource Type: Article/Report/Letter
      Published: 1999
      Don't let a poorly thought out phone system interfere with your media relations.

    Z

    1. Zeitung
      Unser täglicher Hausgast

      Resource Type: Book
      Published: 1938

    Reach the media with your message


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