Author Index - PublicitySources

A

Abley, Mark: Spoken Here
Travels Among Threatened Languages
Resource Type: Book
Spoken Here is a celebration of the spoken word; not only with the language but the people who speak them, their history and the place in which these languages are spoken. He sees minority languages dying and recognizing their relationship to collective identity how to preserve them. This book honours linguistic diversity and sees languages as sources of richness and wonderment.
Ades, Dawn: Photomontage
Resource Type: Book
Published: 1976
Alia, Valerie; Brennan, Brian; Hoffmaster, Barry (ed.): Deadlines & Diversity
Journalism Ethics in a Changing World
Resource Type: Book
Published: 1996
An anthology in journalism ethics.
Allen, Debbie: Confessions of Shameless Self-Promotion
Resource Type: Book
Allen, Pat. B: Art is a Way of Knowing
A Guide to Self-Knowledge and Spiritual Fulfillment through Creativity
Resource Type: Book
Anderson, David & Benjaminson, Peter: Investigative Reporting
Resource Type: Book
Published: 1976
Antliff, Allan: Anarchy and Art
From the Paris Commune to the Fall of the Berlin Wall
Resource Type: Book
Published: 2007
Aronson, James: The Press and the Cold War
Resource Type: Book
Published: 1973
Aronson, Merry; Spetner, Don: The Public Relations Writer's Handbook
Resource Type: Book
Published: 1993

B

Bailey, David: The Lady is a Tramp
Resource Type: Book
Published: 1995
Bain, George: Gotcha!
How the Media Distort the News
Resource Type: Book
Published: 1994
Written by a mainstream journalist/commentator, this book reveals information withheld by media and describes biases and a lack of professionalism.
Baker, Nicholson: Double Fold
Libraries and the Assault on Paper
Resource Type: Book
Published: 2001
Double Fold examines the preservation of books in United States libraries over the past 50 years. It details the libraries "war" on books -- the alarming lack of preservation and the destruction of hundreds of thousands of irreplacable bound originals including 19th-century illustrated dailies. He chronicles the attempts to find ways of preserving books from both the ravages of time and the librairies' lack of shelf space. He also explains how librairies use the spectre of disintegrating books as part of their fundraising stategy. Baker offers aternative solutions to these problems. His ultimate and pesuasive plea is for librairies to stop "executing" the originals.
Baker, Rob: The Art of AIDS
From Stigma to Conscience
Resource Type: Book
Published: 1994
Examines AIDS as an increasingly common theme in drama, dance, music, film,television, painting, photography and theatre. Reveals not only the expected themes of death and dying, but also the issues of spirituality and healing, political and social action, sexuality and responsibility, isolation and community, racism and heterosexism.
Balles, Paul J.: The not-so-hidden persuaders
The Israel lobby’s global propaganda manual
Resource Type: Article/Report/Letter
Published: 2009
A major public relations manual for Israel lobbyists teaches pro-Israel propagandists how to hoodwink people about the Israeli-Palestinian conflict, how to silence critics and how to avoid making statements that produce negative reactions.
Barclay, Susanne; Coghill, Judith; Weeks, Peter: Canadian Students' Guide to Language, Literature, and Media
Resource Type: Book
Published: 2001
Meant for secondary schools, independent use, or small group study
Barndt, Deborah, Cristall, Ferne, Marino, Dian: Getting There
Producing Photostories With Immigrant Women
Resource Type: Book
Published: 1983
Photostories about immigrant women surviving in and adapting to a new culture.
Barnhurst, Kenvin G.; Nrone, John: The Form of News
A History
Resource Type: Book
Published: 2001
A history of newspaper design in the USA, the ways of writing, how papers are organized, presentation values of typography, space and pictures, and the impact of changing technology
Baxandall, Lee (ed.): Radical Perspectives in the Arts
Resource Type: Book
Published: 1972
Baynes, Ken: Art and Society: Sex
Resource Type: Book
Published: 1973
Beals, Melba: Expose Yourself
Using the Power of Public Relations to Promote Your Business and Yourself
Resource Type: Book
Published: 1990
Beard, Mike: Running a Public Relations Department
Resource Type: Book
Beaty, Bart; Sulolivan, Rebecca: Canadian Television Today
Resource Type: Book
The authors look at the key political decisions that have helped shape Canadian teleivision examine the relationship between the nation, state and culture; and look at the impact of multiculturalism and globalization.
Bell, Julian: Five Hundred Self-Portraits
Resource Type: Book
Bender, Peter Urs: Don't neglect your presentation skills
Resource Type: Article/Report/Letter
Published: 1999
Do not wait until you are about to present. It's not worth the stress, or to risk looking like a fool. Take time to prepare.
Bender, Peter Urs: Secrets of a worthwhile presentation
Resource Type: Article/Report/Letter
Published: 1998
Preparation is the key to a successful presentation.
Bender, Peter Urs: Secrets of Power Presentations
Resource Type: Book
Published: 1991
Bender, Peter Urs: Seven golden rules for more effective speaking
Resource Type: Article/Report/Letter
Published: 2001
Tips to be a more powerful, memorable and successful speaker.
Bender, Peter Urs: 7 Tips for Effective Speeches
Resource Type: Article/Report/Letter
Published: 1996
How to make your speeches more effective.
Benjamin, Walter: The Work of Art in the Age of Mechanical Reproduction
Resource Type: Article/Report/Letter
Published: 1936
Even the most perfect reproduction of a work of art is lacking in one element: its presence in time and space, its unique existence at the place where it happens to be.
Bennett, Steve: How Embarassing when your messages unravel
The Emperor's New Speak
Resource Type: Article/Report/Letter
Published: 2001
Analyze your messages to make sure their will hold up to critical scrutiny.
Bennett, Steve: Oh, the Mistakes Spokespeople Make: Ten Sure-Fire Ways to Blow an Interview
Resource Type: Article/Report/Letter
Published: 2000
Mistakes to avoid when being interviewed by the media.
Bennett, Steve: When Bad Things Happen to Good Spokespeople: Handling Tough Interviews
Resource Type: Article/Report/Letter
Published: 2000
How to handle problems that arise in a media interview.
Berger, John: Ways of Seeing
Resource Type: Book
Published: 1972
Seeing establishes our place in the surrounding world; we explain that world with words, but words can never undo the fact that we are surrounded by it.
Berger, John; Mohr, Jean: Another Way of Telling
Resource Type: Book
Published: 1995
Everyone in the world is familiar with photographs. And yet what is a photograph? What do photographs mean? How can they be used?
Berkman, Robert: Choosing and Using a News Alert Service
Resource Type: Book
Published: 2004
Berman, Marshall: All That Is Solid Melts Into Air
The Experience of Modernity
Resource Type: Book
Published: 1988
Berman examines the clash of classes, histories, and clutures in the modern world, and ponders our prospects for coming to terms with the relationship between a liberating social and philosophical idealism and a complex, bureaucratic materialism.
Berman, Sanford, Danky, James: Alternative Library Literature 1988-1989
Resource Type: Book
Published: 1990
Berndt, Heide; Lorenzer, Alfred; Horn, Klaus: Architektur als Ideologie
Resource Type: Book
Published: 1975
Berry, David, Theobald, John eds: Radical Mass Media Criticism
A Cultural Geneology
Resource Type: Book
Examines the thinkers who have reacted against the increasing media power. From the critiqes of the corrupt press during the First World War, an analysis of the relationship between public opinion and propaganda diring the Nazi years and the bias of the supposed objective news of today. Contributors include Noam Chomsky, Slavko Splichal, Joost van Loon and many other leaders in the international field.
Berton, Pierre: Cuts, Canadian Culture and the CBC
Resource Type: Article/Report/Letter
Published: 1986
Canadian drams gives us a sense of community.
Bhasin, Kamla; Agarwal, Bina: Women and Media
Analysis, Alternatives and Action
Resource Type: Book
Published: 1984
Birkner, Heinrich: Screen Printing
Resource Type: Book
Published: 1971
Bivins, Thomas: Mixed Media
Moral Distinctions in Advertising , Public Relations and Journalism
Resource Type: Book
Black , Jonathan: Yes You Can!
Behind the Hype and Hustle of the Motivation Biz
Resource Type: Book
Blood-Patterson, Peter: Rise Up Singing
Resource Type: Book
Published: 1990
There was a time when singing was a part of everyday life. Rise Up Singing was compiled to help bring song back into our lives, and especially to bring singing more strongly into the movement for social change.
Bly, Robert: Getting Starting in Speaking
Training to Get Maximum Sales
Resource Type: Book
Bly, Robert: Secrets of Successful Telephone Selling
How to Generate More Leads , Sales, Repeat Business and Referrals by Phone
Resource Type: Book
Blyskal, Jeff and Marie Blyskal: PR
How the Public Relation Industry Writes the News
Resource Type: Book
Boehm, Edward: Behind Enemy Lines
WWII Allied/Axis Propaganda
Resource Type: Book
Published: 1989
Bonner, Allan: Keeping Current
Resource Type: Article/Report/Letter
Published: 2006
With a blog, a piece in the Globe or an appearance on a cable show that only two percent of the population watches, you can get a bounce or multiplier effect. Mainstream networks and cable news shows are reading blogs on the air to viewers, thus giving them legs.
Bonner, Allan: Media Relations
The Bonner Communications Series
Resource Type: Book
Published: 2004
A primer on attaining media preparedness.
Bonner, Allan: Meeting the Media Face-to-Face
Resource Type: Article/Report/Letter
Published: 2004
What to do when a reporter calls or when meeting the media face to face.
Bonner, Allan: Top Ten Questions to Ask When a Reporter Calls You
Resource Type: Article/Report/Letter
Published: 2006
When you're respoding to a reporter's call, take time to think and ask yourself these questions.
Bonner, Allan: Top Ten Strategies for Appearing on a TV Talk Show
Resource Type: Article/Report/Letter
Published: 2006
Prepare yourself to appear on a TV talk show.
Bonner, Allan: Top Ten Things to do Before a Radio Talk Show
Resource Type: Article/Report/Letter
Published: 2006
Be prepared when you go on a talk show.
Bonner, Dr. Allan: Top Ten Misconceptions About the Media
Resource Type: Article/Report/Letter
Published: 2006
Bonner, Dr. Allan: Top Ten Rules of Crisis Management
Resource Type: Article/Report/Letter
Published: 2006
Bonner, Dr. Allan: Top Ten Rules of Risk Communication
Resource Type: Article/Report/Letter
Published: 2006
Bonner, Dr. Allan: Top Ten Strategies for an Appearance in Front of an Editorial Board
Resource Type: Article/Report/Letter
Published: 2006
Bonner, Dr. Allan: Top Ten Things to do Before a Presentation or Speech
Resource Type: Article/Report/Letter
Published: 2006
Bonner, Dr. Allan: Top Ten Ways to Calm Down During Tense Negotiations or Mediations
Resource Type: Article/Report/Letter
Published: 2006
Borjesson, Kristina; foreword by Gore Vidal: Into the Buzz Saw
Resource Type: Book
Accounts of journalists investigating stories which the power structure doesn't want investigated.
Botan , Carl: Public Relations Theory
Resource Type: Book
Braid, Kate: Emily Carr
Rebel Artist
Resource Type: Book
Published: 2000
Breger, Dave: How to Draw and Sell Cartoons
Resource Type: Book
Published: 1966
Breitenbach, Josef: Photographien
Resource Type: Book
Published: 1996
Breton, Andre: Manifesto of Surrealism
Resource Type: Article/Report/Letter
Published: 1924
Surrealism is the invisible ray which will one day enable us to win out over our opponents.
Bridgeman, George: Constructive Anatomy
Resource Type: Book
Published: 1960
Brigham, Nancy: How to do Leaflets, Newsletters and Newspapers
Resource Type: Book
Published: 1982
Brooks, David: Figure Photography
Resource Type: Book
Published: 1974
Broom, Glen and David Dozier: Using Reseach in Public Relations
Applications to Program Management
Resource Type: Book
Brown, Alison, K., Peers, Laura, with members of the Kainai Nation: Pictures Bring Us Messages
Sinaakssiiksi aohtsimaahpihkookiyaawa. Photographs and Histories from the Kainai Nation
Resource Type: Book
Published: 2006
An example of museum professionals working with member of an aboriginal community to explore photographs taken of members of that community many decades earlier.
Brunger, Karen: Public Speaking: Overcoming The Fear
Resource Type: Article/Report/Letter
Published: 2010
Tips for overcoming anxiety.
Bruno, Michael H. (ed.): Pocket Pal
A Graphic Arts Production Handbook
Resource Type: Book
Published: 1995
Sixteenth edition (first published 1934).
Brunvand, Jan: The Truth Never Stands in the Way of a Good Story!
Resource Type: Book
This witty and entertaining book written byJan Brunvand looks at the origins of urban legends. In addition to providing numerous examples of folklore from around the world he examines why people believe the stories they hear and what reasons they have for believing them.
Bryson, Bill: Made in America
An Informal History of the English Language in the United States
Resource Type: Book
Published: 1994
Bucaro, Leanne: Creating your Key Messages - Part One
Resource Type: Article/Report/Letter
Published: 2010
Key messages are phrases of different lengths that provide a description of your company in very succinct understandable terms.
Bucaro, Leanne: Creating your Key Messages - Part Two
Resource Type: Article/Report/Letter
Published: 2010
Nobody knows your business better than you - so you, as the business owner or CEO, are in the best position to develop or lead the project to develop the key messages for your company.
Bucaro, Leanne: How To Get Personality Into Your Growing Business
Resource Type: Article/Report/Letter
Published: 2010
Most people associate the word personality with individuals. But businesses can have personalities too, and the image and feeling of a more distinctive business are likely to remain with customers.
Bucaro, Leanne: Managing your Brand in an Insecure World
Resource Type: Article/Report/Letter
Published: 2010
Brand value is determined in part by your brand and related company activities such as public relations, customer service experiences, as well as successes and failures in the market.
Bucaro, Leanne: Pitching the Media
Resource Type: Article/Report/Letter
Published: 2010
When pitching a story idea to a reporter, remember that they don't really care. Your job is to make them care. A well thought-out, concise pitch will ensure you don't strike out.
Bucaro, Leanne: Starting your PR Plan
Resource Type: Article/Report/Letter
Published: 2010
It doesn't matter if you are "Joe's Bike Shop" or a multi-national conglomerate - almost every business has a story to tell. It is never too early to start a PR Plan.
Bucaro, Leanne: Using Social Media To Build Your Brand
Resource Type: Article/Report/Letter
Published: 2010
Social media is the fastest growing medium to market your product and communicate with your audience. And when it comes to branding your product it just might be the simplest and cheapest way to create awareness to potential clients.
Bucaro, Leanne: Using Trade Shows As A PR Opportunity
Resource Type: Article/Report/Letter
Published: 2010
Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity.
Burg, Bob: Endless Referals
Network Your Everyday Contacts into Sales
Resource Type: Book
Burke, Clifford: Printing It
A Guide to Graphic Techniques for the Impecunious
Resource Type: Book
Published: 1972
Burstyn, Varda: Women Against Censorship
Resource Type: Book
Published: 1985
Burton , Cathie and Alun Drake: Hitting the Headlines in Europe
A Country by Country Guide to Effective Media Relations
Resource Type: Book
Burton, Graeme: Media and Society
Resource Type: Book
Published: 2005
A student text for popular culture and media studies programmes.

C

Canfield, Jack; Hansen, Mark Victor: The Aladdin Factor
Resource Type: Book
Carey, Alex: Taking the Risk Out of Democracy
Corporate Propaganda versus Freedom and Liberty
Resource Type: Book
Published: 1997
The twentieth-century history of corporate propaganda practiced by U.S. businesses and the ways in which such corporate propaganda was exported to, and adopted by, other western democracies especially the United Kingdom and Australia.
Carlson , Tony: The How of Wow
A Guide to Giving A Speech That Will Positivly Blow 'Em Away
Resource Type: Book
Carmen, Arlene; Dewhurst, Colleen et al: Meese Commission Exposed
Resource Type: Book
Published: 1986
Carney, William Wray: Advice on Hiring a Media Trainer
Resource Type: Article/Report/Letter
Published: 2002
Media training is highly recommended for any media spokesperson, whether a novice or a veteran.
Carney, William Wray: In the News
The Practice of Media Relations in Canada - 2nd Edition
Resource Type: Book
Published: 2008
An introduction of media relations in Canada, from both a practical and philosophical approach.
Carney, William Wray: In The News
The Practice of Media Relations in Canada
Resource Type: Book
Published: 2002
Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
Carney, William Wray: In Times of Crisis
Resource Type: Article/Report/Letter
Published: 2003
As anyone facing a crowded room of reporters during an emergency will tell you, effective crisis communications is paramount in overcoming the predicament.
Carney, William Wray: Video News Releases
Resource Type: Article/Report/Letter
Published: 2003
Video News Releases (VNRs) are just that: broadcast-quality videos intended for release to television stations. They typically contain a "story" in television format, complete with reporter, just as a news release imitates a news story.
Carney, William Wray: What Makes a Good Story?
Resource Type: Article/Report/Letter
Published: 2002
What makes a story interesting is often a combination of the interests of the audience, the interests and abilities of the reporter, and a long history of journalistic tradition.
Carpenter, Edmund: Oh, What a Blow That Phantom Gave Me!
Resource Type: Book
Published: 1973
How media have taken over our lives.
Carroll, Jim: Use Internet as public relations tool
Resource Type: Article/Report/Letter
Published: 1999
Establish an online presence to complement your other PR tools.
Carroll, Jim; Broadhead, Rick: Get a Digital Life
An Internet Reality Check
Resource Type: Book
Published: 2001
Cates, Bill: Get More Referrals Now
Resource Type: Book
Chambers, Wicke Asher, Spring: TV PR
How To Promote Yourself, Your Product, Your Service or Your Organization on Television
Resource Type: Book
Published: 1987
Charity Arthur: Doing Public Journalism
Resource Type: Book
Published: 1995
The author argues that journalists should be responsible citizens who with "the power of the press empower others besides the press.
Charvet, Shelle Rose: Words That Work
Resource Type: Article/Report/Letter
Published: 2010
Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results.
Chilvers, Ian: Concise Dictionary of Art & Artists
Resource Type: Book
Published: 2003
Chilvers, Ian (ed.): The Concise Oxford Dictionary of Art and Artists
Resource Type: Book
Published: 2003
Chomsky, Noam: Knowledge of Language
Its Nature, Origin and Use
Resource Type: Book
Chomsky, Noam: Letters from Lexington
Reflections on Propaganda
Resource Type: Book
Published: 1993
Chomsky, Noam: Necessary Illusions
Thought Control in Democratic Societies
Resource Type: Book
Published: 1991
An inquiry into the nature of the media and the role of intellectuals in "a political system where the population cannot be disciplined by force, and thus must be subjected to more subtle forms of ideological control."
Chomsky, Noam: On Power and Ideology
Resource Type: Book
Published: 1987
Chomsky, Noam: Problems of Knowledge and Freedom
The Russell Lectures
Resource Type: Book
Published: 1972
These lectures explore Russell's work on empiricism, morality, linguistics and politics.
Chomsky, Noam; Herman, Edward S.: After the Cataclysm
Postwar Indochina & the Reconstruction of Imperial Ideology (The Political Economy of Human Right:s)
Resource Type: Book
Published: 1979
Coburn, Jean: Media Exposure
Resource Type: Article/Report/Letter
Published: 1997
Promoting your magazine on a shoestring.
Coburn, Jean: Review: Your Guide to Public Speaking
Resource Type: Article/Report/Letter
Published: 1997
A no-nonsense guide to public speaking.
Coburn, Jean: A Step-by-Step Guide to Being a Successful Consultant
Resource Type: Article/Report/Letter
Published: 1998
A practical guide to becoming a successful consultant.
Cohen , Paula: A Public Relations Primer
Thinking and Writing in Context
Resource Type: Book
Collins, Jim: From Good to Great
Resource Type: Book
Conradi, Peter: Iris Murdoch: A Life
Resource Type: Book
This biography of Iris Murdoch paints a picture of her life before she was struck down with Alzeimers. Conradi focuses on the years between 1916-56. With a vast collection of anecdotes, her letters and diaries, her relatives and colleagues he details the development of her philosophical and political vews and her circle of friends who figure prominently in her books. This fully documented life is backed up by the copious written and anecdotal notes.
Conway, G.R.; Barbier, Edward B.: After the Green Revolution
Sustainable Agriculture for Development
Resource Type: Book
Published: 1991
Cook, Jonathan: Twitterers Paid To Spread Israeli Propaganda
Resource Type: Article/Report/Letter
Published: 2009
Israel’s foreign ministry is reported to be establishing a special undercover team of paid workers whose job it will be to surf the internet 24 hours a day spreading positive news about Israel. Internet-savvy Israeli youngsters, mainly recent graduates and demobilised soldiers with language skills, are being recruited to pose as ordinary surfers while they provide the government’s line on the Middle East conflict.
Cooper , John: Crisis Communications in Canada
Resource Type: Book
Cormack, Paul G.; Shewchuk, Murphy O.: The Canadian Writers' Guide
13th edition
Resource Type: Book
Published: 2003
Cornog, Martha (ed.): Libraries, Erotica & Pornography
Resource Type: Book
Published: 1991
Couperie, Pierre; Horn, Maurice: A History of the Comic Strip
Resource Type: Book
Published: 1971
Cowan, Kirsten: Caveat Surfer: Beware When Using Electronic Communication
Resource Type: Article/Report/Letter
Published: 2000
Points about electronic communication and online security.
Cowan, Kirsten: The challenges of diversity (book review)
Review of The Mass Media and Canadian Diversity
Resource Type: Article/Report/Letter
Published: 2001
Cowan, Kirsten: Duping the public (book reviews)
Reviews of Spin Wars and Easily Led
Resource Type: Article/Report/Letter
Published: 2000
Cowan, Kirsten: A historical look at a sad decline (book review)
Review of The Decline and Fall of Public Service Broadcasting
Resource Type: Article/Report/Letter
Published: 1998
Cowan, Kirsten: HotLink Resource Shelf: Going for Gold!
Resource Type: Article/Report/Letter
Published: 2000
Review of Going for Gold, a book on marketing strategies for speakers.
Cowan, Kirsten: The Princess and the Press
How to write a news release that will make you the belle of the ball
Resource Type: Article/Report/Letter
Published: 2005
Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
Cowan, Kirsten: Review: Leadership from within
Resource Type: Article/Report/Letter
Published: 1998
An outline of skills and leadership techniques.
Cowan, Kirsten: Review: Secrets of Power Marketing
Resource Type: Article/Report/Letter
Published: 1999
A lively book, with a streak of practicality that reveals itself in an impatience with hoity-toity notions of marketing that have little impact on the bottom line.
Cowan, Kirsten: Solid overview of media studies (book review)
Review of The Media Studies Reader
Resource Type: Article/Report/Letter
Published: 1999
Cowan, Kirsten: Using the divine for corporate power
Review of The Empire God Built
Resource Type: Article/Report/Letter
Published: 1998
Cowan, Kirsten: What Does a Reporter Want?
Resource Type: Article/Report/Letter
Published: 2001
What does a reporter what when they interview you?
Craig, James: Production for the Graphic Designer
Resource Type: Book
Published: 1974
Craven, Norm: The Double Helix
Resource Type: Book
Published: 1976
A chronicle of the suffering of those in his city; the victims, the poor.
Creedon, Pamela: Woman in Mass Communications
Challenging Gender Values
Resource Type: Book
Crook and Wise: How to Self-Publish and Make Money
Writing, Publishing and Selling your Book in Canada
Resource Type: Book
Crum, Crhis: FAQ Pages Could Boost Your Google Rankings
Resource Type: Article/Report/Letter
Cutlip, Scott, Carter , Alan and Glen Bloom: Effective Public Relations
Resource Type: Book
Czarnecki, Al: Business Continuity and Crisis Preparedness
Resource Type: Article/Report/Letter
Published: 2010
Czarnecki, Al: Crisis Communications
Resource Type: Article/Report/Letter
Published: 1997
Being prepared for a crisis is second best only to avoiding one altogether.
Czarnecki, Al: Crisis Communicatios
A Primer for Teams
Resource Type: Book
Czarnecki, Al: Going to the Public -- Ten public speaking tips
Resource Type: Article/Report/Letter
Published: 2000
Advice on effective public speaking.
Czarnecki, Al: Learning how to live with editors
Resource Type: Article/Report/Letter
Published: 1998
Pay attention to editorial fit, readership relevance, and good writing.

D

Dale, Stephen: McLuhan's Children
The Greenpeace Message and the Media
Resource Type: Book
Published: 1996
Looks at Greenpeace's rise to global prominence through its savvy use of mass media. Traces the evolution of Greenpeace's relations with the media.
Dammert, Dr. Rudolf: Zeitung
Unser täglicher Hausgast
Resource Type: Book
Published: 1938
Dartnell, Michael Y.: Insurgency Online
Web Activism and Global Conflict
Resource Type: Book
Published: 2006
Explores the nature of the web and its potential for facilitating participation in political debate.
Davey, Keith: The Uncertain Mirror
Report of the Special Senate Commitee on Mass Media
Resource Type: Book
Published: 1972
Day, Louis: Ethics in Media Communications
Cases and Controversies
Resource Type: Book
Dayton, Linnea; Davis, Jack: The Photoshop Wow Book
Guide to Getting the Most out of Photoshop
Resource Type: Book
Published: 1996
Debord, Guy; Wolman, Gil J: A User's Guide to Détournement
Resource Type: Article/Report/Letter
Published: 1956
Détournement means deflection, diversion, rerouting, distortion, misuse, misappropriation, hijacking, or otherwise turning something aside from its normal course or purpose.
Deford, Frank: There She Is
The Life and Times of Miss America
Resource Type: Book
Published: 1978
Demoneny, Jerry: Paste ups and Mechanicals
A Step-by-Step Guide to Preparing Art for Reproduction
Resource Type: Book
Published: 1982
Desilets, Antoine: Developing Your Photographs
Resource Type: Book
Published: 1974
Desilets, Antoine: Techniques in Photography
Resource Type: Book
Published: 1973
Diemer, Ulli: Abandonner l'intérêt publique
Resource Type: Article/Report/Letter
Published: 2001
Les sociétés industrielles ont appris au cour de décennies, que les intérêts privées ne peuvent être fait confiance de sauvegarder l'intérêt publique si il y à conflit avec leurs intérêts. C'étais une dure leçon apprie aux coûts de plusieurs vies, mais le résultat à été graduellement, pièce par pièce, pays par pays, une infrastructure de régulations publiques et d'agences et procédés mis sur pied pour protéger la santé publique et la sécurité. L'infrastructure est maintenant sapée pas seulement de l'extérieur, mais du gouvernement même.
Diemer, Ulli: Broadcast Licenses for Religious Groups
Resource Type: Article/Report/Letter
Published: 1999
Religious freedom does not imply the right of any group to use the public airwaves to promulgate their own religious views while excluding all conflicting points of view.
Diemer, Ulli: Helping journalists finds you: Getting the most from the Subject Index
Resource Type: Article/Report/Letter
Published: 1999
A careful choice of subject headings pays off in leading journalists to you when they need your expertise.
Diemer, Ulli: Lady Martha's story
Resource Type: Article/Report/Letter
Published: 2008
Diemer, Ulli: The myth of a free market in publishing and high-tech
Resource Type: Article/Report/Letter
Published: 1999
The high-tech industries, in the U.S. in particular, owe their very existence to massive levels of government subsidies and intervention.
Diemer, Ulli: Radical Newspapers
Resource Type: Article/Report/Letter
Published: 1979
A radical newspaper succeeds to the extent that in engages in dialogue with its readers and community, rather than in preaching.
Diemer, Ulli: Why does the CBC invariably turn to American experts to explain any issue?
Resource Type: Article/Report/Letter
Published: 1993
Based on what we hear on the CBC, we can only assume that there is an internal policy manual which mandates that all discussions on issues of more than strictly local importance must include at least one American expert.
Diemer, Ulli (ed.): Expose Yourself!
Resource Type: Article/Report/Letter
Published: 2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Diemer, Ulli (ed.): Speaking to the Media
A special report from Sources with articles from The Sources HotLink
Resource Type: Article/Report/Letter
Published: 2005
Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media calls and interviews well.
Diemer, Ulli (Publisher): Media Names & Numbers 2009
Resource Type: Book
Published: 2009
A comprehensive directory of the Canadian news media, including television and radio stations and programs, daily, weekly, ethnic and campus newspapers, consumer and trade magazines, and academic journals. Media Names & Numbers is indexed by subject, and is available in print and electronic formats. An annual subscription includes a print directory and access to the continuously updated online version.
Donahue, Bud: The Language of Layout
Resource Type: Book
Published: 1978
Dorland, Michael (ed.): The Cultural Industries in Canada
Problems, Policies and Prospects
Resource Type: Book
Published: 1996
Dorland discusses policy problems specific to the Canadian cultural industries that produce cultural commodities, such as books, films and television programs.
Douglas, Ann: Why I Am Listed in Sources
Resource Type: Article/Report/Letter
Published: 2001
Over the years, I have turned to Sources time and time again to track down experts to interview for whatever newspaper or magazine article I happened to be researching at the time. So when the time came for me to position myself as an expert it was immediately obvious to me what I had to do: take out a listing in Sources.
Downie, Peter: Fresh Air
The Private Thoughts of a Public Broadcaster
Resource Type: Book
Published: 1997
Drews, Richard; Kantorowicz: Verboten und Verbrannt
Deutsche Literatur - Jahre unterdrükt
Resource Type: Book
Published: 1947
Duff, J. Clarence: Pen Sketches of Historic Toronto
Resource Type: Book
Published: 1967
Dunayevskaya, Raya: "Culture", Science and State-Capitalism
Resource Type: Book
Dunn, Ross: Dropped Search Engine Rankings Caused by Duplication
Resource Type: Article/Report/Letter
Published: 2010
Duplicate content can and will negatively affect search engine rankings.
Dunn, Ross: Is Your Website Search Engine Friendly?
Your Personal Checklist
Resource Type: Article/Report/Letter
Published: 2006
When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly.
Duren, Lista: Frame It
A Complete Do-It-Yourself Guide to Picture Framing
Resource Type: Book
Published: 1976
From preparing a work to hanging it; from creating frameless frames to putting together backngs, stretchers, mats, glass, and double mouldings; every aspect of the framing process is covered in this book.
Düchting, Hajo: Kandinsky
A Revolution in Painting
Resource Type: Book
Published: 2000

E

Earle, Richard: Thriving in hyerchange: A study in personal stress control
Resource Type: Article/Report/Letter
Published: 1999
Occasional changes, in work or personal life, are exhilarating and challenging. Past that point, rapid, unpredictable change is simply wearing and stressful.
Eaton, Renee: All the news that's fit to print (book review)
Review of Deadlines and Diversity: Journalism Ethics in a Changing World
Resource Type: Article/Report/Letter
Published: 2001
edited by Xie, Shaobo; Wang, Fengzhen: Dialogues on Cultural Studies
Interviews with Contemporary Critics
Resource Type: Book
Published: 2002
Thirty-three questions were asked (but not necessarily answered) of each participant, dealing with cultural studies, modernity, postmodernism, referentiality, ideology and history, post-colonialism, neo-orientalism, revolution and tragedy, intellectuals and universities, gender, Marxism, new communications technology.
Editors of Time-Life Books: Caring for Photographs
Resource Type: Book
Edwards, Betty: Drawing on the Right Side of the Brain
Resource Type: Book
Edwards, David; Cromwell, David: Newspeak in the 21st Century
Resource Type: Book
Published: 2009
Revealing the lethal bias in 'balanced' reporting.
Edwards, Mark: The New Encyclopedia of Photography
Resource Type: Book
Published: 1985
Eisenstein, Elizabeth: The Printing Press as an Agent of Change
Communications & Cultural Transformation in Early-Modern Europe
Resource Type: Book
Published: 1979
The effect of the advent of printing on Western culture. Two volumes.
Eisenstein, Elizabeth: The Printing Revolution in Early Modern Europe
Resource Type: Book
Elwood, William: Public Relations Inquiry as Rhetoric Criticism
Case Studies of Corporate Discourse and Social Influence
Resource Type: Book
Emanuel, W.D.: Canon Reflex Guide
A focal camera guide
Resource Type: Book
Published: 1977
Emery, E. Eugene Jr.: Media Watch: When the Media Tell Half the Story
Resource Type: Article/Report/Letter
Published: 1997
Ensworth, Alison: Seeking the spotlight: how to gain media attention for your business
Resource Type: Article/Report/Letter
Win enough positive attention from the public eye and your business will have a better chance of succeeding.
Enzensberger, Hans Magnus: Raids and Reconstructions
Essays on Politics, Crime, and Culture
Resource Type: Book
Published: 1976
A collection of essays on culture and poltics.
Epperley, Elizabeth Rollins: Imagining Anne
The Island Scrapbooks of L. M. Montgomery
Resource Type: Book
Published: 2008
Escher M.C.: M.C. Escher: The Graphic Work
Resource Type: Book
Published: 1989
Evans, Ron: Tracking the News that Wasn’t
Resource Type: Article/Report/Letter
Published: 1996
A review of two books about media bias and censorship.
Everett, Susanne: Lost Berlin
Resource Type: Book
Published: 1979
Ewing, William A.: The Body
Photographs of the Human Form
Resource Type: Book
Published: 1994
Ezell Ware , Brig: By Duty Bound : Survival and Redemption in Vietnam
Resource Type: Book

F

Fang, Lee: Right-Wing Harassment Strategy Against Dems Detailed In Memo
'Yell,' 'Stand Up And Shout Out,' 'Rattle Him'
Resource Type: Article/Report/Letter
Published: 2009
Farragher, Elaine: An Illustrated Guide to Newspapers in Toronto
Resource Type: Article/Report/Letter
Published: 1976
Farrell, Siobhan; Walsh, Barbara: Media For Social Change
A Resource Book For Community Groups
Resource Type: Book
Published: 1986
An aid for community groups to help them obtain greater access to mainstream media or even to create their own media.
Feininger, Andreas: The Complete Photographer
Resource Type: Book
Published: 1978
Feininger, Andreas: New York
Resource Type: Book
Published: 1964
Feininger, Andreas: Die Sprache Der Natur
Resource Type: Book
Published: 1966
Fenske, Lynn: The Eight Best Books for Publicity Seekers
Resource Type: Article/Report/Letter
Published: 2003
For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
Fenske, Lynn: HotLink Resouce Shelf: In the News
Resource Type: Article/Report/Letter
Published: 2002
Review of a book on media relations in Canada.
Fenske, Lynn: HotLink Resource Shelf #27 - The Art of the Handwritten Note
Resource Type: Article/Report/Letter
Published: 2003
Review of a book about handwritten notes.
Fenske, Lynn: HotLink Resource Shelf #30
Resource Type: Article/Report/Letter
Published: 2004
Start by accepting the fact that the media moves faster than you do, so be prepared. Always.
Fenske, Lynn: HotLink Resource Shelf: The Art of Cause Marketing
Resource Type: Article/Report/Letter
Published: 2002
Review of a book on how to use advertising to change personal behaviour and public policy.
Fenske, Lynn: In Print: Maximizing Coverage in Community Newspapers
Resource Type: Article/Report/Letter
Published: 2004
How to get coverage in community newspapers.
Fenske, Lynn: Is Your Web Site Media Friendly?
Resource Type: Article/Report/Letter
Published: 2005
How to make your Web site media-friendly.
Fenske, Lynn: Maximizing Coverage of Charity Activities in Community Newspapers
Resource Type: Article/Report/Letter
Published: 2002
When it comes to getting coverage in the local newspaper, presentation is paramount. Tto maximize your profile and get your story or event covered, give the newspaper what it wants, when it wants it.
Fenske, Lynn: New on the Bookshelf
Resource Type: Article/Report/Letter
Published: 2004
Reviews of recent books on publicity and media relations.
Fenske, Lynn: On the bookshelf - Sources 50
Resource Type: Article/Report/Letter
Published: 2002
Fenske, Lynn: Put it in writing
Resource Type: Article/Report/Letter
Top five tips for writing press releases.
Fenske, Lynn: There's no such thing as a slow news day
Resource Type: Article/Report/Letter
Published: 2003
The news media are always looking for news.
Fenske, Lynn: Top Ten List of Media Relations
Resource Type: Article/Report/Letter
Published: 2002
Top ten recommendations for becoming (and remaining) media friendly:
Ferguson , Sherry: Communication Planning
Resource Type: Book
Ferguson , Sherry: Mastering the Public Opinion Challenge
Resource Type: Book
Ferm, Alan; Mildred, Constantine: Revolutionary Soviet Film Posters
Resource Type: Book
Published: 1974
Ferriss, Timothy: The 4-Hour WorkWeek
Resource Type: Book
Fillmore, Cathleen: The Benefits of Professional Speaking
Resource Type: Article/Report/Letter
Published: 2010
No matter how good you are, you'll still have something to learn or some new set of skills to acquire.
Fillmore, Cathleen: Blowing Your Own Horn!
Resource Type: Article/Report/Letter
Published: 2000
Launching your own public relations campaign.
Fillmore, Cathleen: Flying High: 5 Sure Ways to Get Your Business Soaring
Resource Type: Article/Report/Letter
Published: 2001
Know your audience, know your message, be clear and consistent in that message, then develop a strategy and execute it.
Fillmore, Cathleen: Gain Clients(and Earn Money)By Speaking Engagements
Resource Type: Article/Report/Letter
Published: 2010
One of the best way to get new clients is by speaking to organizations. There's something about the immediacy of being in front of people that has great spin-off benefits. So whether you do it for the fees or for the contacts or both, you really can't lose.
Fillmore, Cathleen: Professional Speakers: Create Brilliant Marketing Material
Resource Type: Article/Report/Letter
Published: 2010
Speakers really find it difficult to talk about themselves in glowing terms but that's exactly what you need to do. Put your words on paper in a way that really reflects your brilliance.
Fillmore, Cathleen: Professional Speakers: To Market, To Market!
Resource Type: Article/Report/Letter
Published: 2010
Your positioning defines your market. Once you've decided on exactly what you stand for, you are now clear about who wants to hear you speak.
Fillmore, Cathleen: Professional Speakers: What’s on Your Menu of Services?
Resource Type: Article/Report/Letter
Published: 2010
As a professional speaker, you need to offer more than simply a keynote or two to your clients. But you don't want to offer so many different things in different forms that you confuse your client.
Fillmore, Cathleen: 6 Keys to Becoming a Six Figure Speaker
Resource Type: Article/Report/Letter
Published: 2008
Rather than ask what the hot topics are, ask yourself what you want to say and then find the fit you're looking for.
Fillmore, Cathleen: Smooth Talking! Explore the Paid Speaking Market
Resource Type: Article/Report/Letter
Published: 2005
Becoming a professional speaker.
Fillmore, Cathleen: Why Buyers Don't Choose You
Resource Type: Article/Report/Letter
Published: 2010
Positioning is basically how you differentiate yourself in the marketplace. The most powerful positioning addresses your prospects' (often unspoken) needs. It appeals to the emotions first, then the intellect.
Fillmore, Nick: Funding for Non-profit Media or Public Interest Activities
Part 7 of 7 - Canada's Media in Crisis
Resource Type: Article/Report/Letter
Published: 2010
A group that launches, or even refocuses, an independent news media project – or raises money for just about any public-interest activity – will probably have success in fundraising if it does the proper research and targets a unique audience. It will need to demonstrate that it offers an important public service, such as providing in-depth coverage of local political, economic, and social issues not covered adequately by other media.
Fisk, Robert: Telling it like it isn’t
Resource Type: Article/Report/Letter
Published: 2005
Let's call a colony a colony, let's call occupation what it is, let's call a wall a wall.
Fisk, Robert: When journalists forget that murder is murder
Resource Type: Article/Report/Letter
Published: 2001
When Israelis are involved, our moral compass, our ability to report the truth, dries up.
Fleras, Augie; Kuhz, Jean Lock: Media and Minorities
Representing Diversity in a Multicultral Canada
Resource Type: Book
Published: 2001
An examination of the politics of media minority relations in a multicultural Canada.
Flynn , Nancy: The $100,000 Writer
Resource Type: Book
Foege, Alec: The Empire God Built
Inside Pat Robertson's media machine
Resource Type: Book
Published: 1996
A profile of the demagogue who become one of the most successful media moguls in the world.
Foster , John: Effective Writing Skills for Public Relations
Resource Type: Book
Fox, Bill: Spinwars
Politics and New Media
Resource Type: Book
Published: 1999
An examination of media manipulation in late 20th Century North American politics.
Franken, Al: Lies and the Lying Liars Who Tell Them
A Fair and Balanced Look at the Right
Resource Type: Book
Freeman, Cameron: Guerrilla Tactics for Maximizing the Results of Your Media Campaign
Resource Type: Article/Report/Letter
Published: 2001
Strategy and tactics for successful media campaigns.
Freeman, Gillian: The Undergrowth of Literature
Resource Type: Book
Published: 1969
Friends of Canadian Broadcasting: Public Broadcasting is Cultural National Defence
Resource Type: Article/Report/Letter
The role of the national public broadcaster is to do those things which private broadcasters have demonstrated they will not, or cannot, accomplish.
Friesen, Carl: Media Relations as a Marketing Tool
Resource Type: Article/Report/Letter
The first step to getting media attention is to make sure that reporters know about you.
Frizot, Michel: Neue Geschichte der Photographie
Resource Type: Book
Published: 1998
Fuogue, Rul: The Communication of Ideas
Resource Type: Book
Published: 1980

G

Gagnon, Mokia Kin: Other Conundrums
Race, Culture, and Canadian Art
Resource Type: Book
Published: 2000
Gallagher, Kevin: Fascinating insights on political communications
Book Review of 'Political Columns: Behind the Scenes with Powerful People'
Resource Type: Article/Report/Letter
Published: 2008
Bonner approaches each subject, some as a scientist, as he does when examining the first televised debate between Nixon and Kennedy, but ultimately as an artist who knows that there is much more to communication than the mechanics. He knows how to deliver a clear message and to make it believable.
Gallo, Max: The Poster in History
Resource Type: Book
Published: 2001
Gasser, Henry: How to Draw and Paint
Resource Type: Book
Gattegno, Caleb: Towards a Visual Culture
Resource Type: Book
Geis, Richard E.: How to Write Porno Novels for Fun and Profit
Resource Type: Book
Published: 1985
Gibbs, Cheryl; Warhover, Tom: Getting the Whole Story
Reporting and Writing the News
Resource Type: Book
Published: 2002
Girard , Joe: How to Sell Anything to Anybody
Resource Type: Book
Gitlin, Todd: Mass Media in the Making and Unmaking of the New Left
Resource Type: Book
Published: 1980
An analysis of the media's prediliction for "politics of confrontation" in America in the late 60's. He focuses on how the media distorted the anti-war movement.
Glasser, Theodore L.: Idea of Public Journalism
Resource Type: Book
Published: 1999
Gleeck, Fred: Speaking to Millions
How to Make Really Big Money as A professional Speaker
Resource Type: Book
Goldberg, Natalie: Wild Mind
Living the Writer's Life
Resource Type: Book
Published: 1990
Goldman, Jordan: Public Relations and the Marketing Mix
Introducing Vulnerability Relations
Resource Type: Book
Goldman, Robert; Papson, Stephen: Sign Wars
The Cluttered Landscape of Advertising
Resource Type: Book
Published: 1995
Deconstructs the strategies used to distinguish one brand name from another by the use of commodity signs.
Goldner, Loren: The Nazis and Deconstruction: Jean-Pierre Faye’s Demolition of Derrida
Resource Type: Article/Report/Letter
Published: 1993
A review of Jean-Pierre Faye's book 'La raison narrative', which traces the Nazi origins of deconstructionist and post-modernist concepts and terminology. Faye shows, for example, that the concept of 'deconstruction' was introduced in a Nazi psychiatry journal edited by M.H. Goering, and he shows how theorists who based themselves on Heidegger's writings, such as Derrida, Lyotard, and Lacoue-Labarthe, whitewashed Heidegger's Nazism, treating it as a mere 'detail'.
Goldner, Loren: Ubu Saved From Drowning
Class Struggle and Statist Containment in Portugal and Spain, 1974-1977
Resource Type: Book
Published: 2000
The end of the Salazar and Franco regimes on the Iberian peninsula was, in fact, a key moment in the beginning of a period in which literally dozens of dictatorships disappeared, a period in which the soft cop took over from the tough cop, and democracy, world-wide, sold austerity.
Goodman, Paul: Designing Pacifist Films
Resource Type: Article/Report/Letter
Published: 1961
Goodman, Paul: Kafka's Prayer
Resource Type: Book
Published: 1976
Graham, Barbara Florio: Letters to the Editor
Resource Type: Article/Report/Letter
Published: 2004
The Letters page is one of the most popular sections of any newspaper, and is therefore an ideal way to keep your name and your core message in front of the public.
Graham, Barbara Florio: Media Relations - Behaviours Unbecoming
Resource Type: Article/Report/Letter
Published: 2003
What NOT to do when dealing with the media.
Graham, Barbara Florio: Schedule a Photo Shoot
Resource Type: Article/Report/Letter
Published: 2010
Snapshots taken by friends or family are fine for most purposes, but when you need a professional portrait to use on your website, in your promotional materials or for the back cover of your book, you need to hire a professional.
Graham, Barbara Florio: Secrets from a Top Sales Exec
Resource Type: Article/Report/Letter
Published: 2010
Marketing your business, product or yourself is like any other type of sales.
Graham, Barbara Florio: When to Contact the Media
Resource Type: Article/Report/Letter
Published: 2004
Advice on when to contact the media.
Graham, Barbara Florio: Why Publicity Sometimes Fails
Resource Type: Article/Report/Letter
Published: 2004
You've done everything you can think of to publicize your new product launch, event, or small business. But nothing seems to work. Barbara Florio Graham explains why.
Gramsci, Antonio: Newspapers and the Workers
Resource Type: Article/Report/Letter
Published: 1916
The worker must resolutely reject any solidarity with a bourgeois newspaper. And he must always, always, always remember that the bourgeois newspaper (whatever its hue) is an instrument of struggle motivated by ideas and interests that are contrary to his.
Granatstein, J.L.: Forum: Canadian Life and Letters - 1920-1970
Selections from the Canadian Forum
Resource Type: Book
Published: 1972
Grant, George: Technology and Empire
Resource Type: Book
Published: 1969
Greenfield, Jeff: Television
The First Fifty Years
Resource Type: Book
Published: 1977
Gregory , Ann: Public Relations in Practice
Resource Type: Book
Gregory, Ann: Planning and Managing Public Relations Campaigns
Resource Type: Book
Griffith, Richard; Mayer, Arthur: The Movies
Resource Type: Book
Published: 1973
Griffiths, Antony: Prints for Books
Book Illustration in France 1760-1800
Resource Type: Book
Published: 2004
Gruber, L. Fritz: Grosse Photographen Unseres Jahrhunderts
Resource Type: Book
Published: 1964
Grunig, James; Grunig, Larisa: Excellent Public Relations and Effective Organizations
Resource Type: Book
Grunig, James; Hon, Linda: Guidelines for Measuring Relationships In Public Relations
Resource Type: Book
Grunig, James; Hunt, Todd: Managing Public Relations
Resource Type: Book
Grunig, Larisa; Grunig, James: Public Relations Research Annual
Resource Type: Book

H

Hackett, Robert: News and Dissent
The Press and The Politics of Peace in Canada
Resource Type: Book
Published: 1991
Hackett digs deep into several issues that affect how we hear, read, and see what is reported to us, as well as who and what decide exactly what is it that we hear, read and see.
Hackett, Robert A.; Gruneau, Richard; with Donald Gutstein, Timothy A. Gibson and Newswatch Canada: The Missing News
Filters and Blind Spots in Canada's Press
Resource Type: Book
Published: 2000
Asks a number of questions, including: How well do the news media filter reality, for what purposes, through what processes and in whose interests? How do newspapers and TV stations choose what news is printed or aired, which letters will be published, or who will be accorded credibility?
Hagley, T: Writing Winning Proposals
PR Cases
Resource Type: Book
Haight, Anne Lyon: Banned Books
Informal Notes on Some Books Banned for Various Reasons
Resource Type: Book
Published: 1970
Hamilton , Seymour: A Communication Audit Handbook
Resource Type: Book
Hargreaves, Ian: Journalism: A Very Short Introduction
Resource Type: Book
Published: 2005
Ian Hargreaves discusses the history, development, future and ethics of journalism and describes journalists' relationship with the public.
Hargreaves, Ian: Journalism: Truth or Dare?
Resource Type: Book
Published: 2003
Ian Hargreaves discusses the history, development, future and ethics of journalism and describes journalists' relationship with the public. He focuses on the increase in journalism's influence and the criticism thrown at journalism today by all sectors of society.
Harris, Lesley: Canadian Copyright Law
Resource Type: Book
Haskins, Sam: Five Girls
Resource Type: Book
Published: 1968
Photographs of five women.
Hatje, Ursula: Stilkunde
Von der Antike bis zur Gegenwart
Resource Type: Book
Published: 1965
Hawkins, Gordon, and Zimring, Franklin E.: Pornography in a Free Society
Resource Type: Book
Published: 1988
Heath, Joseph; Potter, Adnrew: Rebel Sell
Why the Culture Can't be Jammed
Resource Type: Book
Published: 2004
Released in the U.S. under the title Nation of Rebels: Why Counterculture Became Consumer Culture, the book is a critique of the underlying theory of counterculture Heath and Potter note that the capitalist system thrives not on conformity -- as so many 'culture jammers' believe -- but rather on individualism and a quest for distinction.
Hendrix, Jerry: Public Relations Cases
Resource Type: Book
Henslow, Philip: Public Relations
A Practical Guide to the Basics
Resource Type: Book
Herman, Edward S.; Chomsky, Noam: Manufacturing Consent
The Political Economy of the Mass Media
Resource Type: Book
Published: 1988
Contrary to the usual image of the press and cantankerous, obstinate, and ubiquitious in its search for truth, Herman and Chomsky depict how an underlying elite consensus largely structures all facets of the news. They analyze how issues are framed and topics chosen, and the way in which the marketplace and the economics of publishing significantly shape the news.
Herman, Jeff and Deborah Adams: Write the Perfect Book Proposal
Resource Type: Book
Hess, Thomas B.; Baker, Elizabeth C.: Art and Sexual Politics
Why Have There No Great Women Artists?
Resource Type: Book
Published: 1973
Examines cultural and ideological biases about female artists
Hilder, Yvonne: Getting the Most from Interviews
Resource Type: Article/Report/Letter
Published: 1997
Tips from a pro for getting the most from media interviews.
Hilder, Yvonne: Tips for Getting the most from E-mail
Resource Type: Article/Report/Letter
Published: 2000
The E-mail I receive from journalists seeking assistance with their research and from organizations listed with Sources is often puzzling. Many messages are unaddressed, unsigned and written in haste. Some queries require detective work before I can send a proper response.
Hoban, Russell: Angelica's Grotto
Resource Type: Book
Through the use of the internet as a plot device Hoban blurs the line between reality and fantasy. He delves into the questions of male sexuality, art and pornography and the nature of the unconscious. He categorizes normal human behaviour as complex and fragile, full of checks and balances and he delights the reader by demonstrating how these safety nets can fail. He ponders the new questions of communication for a society addicted to "surfing" and intimacy means one-on-one on line.
Hobhouse, Janet: The Bride Stripped Bare
The Artist and The Nude In The Twentieth Century
Resource Type: Book
Published: 1988
Hoggan, James; Littlemore, Richard: Climate Cover-Up
The Crusade to Deny Global Warming
Resource Type: Book
Published: 2009
Tracking the global warming denial movement from its inception, public relations advisor James Hoggan (working with journalist Richard Littlemore), reveals the details of those early plans and then tracks their execution, naming names and exposing tactics in what has become a full-blown attack on the integrity of the public conversation.
Hoggart, Richard: Only Connect
On Culture and Communication
Resource Type: Book
Published: 1972
Holmes, Helen; Taras, David: Seeing Ourselves
Media Power and Policy in Canada
Resource Type: Book
Holtz, Shel: Public Relations on the Net
Resource Type: Book
Holzman, Carey: The Healthy PC
Resource Type: Book
Hopkins, Tom: Selling for Dummies
Resource Type: Book
Published: 1995
Howard, Carole; Mathews, Wilma: On Deadline
Managing Media Relations
Resource Type: Book
Huberman, Leo: Notes on Left Propaganda and How to Spread the Word
Resource Type: Book
Published: 1967
Hurlbert, Allen: Publication Design
A Guide to Page Layout, Typography, Format and Style
Resource Type: Book
Published: 1976
Huyghe, Rene (ed.): Larousse Encyclopedia of Modern Art: From 1800 to the Present Day
Art and Mankind
Resource Type: Book
Published: 1974
Huyghe, Rene, (ed.): Art and Mankind: Larousse Encyclopdeia of Modern Art
From 1800 to the Present Day
Resource Type: Book
Published: 1965

I

Innis, Harold A.: Empire and Communications
Resource Type: Book
Published: 1972

J

Janson, H.W.: The Pleasures of Painting
Resource Type: Book
Published: 1963
Jaxtheimer, Bodo W.: Knaurs Mal- und Zeichenbuch
Resource Type: Book
Published: 1976
Jeffery, Susanne: Picture Perfect
The Basics of Good Photography
Resource Type: Book
Published: 1986
Jensen, Carl, and Project Censored. Introduction by Michael Crichton. Cartoons by Tom Tomorrow.: Censored: The News That Didn't Make The News - And Why
The 1995 Project Censored Yearbook
Resource Type: Book
Published: 1996
Documenting how the U.S. mass media does a shabby job, deliberately or negligently withholding information of vital importance.
Joel, Mitch: How to get media attention in one easy step (and it's free)
Resource Type: Article/Report/Letter
Published: 2008
Knowing who to reach out to in the media is becoming an increasingly more complex task.
Johnston, Devin: Alexa Traffic Rankings
Resource Type: Article/Report/Letter
Alexa's data collection methods are deeply flawed, leading to wildly inaccurate traffic statistics.

K

Kael, Pauline: Reeling
Resource Type: Book
Published: 1976
Karlen, Tommy: Basic Craft Techniques
Resource Type: Book
Kaulbach, Hermann: Hermann Kaulbach Bilderbuch
Resource Type: Book
Kay, John: Why Firms Succeed
Choosing Markets and Challenging Competitors to Add Value
Resource Type: Book
Kay identifies four aspects of corporate strategy: innovation, reputation, strategic assets, and architecture.
Ke Vera; Siedlecka, Jolanta; Syrokomla, Mathew: Mosaic in Media
Resource Type: Book
Published: 1986
Keats, Robert: The Border Guide
A Guide to Living , Working, and Investing Across the Border
Resource Type: Book
Kemp, Martin: The Oxford History of Western Art
Resource Type: Book
Published: 2000
Kendall, Robert: Public Relations Campaign Strategies
Planning for Implementation
Resource Type: Book
Kent, Peter: Search Engine Optimization for Dummies
2nd Edition
Resource Type: Book
Published: 2006
An introduction to search engine optimization.
Kertesz, Andre: Andre Kertesz
Aperture Masters of Photography
Resource Type: Book
Published: 1997
Key, Wilson Brian: Subliminal Seduction
Resource Type: Book
Published: 1974
Killy, Walther: Deutscher Kitsch
Resource Type: Book
Published: 1973
Kirkman, David M.: How to Use and Display Your Pictures
Resource Type: Book
Published: 1983
Kleiser, Grenville: Impressive Phrases
Resource Type: Article/Report/Letter
Koch, Eric: Inside Seven Days
Resource Type: Book
Published: 1986
The story of This Hour Has Seven Days, a CBC public affairs television program that dominated the Canadian airwaves from October 1964 to May 1966.
Koren, Leonard; Meckler, R. Wippo: Graphic Design
Mix & Match Recipes for Faster, Better Layouts
Resource Type: Book
Published: 1989
Kozolanka, Kirsten: The Power of Persuation
The Politics of the New Right in Ontario
Resource Type: Book
Published: 2007
Kozolanka looks at how the New Right government of former Ontario Premier Mike Harris came to power by using successful strategies from other countries to gain public consent for its neo-conservative policies. Relying on evidence drawn from literature, interviews and content analysis, she argues that this trajectory was "neither haphazard nor narrowly constructed."
Kramer, Rachel: Looking at the impact of investigative journalism (book review)
Review of The Journalism of Outrage: Investigative Reporting and Agenda Building in America
Resource Type: Article/Report/Letter
Published: 1999
Kramer, Rachel: Yesterday's News (Review)
Review of Yesterday's News: Why Canada's Daily Newspapers are Failing Us
Resource Type: Article/Report/Letter
Published: 1999
Kranzfelder, Ivo: George Grosz
Resource Type: Book
Published: 1994
Kruchknow, Diane: Green Isle in the Sea; an informal history of the alternative press.
An Informal History of the Alternative Press
Resource Type: Book
Published: 1986
Kröller, Eva-Marie: The Cambridge Companion to Canadian Literature
Resource Type: Book
Published: 2004
Broad surveys of fiction, drama, and poetry, Aboriginal writings, Francophone writings, autobiography, literary criticism, writing by women, urban writing, nature writing, travel writing, and short fiction.

L

Laaths, Erwin: Knaurs Geschichte der Weltliteratur
Eine Gesamtdarstellung von Erwin Laaths
Resource Type: Book
Published: 1953
Lacey, Peter: The History of the Nude in Photography
Resource Type: Book
Lakoff, George: Don't Think of an Elephant
Know Your Values and Frame the Debate
Resource Type: Book
Published: 2004
Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.
Lamb, L and K.B Mckee: Applied Public Relations
Cases in Stakeholder Managment
Resource Type: Book
Langlois, Andrea; Dubois, Frederic: Autonomous Media
Activating Resistance & Dissent
Resource Type: Book
Published: 2005
Essays written by media activists examining the efforts of communities and social movements to appropriate media technologies.
Larsson, Rose-Marie: Silencing the Workers
Censorship in the National Film Board
Resource Type: Article/Report/Letter
Published: 1972
Lattimore, Dan: Public Relations
The Profession and the Practice
Resource Type: Book
LaVigne, Mark: Don't be a Time Bandit
Resource Type: Article/Report/Letter
Published: 2005
Don't waste journalists' time.
LaVigne, Mark: The Follow-Up Telephone Call
Resource Type: Article/Report/Letter
Published: 2004
Making follow-up phone calls to the media.
LaVigne, Mark: How Media Relations Helps the Marketing Plan
Resource Type: Article/Report/Letter
Published: 2002
Using media relations to support your marketing strategy.
LaVigne, Mark: How to Build a Media List
Resource Type: Article/Report/Letter
Published: 2004
Often your desired target audiences are diverse so this should be clearly defined before beginning to build your media list.
LaVigne, Mark: How to Make Your B-roll Work
Resource Type: Article/Report/Letter
Published: 2003
Getting a videographer or camera assigned to your story is a challenge to say the least. If you're lucky, you may get one or two cameras out to your news event. That leaves another three or four stations, not including the networks that will not cover your story because they are not there with a camera. PR practitioners can maximize their TV impact by investing in B-roll and hiring a news videography service.
LaVigne, Mark: How to Make Your PR Photos Work
Resource Type: Article/Report/Letter
Published: 2003
There is a real art and science to the news photo.
LaVigne, Mark: The Intangible Benefits of Media Training
Resource Type: Article/Report/Letter
Published: 2002
One of the greatest frustrations of media relations specialists, and news media, is the slow response to interview or information requests. Many times I've noticed that executives don't understand the rapid timelines that the news media operate under - they don't understand how quickly something ceases to be "news" or how quickly the media may lose interest in a proactive media relations venture.
LaVigne, Mark: It's the Law
Resource Type: Article/Report/Letter
Published: 2004
The laws of media relations.
Lavigne, Mark: Making Ink and Airtime
How to Conduct Proactive Media Relations in Canada
Resource Type: Book
LaVigne, Mark: Media Events - Maximizing Your Attendance & News Pick-up
Resource Type: Article/Report/Letter
Published: 2002
Maximizing your attendance and news pick-up at media events.
LaVigne, Mark: New Legal Landscape Affecting PR
Resource Type: Article/Report/Letter
Published: 2004
New laws affecting public relations.
LaVigne, Mark: PR Industry launches new standard for measurement and ROI
Resource Type: Article/Report/Letter
Published: 2006
A new standard for measuring editorial coverage and return on investment.
LaVigne, Mark: A Proverbial Needle in an Electronic Haystack
Resource Type: Article/Report/Letter
Published: 2010
A combination of the new copyright law, the trend towards subscription-based news media websites has made the media monitoring task feel like a search for a needle in an electronic haystack at times.
LaVigne, Mark: The State of the News Media
Resource Type: Article/Report/Letter
Published: 2003
Journalists are older, smarter, generally more educated, and usually more cynical than their predecessors. Cynicism often breeds distrust making the current generation of news reporters more suspicious and more formidable than ever.
LaVigne, Mark: Tips for Making the Call
Resource Type: Article/Report/Letter
Published: 2004
Tips for making follow-up calls to the media.
LaVigne, Mark: What is Public Relations?
Resource Type: Article/Report/Letter
Published: 2003
PR should be the guardian of an organization’s brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what is it about, what it wants to say, is the organization’s being, and PR is often its protector.
LaVigne, Mark Hunter: Create a Media Friendly Media Section on your Web site
Resource Type: Article/Report/Letter
Published: 2010
Web site media sections are an opportunity for an organization to provide the news media with an easy-to-use, multimedia platform to disseminate information about that organization and its news.
LaVigne, Mark; Hetherington, Leslie: Public Relations Strategy a Valuable Fundraising Tool
Resource Type: Article/Report/Letter
Published: 2002
A case study of using public relations to enhance a charity's fundraising activities.
Law, Kimberly: Dining Canadian Style
Resource Type: Article/Report/Letter
Published: 2010
In western society there are two distinct dining styles. The American Dining Style and the Continental or European Dining Style.
Law, Kimberly: Discover the New Way to... Dress for Success
Resource Type: Article/Report/Letter
Published: 2010
It has been suggested that 41% of Canadians now dress casually for work. With numbers that high you would think casual dressing for the workplace would be easy. Not so. Many people are even more confused than before about workplace attire.
Law, Kimberly: 5 Tiny Turn-offs that Sabotage Your Professional Image
Resource Type: Article/Report/Letter
Published: 2010
Happy about it or not, you will always be judged by others within the first few seconds of meeting them. And because you are presenting a whole package, everything has an impact - and anything distracting or out of place can sabotage your professional image.
Law, Kimberly: How to Be Smart with Your Smart Phone
Resource Type: Article/Report/Letter
Published: 2010
For many, the telephone is still the primary source of communicating with others for business, even if it is portable. With no visual cues to look for, your words and the tone of your voice are extremely important.
Law, Kimberly: How to Mingle like a Pro
Resource Type: Article/Report/Letter
Published: 2010
These days, it’s not what you know. It’s who you know or who knows you, that really counts.
Law, Kimberly: The Job Interview: How to Maximize Your Success
Resource Type: Article/Report/Letter
Published: 2010
To do well at the job interview you need to convince the interviewer that you not only have the right technical skills, but that you also have the right attitude, will get the job done and will fit into the company culture.
Law, Kimberly: Stage your Holiday Gathering for Success
Resource Type: Article/Report/Letter
Published: 2010
Set the stage for a successful gathering by indicating what's expected and what to expect in the invitation.
Law, Kimberly: Suit Yourself in Quality this Fall
Resource Type: Article/Report/Letter
Published: 2010
When buying a suit, the label and the price tag aren't always the best way to judge value. By evaluating the construction details before you buy, you will make a wise investment that will add to your professional image.
Law, Kimberly: What Not to Do at the Dining Table
Resource Type: Article/Report/Letter
Published: 2010
Although the term dining generally refers to the act of eating, we have come to utilize dining as a means to socialise and conduct business. Unfortunately when we're unsure how to skillfully navigate a meal, the dining experience can become an awkward experience.
Law, Kimberly: What Not to Wear to the Company Picnic
Resource Type: Article/Report/Letter
Published: 2010
Sexy and frumpy have no place in the workplace. They also have no place at business gatherings, even at the park. When dressing for work or any work related activity it's important to appear credible.
Leland, Nita; Williams, Virgina Lee: Creative Collage Techniques
A ste-by-step guide including 52 demonstrations and the work of over 60 artists
Resource Type: Book
Published: 2000
Lenin, V.I.: On Socialist Ideology and Culture
Resource Type: Book
Lenman, Robin: Oxford Companion to the Photograph
Resource Type: Book
Published: 2005
The book, in dictionary arrangement with asterisked cross-references, comprises 800 biographies of photographers and inventors, and 800 entries on history, techniques, movements, styles, and fashion.
Lesly, Philip: Handbook of Public Relations and Communications
Resource Type: Book
Levine , Terri, Kase, Larine and Joe Vitale: The Successful Coach
Insider Secrets to becoming a Top Coach
Resource Type: Book
Levine, Carol: The Power of public relations
Resource Type: Article/Report/Letter
Published: 1999
An overview of the role of public relations practitioners.
Levine, Michael: Michael Levine's Ten commandments for Dealing with the Media
Resource Type: Article/Report/Letter
Published: 2003
Rules for dealing with the media.
Levinson, Jay, Frishman, Rick , and Jill Lublin: Guerrilla Publicity
Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars
Resource Type: Book
Levy, Howard: Now a Canadian view of media ethics (book review)
Review of Morals and the Media: Ethics in Canadian Journalism
Resource Type: Article/Report/Letter
Published: 1995
Lewis, A.W.: Basic Bookbinding
Resource Type: Book
Leymarie, Jean (text): Picasso: The Artist of Century
Resource Type: Book
Published: 1972
Libeskind, Daniel: Judisches Museum Berlin
Resource Type: Book
Lindermann, Walter: Guidlines and Standards for Measuring and Evaluating the Effectivness of PR Programs and Activities
Resource Type: Book
Loew, Patty; Mella, Kelly: Black Ink and the New Red Power: Native American Newspapers and Tribal Sovereignty
Resource Type: Book
Published: 2005
Lord, Barry: The History of Painting in Canada
Toward a People's Art
Resource Type: Book
Published: 1974
Lorimer, Rowland; McNulty, Jean: Mass Communications in Canada
Resource Type: Book
Lule, Jack: Daily News, Eternal Stories
The Mythological Role of Journalism
Resource Type: Book
Published: 2001
Argues that in many ways news articles of today draw from age-old tales have have chastened, entertained, and entranced people since the beginning of time.
Lupton, Deborah: Moral Threats and Dangerous Desires
AIDS in the News Media
Resource Type: Book
Published: 1994
"The mass media have played a key role in constructing public understandings of the epidemic. In the majority of instances, HIV-related disease has been presented as a condition affecting social and/or demographic minorities -- groups whose exceptional behaviour has put them at special risk. Yet at the same time, HIV and AIDS are said to threaten us all: be we heterosexual, lesbian or gay, be we young or somewhat older; be we of minority or majority ethnic status."
Luxemburg, Rosa: Life of Korolenko
Resource Type: Article/Report/Letter
Published: 1918

M

Maarchand, Roland: Advertising the American Dream
Resource Type: Book
Published: 1985
Macdonald, Dick: The Media Game
Resource Type: Book
Published: 1972
Macdonald, Dwight: Against the American Grain
Essays on the Effects of Mass Culture
Resource Type: Book
Published: 1962
MacDougall, Kate: How to Lobby Like a Pro
Resource Type: Article/Report/Letter
Published: 1997
To reach government with your message you need to lobby like the professionals do.
MacElreath , Mark: Managing Systematic and Ethical Public Relations
Resource Type: Book
MacLean, Eleanor: Between the Lines
How to Detect Bias and Propaganda in the News and Everyday Life
Resource Type: Book
Published: 1981
MacLennan, Jennifer; Moffat, John: Inside Language
A Canadian Language Reader
Resource Type: Book
Published: 2000
Malanga, Gerard (ed.): Scopophilia
The Love of Looking
Resource Type: Book
Gerard Malanga interviews 35 photographers about photo voyeurism.
Malik, Kenan: Merry Christmas from an Atheist
Resource Type: Article/Report/Letter
Published: 2006
I probably represent one of Archbishop John Sentanu's worst nightmares - I am not just an 'aggressive secularist' but a militant atheist to boot. But I have a Christmas tree in the house, I've sent out my Christmas cards, bought my Christmas presents and I will cook goose on Christmas Day. And I will probably listen to Bach's Christmas Oratorio or to Mahalia Jackson's wonderful gospel singing while I am doing so. Yet I don't have a religious bone in my body.
Malik, Kenan: No platform or no democracy?
Resource Type: Article/Report/Letter
Published: 1996
Rather than promoting themselves as vehicles for broadening access to discussion and debate, universities now seek to present themselves as highly regulated institutions in which students will be protected from unsolicited or offensive ideas.
Manguel, Alberto: A History of Reading
Resource Type: Book
Published: 1996
Manguel, Alberto: Into The Looking-Glass Wood
Resource Type: Book
Published: 1998
Manguel, Alberto: Reading Pictures
A History of Love and Hate
Resource Type: Book
Published: 2000
A meditation on the questions we ask ourselves when standing in front of a piece of art.
Manson, Katherine; Hackett, Robert: Blindspots in The News
Resource Type: Book
Published: 1995
The filters that determine what gets into the "news" and what doesn't.
Mao Tse-Tung: Five Documents on Literature and Art
Resource Type: Book
Published: 1967
Marchand, Roland: Creating the Corporate Soul
The Rise of Public Relations and Corporte Imagery in American Big Business
Resource Type: Book
Published: 2000
Marlin, Randall: Propaganda and the Ethics of Persuation
Resource Type: Book
Martin, Mick; Porter, Marsha: Video & DVD Guide 2003
Resource Type: Book
Published: 2002
Martin, Mick; Porter, Marsha: Video Movie Guide 1993
Resource Type: Book
Masculine Collective Against Sexism: Pornography
A brief submitted to the Commission D'Etude sur le Cinema et l'Audiovisuel
Resource Type: Article/Report/Letter
Published: 1982
Mason, David: The Secret is Purposeful Action
Resource Type: Article/Report/Letter
Published: 2007
Don't let fear and hesitation, both common causes of procrastination, hold you back from taking purposeful action and getting started on your better life.
Masters, Jeff: The Manufactured Doubt Industry And The Hacked Email Controversy
Resource Type: Article/Report/Letter
Published: 2009
The fossil fuel industry has been working for years to create a smokescreen of doubt to obscure the facts of global warming.
Masterson, Michael: Seven Years to Seven figures
The Fast-Track Plan to Becoming a Millionaire
Resource Type: Book
McAllister, Joe: Revealing My Sources
Resource Type: Article/Report/Letter
McArthur, Tom (editor); McArthur, Roshan (assistant editor): Concise Oxford Companion to the English Language
Resource Type: Book
Published: 2005
The varieties of English around the world, the cultural impact of the language, the nature and origins of words, some pronunciation, vocabulary, usage, and word-formation
McChesney, Robert W; Foster, John Bellamy: The Big Picture
Understanding Media Through Political Economy
Resource Type: Book
Published: 2003
Examines the nature of contemporary journalism, the role of the media system in the process of globalization, and the workings of new communication technologies, including the Internet.
McElwee, David A. (ed.): Media Resource Guide
Resource Type: Book
Published: 1987
McKie, Craig; Singer, Benjamin: Communications in Canadian Society
Resource Type: Book
McLuhan, Marshall: Understanding Media
The Extensions of Man
Resource Type: Book
Published: 1964
McMurtry, John: CBC left-wing?
Resource Type: Article/Report/Letter
Mella, Kelly; Loew, Patty: Black Ink and the New Red Power
Native American Newspapers and Tribal Sovereinty Journalism Communication Monographs
Resource Type: Book
Published: 2005
Mellen, Peter: The Group of Seven
Resource Type: Book
Published: 1970
Paintings, commentary, and history of the Group of Seven.
Mencher, Melvin: Basic News Writing
Resource Type: Book
Mencken, H.L.: Prejudices: A Selection
Resource Type: Book
Published: 1955
Messenger, William; de Bruyn, Jan; Brown, Judy; Montagnes, Ramona: The Canadian Writer's Handbook
4th edition
Resource Type: Book
Published: 2005
A guide to research, writing, and documentation.
Metzger, Phil: Perspective Without Pain
Volume 1, Part 1 - The Basics
Resource Type: Book
Published: 1991
Metzger, Phil: Perspective Without Pain
Volume 2, Part 1 - Curves and Inclines
Resource Type: Book
Published: 1991
Mickey, Thomas: Deconstructing Public Relations
Resource Type: Book
Mika, Nick & Helma: Fun and Profit with Screen Printing
Resource Type: Book
Published: 1969
Miller John: Yesterday's News
Why Canada's Daily Newspapers are Failing Us
Resource Type: Book
Published: 1998
Illuminates the decline of print journalism, suggests reasons for this decline and proposes solutions to reverse this downward trend.
Minear, Richard H.: Dr Seuss Goes to War
The World War II Editorial Cartoons of Theodor Seuss Geisel
Resource Type: Book
Published: 2000
Minor, Dale: The Information War
Resource Type: Book
Published: 1970
Mogel, Leonard: The Magazine
Everything You Need to Know to Make It in the Magazine Business
Resource Type: Book
Published: 1979
Mohn, Paul: Ludwig Richter
Künster-Monographien
Resource Type: Book
Moll, Marita; Shad, Leslie Regan (eds.): E-Commerce vs. E-Commons
Communications in the public interest
Resource Type: Book
Published: 2001
Monarth , Harrison and Larina Kase: The Confident Speaker
Resource Type: Book
Monbiot, George: The Climate Denial Industry Is Out To Dupe The Public. And It's Working
Resource Type: Article/Report/Letter
Published: 2009
The climate denial industry consists of people who are paid to say that man-made global warming isn't happening.
Morley, David: Family Television: Cultural Power and Domestic Leisure
Resource Type: Book
Published: 1986
Morris, Jerrold: The Nude in Canadian Painting
Resource Type: Book
Published: 1972
Morris, William: Art and Labour
Resource Type: Article/Report/Letter
Published: 1884
Says Morris: "By art, I do not mean only pictures and sculpture, nor only these and architecture, that is beautiful building properly ornamented; these are only a portion of art, which comprises, as I understand the word a great deal more; beauty produced by the labour of man both mental and bodily, the expression of the interest man takes in the life of man upon the earth with all its surroundings, in other words the human pleasure of life is what I mean by art."
Morris, William: Art and Socialism
Resource Type: Article/Report/Letter
Published: 1884
Morris sees work as a necessity of human life, not merely as a means of obtaining a livelihood. Morris insists that only socialism can restore work to its proper, central position.
Morris, William: Art Under Plutocracy
Resource Type: Article/Report/Letter
Published: 1884
Morris asks "What kind of an account shall we be able to give to those who come after us of our dealings with the earth, which our forefathers handed down to us still beautiful, in spite of all the thousands of years of strife and carelessness and selfishness?"
Morris, William: Art, Wealth, and Riches
Resource Type: Article/Report/Letter
Published: 1883
A lecture by William Morris, delivered in Manchester in 1883. Morris poses the question "Is art to be limited to a narrow class who only care for it in a very languid way, or is it to be the solace and pleasure of the whole people?"
Mueller, Claus: Politics of Communication
A Study in the Political Sociology of Language, Socialization, and Legitimation
Resource Type: Book
Published: 1973
Murray, David; Schwartz, Joel; Lichter, S. Robert: It Ain't Necessarily So
How the Media Remake Our Picture of Reality
Resource Type: Book
Published: 2002
Looks at the confusion and inaccuracies surrounding media reporting of scientific studies, surveys and statistics.

N

Nage, Otto: H. Zille
Resource Type: Book
Published: 1966
Nager, Norman: Public Relations Managment by Objectives
Resource Type: Book
Nager, Norman: Strategic Public Relations Councelling
Resource Type: Book
Nancoo, Stephen E.; Nancoo, Robert S.: Mass Media and Canadian Diversity
Resource Type: Book
Published: 1997
A collection of Canadian focused articles which examine portrayals of minority populations in the mass media as wel as cultural production emanating from within minority linguistic and cultural groups.
Nathan, Simon: Good Photography's 35mm Handbook
Resource Type: Book
Published: 1960
Nelson, Joyce: Perfect Machine
TV in the nuclear age
Resource Type: Book
Published: 1987
Nelson, Joyce: Sign Crimes/Road Kill
From Mediascape to Landscape
Resource Type: Book
Published: 1992
A collection of thirty short essays by Joyce Nelson, a writer specializing in the politics of the mass media.
Nelson, Joyce: Sultans of Sleaze
Public Relations and the Media
Resource Type: Book
Published: 1989
Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.
Newsom , Doug: Public Relations Writing
Form and Style
Resource Type: Book
Newsom , Doug: This is PR
The Realities of Public Relations
Resource Type: Book
Nicolaides, Kimon: The Natural Way to Draw
Resource Type: Book
Published: 1941
Norton, Michael: Community Newspapers How You Can Make Your Own Newspaper
Inter-Action Advisory Service - Handbook 6
Resource Type: Book
Published: 1975
Novis, Melanie: Mastering the Teleprompter
Resource Type: Article/Report/Letter
Published: 2010
Mastering the teleprompter can be learned by using ten easy steps.
Nurnberg, Walter: Lighting for Photography
Means and Methods
Resource Type: Book
Published: 1968

O

O'Sullivan, Tim; Jewkes, Yvonne (ed.): Media Studies Reader
Resource Type: Book
Published: 1997
A resource for students of media and cultural studies. Posing questions about the nature of culture in modern society, it looks at the historical development of the various media, their relationship with modernity and the critical commentaries that have evolved as a result of their public and private presence.
Ollard, Caroline (ed.): How to Improve Your Photography
A guide to seeing and making better pictures
Resource Type: Book
Published: 1981
Orwell, George: Politics and the English Language
Resource Type: Article/Report/Letter
Published: 1946
In our time, political speech and writing are largely the defense of the indefensible. Thus political language has to consist largely of euphemism., question-begging and sheer cloudy vagueness.
Ousby, Ian (ed.): The Cambridge Guide to Literature in English
Resource Type: Book
Published: 1993

P

Packard, Vance: The Hidden Persuaders
Resource Type: Book
Packer, Randal; Jordan Ken (ed.): MultiMedia from Wagner to virtual reality
Resource Type: Book
Published: 2002
Writings by the pioneers of multimedia.
Packer, Randall; Jordan, Ken; (eds.): Multimedia
From Wagner to Virtual Reality
Resource Type: Book
Paglia, Camille: Sex, Art and American Culture
Resource Type: Book
Sex, Art and American Culture are a series of essays that first appeared in the New York Times, the Boston Globe, Esquire and elsewhere. Her thoughts on sex and most other things are shaped by the 60's. The writings are insightful, witty and lucid. The writings are insightful, witty and lucid but then overshadowed by her dogmatism , hubris and lack of common sense.
Parenti, Michael: Inventing Reality
The Politics of News Media
Resource Type: Book
Published: 1993
Parenti sets out to demonstrate how the news media distort important aspects of social and political life and why they do.
Park, Karin R.; Luey, Beth: Publications Grants For Writers & Publishers
How to Find Them, Win Them, and Manage Them
Resource Type: Book
Published: 1991
Parramon, J.M.: Light and Shade for the Artist
Resource Type: Book
Published: 1975
Parsons, Particia: Ethics in Public Relations
A Guide to Best Practice
Resource Type: Book
Parsons, Patricia: A Manager's Guide to PR Projects
A Practical Approach
Resource Type: Book
Patriquin, Larry: Inventing Tax Rage
Misinformation in the National Post
Resource Type: Book
Published: 2004
How the National Post created an agenda for the tax cuts that mostly benefits the wealthy.
Patriquin, Larry: Inventing Tax Rage (excerpt)
Misinformation in the National Post
Resource Type: Book
Published: 2005
The propaganda campaign to invent "tax rage".
Patterson, Freeman: Photography for the Joy of It
Resource Type: Book
Published: 1989
Patterson, Freeman; Gallant, Andre: Photo Impressionism and the Subjective Image
Resource Type: Book
Published: 2001
Patterson, Philip; Wilkins, Lee: Media Ethics
Issues and Cases
Resource Type: Book
Paul, Joan: Selling Skills for Contemporary Professionals
Resource Type: Article/Report/Letter
Published: 2008
Traditional sales training and for that matter, all learning and development is reinventing itself.
Peck, Abe: Uncovering the Sixties
Life and Times of the Undergound Press
Resource Type: Book
Published: 1985
A book about the Sixties and how they were recorded by radical participants. It traces how movements and communities convinced that their news did not fit into the agenda of mainstream media covered themselves in print.
Peellaert, Guy; Cohn, Nik: Rock Dreams
Under the Boardwalk
Resource Type: Book
Published: 1974
Pendleton, Bruce: Creative Still Life Photography
Master Class Photography Series
Resource Type: Book
Published: 1982
Penny, Laura: Your Call is Important to Us
The Truth About Bullshit
Resource Type: Book
Persky, Stan: Mixed Media, Mixed Messages
Resource Type: Book
Published: 1991
This is a collection of columns by Vancouver Sun columnist Persky. Specifically, Persky tries to address moral and philosophical questions raised by media practices.
Phillips, Brigitte/Klassen, Susan/Hall, Doris: The American Directory of Writers' Guidelines, 4th Edition
Resource Type: Book
This annual publication with over 1500 guidelines is a great time saver for both freelancers and writers of all genres. With both an alpahabetical listing and a topical directory the writer can go directly to the specialty market and get the guidelines he needs. With this book authors will have thousands of guidelines available at their disposal all in one collection.
Phipps, Lynn; Hoffman, Terry: Just Like You and Me
Images of the downtown eastside, Vancouver
Resource Type: Article/Report/Letter
Published: 1975
Photographic and poetic images of the people of the "skid row" area of Vancouver.
Pirie, Reg: Enhance your image in novel ways
Resource Type: Article/Report/Letter
Published: 1998
Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
Pleasants, Julian M.: Orange Journalism
Voices from Florida Newspapers
Resource Type: Book
Published: 2003
Pleasants, Julian M.: Orange Journalism
Voices from Florida Newspapers
Resource Type: Book
Published: 2003
Podur, Justin: Turn off the Canadian Media, Please
Resource Type: Article/Report/Letter
Published: 2009
If you want to have the first idea what is happening in Israel/Palestine (or most of the rest of the world), the best thing to do would be to turn the Canadian media off completely.
Pollack, Peter: Die Welt der Photographie
von ihren Anfangen bis zur Gegenwart
Resource Type: Book
Published: 1962
Porton, Richard: Film and the Anarchist Imagination
Resource Type: Book
Published: 1999
A survey of the depiction anarchism in film — from the stereotypes of bearded bomb throwers, to the early cinema of Griffith and Rene Clair, to the work of Godard, Wertmuller, and Loach.
Portugal, Ana Maria; Torres, Carmen: Por todos los medios
Comunicacion and genero
Resource Type: Book
Published: 1996
Portugal, Ana Maria; Torres, Carmen: Por todos los medios
Comunicacion and genero
Resource Type: Book
Published: 1996
Powell, Douglas, and Leiss, William: Mad Cows and Mother's Milk
The Perils of Poor Risk Communication
Resource Type: Book
Published: 1997
Using a series of case studies, Douglas Powell and William Leiss outline the crucial role of risk communication practice and malpractice to provide a set of lessons for risks managers and communicators.
Powers, Alan: Front Cover
Great Book Jacket and Cover Design
Resource Type: Book
Published: 2001
Poynter, Daniel: Publishing Short Run books
How to paste up and reproduce books instantly using your quick print shop
Resource Type: Book
Published: 1980
Protess, David L.; Cook, Fay Lomax; Doppelt, Jack C.; Ettema, James S.; Gordon, Margaret T.: Journalism of Outrage
Investigative Reporting and Agenda Building in America
Resource Type: Book
Published: 1991
Examines the myths and misconceptions of investigative journalism and presents empirical research to support a model that challenges the classical theory.
Pym, John (ed.): Time Out Film Guide
Resource Type: Book
Published: 2001

R

Raboy, Marc: Movements and Messages
Media and Radical Politics on Quebec
Resource Type: Book
Published: 1984
A study of the attempt by social and political movements in Quebec to shape their own communication strategies in oppostion to the power of the state and the mainstream media.
Raboy, Marc and Bruck, Peter A. (ed.): Communication for and Against Democracy
Resource Type: Book
Published: 1989
Raymond , Simon: Public Relations Managment
A Casebook
Resource Type: Book
Regester, Michael; Larkin, Judy: Managment in Public Relations
Resource Type: Book
Reilly , R: Public Relations in Action
Resource Type: Book
Rembrandt: Rembrandt Radierungen
Resource Type: Book
Renault, Gregory: Science fiction is more than just Buck Rogers
Resource Type: Article/Report/Letter
Published: 1979
Like most modern literature, science fiction is concerned with the alienated human condition, yet it articulates this concern in a distinct manner, as a form of literature concerned with the implications of the problems engendered by industrial society.
Repo, Marjaleena: Photography and the Powerless
Resource Type: Article/Report/Letter
Published: 1971
A critique of photographers who come to exploit "the poor."
Richardson, Boyce: Memoirs of a Media Maverick
Resource Type: Book
Published: 2003
An engaging memoir of a radical socialist who also was a recognized journalist, writer, and filmmaker.
Rickwood, Lisa: 7 Rituals to Improve Life and Business
Resource Type: Article/Report/Letter
Published: 2008
Rituals give life meaning and help us celebrate milestones in our lives. They offer security, stability and routine and a sense of calmness to an otherwise chaotic existence.
Rideout, Vanda: Continentalizing Canadian Telecommunications
The Politics of Regional Reform
Resource Type: Book
Published: 2003
The issues behind privatization policies and telecommunications policies are looked at through a glass of drifting continentalism
Ripley, Gordon (ed.): Canadian Serials Directory/Repertoire des publications seriees canadiennes
Resource Type: Book
Published: 1987
Ritchie, Kevin: The View from the Press Room
Resource Type: Article/Report/Letter
Published: 2001
How charities can sell their stories to the media.
Rivers, William L.: The Adversaries: Politics and the Press
Resource Type: Book
Published: 1970
Robert V., Bellamy;Walker, James R.: Television and the Remote Control
Grazing on a Vast Wasteland
Resource Type: Book
Published: 1996
Robertson, Geoffrey; Nicol, Andrew: Media Law
Resource Type: Book
Published: 2002
Robertson, Geoffrey; Nicol, Andrew: Media Law
Resource Type: Book
Published: 2002
Media law in the United Kingdom.
Robicheau, Colette: Attending a Meeting - How you can Play a Role in its Success
Resource Type: Article/Report/Letter
Published: 2010
From job interviews to strategy sessions, it's important to make a good impression in any meeting. Making a good impression starts with careful planning and preparation.
Robicheau, Colette: Business Card Basics
Resource Type: Article/Report/Letter
Published: 2010
Your business card is a miniature representation of your business: your style, your focus, your unique selling proposition.
Robicheau, Colette: How to Handle Phone Interviews
Resource Type: Article/Report/Letter
Published: 2010
For some people, doing a phone interview - whether for a job or with the press - can be more unnerving than face-to-face. Being unable to read someone's expressions, or look them in the eye, can throw a person off track.
Robicheau, Colette: The Low Cost of Marketing
Resource Type: Article/Report/Letter
Published: 2010
Marketing is not about selling, it's about getting your message out there.
Robicheau, Colette: Making the Most of Your Media Interview
Resource Type: Article/Report/Letter
Published: 2010
Being prepared for an interview will make you less nervous and more confident, and with confidence comes increased credibility.
Robicheau, Colette: Proven Methods for Planning more Efficient, Productive Meetings
Resource Type: Article/Report/Letter
Published: 2010
Meetings can be highly effective for addressing issues or achieving your organization's goals. They also have the potential to consume time and energy better spent elsewhere without careful planning and management.
Robicheau, Colette: The Rules of Disengagement
Ending Conversations Gracefully and Tactfully
Resource Type: Article/Report/Letter
Published: 2010
Some conversations don't just end naturally they need to be closed or disengaged.
Robinson, Michael: Surrealism
Resource Type: Book
Published: 2005
Rodgers, Daniel T.: Contested Truths
Keywords in American Politics since Independence
Resource Type: Book
Published: 1988
Root, Jane: Open the Box
Resource Type: Book
Published: 1986
Rose, Ellen: User Error
Resisting Computer Culture
Resource Type: Book
Published: 2003
Rosen, Michael A.: Sexual Magic
The S/M Photographs
Resource Type: Book
Published: 1986
Rosenberg, Bernard; White, David Manning: Mass Culture
The Popular Arts in America
Resource Type: Book
Published: 1957
Rothstein, Al: After the interview
Resource Type: Article/Report/Letter
Published: 1999
What to do after being interviewed by a reporter.
Rothstein, Al: Backing it Up
Resource Type: Article/Report/Letter
Published: 1999
If you say something in a media interview, make sure you can back it up.
Rothstein, Al: How many spokespersons?
Resource Type: Article/Report/Letter
Published: 1998
Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
Rothstein, Al: How the Media Can Be Positive For Your Business
Resource Type: Article/Report/Letter
Published: 2001
If both you and the reporter benefit, the chances are you will do business with that reporter again, good business.
Rothstein, Al: Involve Your Audience During TV Interviews
Resource Type: Article/Report/Letter
Published: 2000
People who are watching the news are usually doing something else as well, like washing clothes, eating dinner or helping the kids with homework. It’s up to you to get their attention.
Rothstein, Al: Off the Record
Resource Type: Article/Report/Letter
The reporter always has the upper hand when you make an 'off-the-record' statement.
Rothstein, Al: A Reporter's mindset
Resource Type: Article/Report/Letter
Published: 1999
Remember that reporters have a job to do. If you help the reporter, you are really helping yourself.
Rothstein, Al: Watching the News
Resource Type: Article/Report/Letter
Published: 2000
Watching the news to learn what the media are interested in.
Rovics, David: If I Can't Dance ....
Why is the Left So Boring?
Resource Type: Article/Report/Letter
Published: 2008
Rovics asks, why is so much of the left in the US so attached to being so dreadfully boring? Why do so many people on the left apparently have no appreciation for the power and importance of culture? And when organizers, progressive media and others on the left do acknowledge culture, why is it usually kept on the sidelines?
Rowland, Wade: Spirit of the Web
The Age of Information from Telegraph to Internet
Resource Type: Book
Published: 1999
A journey through communication technology and our fascination and tribulations with it.
Rowse, Darren: 5 Ways to Make Money Blogging (Once You Have Traffic)
Resource Type: Article/Report/Letter
Published: 2009
While it is possible to make some money with a blog of any size - your chances of earning income from a blog do generally increase as you increase your readership numbers.
Rubelmann, D.: Encyclopedia of the Airbrush
Resource Type: Book
Published: 1981
Rubin, James. H.: Courbet
Resource Type: Book
Published: 1997
Rubin, William S.: Dada, Surrealism, and Their Heritage
Resource Type: Book
Published: 1977
Ruehlmann, William: Stalking the Feature Story
Resource Type: Book
Published: 1977
Rupert, Bob: Hanging On: Native media are surviving
Resource Type: Article/Report/Letter
Published: 1992
Native media are struggling to survice.
Russell, Nick: Morals and the Media
Ethics in Canadian Journalism
Resource Type: Book
Published: 1994
Russell focuses on the fundamental moral questions and ethical dilemmas faced by journalists and discusses how the media both reflect and influence society.
Rutherford, Paul: Weapons of Mass Persuasion
Marketing the War Against Iraq
Resource Type: Book
Published: 2004
Rutherford, an academic and media critic at the University of Toronto, tries to show how the marketing campaign for the war against Iraq was constructed and carried out with the aid of a compliant media.
Rutherford, Ward: Hitler's Propaganda Machine
Resource Type: Book
Published: 1978
Ryan, Tricia: The 4 hour Workweek
Resource Type: Article/Report/Letter
Published: 2009
Ryan, Tricia: How to brand yourself…
Resource Type: Article/Report/Letter
Published: 2009
Besides the self-marketing benefits of a biography, an advantage to writing this document is the actual writing of it. The process of thinking through, prioritizing, characterizing and expressing your career profile forces you to review everything you know about yourself -- and make it explicit.
Ryan, Tricia: Selling the Invisible: Book Review
Resource Type: Article/Report/Letter
Published: 2009
Ideas for research, presentations, publicity, advertising and client retention
Ryan, Tricia: 7 Essentials for a Great Website
Resource Type: Article/Report/Letter
Published: 2009
If you want your website to generate action, think about how each component of your website will get your customer through the sales lifecycle – to capture their interest, create desire and generate action.
Ryan, Tricia: 10 Perfectly Promotable Ideas
Resource Type: Article/Report/Letter
Published: 2009
As a small business marketer you are often looking for ideas to promote your business.
Ryan, Tricia: What Guerrillas Know About USPs
Resource Type: Article/Report/Letter
Published: 2009
A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.

S

Said, Edward: America’s last taboo
Resource Type: Article/Report/Letter
Published: 2002
The unspoken premise of the mainstream press is that no Palestinian or Arab position on Israeli police terror, settler-colonialism, or military occupation is worth hearing from.
Saxby, David: Building on the Emotional Experience of the Brand
Linking Individual Brands With the Brand of a Convention or Event
Resource Type: Article/Report/Letter
Published: 2010
As professional speakers, we each seek to create our own brand. However, in today's marketplace, aligning everything we do with the brand of the convention or event will assist us in fulfilling the expectations of those who hire us.
Saxby, David: New Media... Endless Possibilities
Resource Type: Article/Report/Letter
Published: 2000
Using new media to get your message out.
Scheid, Uwe; Koetzle, Michael: 1000 Nudes
Uwe Scheid Collection
Resource Type: Book
Published: 1994
Scheiman, Diane; Oliker, Stacey: The Media Book: Making the Media Work for Your Grassroots Group
A Step-by-Step Guide
Resource Type: Book
Published: 1981
Schiller, Ed: Managing the Media
Resource Type: Book
Schiller, Herbert I.: Culture Inc.
The Corporate Takeover of Public Expression
Resource Type: Book
Published: 1989
Schiller defends democratic expression and free access to information while demonstrating the ways in which public expression, public space, and public access to information are becoming increasingly limited and controlled.
Schiller, Herbert I.: Mass Communications and American Empire
Resource Type: Book
Published: 1971
An in-depth look at international and domestic media, and the effect of capitalism on mass communications.
Schneede, Uwe M.: René Magritte: Life and Work
Resource Type: Book
Published: 1982
Schroeder, Robert J.: The New Underground Theatre
Resource Type: Book
Published: 1968
Schwarts, Peter; Gibb, Blair: When Good Companies Do Bad Things
Resource Type: Book
Schwartz, David: The Magic of Thinking Big
Resource Type: Book
Schwartz, Paul Waldo: Great Paintings of All Time
100 Masterpieces from the Early Renaissance to Abstract Expressionism
Resource Type: Book
Published: 1965
Sealfon, Peggy: The Magic of Instant Photography
Resource Type: Book
Published: 1983
Seiberling, Grace: Amateurs, Photography and the Victorian Imagination
Resource Type: Book
An exploration of the work of thirty-three amateur photographers in Victorian England, who were instrumental
Seidman, Michael: Fiction: The Art & Craft of Writing & Getting Published
Resource Type: Book
This is a concise book on writing and getting published. In three sections Michael Siedman explores writing in the real world, the power of networking and the business of publishing. With over 40 years experience in the field his book is fact- filled and comprehensive.
Seitel, Fraser: The Practive of Public Relations
Resource Type: Book
Selnow, Gary: Planning and Implementing Targeted Communications Programs
Resource Type: Book
Senate of Canada: Good, Bad, or Simply Inevitable?
Report of the Special Senate Committee on the Mass Media, Vol. III
Resource Type: Book
Published: 1970
Senate of Canada: Mass Media: The Uncertain Mirror - Vol. I
Report of the Special Senate Committee on the Mass Media
Resource Type: Book
Published: 1970
Senate of Canada: Words, Music, and Dollars
Report of the Special Senate Committee on the Mass Media, Volume II
Resource Type: Book
Published: 1970
Shah, Anup: Media Manipulation
Resource Type: Article/Report/Letter
Published: 2006
Media manipulation often involves government or corporate propaganda and spin. Sometimes organizations and governments can feed fake news or politically or ideologically slanted stories to broadcasters which depict them as quality news items and journalism.
Shaker, Erike (ed.): In the Corporate Interest
The YNN Experience in Canadian Schools
Resource Type: Book
Published: 2000
Sheaffer, Robert: Massive Uncritical Publicity for Supposed "Independent UFO Investigation"
Demonstrates Media Gullibility Once Again
Resource Type: Article/Report/Letter
Published: 1998
Shiller, Ed: A Crisis by Any Other Name
Resource Type: Article/Report/Letter
Published: 2002
The role of communications in a crisis.
Shiller, Ed: Managing the Media: A Lesson in Making Publicity Come First
Resource Type: Article/Report/Letter
Published: 2002
Case study of media relations strategy.
Shiller, Ed: The psycholinguistic phenomenon
Resource Type: Article/Report/Letter
Published: 2009
There is no doubt that the literal meaning of the words you use in written or oral communications will have an effect on the people you are trying to reach. But equally, if not more, important are the meanings conveyed by our nonverbal communication.
Shiller, Ed: When & How to Hold a News Conference
Resource Type: Article/Report/Letter
Published: 2002
So before you decide to call a news conference, make sure that the circumstances meet ALL of the criteria.
Siepman, Eckhard: Montage: John Heartfield
Vom Club Dada zur Arbeiter-Illustrierten Zeitung - Dokumente - Analysen - Berichte
Resource Type: Book
Published: 1977
Simpson, Bill: Experts say: proliferation of meaningless prose may bring end of civilization as we know it
Resource Type: Article/Report/Letter
Singer, Benjamin: Communication in Canadian Soceity
Resource Type: Book
Siska, Heinz W.: Wunderwelt Film
Künstler und Werkleute einer Weltmacht
Resource Type: Book
Siskind, Barry: Approaching Prospects on the Show Floor
Resource Type: Article/Report/Letter
Published: 2010
A good approach doesn't have to be complicated, rather it should consist of words that the booth person can say comfortably and honestly.
Siskind, Barry: Demonstrating Intangibles
Resource Type: Article/Report/Letter
Published: 2010
In an environment where competition for visitors' attention is at its highest and yet their attention span is at its lowest, using demonstrations is a great technique to help you get traffic to your booth.
Siskind, Barry: Evaluating your exhibit performance
Resource Type: Article/Report/Letter
Published: 2009
"How do we know if our exhibit program is doing what it is suppose to do?
Siskind, Barry: Exhibitors can get more bang for their buck
Resource Type: Article/Report/Letter
Published: 1998
Trade shows are effective marketing vehicles when used well.
Siskind, Barry: Improve Your Publicity Awareness
Resource Type: Article/Report/Letter
Published: 1997
Tips on networking for success.
Siskind, Barry: Measuring the non-monetary value of your exhibition program
Resource Type: Article/Report/Letter
Published: 2010
Siskind, Barry: Raise the bar on customer satisfaction
Resource Type: Article/Report/Letter
Published: 2009
Let your customers expect the unexpected. Offering good service and friendly booth people at a trade show becomes the baseline for superior customer satisfaction.
Siskind, Barry: The Right Frame of Mind
Resource Type: Article/Report/Letter
Published: 2009
The quandary at a trade show is finding a happy balance between being aggressive enough to produce the desired results and being the kind of person visitors want to do business with. The answer is all a matter of attitude. The right attitude at a booth is not as a hard-core sales person but rather as a host.
Siskind, Barry: The six people you are likely to meet at a trade show
Resource Type: Article/Report/Letter
Published: 2009
Exhibit marketing is all about meeting customers, clients and the public in a face to face environment. Your physical display as well as your booth staff’s skills need to be well honed to capture the attention of people in your target market group. Knowing who these people are is the first step. The next job is to develop a strategy for handling each booth visitor.
Siskind, Barry: A Strategic Approach to Trade Show Staffing
Resource Type: Article/Report/Letter
Published: 2010
When it comes to staffing your booth there is a place for anyone within your organization to benefit. Opening the doors to these people can be a serendipitous beginning to otherwise concealed possibilities.
Siskind, Barry: The Truth about Competitive Intelligence
Resource Type: Article/Report/Letter
Published: 2010
Competitive intelligence is defined as: "An organized, structured, information gathering process that enhances strategic decision-making." A well-defined CI strategy will give you a leg-up on future directions.
Siskind, Barry: The Untapped Potential of your Trade Show Network
Resource Type: Article/Report/Letter
Published: 2009
When it comes to networking opportunities, trade shows provide one of the best venues. Here is the one place where everyone in your industry congregates for a few short days and is focused on one thing – business.
Siskind, Barry: Why show leads are mishandled
Resource Type: Article/Report/Letter
Published: 2009
The number of leads that are obtained at a trade show that are mishandled is astounding. Whether you are exhibiting to increase business or have a communication need such as brand reinforcement, the contacts you make at trade shows are of value and that value decreases each day they go unanswered.
Slade, Richard: Your Book of Modelling
Resource Type: Book
Published: 1967
Slaunwhite, Steve: Getting Ink for Your New Product
Resource Type: Article/Report/Letter
Published: 2004
Get media coverage of your product.
Slaunwhite, Steve: 7 Ways to Get More Mileage from a Case Study
Resource Type: Article/Report/Letter
Published: 2004
Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and readership rates.
Slaunwhite, Steve: 6 Tips for Writing a Successful VNR
Resource Type: Article/Report/Letter
Published: 2003
A video news release(VNR) is essentially a press release on video. The key difference is how it is planned and written.
Slaunwhite, Steve: 3 Keys to Keeping Your Marketing and PR Writing on Strategy
Resource Type: Article/Report/Letter
Published: 2004
How do you ensure that your marketing and PR piece isn't just pretty prose?
Slaunwhite, Steve: Using History to Write Powerful Leads
Resource Type: Article/Report/Letter
Published: 2004
Using history in writing marketing and PR communications.
Slaunwhite, Steve: Writing a Successful Case Study
Resource Type: Article/Report/Letter
Published: 2003
Readers love a good story. That's why these chronicles of success will often stand out on the editor's desk while press releases, media kits and other media communications fight a tough battle just to get noticed.
Smirnow, Nick: Listing of Progressive Periodicals
Resource Type: Article/Report/Letter
Published: 1977
Listing of progressive and alternative periodicals, many that are financially wanting and deserve support.
Smith, Alvie: Innovative Employee Communications
Resource Type: Book
Smith, R.D.: Strategic Planning for Public Relations
Resource Type: Book
Snow, C.P.: The Two Cultures and a Second Look
Resource Type: Book
Published: 1963
Soderlund, Walter C., Hildebrandt, Kit (eds>): Canadian Newspaper Ownership in the Era of Convergence
Resource Type: Book
Published: 2005
An academic text aimed at scholars and students.
Sommers , Susan: Building Media Relationships
How to Establish, Maintain & Develop Long Term Relationships with the Media
Resource Type: Book
Sommers, Susan: Building Media Relationships
How to Establish, Maintain, and Develop Long-Term Relationships
Resource Type: Book
Published: 2009
Sommers wrote this guide to teach how media can be used to raise an organization's public profile and improve its connection with the target audience.
Sommers, Susan: Creating a customized Marketing Toolkit
Resource Type: Article/Report/Letter
Published: 2009
A marketing toolkit contains the essential ingredients you need to successfully reach and persuade your key markets.
Sommers, Susan: Making your marketing brochure a keeper
Resource Type: Article/Report/Letter
Published: 2009
A good brochure will effectively communicate the most important facts about your organization. The best brochures combine elements of marketing (they sell your organization) and public relations (they educate the reader).
Sommers, Susan: Marketing/PR - the new face of marketing
Resource Type: Article/Report/Letter
Published: 2009
Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail newsletters, Internet sites, on-line media rooms, media-friendly events, speaking engagements, networking events, trade and consumer shows, sponsorship opportunities, and media campaigns.
Sotiron, Minko: From Politics to Profit
The Commercialization of Canadian Daily Newspapers, 1890-1920
Resource Type: Book
Published: 1997
Analyzes the transformation of Canadian newspapers that occurred between 1890 and 1920 when daily newspapers slowly changed from political mouthpieces to a marketable industry.
Spies, Werner: Max Ernst
Retrospektive zum 100. Geburtstag
Resource Type: Book
Published: 1991
Spoerl, Alexander: Mit der Kamera auf du
Resource Type: Book
Published: 1963
Staeck, Klaus; Adelmann, Dieter: Die Kunst findet nicht im Saale statt
Politische Plakate
Resource Type: Book
Published: 1976
Steinbrecher, Sabine: Successful Event Marketing Strategies
Resource Type: Article/Report/Letter
Published: 1997
Tips for marketing your events.
Stephens, Mitchell: A History of News
From the Drum to the Satellite
Resource Type: Book
Published: 1988
Sternberg, S.H.: Five Hundred Years of Printing
Resource Type: Book
Published: 1959
Sterne, Jim: World Wide Web Marketing - Second Edition
Integrating the Web Into Your Marketing Strategy
Resource Type: Book
Published: 1999
This book is designed for those whose jobs involve creating and maintaining corporate web sites.
Steven, Peter: Brink of Reality
New Canadian Documentary Film and Video
Resource Type: Book
Published: 1983
From angles both practical and philosophical, Peter Steven examines the business of making documentaries in Canada and reaching audiences with them.
Steven, Peter: The No-Nonsense Guide to Global Media
Resource Type: Book
Published: 2004
Peter Steven aims to make readers realize the power and influence of dominant media but, at the same time, also understand that they are not "omnipotent" and that there are alternative forms available.
Stevenson, George A.: Graphic Arts Encyclopedia
Resource Type: Book
Stevenson, George A.; Pakan, William A.: Graphic Arts Encyclopedia
3rd Edition
Resource Type: Book
Published: 1979
The book includes information about type styles, copyfitting, art preparation, photocomposition, film and platemaking, papers, formulas used.
Stewart, Susan; Blackridge, Persimmon; Jones, Lizard: Drawing the Line
Lesbian Sexual Politics on the Wall
Resource Type: Book
Published: 1991
Stoller, Bill: Getting Publicity: The Myth of the Press Release
Resource Type: Article/Report/Letter
Published: 2007
The press release is an important tool. But it's just that: a tool.
Stone, Jim, ed.: Darkroom Dynamics
A Guide to Creative Darkroom Techniques
Resource Type: Book
Published: 1979
Stovall, James Glen: Web Journalism
Practice and Promise of a New Medium
Resource Type: Book
Published: 2004
Strangeglove, Michael: The Empire of the Mind
Digital Piracy and the Anti-Capitalist Movement
Resource Type: Book
Published: 2005
Sutherland, Fraser: The Monthly Epic
A History of Canadian Magazines
Resource Type: Book
Published: 1989
Swedlund, Charles: Photography
A Handbook of History, Materials, and Processes
Resource Type: Book
Published: 1981
Sweeney, Susan: 101 Ways to Promote Your Website
Resource Type: Book

T

Taras, David: The Newsmakers
The Media's Influence on Canadian Politics
Resource Type: Book
Taylor , Ian and George Olds: Never Say No Comment
Resource Type: Book
Thede, Nancy; Ambrosi, Alain: Video The Changing World
Resource Type: Book
Published: 1991
Thomson, Oliver: Easily Led
A History of Propaganda
Resource Type: Book
Published: 1999
From Ancient Sumer to modern Poland, Thomson traces the use of propaganda and its influence on human events.
Torosian, Michael: Aurora
Resource Type: Book
Published: 1987
Toye, William (ed.): The Concise Oxford Companion to Canadian Literature
Resource Type: Book
Published: 2001
Tracey, Michael: Decline and Fall of Public Service Broadcasting
Resource Type: Book
Published: 1998
In a public system, television producers acquire money to make programmes. In a commercial system they make programmes to acquire money. However simple, this little epigram articulates the divergence of basic principles, the different philosophical assumptions, on which broadcasting is built.
Trahan, Victor: The City of Montreal Style guide
A Handbook for Translators, Writers and Editors
Resource Type: Book
Published: 2001
A style guide for writers and editors that addresses the added challenge of translating French into English is going to be especially appealing to anyone working in Canada. Its value is broader than the title would suggest.
Tudor, Dean: À travers tout cela - au fil des ans - il y avait SOURCES
Resource Type: Article/Report/Letter
Published: 2007
SOURCES est plus que de simples spécialistes. C’est un répertoire des sentiers pour l’essentiel de la démocratie, rendant disponible des noms et adresses de tous les personnages influents du Canada et au-delà.
Tudor, Dean: Books of Interest - Sources 54
Resource Type: Article/Report/Letter
Published: 2004
Tudor, Dean: Books of Interest - Sources 57
Resource Type: Article/Report/Letter
Published: 2006
Tudor, Dean: Dean's Digital World - Sources 36
Resource Type: Article/Report/Letter
Published: 1995
Tudor, Dean: Dean's Digital World - Sources 37
Resource Type: Article/Report/Letter
Published: 1996
Tudor, Dean: Dean's Digital World - Sources 38
Resource Type: Article/Report/Letter
Published: 1996
Tudor, Dean: Dean's Digital World - Sources 58
The Invisible Web
Resource Type: Article/Report/Letter
Published: 2006
Article about the "invisible Web" or "Deep Web".
Tudor, Dean: Dean's Digital World: The reporter's friend
Resource Type: Article/Report/Letter
Published: 2007
Tudor, Dean: Mundo Digital de Dean 59
Resource Type: Article/Report/Letter
Published: 2007

V

Vainio, Andrew: Daily news, eternal stories (book review)
Review of Daily News, Eternal Stories: The Mythological Role of Journalism
Resource Type: Article/Report/Letter
Published: 2002
Van Ruler, Betteke: Public Relations Metrics
Research and Evaluation
Resource Type: Book
Veltman, Kim: Understanding new media
augmented knowledge and culture
Resource Type: Book
Published: 2006
Verzuh, Ron: Anecdotes Tell Dramatic Story of British Underground Press
Resource Type: Article/Report/Letter
Review of Underground: The London Alternative Press, 1966-74, by Nigel Fountain. A frank look back at what made the British underground press tick.
Verzuh, Ron: Underground Times
Resource Type: Book
Published: 1989
Vignet, Réne: The Situationists and the New Forms of Action Against Politics and Art
Resource Type: Article/Report/Letter
Published: 1967
Our task is to link up the theoretical critique of modern society with the critique of it in acts. By detourning the very propositions of the spectacle, we can directly reveal the implications of present and future revolts.
Vine, Rita: Ten tips for working faster on the Web: Part 1
Resource Type: Article/Report/Letter
Published: 1999
Do you feel like you're working slower and less efficiently now than you were before you had a computer and Internet access?
Vogel, Amos: Film as a Subversive Art
Resource Type: Book
Published: 1974
Analyzes how aesthetic, sexual and ideological subversives use film to change and demystify.

W

Wade, P.J.: Are You Prepared for 21st-Century Interviews?
Resource Type: Article/Report/Letter
Published: 2010
Chances are that, if media consider you interview-worthy, you possess a decade or two of experience and knowledge that they believe is valuable. Therefore, the question is not "Do you know enough to answer questions?," but "Can you make your point with clear, fresh 21st-Century relevance?"
Wade, P.J.: Can You Make Your Point Relevant?
Resource Type: Article/Report/Letter
Published: 2009
When speaking to the media, the point is, "Can you frame your response cleverly, concisely and memorably in language and context that is extremely relevant to the audience that particular media outlet or journalist is intent on impressing?
Wade, P.J.: Sharpen Up: From Experience To Expertise
Resource Type: Article/Report/Letter
Published: 2008
Years of experience do not automatically make you an expert. Nor do "know-it-all" confidence, an encyclopedic memory or Jeopardy-speed retrieval always add up to expert status.
Wagenführ, Dr. Kurt: Rundfunk
Dem Hörer vorgestellt
Resource Type: Book
Published: 1938
Wall, Jeff P: Photographs
Resource Type: Book
Published: 2003
Wallens, Marjorie: Talk isn't always cheap
Far from being cheap, talk may turn out to be one of the most valuable assets your company owns
Resource Type: Article/Report/Letter
Published: 2010
Research in workplace culture shows that face-to-face and peer-to-peer communications are critical in changing behaviour at work.
Walsh, Barbara: Understanding the News Business
A media kit for community groups
Resource Type: Book
Published: 1983
Walsh, Judi: If Your Business is Struggling, Check Your Talent Management Strategy
Resource Type: Article/Report/Letter
Published: 2010
Today's companies must hit the reset button on their talent management strategy because chances are their policies are already outdated.
Wang, Thomas C.: Pencil Sketching
Resource Type: Book
Published: 1977
Ward, Susan: Getting Publicity For Your Business
Free Publicity Is Like Money In The Bank
Resource Type: Article/Report/Letter
Published: 2008
Weintraub, Austin; Pinkleton, B.E.: Strategic Public Relations Managment
Resource Type: Book
Weiss , Alan: Money Talks
Resource Type: Book
Werner, Mike: How to Create and Sell Photo Products
Resource Type: Book
Published: 1982
West, Michelle: The No-Bull Guide to Getting Published and Making It as a Writer
Resource Type: Book
Weygman, Lorraine: Challenging Times: What's Your Best Bet?
Resource Type: Article/Report/Letter
Published: 2009
Innovation is critical for long term success. Look at your business model. Could it use reinventing or critical surgery?
Weygman, Lorraine: Surviving and Thriving in a Crisis
Resource Type: Article/Report/Letter
Published: 2001
Surviving and thriving in a crisis means joining hands for support and sharing information clearly, effectively and with respect for the human condition. Remember, you're never alone in a crisis — it just feels that way.
Weygman, Lorraine: Teambuilding
Resource Type: Article/Report/Letter
Published: 2010
The team must be capable of achieving results that individuals cannot do in isolation or that is beyond their individual capability. It must have common goals or a purpose which each member recognizes and understands.
Wicklow, John: Electronic Nightmare
The Home Communications Set and Your Freedom
Resource Type: Book
Published: 1981
Wickrematunge, Lasantha: And Then They Came For Me
Final Words from Lasantha Wickrematunge
Resource Type: Article/Report/Letter
Published: 2009
An editorial by Lasantha Wickrematunge shortly before he was murdered on January 8, 2009, and published three days after his death.
Wienmann, Elaine; Lourekas, Peter: Photoshop 2.5 for Windows
Resource Type: Book
Published: 1994
Wilcox, Dennis: Public Relations Strategies and Tactics
Resource Type: Book
Wilford, Hugh: The Mighty Wurlitzer
How the CIA Played America
Resource Type: Book
Wilford's illuminating book reveals a largely unknown history of the CIA during the Cold War. Using the Soviet Union's technique of "front organizations" the agency spent millions creating organizations with names such as the Congress for Cultural Freedom, or the Free Trade Union Committee. Few people in the groups, the artists and writers suspected that the CIA were meeting with their leaders and paying their bills. His book is a systematic look at the agency from the 1940's to the investigative report in Rampart's Magazine 20 years later that explained their cultural offensive. With wit he also describes that few of the fronts behaved as the agency desired and that they couldn't "play" the opinionated citizens raised on the First Amendment. They were not like a disciplined Stalinist cadre.
Wilkinson, Judith: A Guide to basic print production, Book 1 Planning the project
Resource Type: Book
Published: 1985
Wilkinson, Judith: A Guide to basic print production, Book 2 Designing and producing artwork
Resource Type: Book
Published: 1985
Wilkinson, Judith: A Guide to basic print production, Book 3 Printing processes
Resource Type: Book
Published: 1985
Wilkinson, Judith: A Guide to basic print production, Book 4 Managing resources
Resource Type: Book
Published: 1985
Williams, Carol J.: Framing the West
Race, Gender and the Photographic Frontier in the Pacific Northwest
Resource Type: Book
Published: 2003
Examines a wide range of photographic forms and the purposes to which they were put.
Williams, David: Imagined Nations
Reflections on Media in Canadian Fiction
Resource Type: Book
Published: 2003
A basic look at the effects different forms of media have had on Canadian novels and film adaptations and cyberspace, and how these affect the sense of time and space and national identities.
Williams, Raymod: Keywords
A Vocabulary of Culture and Society
Resource Type: Unclassified
Williams, Raymond: The Long Revolution
Resource Type: Book
Published: 1965
Wills, Scott: Computer Tips for Artists, Designers and Desktop Publishers
Resource Type: Book
Published: 1997
Wilson, Edmund: The Triple Thinkers
Resource Type: Book
Published: 1962
Wilton, David: Word Myths
Debunking Linguistic Urban Legends
Resource Type: Book
Published: 2004
Takes on linguistic urban legeds, not just debunking them but also examining why they are told and what they tell us about ourselves.
Winter, James: Democracy's Oxygen
How Corporations Control the News
Resource Type: Book
Published: 1997
Winter shows that far from providing "democracy's oxygen," the news media legitimize a fundamentally undemocratic system. Instead of keeping the public informated, news organizations manufacture public consent for policies which favour the corporate elite.
Winter, James: Lies The Media Tell us
Resource Type: Book
Published: 2007
Winter, James: Media Think
Resource Type: Book
Published: 2000
Increasingly the news media are owned by a small group of very large corporations with extensive interests outside the industry, run by the corporate elite.Winter argues that instead of offering diverse perspectives on events and issues, the media portray an increasingly dogmatic and orthodox corporate picture of the world around us. The consistency with which they do this has its consequent, intended effect on public opinion and policy formation.
Winter, James P.: The Silent Revolution
Media, Democracy, and the Free Trade Debate
Resource Type: Book
Published: 1990
Wise, Wyndham (ed.): Take One's Essential Guide to Canadian Film
Resource Type: Book
Published: 2001
A reference book on Canadian film and filmmakers, with reviews, biographical listings, and a detailed chronology of major events in Canadian film and television history.
Woodcock, George: Odysseus Ever Returning
Essays on Canadian writers and writings
Resource Type: Book
Published: 1970
Wright, John; Duvernet, Christopher: The Canadian Public Affairs Handbook
Maximizing Markets, Protecting Bottom Lines
Resource Type: Book

Y

Yapp, Nick; Hopkinson, Amanda: 150 Years of Photo Journalism
150 Jahre Photojournalismus / 150 Jaar Fotojournalistiek - The Hulton Getty Picture Collection
Resource Type: Book
Published: 1995
Yoder, Andrew: Pirate Radio Stations
Tuning In Underground Broadcasts
Resource Type: Book
Published: 1990
Yudkin, Marcela: The Publicity FAQ: Frequently Asked Questions About Getting Media Coverage
Resource Type: Article/Report/Letter

Z

Z., Mickey: The Seven Deadly Spins
Resource Type: Book
Published: 2004
Micky Z offers a look at 7 deadly spins: Spin #1: The Sleeping Giant: The U.S. minds its own business, but the sleeping giant is eventually provoked. Spin #2: Good Wars: Once forced into war, the U.S. only does so in the name of Democracy and justice. Spin #3: U.S. vs. Them: Terrorists, evildoers and more-the U.S. has faced off against the worst humanity has to offer. Spin #4: Support the Troops: No matter what we think, we all unite behind our troops once the fighting starts. Spin #5: The Devil Made U.S. Do It: During war, even the U.S. has to play a little rough. Spin #6: Surgical Strikes: Those billion-dollar weapons can differentiate between the guilty and the innocent. Spin #7: Only Losers Commit War Crimes: Enemies of the U.S. must be brought to justice.
Zeff, Robbin; Aronson, Brad: Advertising on the Internet
Resource Type: Book
Published: 1999
Zeff and Aronson cover the issues, trends and technologies relating to the biggest revolution in advertising since television.
Zelazny, Gene: Say It with Presentations
How to Design and Deliver Successful Business Presentations
Resource Type: Book
Published: 1999
A hands-on approach to teaching effective presentation techniques.
Zoch, Jamie: Promote Your Auction Domain Name Listings
Resource Type: Article/Report/Letter
Published: 2009
One in the crowd! This is what your domain name is when you submit it to a live domain auction or any domain auction really. One in the crowd. Unless your domain is one of the headliners due to it being an amazing domain name, the rest kind of are just "in the list".
Zuchter, Joshua: How to Transform Your Business Into Gold
Resource Type: Article/Report/Letter
Published: 2008
The key to transforming your business into gold is to take massive action with absolute clarity and absolute certainty. As you do, you will witness the transformation of your business before your very eyes!
Zwicker, Barrie: Dressing for TV
Resource Type: Article/Report/Letter
Published: 1997
What to wear when you're going to be interviewed on TV.
Zwicker, Barrie: A Goal for National Survival: 50% Canadian TV Content
Resource Type: Article/Report/Letter
The destruction of the CBC would be the greatest disaster to befall Canada.
Zwicker, Barrie: I.F. Stone: A Wonderful Pariah
Resource Type: Article/Report/Letter
Published: 1989
Zwicker, Barrie: News Media Stifle Ideas and Debate
Review of Democracy's Oxygen: How Corporations Control the News
Resource Type: Article/Report/Letter
Published: 1997
Far from providing democracy's oxygen, as they claim, the news media today legitimize a fundamentally undemocratic system. Instead of keeping the public informed, they manufacture public consent for policies which favour their owners: the corporate elite.
Zwicker, Barrie: The Sources Select Online Story
Resource Type: Article/Report/Letter
In SOURCES SELECT Online (SSO) we attempt to provide true diversity: access to people in organizations large and small, for-profit and not-for-profit, from low-tech to high-tech, long-established to just-launched.
Zwicker, Barrie: Successful news releases: 7 must-know tips
Resource Type: Article/Report/Letter
Published: 1999
Make it short, make it make, make sure it's important.
Zwicker, Barrie: Towers of Deception
The Media Cover-Up of 9/11
Resource Type: Book
Published: 2006
Zwicker, Barrie: War, Peace and the Media
Resource Type: Book
Published: 1985
Zwicker argues that press coverage of the USSR is "profoundly uninformative, a journalistic yawn that is helping us sleepwalk toward the biggest slumber of all time: nuclear war."
Zwicker, Barry & MacDonald, Dick: The News
Inside the Canadian Media
Resource Type: Book
The Zwicker-MacDonald book is a selection of articles published in "Content" in the years between Keith Davey's Senate Committee report and Tom Kent's Royal Commission on Newspapers. The articles are a guide to the best of Canadian reporting in the 1970's. Various articles look at the state of journalism in Canada, the conflict between good investigative reporting and reporting that is no longer a profession but a business. The concluding essay deals with the essentials of what constitutes good journalism-the business of translating facts into news.

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