Public relations and publicity:
current news and resources

1. Our business is helping you to promote your business (June 29, 2009)
   Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of journalists, media buyers, market researchers, businesses, and consumers use SOURCES to find the people who can answer their questions and solve their problems.
2. Que es Sources? (June 10, 2009)
   SOURCES (Fuentes) es el medio interactivo que conecta a los periodistas, editores, autores e investigadores, con las Fuentes de información que necesitan para hacer efectivamente su trabajo.
3. Are you paying too much to send out your news releases? (May 25, 2009)
   If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
4. Sources gives you powerful tools to help you stand out from the crowd (May 14, 2009)
   An overview of how you can use SOURCES to amplify your message.
   SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
5. Frequently Asked Questions about Sources (May 13, 2009)
   SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
6. Have new social media made ‘traditional’ media obsolete? (May 12, 2009)
   New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible.
7. Publicity 101 for Colleges (May 2, 2009)
   Q: What's the best way for a college to get continuing media attention?
   A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
   
8. From Sources: More tools for getting your messages out (January 19, 2009)
   Sources members can benefit from media training, free news release postings and calendar listings, and they can include their books in the Sources Bookshelf. It's all at www.sources.com, where you'll also find breaking news from around the world.
9. Challenging Times: What's Your Best Bet? (January 16, 2009)
   Innovation is critical for long term success. Look at your business model. Could it use reinventing or critical surgery?