Public relations and publicity:
current news and resources

1. Are You Prepared for 21st-Century Interviews? (April 6, 2010)
   Chances are that, if media consider you interview-worthy, you possess a decade or two of experience and knowledge that they believe is valuable. Therefore, the question is not "Do you know enough to answer questions?," but "Can you make your point with clear, fresh 21st-Century relevance?"
2. Measuring the non-monetary value of your exhibition program (April 6, 2010)
   
3. Join the SOURCES Affiliate Program (March 28, 2010)
   Benefit yourself and benefit your clients, associates, customers, members, readers, and visitors to your website by introducing them to SOURCES' powerful publicity and marketing tools.
4. How to promote your expertise with news releases, articles, and FAQs (February 17, 2010)
   Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an extremely effective tool for doing exactly that.
5. Funding for Non-profit Media or Public Interest Activities (February 15, 2010)
   A group that launches, or even refocuses, an independent news media project – or raises money for just about any public-interest activity – will probably have success in fundraising if it does the proper research and targets a unique audience. It will need to demonstrate that it offers an important public service, such as providing in-depth coverage of local political, economic, and social issues not covered adequately by other media.
6. Approaching Prospects on the Show Floor (2010)
   A good approach doesn't have to be complicated, rather it should consist of words that the booth person can say comfortably and honestly.
7. Attending a Meeting - How you can Play a Role in its Success (2010)
   From job interviews to strategy sessions, it's important to make a good impression in any meeting. Making a good impression starts with careful planning and preparation.
8. The Benefits of Professional Speaking (2010)
   No matter how good you are, you'll still have something to learn or some new set of skills to acquire.
9. Building on the Emotional Experience of the Brand (2010)
   As professional speakers, we each seek to create our own brand. However, in today's marketplace, aligning everything we do with the brand of the convention or event will assist us in fulfilling the expectations of those who hire us.
10. Business Card Basics (2010)
    Your business card is a miniature representation of your business: your style, your focus, your unique selling proposition.
11. Business Continuity and Crisis Preparedness (2010)
    
12. Comment tirer le meilleur parti de votre annonce SOURCES ? (2010)
    
13. Create a Media Friendly Media Section on your Web site (2010)
    Web site media sections are an opportunity for an organization to provide the news media with an easy-to-use, multimedia platform to disseminate information about that organization and its news.
14. Creating your Key Messages - Part One (2010)
    Key messages are phrases of different lengths that provide a description of your company in very succinct understandable terms.
15. Creating your Key Messages - Part Two (2010)
    Nobody knows your business better than you - so you, as the business owner or CEO, are in the best position to develop or lead the project to develop the key messages for your company.
16. Demonstrating Intangibles (2010)
    In an environment where competition for visitors' attention is at its highest and yet their attention span is at its lowest, using demonstrations is a great technique to help you get traffic to your booth.
17. Des outils puissants pour accroître votre visibilité (2010)
    En tant que membre SOURCES, vous avez une gamme d'outils de relations média à votre disposition. Ces outils sont créés pour être des pièces-clés de vos relations publiques et de votre stratégie média.
18. Dropped Search Engine Rankings Caused by Duplication (2010)
    Duplicate content can and will negatively affect search engine rankings.
19. Foire Aux Questions au sujet de SOURCES (2010)
    
20. Gain Clients(and Earn Money)By Speaking Engagements (2010)
    One of the best way to get new clients is by speaking to organizations. There's something about the immediacy of being in front of people that has great spin-off benefits. So whether you do it for the fees or for the contacts or both, you really can't lose.
21. How To Get Personality Into Your Growing Business (2010)
    Most people associate the word personality with individuals. But businesses can have personalities too, and the image and feeling of a more distinctive business are likely to remain with customers.
22. How to Handle Phone Interviews (2010)
    For some people, doing a phone interview - whether for a job or with the press - can be more unnerving than face-to-face. Being unable to read someone's expressions, or look them in the eye, can throw a person off track.
23. Incluez-vous dans SOURCES (2010)
    
24. The Low Cost of Marketing (2010)
    Marketing is not about selling, it's about getting your message out there.
25. Managing your Brand in an Insecure World (2010)
    Brand value is determined in part by your brand and related company activities such as public relations, customer service experiences, as well as successes and failures in the market.
26. Mastering the Teleprompter (2010)
    Mastering the teleprompter can be learned by using ten easy steps.
27. Notre entreprise vous aide à promouvoir votre entreprise (2010)
    SOURCES est un service qui aide les entreprises, les organisations, et les individus à être connu pour leur expertise.
28. Pitching the Media (2010)
    When pitching a story idea to a reporter, remember that they don't really care. Your job is to make them care. A well thought-out, concise pitch will ensure you don't strike out.
29. Professional Speakers: Create Brilliant Marketing Material (2010)
    Speakers really find it difficult to talk about themselves in glowing terms but that's exactly what you need to do. Put your words on paper in a way that really reflects your brilliance.
30. Professional Speakers: To Market, To Market! (2010)
    Your positioning defines your market. Once you've decided on exactly what you stand for, you are now clear about who wants to hear you speak.
31. Professional Speakers: What’s on Your Menu of Services? (2010)
    As a professional speaker, you need to offer more than simply a keynote or two to your clients. But you don't want to offer so many different things in different forms that you confuse your client.
32. Proven Methods for Planning more Efficient, Productive Meetings (2010)
    Meetings can be highly effective for addressing issues or achieving your organization's goals. They also have the potential to consume time and energy better spent elsewhere without careful planning and management.
33. A Proverbial Needle in an Electronic Haystack (2010)
    A combination of the new copyright law, the trend towards subscription-based news media websites has made the media monitoring task feel like a search for a needle in an electronic haystack at times.
34. Public Speaking: Overcoming The Fear (2010)
    Tips for overcoming anxiety.
35. Schedule a Photo Shoot (2010)
    Snapshots taken by friends or family are fine for most purposes, but when you need a professional portrait to use on your website, in your promotional materials or for the back cover of your book, you need to hire a professional.
36. Secrets from a Top Sales Exec (2010)
    Marketing your business, product or yourself is like any other type of sales.
37. Starting your PR Plan (2010)
    It doesn't matter if you are "Joe's Bike Shop" or a multi-national conglomerate - almost every business has a story to tell. It is never too early to start a PR Plan.
38. A Strategic Approach to Trade Show Staffing (2010)
    When it comes to staffing your booth there is a place for anyone within your organization to benefit. Opening the doors to these people can be a serendipitous beginning to otherwise concealed possibilities.
39. Talk isn't always cheap (2010)
    Research in workplace culture shows that face-to-face and peer-to-peer communications are critical in changing behaviour at work.
40. Teambuilding (2010)
    The team must be capable of achieving results that individuals cannot do in isolation or that is beyond their individual capability. It must have common goals or a purpose which each member recognizes and understands.
41. The Truth about Competitive Intelligence (2010)
    Competitive intelligence is defined as: "An organized, structured, information gathering process that enhances strategic decision-making." A well-defined CI strategy will give you a leg-up on future directions.
42. Using Social Media To Build Your Brand (2010)
    Social media is the fastest growing medium to market your product and communicate with your audience. And when it comes to branding your product it just might be the simplest and cheapest way to create awareness to potential clients.
43. Using Trade Shows As A PR Opportunity (2010)
    Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity.
44. Why Buyers Don't Choose You (2010)
    Positioning is basically how you differentiate yourself in the marketplace. The most powerful positioning addresses your prospects' (often unspoken) needs. It appeals to the emotions first, then the intellect.
45. Words That Work (2010)
    Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results.
46. The Climate Denial Industry Is Out To Dupe The Public. And It's Working (December 8, 2009)
    The climate denial industry consists of people who are paid to say that man-made global warming isn't happening.
47. PITCHfest, LAUNCHfest Contests to Debut at DOMAINfest Global 2010 Conference (December 6, 2009)
    DomainSponsor®, the domain monetization division of Oversee.net®, announced today that PITCHfest(TM) AND LAUNCHfest(TM) will debut at its fourth annual DOMAINfest Global® (DFG) conference, scheduled for January 26-28, 2010 in Santa Monica, California
48. A Comparative Review of Flat Earth News and Newspeak (November 20, 2009)
    A comparative review of two recent books about the media, one a mainstream view, the other using the propaganda model of media control.
49. Justifying What You Know Can't Be True (November 3, 2009)
    Researchers looking at al-Qaeda and Saddam Hussein explore why it is that people often steadfastly believe something even when they've been shown it ain't so.
50. Sources Calendar (October 29, 2009)
    Listings of events of interest to journalists, editors, researchers, publishers and others working in the media and in publishing, covering Canadian and international events, press conferences, meetings, festivals and holidays, as well as award deadlines.
51. Sources News Releases (October 29, 2009)
    News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations knowledgeable about the issues covered in the releases. Available via RSS feed as well as on the Sources.com website.
52. Promote Your Auction Domain Name Listings (October 28, 2009)
    One in the crowd! This is what your domain name is when you submit it to a live domain auction or any domain auction really. One in the crowd. Unless your domain is one of the headliners due to it being an amazing domain name, the rest kind of are just "in the list".
53. The Twitterest Pill (October 9, 2009)
    Who judges the legitimate and illegitimate uses of communications technology in social movements? Which networked alliances have State-sponsorship, and which ones face criminalization and State-crackdown? Social media are relying on open network access, but this openness too easily sugarcoats itself in democratic notions (participation, interactivity, freedom). At the same historic moment, we are also witnessing an expansion, integration, and refinement of sovereign police power. When the two converge we begin to see an increase in repressive intervention into, and pre-emption of, information use.
54. Taser Company Uses Facebook, Blogs to Improve Image Amidst Lawsuits (September 23, 2009)
    The company, whose main product is a lightning rod for criticism, is increasingly using blogs and social networks to promote new products and dispel anxieties about them.
55. Killing Granny with the Laziness Bias (September 17, 2009)
    While it is often the case that the majority of Americans do see the light—about the need for healthcare reform, a new energy policy or affordable, high-quality day care—the dominant journalistic practices, especially in broadcast and cable news, dim the light in favor of noise. Far-right Republicans understand, almost instinctively, this preference for noise. And they appreciate—and know how to cultivate—the greatest bias in electronic journalism right now: the laziness bias. The laziness bias means you feature sensation over substance, provocative sound bites over investigative reporting, misinformation over fact.
56. The not-so-hidden persuaders (September 16, 2009)
    A major public relations manual for Israel lobbyists teaches pro-Israel propagandists how to hoodwink people about the Israeli-Palestinian conflict, how to silence critics and how to avoid making statements that produce negative reactions.
57. Email scam which targets professional speakers (August 13, 2009)
    An email scam targetting professional speakers is making the rounds. The NSA, a British speakers' association reports that the scam has been aimed at its members. Speakers listed with SOURCES - www.sources.com - have also reported being targetted.
58. Right-Wing Harassment Strategy Against Dems Detailed In Memo (July 31, 2009)
    
59. Rejoignez SOURCES (July 21, 2009)
    Votre présence dans SOURCES® vous assure une visibilité auprès des médias lors de l’élaboration de leur reportage ou articles sur votre domaine d’activité.
60. Powerful publicity and marketing tools for publishers and authors (July 13, 2009)
    Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers directly.
61. Media relations for politicians (June 30, 2009)
    Public relations tools for elected officials and community leaders.
62. Our business is helping you to promote your business (June 29, 2009)
    Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of journalists, media buyers, market researchers, businesses, and consumers use SOURCES to find the people who can answer their questions and solve their problems.
63. Trend spotting - Coffee is the new lunch (June 28, 2009)
    Trend spotting - Coffee is the new lunch. Times change. "Coffee is the new lunch." Business meeting over coffee. There, you have it. A simple concept, but one charged with implications.
    
64. Sources Select Resources (June 15, 2009)
    Reviews and information about print and online resources for journalists and researchers.
65. Que es Sources? (June 10, 2009)
    SOURCES (Fuentes) es el medio interactivo que conecta a los periodistas, editores, autores e investigadores, con las Fuentes de información que necesitan para hacer efectivamente su trabajo.
66. Are you paying too much to send out your news releases? (May 25, 2009)
    If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
67. Helping you reach the media (May 14, 2009)
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
68. Sources gives you powerful tools to help you stand out from the crowd (May 14, 2009)
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
69. Frequently Asked Questions about Sources (May 13, 2009)
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
70. Have new social media made ‘traditional’ media obsolete? (May 12, 2009)
    New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible.
71. Publicity 101 for Colleges (May 2, 2009)
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
    
72. 5 Ways to Make Money Blogging (Once You Have Traffic) (March 7, 2009)
    While it is possible to make some money with a blog of any size - your chances of earning income from a blog do generally increase as you increase your readership numbers.
73. From Sources: More tools for getting your messages out (January 19, 2009)
    Sources members can benefit from media training, free news release postings and calendar listings, and they can include their books in the Sources Bookshelf. It's all at www.sources.com, where you'll also find breaking news from around the world.
74. Challenging Times: What's Your Best Bet? (January 16, 2009)
    Innovation is critical for long term success. Look at your business model. Could it use reinventing or critical surgery?
75. Achieving Success as a professional speaker (2009)
    Attaining success as a professional speaker is no easy matter! Talent and hard work are absolute musts. And, another absolute is EXPOSURE – success as a professional speaker depends on promoting yourself and becoming known to the people who are the gatekeepers to your audience.
76. Can You Make Your Point Relevant? (2009)
    When speaking to the media, the point is, "Can you frame your response cleverly, concisely and memorably in language and context that is extremely relevant to the audience that particular media outlet or journalist is intent on impressing?
77. Creating a customized Marketing Toolkit (2009)
    A marketing toolkit contains the essential ingredients you need to successfully reach and persuade your key markets.
78. Evaluating your exhibit performance (2009)
    "How do we know if our exhibit program is doing what it is suppose to do?
79. The 4 hour Workweek (2009)
    
80. How to brand yourself… (2009)
    Besides the self-marketing benefits of a biography, an advantage to writing this document is the actual writing of it. The process of thinking through, prioritizing, characterizing and expressing your career profile forces you to review everything you know about yourself -- and make it explicit.
81. Making your marketing brochure a keeper (2009)
    A good brochure will effectively communicate the most important facts about your organization. The best brochures combine elements of marketing (they sell your organization) and public relations (they educate the reader).
82. Marketing/PR - the new face of marketing (2009)
    Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail newsletters, Internet sites, on-line media rooms, media-friendly events, speaking engagements, networking events, trade and consumer shows, sponsorship opportunities, and media campaigns.
83. The psycholinguistic phenomenon (2009)
    There is no doubt that the literal meaning of the words you use in written or oral communications will have an effect on the people you are trying to reach. But equally, if not more, important are the meanings conveyed by our nonverbal communication.
84. Raise the bar on customer satisfaction (2009)
    Let your customers expect the unexpected. Offering good service and friendly booth people at a trade show becomes the baseline for superior customer satisfaction.
85. The Right Frame of Mind (2009)
    The quandary at a trade show is finding a happy balance between being aggressive enough to produce the desired results and being the kind of person visitors want to do business with. The answer is all a matter of attitude. The right attitude at a booth is not as a hard-core sales person but rather as a host.
86. Selling the Invisible: Book Review (2009)
    Ideas for research, presentations, publicity, advertising and client retention
87. 7 Essentials for a Great Website (2009)
    If you want your website to generate action, think about how each component of your website will get your customer through the sales lifecycle – to capture their interest, create desire and generate action.
88. The six people you are likely to meet at a trade show (2009)
    Exhibit marketing is all about meeting customers, clients and the public in a face to face environment. Your physical display as well as your booth staff’s skills need to be well honed to capture the attention of people in your target market group. Knowing who these people are is the first step. The next job is to develop a strategy for handling each booth visitor.
89. Sources Calendar Expired Entries (2009)
    An archive of past events listed in the Sources Calendar.
90. Sources media training (2009)
    Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
91. Sources News Release Archive 2009 (2009)
    News releases from 2009.
92. Sources Newsstand (2009)
    
93. Sources Online Membership Form (2009)
    Use this form to sign up with Sources and get Sources working for you.
94. Sources (Portal für Journalisten and Autoren) - Wikipedia Artikel (2009)
    Sources ist ein Informationsportal für Journalisten, Redakteure, Autoren und Forscher mit dem Schwerpunkt auf Personen als Quellen: Fachleute und Repräsentanten, die bereit sind Fragen von Reportern zu beantworten oder sich für Live-Interviews zur Verfügung stellen.
95. Sources Select Authors (2009)
    Authors available to take media calls about their area of expertise.
    
96. Sources Select Speakers (2009)
    Speakers available to take media calls about their area of expertise, and available for speaking engagements.
97. 10 Perfectly Promotable Ideas (2009)
    As a small business marketer you are often looking for ideas to promote your business.
98. 10 Simple Search Engine Optimization (SEO) Ideas to Improve Your Ranking (2009)
    
99. Top 100 Free Web Directories (2009)
    
100. The Untapped Potential of your Trade Show Network (2009)
     When it comes to networking opportunities, trade shows provide one of the best venues. Here is the one place where everyone in your industry congregates for a few short days and is focused on one thing – business.
101. What Guerrillas Know About USPs (2009)
     A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.
102. Why show leads are mishandled (2009)
     The number of leads that are obtained at a trade show that are mishandled is astounding. Whether you are exhibiting to increase business or have a communication need such as brand reinforcement, the contacts you make at trade shows are of value and that value decreases each day they go unanswered.
103. Wikipedia's article about Sources - local version (2009)
     
104. Sources Archived News Releases 1977 - 2008 (December 31, 2008)
     News releases from 2008 and before.
105. The New Genre: Comments (May 19, 2008)
     
106. Getting Publicity For Your Business (April 3, 2008)
     
107. Fascinating insights on political communications (2008)
     Bonner approaches each subject, some as a scientist, as he does when examining the first televised debate between Nixon and Kennedy, but ultimately as an artist who knows that there is much more to communication than the mechanics. He knows how to deliver a clear message and to make it believable.
108. How to Transform Your Business Into Gold (2008)
     The key to transforming your business into gold is to take massive action with absolute clarity and absolute certainty. As you do, you will witness the transformation of your business before your very eyes!
109. Selling Skills for Contemporary Professionals (2008)
     Traditional sales training and for that matter, all learning and development is reinventing itself.
110. 7 Rituals to Improve Life and Business (2008)
     Rituals give life meaning and help us celebrate milestones in our lives. They offer security, stability and routine and a sense of calmness to an otherwise chaotic existence.
111. Sharpen Up: From Experience To Expertise (2008)
     Years of experience do not automatically make you an expert. Nor do "know-it-all" confidence, an encyclopedic memory or Jeopardy-speed retrieval always add up to expert status.
112. 6 Keys to Becoming a Six Figure Speaker (2008)
     Rather than ask what the hot topics are, ask yourself what you want to say and then find the fit you're looking for.
113. Sources News Release Archive 2008 (2008)
     News releases from 2008.
114. Sources News Release Archive early 2008 (2008)
     
115. Sources Archived News Releases 2007 (December 31, 2007)
     
116. Mundo Digital de Dean 59 (2007)
     
117. The Secret is Purposeful Action (2007)
     Don't let fear and hesitation, both common causes of procrastination, hold you back from taking purposeful action and getting started on your better life.
118. Sources Archived News Releases 2006 (December 31, 2006)
     
119. Is Your Website Search Engine Friendly? (August 30, 2006)
     When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly.
120. Top Ten Misconceptions About the Media (April 11, 2006)