Public relations and publicity:
current news and resources

1. The Climate Denial Industry Is Out To Dupe The Public. And It's Working (December 8, 2009)
   The climate denial industry consists of people who are paid to say that man-made global warming isn't happening.
2. PITCHfest, LAUNCHfest Contests to Debut at DOMAINfest Global 2010 Conference (December 6, 2009)
   DomainSponsor®, the domain monetization division of Oversee.net®, announced today that PITCHfest(TM) AND LAUNCHfest(TM) will debut at its fourth annual DOMAINfest Global® (DFG) conference, scheduled for January 26-28, 2010 in Santa Monica, California
3. A Comparative Review of Flat Earth News and Newspeak (November 20, 2009)
   A comparative review of two recent books about the media, one a mainstream view, the other using the propaganda model of media control.
4. Justifying What You Know Can't Be True (November 3, 2009)
   Researchers looking at al-Qaeda and Saddam Hussein explore why it is that people often steadfastly believe something even when they've been shown it ain't so.
5. Sources Calendar (October 29, 2009)
   Listings of events of interest to journalists, editors, researchers, publishers and others working in the media and in publishing, covering Canadian and international events, press conferences, meetings, festivals and holidays, as well as award deadlines.
6. Sources News Releases (October 29, 2009)
   News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations knowledgeable about the issues covered in the releases. Available via RSS feed as well as on the Sources.com website.
7. Promote Your Auction Domain Name Listings (October 28, 2009)
   One in the crowd! This is what your domain name is when you submit it to a live domain auction or any domain auction really. One in the crowd. Unless your domain is one of the headliners due to it being an amazing domain name, the rest kind of are just "in the list".
8. The Twitterest Pill (October 9, 2009)
   Who judges the legitimate and illegitimate uses of communications technology in social movements? Which networked alliances have State-sponsorship, and which ones face criminalization and State-crackdown? Social media are relying on open network access, but this openness too easily sugarcoats itself in democratic notions (participation, interactivity, freedom). At the same historic moment, we are also witnessing an expansion, integration, and refinement of sovereign police power. When the two converge we begin to see an increase in repressive intervention into, and pre-emption of, information use.
9. Taser Company Uses Facebook, Blogs to Improve Image Amidst Lawsuits (September 23, 2009)
   The company, whose main product is a lightning rod for criticism, is increasingly using blogs and social networks to promote new products and dispel anxieties about them.
10. Killing Granny with the Laziness Bias (September 17, 2009)
    While it is often the case that the majority of Americans do see the light—about the need for healthcare reform, a new energy policy or affordable, high-quality day care—the dominant journalistic practices, especially in broadcast and cable news, dim the light in favor of noise. Far-right Republicans understand, almost instinctively, this preference for noise. And they appreciate—and know how to cultivate—the greatest bias in electronic journalism right now: the laziness bias. The laziness bias means you feature sensation over substance, provocative sound bites over investigative reporting, misinformation over fact.
11. The not-so-hidden persuaders (September 16, 2009)
    A major public relations manual for Israel lobbyists teaches pro-Israel propagandists how to hoodwink people about the Israeli-Palestinian conflict, how to silence critics and how to avoid making statements that produce negative reactions.
12. Email scam which targets professional speakers (August 13, 2009)
    An email scam targetting professional speakers is making the rounds. The NSA, a British speakers' association reports that the scam has been aimed at its members. Speakers listed with SOURCES - www.sources.com - have also reported being targetted.
13. Right-Wing Harassment Strategy Against Dems Detailed In Memo (July 31, 2009)
    
14. Rejoignez SOURCES (July 21, 2009)
    Votre présence dans SOURCES® vous assure une visibilité auprès des médias lors de l’élaboration de leur reportage ou articles sur votre domaine d’activité.
15. Powerful publicity and marketing tools for publishers and authors (July 13, 2009)
    Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers directly.
16. Media relations for politicians (June 30, 2009)
    Public relations tools for elected officials and community leaders.
17. Our business is helping you to promote your business (June 29, 2009)
    Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of journalists, media buyers, market researchers, businesses, and consumers use SOURCES to find the people who can answer their questions and solve their problems.
18. Trend spotting - Coffee is the new lunch (June 28, 2009)
    Trend spotting - Coffee is the new lunch. Times change. "Coffee is the new lunch." Business meeting over coffee. There, you have it. A simple concept, but one charged with implications.
    
19. Sources Select Resources (June 15, 2009)
    Reviews and information about print and online resources for journalists and researchers.
20. Que es Sources? (June 10, 2009)
    SOURCES (Fuentes) es el medio interactivo que conecta a los periodistas, editores, autores e investigadores, con las Fuentes de información que necesitan para hacer efectivamente su trabajo.
21. Are you paying too much to send out your news releases? (May 25, 2009)
    If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
22. Helping you reach the media (May 14, 2009)
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
23. Sources gives you powerful tools to help you stand out from the crowd (May 14, 2009)
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
24. Frequently Asked Questions about Sources (May 13, 2009)
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
25. Have new social media made ‘traditional’ media obsolete? (May 12, 2009)
    New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible.
26. Publicity 101 for Colleges (May 2, 2009)
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
    
27. 5 Ways to Make Money Blogging (Once You Have Traffic) (March 7, 2009)
    While it is possible to make some money with a blog of any size - your chances of earning income from a blog do generally increase as you increase your readership numbers.
28. From Sources: More tools for getting your messages out (January 19, 2009)
    Sources members can benefit from media training, free news release postings and calendar listings, and they can include their books in the Sources Bookshelf. It's all at www.sources.com, where you'll also find breaking news from around the world.
29. Challenging Times: What's Your Best Bet? (January 16, 2009)
    Innovation is critical for long term success. Look at your business model. Could it use reinventing or critical surgery?
30. Achieving Success as a professional speaker (2009)
    Attaining success as a professional speaker is no easy matter! Talent and hard work are absolute musts. And, another absolute is EXPOSURE – success as a professional speaker depends on promoting yourself and becoming known to the people who are the gatekeepers to your audience.
31. Can You Make Your Point Relevant? (2009)
    When speaking to the media, the point is, "Can you frame your response cleverly, concisely and memorably in language and context that is extremely relevant to the audience that particular media outlet or journalist is intent on impressing?
32. Creating a customized Marketing Toolkit (2009)
    A marketing toolkit contains the essential ingredients you need to successfully reach and persuade your key markets.
33. Evaluating your exhibit performance (2009)
    "How do we know if our exhibit program is doing what it is suppose to do?
34. The 4 hour Workweek (2009)
    
35. How to brand yourself… (2009)
    Besides the self-marketing benefits of a biography, an advantage to writing this document is the actual writing of it. The process of thinking through, prioritizing, characterizing and expressing your career profile forces you to review everything you know about yourself -- and make it explicit.
36. Making your marketing brochure a keeper (2009)
    A good brochure will effectively communicate the most important facts about your organization. The best brochures combine elements of marketing (they sell your organization) and public relations (they educate the reader).
37. Marketing/PR - the new face of marketing (2009)
    Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail newsletters, Internet sites, on-line media rooms, media-friendly events, speaking engagements, networking events, trade and consumer shows, sponsorship opportunities, and media campaigns.
38. The psycholinguistic phenomenon (2009)
    There is no doubt that the literal meaning of the words you use in written or oral communications will have an effect on the people you are trying to reach. But equally, if not more, important are the meanings conveyed by our nonverbal communication.
39. Raise the bar on customer satisfaction (2009)
    Let your customers expect the unexpected. Offering good service and friendly booth people at a trade show becomes the baseline for superior customer satisfaction.
40. The Right Frame of Mind (2009)
    The quandary at a trade show is finding a happy balance between being aggressive enough to produce the desired results and being the kind of person visitors want to do business with. The answer is all a matter of attitude. The right attitude at a booth is not as a hard-core sales person but rather as a host.
41. Selling the Invisible: Book Review (2009)
    Ideas for research, presentations, publicity, advertising and client retention
42. 7 Essentials for a Great Website (2009)
    If you want your website to generate action, think about how each component of your website will get your customer through the sales lifecycle – to capture their interest, create desire and generate action.
43. The six people you are likely to meet at a trade show (2009)
    Exhibit marketing is all about meeting customers, clients and the public in a face to face environment. Your physical display as well as your booth staff’s skills need to be well honed to capture the attention of people in your target market group. Knowing who these people are is the first step. The next job is to develop a strategy for handling each booth visitor.
44. Sources Calendar Expired Entries (2009)
    An archive of past events listed in the Sources Calendar.
45. Sources media training (2009)
    Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
46. Sources News Release Archive 2009 (2009)
    News releases from 2009.
47. Sources Newsstand (2009)
    
48. Sources Online Membership Form (2009)
    Use this form to sign up with Sources and get Sources working for you.
49. Sources Select Authors (2009)
    Authors available to take media calls about their area of expertise.
    
50. Sources Select Speakers (2009)
    Speakers available to take media calls about their area of expertise, and available for speaking engagements.
51. 10 Perfectly Promotable Ideas (2009)
    As a small business marketer you are often looking for ideas to promote your business.
52. 10 Simple Search Engine Optimization (SEO) Ideas to Improve Your Ranking (2009)
    
53. Top 100 Free Web Directories (2009)
    
54. The Untapped Potential of your Trade Show Network (2009)
    When it comes to networking opportunities, trade shows provide one of the best venues. Here is the one place where everyone in your industry congregates for a few short days and is focused on one thing – business.
55. What Guerrillas Know About USPs (2009)
    A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.
56. Why show leads are mishandled (2009)
    The number of leads that are obtained at a trade show that are mishandled is astounding. Whether you are exhibiting to increase business or have a communication need such as brand reinforcement, the contacts you make at trade shows are of value and that value decreases each day they go unanswered.
57. Wikipedia's article about Sources - local version (2009)
    
58. Sources Archived News Releases 1977 - 2008 (December 31, 2008)
    News releases from 2008 and before.
59. The New Genre: Comments (May 19, 2008)
    
60. Getting Publicity For Your Business (April 3, 2008)
    
61. Sources News Release Archive 2008 (2008)
    News releases from 2008.
62. Sources News Release Archive early 2008 (2008)
    
63. Sources Archived News Releases 2007 (December 31, 2007)
    
64. Sources Archived News Releases 2006 (December 31, 2006)
    
65. Top Ten Misconceptions About the Media (April 11, 2006)
    
66. Top Ten Rules of Crisis Management (April 11, 2006)
    
67. Top Ten Rules of Risk Communication (April 11, 2006)
    
68. Top Ten Strategies for an Appearance in Front of an Editorial Board (April 11, 2006)
    
69. Top Ten Things to do Before a Presentation or Speech (April 11, 2006)
    
70. Top Ten Ways to Calm Down During Tense Negotiations or Mediations (April 11, 2006)
    
71. Expose Yourself! (2006)
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
72. Keeping Current (2006)
    With a blog, a piece in the Globe or an appearance on a cable show that only two percent of the population watches, you can get a bounce or multiplier effect. Mainstream networks and cable news shows are reading blogs on the air to viewers, thus giving them legs.
73. Sources Archived News Releases 2005 (December 31, 2005)
    
74. Media Manipulation (March 16, 2005)
    Media manipulation often involves government or corporate propaganda and spin. Sometimes organizations and governments can feed fake news or politically or ideologically slanted stories to broadcasters which depict them as quality news items and journalism.
75. Speaking to the Media (2005)
    Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media calls and interviews well.
76. Sources Archived News Releases 2004 (December 31, 2004)
    
77. Sources Archived News Releases 2003 (December 31, 2003)
    
78. Sources Archived News Releases 1979 - 2002 (December 31, 2002)
    
79. Sources Archived News Releases - Pre 1979 (December 31, 1979)